IXINA FRANCE

What IXINA FRANCE does

IXINA FRANCE is the French operating subsidiary of FBD International, functioning as the franchise head organization for the IXINA brand of custom fitted kitchens. The company recruits, trains, and supports an exclusive network of independent franchisees who operate branded retail showrooms across France, with the network reaching 200 stores as of 2025 (the Dax store marking the 200th milestone). Each showroom features modernized mapped-kitchen displays and co-creation spaces introduced under a new store concept launched in 2019–2020.

The core technology stack is a set of customer-facing digital tools layered onto the franchise retail model. These include a web-based 3D Kitchen Configurator (Cuisine 3D, integrated via third-party KPS) that lets prospects visualize custom kitchens, an online appointment booking system, an 'Espace Personnel' (personal account) portal for project tracking and customer service messaging, live chat, and digital catalog access. Franchise recruitment and onboarding are supported by a dedicated B2B website (jouvreunmagasinixina.fr), structured 8-week training programs, and ongoing operational animation.

IXINA earns revenue primarily through franchise royalties: a 3.5% functioning fee and 4.5% advertising fee on franchisee merchandise turnover (8% combined), plus a one-time €15,000 franchise entry fee. The franchisor serves two end-customer segments: individual homeowners purchasing fitted kitchens (B2C, through franchise stores) and prospective franchise entrepreneurs (B2B, recruited via trade shows, expos, referrals, and dedicated digital channels). The business is a wholly-owned subsidiary of FBD International (RCS Bobigny 410 917 439), a diversified European kitchen franchise group, and IXINA FRANCE itself is a SASU with €250,000 share capital headquartered in Tremblay-en-France (Paris CDG zone).

Name

IXINA FRANCE

Legal name

IXINA FRANCE

Website

https://jouvreunmagasinixina.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IXINA FRANCE is the French franchise head organization for the IXINA custom fitted kitchen brand, part of FBD International. It operates a network of 200 retail showroom franchises across France, earning revenue through royalties and entry fees while supporting franchisees with training and digital tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Tremblay-en-France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Franchise Royalty - Functioning Fee: IXINA charges franchised stores a functioning royalty of 3.5% of merchandise CA (excluding tax). This is an ongoing recurring revenue stream based on franchisee sales volume.
2. Franchise Royalty - Advertising Fee: IXINA charges franchised stores an advertising royalty of 4.5% of merchandise CA (excluding tax). This funds network-wide marketing and brand-building activities.
3. Initial Franchise Entry Fee: One-time franchise entry fee of 15,000 euros paid by new franchisors upon signing the franchise contract.
4. Franchise Investment Contributions: Franchisees invest 350,000 to 450,000 euros total. This covers store setup, opening inventory, and operational launch costs. Average CA at 2 years is 2.5M euros HT.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

IXINA France operates an exclusively franchised retail network selling custom-designed, fitted kitchens (and related appliances and accessories) to residential consumers through 200+ branded showrooms across France, complemented by a 3D kitchen configurator, in-store co-creation spaces, online appointment booking, and a 10-year furniture guarantee. Concurrently, IXINA France recruits and supports independent franchise operators through a structured franchise package that includes 8 weeks of training, site selection, marketing, and ongoing network animation in exchange for an entry fee plus ongoing royalties on franchisee turnover.

Product overview

IXINA France operates a franchise kitchen retail network offering custom fitted kitchens and related services. The product portfolio centers on the ixina brand of kitchen furniture and appliances, supported by digital customer-facing tools including a 3D kitchen configurator/simulator (Cuisine 3D) for design visualization, an online product catalog, a personal account area (Espace Personnel) for project tracking, online appointment booking, and live chat support. The core offering is complemented by the franchise business opportunity website (jouvreunmagasinixina.fr) that supports franchisee recruitment. In-store experiences feature the modernized store concept with co-creation spaces and kitchen mapping displays.

Differentiator

Problem solved

Functional benefit

Products and services

• ixina Franchise Network

Quantifiable outcome

• Average CA of 2.5M euros HT at 2 years for franchise stores
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Graine de ViecoreStrategic or Co-development Partner · 1 January 2012IXINA has been an eco-partner of the Graine de Vie NGO for over 10 years (since 2012). Graine de Vie is an environmental organization focused on forest conservation. This partnership reflects IXINA's commitment to ecological responsibility and sustainable sourcing, aligning with their stated goal of 'engaging for the planet.'
• FBD InternationalflagshipStrategic or Co-development PartnerIXINA France is a subsidiary of FBD International (FBD GROUP), the #1 European franchisor of custom fitted kitchens with 450+ stores across 5 brands. FBD International defines data processing modalities jointly with IXINA, provides the franchise model and brand, and supports purchasing power with major German manufacturers. FBD International (410 917 439 RCS Bobigny) is the parent company and co-responsible for data processing.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Lapeyre: French home improvement retailer with a meaningful kitchen offering, including fitted kitchen ranges. Overlaps with IXINA in residential kitchen buyers but covers a wider home category portfolio.
• Howdens Joinery: UK-listed leader in trade and franchise kitchen distribution with thousands of depots. Not a direct geographic competitor but operates the most analogous franchise/depot-led kitchen model internationally and serves as a structural benchmark.
• IKEA: Global mass-market home furnishings retailer with a significant kitchen category presence in France. Competes for the same residential kitchen buyer with a different (self-serve flat-pack) model and substantially broader assortment.
• Darty: Major French retailer of household appliances and connected home products with kitchen installation offerings. Adjacent competitor for kitchen buyers, particularly on the appliance and installation side of the project.

Direct peers

• Schmidt Groupe: Leading French fitted-kitchen manufacturer and retailer operating a franchised showroom network across France. Closest direct peer to IXINA in terms of product, customer (residential fitted kitchen buyer), and franchise-led go-to-market.
• SoCooc: French kitchen franchise retailer competing in the same mid-market residential segment with similar showroom-based co-creation concept. Direct overlap in target customer and franchise economics.
• Arthur Bonnet: Heritage French kitchen franchise retailer with a showroom network across France. Comparable product offering (custom fitted kitchens) and similar SME franchisee-driven distribution model.
• Mobalpa: French custom kitchen retailer with a franchise showroom network targeting the same residential renovation and new-build customer. Comparable mid-market positioning and franchise-driven store economics.
• Cuisinella: French kitchen franchise brand (also part of Schmidt Groupe), competing head-to-head with IXINA in mid-market fitted kitchens. Same franchise sales motion and similar showroom concept.
• Cuisine Plus: French kitchen franchise retailer with a comparable showroom model and similar mid-market positioning. Direct competitor for both end consumers and franchisee recruitment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ixina-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IXINA FRANCE