Senour-Flaherty Insurance Agency

What Senour-Flaherty Insurance Agency does

Senour-Flaherty Insurance Agency is an insurance agency headquartered in Mason, Ohio, founded in 1968. The firm provides home insurance, auto insurance, business insurance, and life insurance services to clients in the Cincinnati metro area and surrounding Southern Ohio communities.

The agency operates as part of the OneDigital network (legal entity: Digital Insurance LLC), a national insurance, benefits, HR, and wealth management platform headquartered in Atlanta, Georgia. Under the OneDigital brand, the Mason, Ohio location delivers a comprehensive suite of services organized into core offerings — Business Insurance & Risk Management, Personal Insurance, HR and Payroll, Employee Benefits, and Retirement Plan Consulting — and specialized wealth management services including Medicare Advantage advisory, Private Client services, Executive Planning, and Financial Education & Guidance. The office supports clients through regional locations in Mason (regional headquarters), West Chester, and Lebanon, Ohio, with a team that includes credentialed professionals holding designations such as SPHR, SHRM-SCP, CIC, CISR, CLCS, AINS, cyRM, and MLIS.

The business model combines advisory and consulting fees with insurance product commissions across business insurance, personal insurance, employee benefits, and HR/payroll engagements. Revenue is generated through quote-based, customized pricing tied to client risk profiles and coverage needs, with annual billing cadences for insurance products and multi-year contracts for HR/payroll engagements. The go-to-market is sales-led, combining enterprise field sales (with principals and senior client executives serving business clients) with inside sales capabilities for mid-market accounts and individuals. Clients access services through direct office engagement, a self-service insurance client portal, and 24/7/365 emergency claims support.

Name

Senour-Flaherty Insurance Agency

Legal name

Digital Insurance LLC

Website

https://mason-ohio.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Senour-Flaherty Insurance Agency is a Mason, Ohio-based insurance agency providing home, auto, business, and life insurance, now operating within the OneDigital national network offering integrated insurance, benefits, HR, and wealth management services.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Benefits Advisory

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Health and Welfare Funds (525120)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Commercial insurance brokerage
• Personal lines insurance
• Employee benefits consulting
• Retirement plan advisory
• Risk management services

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Advisory Services: Revenue generated through advisory and consulting fees for business insurance, personal insurance, employee benefits, and retirement plan services. Services delivered through personalized guidance and coordinated teams.
2. Insurance Products Commission: Commissions earned on insurance products placed including business insurance, personal insurance, employee benefits, and related coverage. Revenue tied to policy placement and ongoing premium amounts.
3. HR and Payroll Services: Professional services revenue from HR consulting, payroll solutions, and workforce management services delivered to employer clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Senour-Flaherty Insurance Agency operates as the OneDigital Southern Ohio office and provides business insurance and risk management, personal insurance (home, auto, umbrella), employee benefits, HR and payroll, and retirement plan consulting to employers, businesses, and individuals in the Cincinnati metro area. The firm pairs these core insurance and benefits offerings with wealth management, Medicare Advantage guidance, private client, executive planning, and financial education services delivered through a coordinated team of credentialed advisors.

Product overview

OneDigital offers a comprehensive suite of insurance and financial services organized around core and specialized offerings. The core services include Business Insurance & Risk Management, Personal Insurance, HR and Payroll, Employee Benefits, and Retirement Plan Consulting, which form the foundational portfolio for employers and individuals. These core offerings are complemented by specialized Wealth Management services that include Financial Education & Guidance, Medicare Advantage, Private Client, and Executive Planning. The company positions itself as a unified platform delivering personalized guidance, products, and solutions through coordinated teams to help clients achieve health, success, and financial security.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Arthur J. Gallagher & Co. Large global insurance brokerage and risk management consulting firm serving commercial and personal lines, employee benefits, and retirement consulting. Direct comparability through multi-line commercial brokerage with benefits capability.
• Brown & Brown, Inc. National insurance brokerage and risk management firm offering commercial P&C, personal lines, employee benefits, and related services. Comparable as a scaled brokerage peer with multi-product distribution across business and personal lines.
• Marsh McLennan: Global insurance brokerage and risk advisory firm with Marsh (commercial) and Mercer (benefits/wealth) units. Overlaps in business insurance, employee benefits, and retirement/wealth consulting offered by Senour-Flaherty.

Regional players

• Burnham & Flower Insurance Group: Independent insurance and benefits agency serving the Midwest with personal, commercial, and employee benefits products. Comparable Ohio/Midwest independent agency competing in the same local market.
• FRANKEL Insurance Agency: Independent insurance agency serving Ohio and the Midwest with commercial and personal insurance, employee benefits, and risk management. Comparable regional Ohio/Midwest independent brokerage footprint.
• Celedinas Insurance Group: Independent Ohio-based insurance agency offering personal and commercial coverage, benefits, and financial services. Comparable regional Ohio independent brokerage with multi-product offerings.

Direct peers

• USI Insurance Services: Middle-market insurance brokerage and consulting firm offering property/casualty, employee benefits, retirement consulting, and personal insurance. Closely comparable integrated advisory model targeting middle-market employers.
• Hub International: North American insurance brokerage providing commercial, personal, employee benefits, and wealth management services. Operates a regional-office model similar to OneDigital, making it a direct peer to Senour-Flaherty's local agency proposition.
• Assurex Global / World Insurance Associates: Independent insurance brokerage networks and acquirers serving businesses and individuals with commercial, personal, and benefits coverage. Comparable distribution model via roll-up of local agencies.
• OneDigital: Parent operating brand (Digital Insurance LLC) of which Senour-Flaherty is a regional office. Operates the same integrated insurance, benefits, HR, and wealth management model across the U.S., making it the most direct strategic peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/senourflahertyinsurance
• LinkedInlinkedin.com/company/senour-flaherty-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senour-Flaherty Insurance Agency