SafeSide Prevention
SafeSide Prevention is a Rochester, NY-based private company that sells evidence-based suicide prevention workforce-education programs (SafeSide CARE, Core Connections, CAMS Treatment, SafeSide Restore) via its InPlace Learning blended platform, serving government, healthcare, military, and education organizations in the US and Australia.
- Company typePrivate
- Founded2017
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SafeSide Prevention does
SafeSide Prevention is a private, for-profit workforce-education company founded in 2017 and headquartered in Rochester, New York, that builds and sells evidence-based suicide prevention training programs to government, healthcare, military, education, and community organizations. Its product suite comprises four core programs — SafeSide CARE (suicide response skills), Core Connections (resilience and risk reduction, validated in a cluster RCT), CAMS Treatment (the Collaborative Assessment and Management of Suicidality framework licensed via Dr. David Jobes), and SafeSide Restore (critical incident review) — supplemented by self-paced Add-On modules on Safety Planning, C-SSRS, Risk Formulation, and Means Safety. All programs are delivered through InPlace Learning, a registered blended-learning model that combines video-guided workshops, live sessions with clinical and lived-experience faculty, and an ongoing community of practice, allowing organizations to host training internally without external facilitators.
The company monetizes primarily through annual subscription contracts priced via quote, with optional Add-On modules and a three-tier customization offering (Add-ons, Adaptation, Comprehensive) that includes a cost-sharing model where SafeSide co-funds production in exchange for rights to repurpose content. It operates a wholly-owned media-services subsidiary, InPlace Productions, which sells educational experience design, video production, and e-learning solutions to public-health organizations. Distribution is direct enterprise field sales supported by thought-leadership channels (the 'Never the Same' podcast, evidence publications, conference sponsorships) and grant-writing assistance aligned with SAMHSA's 988 Local Capacity Grant. SafeSide has expanded internationally into Australia under a dedicated GM, and is led by Founder and Chief Scientific Advisor Tony Pisani, PhD, whose academic position at the University of Rochester Center for the Study and Prevention of Suicide underpins the company's evidence-based positioning.
SafeSide Prevention firmographics
Firmographics- Name
- SafeSide Prevention
- Legal name
- SafeSide Prevention
- Website
- https://safesideprevention.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SafeSide Prevention is a Rochester, NY-based private company that sells evidence-based suicide prevention workforce-education programs (SafeSide CARE, Core Connections, CAMS Treatment, SafeSide Restore) via its InPlace Learning blended platform, serving government, healthcare, military, and education organizations in the US and Australia.
- Ownership category
- akta.pro rank
SafeSide Prevention industry classification
Industry- Product category
- Mental Health Training and Workforce Education
- NAICS
- Educational Support Services (61171), Social Assistance (624), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI)
- akta.pro secondary industries
- Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Crisis Intervention & Suicide Prevention Services (EDALAFAD)
Keywords
Where SafeSide Prevention is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SafeSide Prevention business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription-based Workforce Education: SafeSide CARE and other programs are delivered as organizational subscriptions through the InPlace Learning model. Organizations subscribe to access video-guided workshops, live learning sessions, community of practice, and ongoing refreshers. Pricing is quote-based depending on organization size and customization level.
- Program Add-On Modules: Optional self-paced learning modules (40-60 minutes each) available as add-ons to SafeSide subscriptions for topics like Safety Planning, Columbia Suicide Severity Rating Scale, Prevention-Oriented Risk Formulation, and Means Safety. Contact sales for pricing.
- Customization Services: Tiered customization options (Level 1: Add-ons, Level 2: Adaptation, Level 3: Comprehensive) where organizations pay for tailored content, instructional design, video production, and integration. Cost-sharing model available where SafeSide co-funds production in exchange for rights to leverage material for other organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SafeSide CARE subscription includes video-guided workshops, live learning sessions, community of practice access, and ongoing refreshers |
| Subscription | Monthly | Self-paced Add-On Modules (40-60 minutes each) covering Safety Planning, C-SSRS, Risk Formulation, and Means Safety |
| Hybrid | Multi-year contract | Three-tier customization: Level 1 Add-ons, Level 2 Adaptation, Level 3 Comprehensive |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
SafeSide Prevention product offering
Product offeringCore offering
SafeSide Prevention sells video-based, expert-led suicide prevention training and consultation to organizations, delivered through its proprietary InPlace Learning blended education model. Core programs include SafeSide CARE (suicide response skills), Core Connections (resilience and risk reduction), CAMS Treatment (evidence-based therapy for suicidal thoughts), and SafeSide Restore (critical incident review), supplemented by self-paced add-on modules, program customization, and media production services.
Product overview
SafeSide Prevention offers a suite of suicide prevention education, consultation, and evaluation programs delivered through its InPlace Learning workforce education model. The core portfolio includes SafeSide CARE (workforce education for suicide response skills), Core Connections (resilience and risk reduction), CAMS Treatment (evidence-based therapy for suicidal thoughts), and SafeSide Restore (critical incident review). Programs are available in sector-specific adaptations including Mental Health, Primary Health, Youth Services, and Alcohol and Other Drugs. Additional offerings include self-paced add-on modules (Safety Planning, C-SSRS, Risk Formulation, Means Safety), InPlace Productions (media services for public health initiatives), Program Customization services, and the Never the Same Podcast. All programs integrate lived experience expertise with clinical knowledge and are designed for diverse sectors including Schools, Health and Human Services, Military, Government, and Law Enforcement.
Differentiator
Problem solved
Functional benefit
Brands
- SafeSide CARE: Suicide Prevention Response Skills program
- Core Connections
- CAMS Treatment
- SafeSide Restore
- InPlace Productions®
- InPlace® Learning
Products and services
- SafeSide CARE
Quantifiable outcome
- 84% of SafeSide CARE participants indicated they will be able to use this training in their job
- +4 more outcomes
Companies that use SafeSide Prevention
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
SafeSide Prevention technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SafeSide Prevention partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Open MindscoreOpen Minds partnered with SafeSide to develop a customized introduction video with their leadership and team members, creating a more contextualized start to the educational program for their workforce. Kira Thomas, Clinical Lead at Open Minds, serves as Consulting Faculty with SafeSide.
- Groundswell ServicesminorInPlace Productions collaborated with Groundswell Services to produce skill demonstration videos demonstrating best practices for forensic evaluation report writing.
- Community ForensicsminorCommunity Forensics partnered with InPlace Productions to develop engaging introductory training modules that transformed existing company materials into evidence-based content for remote onboarding, enabling consistent and efficient training at scale.
- SAMHSA (Substance Abuse and Mental Health Services Administration)coreSafeSide programs are eligible for SAMHSA grants including the 988 Local Capacity Grant. SafeSide provides grant writing assistance and application-ready language for organizations seeking funding.
- University of Rochester Center for the Study and Prevention of SuicidecoreTony Pisani, founder of SafeSide Prevention, is a professor and researcher at the University of Rochester Center for the Study and Prevention of Suicide. The center conducts research that informs SafeSide's evidence-based approach.
- Catholic University of AmericacoreDr. David Jobes, creator of CAMS (Collaborative Assessment and Management of Suicidality), is a professor at Catholic University. SafeSide integrates CAMS as a treatment option within its framework.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SafeSide Prevention competitors and assessment
Company assessmentDirect peers
- Kognito: Kognito builds simulation-based mental health gatekeeper training used by schools, colleges, and health systems. It targets the same organizational buyer as SafeSide with a more simulation-heavy delivery model.
- CAMS-care: CAMS-care, founded by Dr. David Jobes (whose framework SafeSide integrates), trains clinicians in the Collaborative Assessment and Management of Suicidality. It is a direct peer in clinical suicide-treatment training with overlapping faculty and customer base.
- QPR Institute: QPR Institute offers Question, Persuade, Refer gatekeeper training for suicide prevention, the most direct US comparator to SafeSide CARE. Both sell organizational subscriptions and target schools, workplaces, and community organizations with similar use cases.
- LivingWorks: LivingWorks delivers ASIST (Applied Suicide Intervention Skills Training) and related suicide intervention curricula to organizations worldwide. It is the incumbent facilitator-led program SafeSide most directly competes against in healthcare, government, and education sectors.
Broad incumbents
- EVERFI: EVERFI delivers enterprise social-impact education (mental health, financial literacy, DEI) to schools and employers through a large digital platform. It is a broad incumbent that bundles mental-health content alongside other compliance and SEL training.
- Mental Health First Aid USA: Mental Health First Aid delivers broad mental-health gatekeeper training to workplaces, schools, and community organizations through a national certified-instructor network. It competes for the same workforce-training budget SafeSide targets, though with a wider (not suicide-specific) scope.
- Traliant: Traliant sells online workplace training (harassment, DEI, security) to mid-market and enterprise employers. It represents the broader compliance/workforce-training incumbent that increasingly includes mental-health modules alongside SafeSide's specialized offering.
- Zero Suicide Institute: Zero Suicide Institute (at EDC) sets the system-wide framework SafeSide aligns with and offers its own training and implementation resources to healthcare and behavioral health organizations. It is a broader incumbent shaping the standards SafeSide must meet.
Emerging players
- Psych Hub: Psych Hub offers on-demand mental health learning for clinicians, students, and employees through partnerships with payers and providers. It competes for the same workforce-learning budget and represents an emerging, better-capitalized platform alternative.
- Active Minds: Active Minds runs student-led mental health awareness and peer-support programs in high schools and colleges, with partial overlap with SafeSide's Schools and University segments. It is an emerging peer rather than a direct training competitor.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SafeSide Prevention social profiles
Digital presenceSafeSide Prevention financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeSide Prevention leadership team
Management profileNumber of profiles
Profiles11 records
SafeSide Prevention subsidiaries and ownership
Company hierarchySubsidiaries2 records
SafeSide Prevention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeSide Prevention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeSide Prevention
What does SafeSide Prevention do?
SafeSide Prevention sells video-based, expert-led suicide prevention training and consultation to organizations, delivered through its proprietary InPlace Learning blended education model. Core programs include SafeSide CARE (suicide response skills), Core Connections (resilience and risk reduction), CAMS Treatment (evidence-based therapy for suicidal thoughts), and SafeSide Restore (critical incident review), supplemented by self-paced add-on modules, program customization, and media production services.
Is SafeSide Prevention a public or private company?
SafeSide Prevention is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SafeSide Prevention founded?
SafeSide Prevention was founded in 2017. It employs 11 to 50 people.
Where is SafeSide Prevention based?
SafeSide Prevention is headquartered in Rochester, United States, in the North America region.
How does SafeSide Prevention make money?
Three revenue lines are on record. Subscription-based Workforce Education is the primary driver. The others are program Add-On Modules and customization Services.
Who are SafeSide Prevention's main competitors?
Direct peers on record are Kognito, CAMS-care, QPR Institute and LivingWorks. Broad incumbents are EVERFI, Mental Health First Aid USA, Traliant and Zero Suicide Institute. Emerging players are Psych Hub and Active Minds.
Does SafeSide Prevention have an API?
No public API is recorded for SafeSide Prevention.
What industry is SafeSide Prevention in?
SafeSide Prevention's product category is Mental Health Training and Workforce Education. Its primary akta.pro industry code is EDAKAMAI, Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs, with a secondary code of EDAJAIAL, Student Support Hotlines & Digital Wellbeing Tools. Its NAICS code is 61171 and its SIC code is 8090.