Stratovation Group
Stratovation Group is a U.S. agricultural market research and strategic communications firm that runs longitudinal farmer-centric studies and provides custom research, branding, and campaign services to ag companies, ag-tech startups, farm bureaus, and trade associations.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stratovation Group does
Stratovation Group is a privately held, U.S.-domiciled agricultural market research, insights, and strategic communications firm founded in 2019 and led by Founder/CEO Cameron Camfield and Partner/COO Mace Thornton, operating with a team of roughly 11-15 staff members from headquarters in Columbus, Ohio. The firm specializes in farmer-centric primary research, building longitudinal study series that track the same populations over multiple waves — most notably the Row Crop Biologicals Study conducted in 2022, 2024, and 2026 across 604 row-crop farmers in the latest wave — alongside single-wave studies on agricultural drone perception, trusted advisor influence, retail channel and distribution, large-acre producer profiles, and consumer food attitudes. Its research methodology emphasizes blind studies with row-crop farmers and U.S. consumers, executed in partnership with agricultural trade associations (ARA, The Fertilizer Institute, BPIA, NCGA) and underwritten by study sponsors including Pivot Bio, Indigo Ag, Syngenta, BASF, and Meristem.
The commercial portfolio combines custom research and consulting engagements, branded published research reports sold directly online via Stripe one-time/perpetual licenses, and full-service strategic communications and brand development work for clients ranging from state farm bureaus (Missouri, Nebraska, Louisiana), national trade associations and commodity groups (Renewable Fuels Association, IPPE, National Swine Registry, US-RSPE), ag-input and crop protection organizations (CropLife America), ag-tech and growth-stage companies (SweetWater Technologies, Hive & Co, Midwest Waterjet Cutting), and media (Agri-Pulse). Distribution is omnichannel and event-driven: a direct enterprise sales motion led by the founders, an e-commerce channel for published reports, the FARMCON 2026 event platform partnership (Kansas City, January 7-8, 2026, with 1,200+ attendees), and paid digital, video, and earned-media execution that has produced measurable outcomes such as 2,916,205 digital impressions for the CropLife America Farmer Voices Matter campaign in three weeks.
More recently, Stratovation has expanded beyond project-based services into platform offerings, launching the SAGE (Stratovation Agriculture Growth Exchange) platform in June 2026 to connect growth-stage agricultural and food innovators with a founding network of nationally recognized industry experts for investor positioning, market pathways, and capital access, anchored by the SAGE Growth Blueprint deliverable. The firm has formalized strategic alliances with AgriThority for biologicals market development research and with Inspire PR Group for consumer-facing food attitudes research, and it has earned industry recognition including three 2026 Golden ARC Awards plus four Golden ARC Merit Awards from the Agricultural Relations Council and a Region 6 Best of NAMA Award for the Missouri Farm Bureau ShowMe Magazine. Revenue and funding are not disclosed; the firm is founder-owned with no external institutional investor or parent company identified in the available record.
Stratovation Group firmographics
Firmographics- Name
- Stratovation Group
- Legal name
- Stratovation Group
- Website
- https://stratovationgroup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stratovation Group is a U.S. agricultural market research and strategic communications firm that runs longitudinal farmer-centric studies and provides custom research, branding, and campaign services to ag companies, ag-tech startups, farm bureaus, and trade associations.
- Ownership category
- akta.pro rank
Stratovation Group industry classification
Industry- Product category
- Agricultural Market Research and Strategic Communications
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Stratovation Group is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stratovation Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Market Research & Consulting Services: Custom research studies, perception surveys, and consulting engagements sold directly to agriculture companies, organizations, and farmer groups. Revenue generated through project-based fees for research design, fieldwork, analysis, and strategic recommendations.
- Published Research Reports: Pre-packaged research reports (e.g., Row Crop Biologicals Study, Drone Perception Study, Trusted Advisor Influence Report) sold directly to companies and organizations via online purchase (Stripe integration). Blind studies with specific sponsors and partners.
- Strategic Communications Services: Brand development, campaign execution, content production, and media services for agriculture clients including magazine production, video series, and integrated marketing campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Row Crop Biologicals Study Year 3 - Farmer Perception Research |
| One time/ perpetual license | Pay-as-you-go | Farmer Perception of Ag Drones Study |
| One time/ perpetual license | Pay-as-you-go | Trusted Advisor Influence Report 2026 |
| One time/ perpetual license | Pay-as-you-go | Large Acre Producer Profile Report 2026 |
| One time/ perpetual license | Pay-as-you-go | Retail Channel and Distribution Report 2026 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Stratovation Group product offering
Product offeringCore offering
Stratovation Group conducts farmer-centric agricultural market research and provides strategic communications, marketing, and brand development services to agriculture and food clients. The firm sells proprietary longitudinal research studies on farmer perceptions of biologicals, drones, retail channels, and trusted advisors directly through its website, and delivers custom project-based research, strategic communications, video/multimedia production, brand creation, and campaign execution through direct consultative engagements.
Product overview
Stratovation Group is a full-service agricultural market research, insights, and strategic communications firm offering a portfolio of research studies, consulting services, and event support. The core offerings include proprietary farmer-centric research studies (Row Crop Biologicals Study, Ag Drones Study, Trusted Advisor Influence Report, Retail Channel Report, Large Acre Producer Profile Report, Consumer Food Attitudes Research), strategic communications and marketing services, brand development, and event partnership support. The company also recently launched the SAGE Exchange platform for agricultural innovator growth acceleration.
Differentiator
Problem solved
Functional benefit
Brands
- SAGE Exchange: Stratovation Agriculture Growth Exchange - a platform connecting growth-stage agricultural and food innovators with industry experts for capital access and go-to-market strategy.
- FARMCON
Products and services
- Row Crop Biologicals Study Proprietary longitudinal farmer-centric market research study tracking row crop farmers' awareness, perceptions, adoption, and purchasing behavior of agricultural biological products including biofertilizers, biopesticides, and biostimulants. Sold as a discrete research deliverable to agricultural input companies and organizations.
- Farmer Perception of Ag Drones Study Research study examining U.S. large-scale row crop farmers' awareness, adoption, usage patterns, affordability perceptions, and brand awareness of agricultural drone technology, covering both drone users and non-users. Available as a standalone purchased report.
- Trusted Advisor Influence Report Annual research study identifying which advisors farmers trust most when making business and production decisions, tracking emerging sources of influence across generations and farm operations. Sold as a discrete research deliverable.
- Retail Channel and Distribution Report Research analyzing where farmers purchase agricultural inputs, how channels are shifting, and evolving purchasing behaviors across different retail distribution channels. Sold as a standalone purchased report.
- Large Acre Producer Profile Report Research examining demographics, operations, and decision-making patterns among large-scale U.S. farmers with 1,500+ acres. Sold as a discrete research deliverable.
- Consumer Food Attitudes Research Blind research study, conducted in partnership with Inspire PR Group, examining U.S. consumer attitudes toward food safety, nutrition, sourcing, food additives, diet changes, and price affordability in the post-MAHA era.
- SAGE Exchange Stratovation Agriculture Growth Exchange - a structured platform connecting growth-stage agricultural and food innovators with industry experts for investment positioning, market pathways, capital access, and strategic guidance, including the SAGE Growth Blueprint customized deliverable.
- Strategic Communications and Marketing Services Full-service strategic communications and marketing for agricultural clients, including market research, data-driven strategy development, messaging, media planning, social media management, and campaign execution delivered as custom project engagements.
- Brand Development Services Brand creation, redesign, and strategic branding services including logo development, brand guides, visual identity systems, and brand positioning for agricultural companies and organizations.
Quantifiable outcome
- 52% of large row-crop farmers now purchase at least one biological product (up from 37% in 2022)
- +3 more outcomes
Companies that use Stratovation Group
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Stratovation Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Stratovation Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Inspire PR GroupcorePartnership with Inspire, a top-ranked U.S. food and agriculture communications agency, to conduct consumer food attitudes research. Collaboration connects farm-level insights with consumer communications expertise, providing complete picture across the food value chain. Research revealed U.S. consumers making tradeoffs on food purchases due to rising costs.
- AgriThorityflagshipStrategic alliance to forge closer collaboration in agricultural research and market development. AgriThority brings expertise in biologicals research and field testing, while Stratovation provides farmer-centric research methodology and market insights. Partnership supports joint go-to-market efforts for biologicals market studies.
- FarmCon / Farm DirectioncoreStratovation Group serves as strategic operational partner for FarmCon 2026 (January 7-8, Kansas City), the premier event for agricultural innovation and investment. Stratovation provides marketing and communications backbone, helps amplify event growth, streamlines sponsor/startup onboarding, and elevates attendee experience. Event expected to draw 1,200+ premier farmers, ag entrepreneurs, investors, and industry titans.
- CropLife AmericacoreCropLife America joined as strategic partner in Stratovation's AG Drone Study. CropLife America represents pesticide manufacturers and distributors advocating for responsible pesticide use. Partnership supports research on farmer adoption patterns and perceptions of agricultural drone technology.
- Agricultural Retailers Association (ARA)coreStrategic partner for farmer-centric biologicals research. ARA represents agricultural retailers across the U.S. and provides industry credibility and access to retail distribution networks for research recruitment and dissemination.
- The Fertilizer Institute (TFI)coreStrategic partner for row crop biologicals studies and drone perception research. TFI represents the fertilizer industry and provides industry perspective on nutrient management and sustainable agriculture trends.
- D.C. Legislative & Regulatory Services (DCLRS)coreStrategic partner providing regulatory and legislative expertise for agricultural research initiatives. DCLRS supports research on biologicals market and helps translate findings for policy-relevant audiences.
- Biological Products Industry Alliance (BPIA)coreStrategic partner for biologicals market research representing the biological products industry. BPIA helps connect research findings with industry stakeholders and supports market development efforts.
- National Corn Growers Association (NCGA)coreStrategic partner and sponsor for row crop biologicals study and drone perception research. NCGA represents corn farmers nationwide and provides access to grower networks for research and market intelligence.
- Pivot BioflagshipLead sponsor of 2026 Row Crop Biologicals Study. Pivot Bio is a leading agricultural biologicals company focused on biofertilizers. Partnership provides funding and industry expertise for farmer-centric research on biologicals adoption.
- Indigo AgflagshipSponsor of 2026 farmer-centric biologicals research. Indigo Ag focuses on sustainable agriculture and carbon markets. Partnership supports research on farmer perceptions of biological products and sustainable practices.
- SyngentaflagshipSponsor of Farmer Perception of Ag Drones Study. Syngenta is a global agricultural technology company. Partnership supports research on drone adoption patterns and brand awareness in agricultural applications.
- BASFflagshipSponsor of Stratovation research initiatives. BASF is a leading global chemical company with significant agricultural solutions business.
- MeristemflagshipSponsor of research studies. Meristem is an agricultural biologicals company focused on biological crop inputs.
- SweetWater TechnologiesflagshipSponsor of AG Drone Study. SweetWater Technologies is a full-service drone application company with custom-label products for ultra-low volume drone application. Stratovation also led their national brand launch and go-to-market strategy.
- AgriSprayminorSponsor of Farmer Perception of Ag Drones Study. AgriSpray provides agricultural spraying solutions.
- IndigoflagshipSponsor of 2026 Row Crop Biologicals Study Year 3. Indigo Ag focuses on sustainable agriculture and biological products.
- CPDAminorSponsor of 2026 Row Crop Biologicals Study. Council of Producers and Distributors of Agrotechnology represents manufacturers and distributors of crop protection and plant health products.
- SAGE Exchange Founding Network MemberscoreFounding network of nationally recognized agricultural experts for SAGE Exchange platform, including Mary Kay Thatcher (Public Policy), Luke Samuel (Field Testing), Dennis Campbell (Farm Operations), Brent Boydston (Trade Policy), Kevin Van Trump (Agricultural Investing), and others spanning farming, capital markets, public policy, regulatory affairs, and technology.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Stratovation Group competitors and assessment
Company assessmentDirect peers
- Context Network: Context Network is a global agricultural management consulting firm serving ag input companies with strategy, market assessment, and business intelligence. Comparable to Stratovation's strategic advisory and market research work for agribusiness clients.
- HighQuest Partners: HighQuest Partners provides strategic advisory and consulting services to agribusiness, food, and ag-tech sectors. Comparable peer for management consulting and strategic advisory work in agriculture.
- AdFarm: AdFarm is one of the largest agricultural marketing agencies in North America, serving ag input companies with brand strategy, creative, and digital campaigns. Directly comparable to Stratovation Group's ag-focused communications and brand development services.
- FLM+: FLM+ (formerly FLM Harvest) is a leading agricultural marketing and communications agency serving crop input, seed, and equipment companies. Directly comparable in the integrated ag marketing communications space.
- Curious Plot: Curious Plot (formerly MorganMyers) is a food and agriculture marketing agency providing brand development, public relations, and strategic communications to ag and food clients. Comparable to Stratovation in serving ag companies with integrated marketing and communications services.
- AgriThority: AgriThority is an agricultural consulting firm specializing in biologicals research, field testing, and product development for ag input companies. Direct peer per their active strategic alliance with Stratovation Group; both serve overlapping biologicals market research clients.
- Lessing-Flynn Advertising: Lessing-Flynn is an advertising and branding agency with a dedicated agriculture practice serving agribusiness and rural clients. Comparable peer for brand development and strategic marketing work in the agricultural sector.
- Aimpoint Research: Aimpoint Research is an agricultural market research firm providing proprietary farmer and consumer research to ag input companies and retailers. Closely comparable peer for farmer-centric perception research and syndicated ag studies.
- Paulsen: Paulsen is an agricultural marketing agency offering strategy, creative, media, and digital services to agribusiness clients including cooperatives, input companies, and associations. Comparable peer for ag-focused strategic communications and campaign execution.
Broad incumbents
- Farm Journal: Farm Journal is a leading U.S. agricultural media and research company with significant research, events, and data capabilities serving ag input companies. Comparable broader incumbent with overlapping farmer research, events, and content distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stratovation Group social profiles
Digital presenceStratovation Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stratovation Group leadership team
Management profileNumber of profiles
Profiles4 records
Stratovation Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stratovation Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stratovation Group
What does Stratovation Group do?
Stratovation Group conducts farmer-centric agricultural market research and provides strategic communications, marketing, and brand development services to agriculture and food clients. The firm sells proprietary longitudinal research studies on farmer perceptions of biologicals, drones, retail channels, and trusted advisors directly through its website, and delivers custom project-based research, strategic communications, video/multimedia production, brand creation, and campaign execution through direct consultative engagements.
Is Stratovation Group a public or private company?
Stratovation Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stratovation Group founded?
Stratovation Group was founded in 2019. It employs 11 to 50 people.
Where is Stratovation Group based?
Stratovation Group is headquartered in Miami, United States, in the North America region.
How does Stratovation Group make money?
Three revenue lines are on record. Market Research & Consulting Services are the primary driver. The others are published Research Reports and strategic Communications Services.
Who are Stratovation Group's main competitors?
Direct peers on record are Context Network, HighQuest Partners, AdFarm, FLM+, Curious Plot, AgriThority, Lessing-Flynn Advertising, Aimpoint Research and Paulsen. Farm Journal is listed as a broad incumbent.
Does Stratovation Group have an API?
No public API is recorded for Stratovation Group.
What industry is Stratovation Group in?
Stratovation Group's product category is Agricultural Market Research and Strategic Communications. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its SIC code is 700.