Open Minds Australia
Open Minds Australia is a Queensland-registered not-for-profit founded in 1912 that delivers community mental health, psychosocial disability, youth mental health, and suicide prevention services across 15+ locations in Queensland and New South Wales, funded primarily by government commissions and NDIS plan funding.
- Company typePrivate
- Founded1912
- HeadquartersGrafton, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Open Minds Australia does
Open Minds Australia Limited is a Queensland-registered not-for-profit organisation (ABN 19 009 687 030) operating under the governance of the Vertaview Group. Founded in 1912 as the Queensland Wattle Day League and rebranded to Open Minds in 2003, the organisation has evolved from a disability support provider into a specialist mental health and psychosocial disability support NFP with 450+ staff and a network of more than 15 service locations spanning metropolitan, regional, and rural Queensland and New South Wales. Its service portfolio is organised across four pillars: Adult Mental Health (Clinical Care Coordination, Community Living Supports, HASI, Medicare Mental Health Centres, Specialist Homeless Services, Step With You), Youth Mental Health (headspace franchises in Indooroopilly, Redcliffe and Strathpine, plus Youth Bloom transition services), Psychosocial Disability (Community Access Support, In Home Support, Supported Independent Living), and Suicide Prevention and Response (Family and Friends Support Program, The Way Back, Suicide Response Program). It also hosts the Queensland Mental Health Awards, an industry recognition program it has run since 1996.
The underlying operating model is service delivery by multidisciplinary clinical and peer-work teams, with no proprietary technology platform — the core technology is the coordinated human workforce and the organisation's NDIS and government accreditations. Revenue is generated almost entirely through commissioned government funding (Australian Primary Health Networks, Medicare, NSW Health, Queensland Health, the Department of Child Safety, Queensland Corrective Services) and NDIS plan funding, with services provided free at point of delivery to eligible clients. Go-to-market is referral-driven: clients enter via GPs, psychiatrists, hospital and health services, government departments, self-referral (phone 1300 673 664 and online enquiry forms), or walk-in at Medicare Mental Health Centres. Distribution is conducted through the physical site network and emerging telehealth options, supplemented by community outreach.
The customer base comprises individuals with mental health conditions, psychosocial disability, youth mental health needs, and post-suicide aftercare requirements, alongside NDIS participants and people re-entering the community from the justice system. Strategic positioning is anchored on 113 years of operational heritage, lived-experience leadership integration, and a multi-jurisdictional partnership ecosystem (headspace, Better Connect, Bric Housing, Indigenous health services, hospital and health services). Recent strategic activity in 2025 — a new CEO, new Board Chair, new General Counsel, and the opening of two new Medicare Mental Health Centres — points to a renewal phase ahead of likely further geographic and programmatic expansion.
Open Minds Australia firmographics
Firmographics- Name
- Open Minds Australia
- Legal name
- Open Minds Australia Limited
- Website
- https://openminds.org.au
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Open Minds Australia is a Queensland-registered not-for-profit founded in 1912 that delivers community mental health, psychosocial disability, youth mental health, and suicide prevention services across 15+ locations in Queensland and New South Wales, funded primarily by government commissions and NDIS plan funding.
- Ownership category
- akta.pro rank
Open Minds Australia industry classification
Industry- Product category
- Community Mental Health and Psychosocial Disability Services
- NAICS
- Individual and Family Services (6241), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGAEAH)
- akta.pro secondary industries
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Housing Transition & Supported Living Navigation (EDAKANAK)
Keywords
Where Open Minds Australia is headquartered
LocationHeadquarters
- HQ city
- Grafton
- HQ country
- Australia
- HQ region
- Oceania
Offices20 records
Markets served
Open Minds Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Government Funded Mental Health Services: Funded by Australian Government through Primary Health Networks (PHNs) for Medicare Mental Health Centre services, clinical care coordination, and suicide prevention programs. Services provided free at point of delivery to eligible clients.
- NDIS Provider Services: Registered NDIS provider delivering psychosocial disability support services including Supported Independent Living, In Home Support, Community Access Support, and Youth Bloom Transition Services. Revenue generated through NDIS plan funding arrangements.
- NSW State Government Programs: Housing and Accommodation Support Initiative (HASI) and Community Living Supports (CLS) funded by NSW state government for mental health support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Medicare Mental Health Centre services |
| Subscription | Others | NDIS-funded disability support |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Open Minds Australia product offering
Product offeringCore offering
Open Minds Australia is a not-for-profit mental health and psychosocial disability support organization delivering community-based services across Queensland and New South Wales. Its core offerings span four service areas: adult mental health (clinical care coordination, community living supports, housing support, Medicare Mental Health Centres, homelessness services), youth mental health (headspace centres and Youth Bloom transition services), psychosocial disability (community access, in-home, and supported independent living), and suicide prevention and response (family and friends support, The Way Back aftercare, suicide response program).
Product overview
Open Minds Australia operates as a mental health and psychosocial disability support organization offering an integrated suite of community-based services. The portfolio spans four core service areas: Adult Mental Health (Clinical Care Coordination, Community Living Supports, HASI, Medicare Mental Health Centres, Specialist Homeless Services, Step With You); Youth Mental Health (headspace centres and Youth Bloom transition services); Psychosocial Disability (Community Access Support, In Home Support, Supported Independent Living); and Suicide Prevention & Response (Family and Friends Support Program, The Way Back Service, Suicide Response Program). Additionally, the organization hosts the Queensland Mental Health Awards. Services are delivered through 15+ locations across Queensland and New South Wales, with partnerships including headspace, Better Connect (nine-provider not-for-profit partnership), and Bric Housing.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinical Care Coordination
Quantifiable outcome
- 579,000+ people supported since 1912
- +2 more outcomes
Companies that use Open Minds Australia
Customer profileNamed customers14 records
Segments10 records
Ideal customer profiles5 records
Open Minds Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Open Minds Australia partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered core and minor.
- Workcover QueenslandcoreWorkplace injury and rehabilitation support partner providing Workers Compensation insurance services for employees.
- Queensland Alliance for Mental Health (QAMH)corePeak body for mental health organizations in Queensland, providing advocacy and sector leadership.
- Queensland Mental Health CommissioncoreGovernment body establishing directions for mental health reform and suicide prevention in Queensland.
- CheckUP AustraliacoreHealth organisation working to improve health outcomes for people and communities in Queensland through partnership and collaboration.
- Queensland GovernmentcoreGovernment funder and partner for mental health services across Queensland.
- The Royal Australian & New Zealand College of PsychiatristscoreProfessional medical college responsible for training and educating psychiatrists in Australia and New Zealand.
- Country to Coast PHN (CCQ)corePrimary Health Network improving health outcomes in Sunshine Coast, Wide Bay, and Central Queensland regions through commissioned mental health services.
- Darling Downs and West Moreton PHNcorePHN building healthier communities through connected, sustainable primary healthcare system.
- Brisbane North PHNcorePHN working to understand community needs and produce best possible health and community care system.
- Healthy North CoastcoreNot-for-profit organisation providing better health for North Coast communities in NSW.
- Northern Queensland Primary Health Network (NQPHN)coreLead organisation improving healthcare in North Queensland communities.
- Bric HousingcoreCommunity Housing Provider with over 900 homes in Queensland, partnering on Specialist Homeless Services in Redcliffe.
- headspacecoreNational youth mental health foundation. Open Minds operates headspace centres at Indooroopilly, Redcliffe, and Strathpine.
- Queensland HealthcoreState government health department providing clinical oversight and hospital health services partnerships.
- NSW HealthcoreNSW Ministry of Health promoting and protecting health of NSW communities.
- Queensland Corrective ServicesminorGovernment department managing custodial facilities and offender rehabilitation, partnering on CREST justice re-entry services.
- Department of Child Safety, Youth and Women (QLD)coreGovernment department responsible for youth justice and child protection services, partner for Youth Bloom transition services.
- Department of Communities and Justice (NSW)coreNSW government department working with children, adults, families and communities.
- Department of Housing, Local Government, Planning and Public Works (QLD)coreQueensland government department ensuring access to safe, secure, affordable housing.
- Darling Downs Hospital and Health ServicecorePublic health service committed to improving health and wellbeing in Darling Downs region.
- Better Connect PartnershipcorePartnership of nine established not-for-profit service providers transforming mental health, AOD and suicide prevention service delivery in Queensland.
- StrideminorMental health service provider operating in NSW, Queensland, Victoria, ACT and Tasmania.
- WellwaysminorMental health, wellbeing and carer service provider, one of Australia's largest.
- Flourish AustraliaminorCommunity mental health service and registered NDIS provider helping people with lived experience.
- Kambu HealthcoreIndigenous healthcare services provider for Aboriginal and Torres Strait Islander community in Ipswich and West Moreton region.
- Cherbourg Regional Aboriginal and Islander Community Controlled Health Services (CRAICCHS)minorBulk billing GP clinic providing holistic health, wellbeing and community support to Cherbourg and South Burnett communities.
- Cultural Healing Sunshine CoastminorMental health support service for Aboriginal and Torres Strait Islanders and family members in Sunshine Coast region.
- Galambila Aboriginal Health ServiceminorAboriginal health service providing culturally appropriate medical services in Coffs Harbour region.
- Jullums Lismore Aboriginal Medical ServiceminorHealth service for Aboriginal community of Lismore and surrounding areas.
- The ButteryminorSupport service for addiction, mental health conditions, relapse prevention, PTSD and family relationships.
- QuIHNminorQueensland-based organisation offering counselling, needle and syringe programs, medical care, peer support for people who use drugs and alcohol.
- REFOCUSminorSpecialist provider for Aboriginal and Torres Strait Islander families and communities.
- EACHminorCommunity health and support services organisation helping people lead happier, healthier lives.
- Amplar HealthminorHealthcare organisation co-creating programs to improve partner and patient experiences.
- Ipswich City CouncilminorLocal government authority for City of Ipswich, one of Australia's fastest growing regions.
- Peach TreeminorCommunity mental health organisation providing services for parents, partners and families impacted by mental health challenges in perinatal period.
- Coffs Harbour Neighbourhood CentreminorCommunity services organisation prioritising disadvantaged, vulnerable and marginalised individuals.
- Nimbin Neighbourhood Centre CollaborationminorCommunity-based organisation providing services to disadvantaged people in Nimbin community.
- South Burnett CTC Inc.minorNon-profit supporting South Burnett through employment, youth, disability respite and foster care services.
- End Street Sleeping CollaborationminorInitiative making street sleeping rare, brief and non-recurring in NSW through government and non-government partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Open Minds Australia competitors and assessment
Company assessmentDirect peers
- EACH: Community health and support services NFP listed as a Minor partner of Open Minds. EACH delivers integrated mental health, disability, and family services with overlapping PHN funding sources and similar multi-state service breadth.
- Wellways Australia: Major Australian mental health, wellbeing, and carer support NFP listed as a Minor partner of Open Minds. Wellways delivers recovery-focused community mental health, psychosocial disability, and suicide prevention services with overlapping NDIS, PHN, and state-government funding channels.
- Mind Australia: One of Australia's largest community-managed mental health organisations providing psychosocial disability support, housing, and clinical services across Victoria, NSW, and Queensland. Comparable size, NDIS-provider status, and service portfolio as Open Minds.
- Neami National: Community mental health NFP delivering psychosocial support, suicide prevention, and homelessness services across multiple Australian states. Direct competitor for PHN-commissioned mental health and NDIS-funded psychosocial disability contracts.
- Stride Mental Health: One of Australia's largest mental health service providers operating across NSW, Queensland, Victoria, ACT, and Tasmania. Listed as a Minor partner of Open Minds, Stride delivers overlapping psychosocial disability, suicide prevention, and community mental health programs and competes for the same PHN and state-government commissioning contracts.
- Aftercare: Australian mental health and accommodation support NFP providing psychosocial disability, NDIS, and homelessness services. Direct overlap with Open Minds' HASI, CLS, SIL, and Community Access Support offerings.
- Flourish Australia: Community mental health service and registered NDIS provider helping people with lived experience of mental health issues. Listed as a Minor partner of Open Minds, Flourish delivers directly overlapping Supported Independent Living, community participation, and clinical mental health programs.
Others
- headspace National Youth Mental Health Foundation: National youth mental health foundation whose brand Open Minds delivers through licensed centres at Indooroopilly, Redcliffe, and Strathpine. While not a direct competitor, headspace sets the operating standards and funding framework for the youth mental health segment in which Open Minds operates.
- SANE Australia: National mental health NFP providing information, peer support, and advocacy services across Australia. Thematically related to Open Minds' mission and a peer in the lived-experience-led service category, though SANE operates primarily as an information/referral provider rather than direct service delivery.
Broad incumbents
- Mission Australia: Large national NFP delivering homelessness, mental health, disability, and community services across all Australian states. Operates at greater scale than Open Minds and competes for the same federal/state commissioning contracts but across a much broader portfolio.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Open Minds Australia social profiles
Digital presenceOpen Minds Australia compliance and trust
Trust signalCompliance5 records
Open Minds Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Minds Australia leadership team
Management profileNumber of profiles
Profiles8 records
Open Minds Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Minds Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Minds Australia
What does Open Minds Australia do?
Open Minds Australia is a not-for-profit mental health and psychosocial disability support organization delivering community-based services across Queensland and New South Wales. Its core offerings span four service areas: adult mental health (clinical care coordination, community living supports, housing support, Medicare Mental Health Centres, homelessness services), youth mental health (headspace centres and Youth Bloom transition services), psychosocial disability (community access, in-home, and supported independent living), and suicide prevention and response (family and friends support, The Way Back aftercare, suicide response program).
Is Open Minds Australia a public or private company?
Open Minds Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Open Minds Australia founded?
Open Minds Australia was founded in 1912. It employs 251 to 500 people.
Where is Open Minds Australia based?
Open Minds Australia is headquartered in Grafton, Australia, in the Oceania region.
How does Open Minds Australia make money?
Three revenue lines are on record. Government Funded Mental Health Services are the primary driver. The others are NDIS Provider Services and NSW State Government Programs.
Who are Open Minds Australia's main competitors?
Direct peers on record are EACH, Wellways Australia, Mind Australia, Neami National, Stride Mental Health, Aftercare and Flourish Australia. Others are headspace National Youth Mental Health Foundation and SANE Australia. Mission Australia is listed as a broad incumbent.
Does Open Minds Australia have an API?
No public API is recorded for Open Minds Australia.
What industry is Open Minds Australia in?
Open Minds Australia's product category is Community Mental Health and Psychosocial Disability Services. Its primary akta.pro industry code is BPAGAEAH, Mental Health & Crisis Support Services, with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 6241 and its SIC code is 8300.