What Tullave does

Tullave is the contactless smart card payment system for Bogotá's integrated public transport network (Sistema Integrado de Transporte Público - SITP), operated by Recaudo Bogotá S.A.S. under contract with the Bogotá District government. It functions as the exclusive electronic fare medium for TransMilenio BRT, TransMiZonal buses, and TransMiCable, and processes recharges and balance redemptions across the system. The platform supports card issuance for commercial users, vulnerability-program subsidy cards (636,000+ active users), and identity-linked TransMiPass monthly subscriptions (14,000+ subscribers), with hybrid TISC cards also accepting Mastercard/credit/debit balances.

Tullave's technology stack centers on a contactless TISC smart card rail extended with NFC activation (2025) and a growing digital channel that includes bank, Nequi, Daviplata, and Maas Global integrations for card recharging. The system serves a base of one to two million daily Bogotá SITP riders at an administratively set tariff of $3,550 COP per trip in 2026, and is being positioned as the payment backbone for the Bogotá Metro when it opens. Recaudo Bogotá is positioning Tullave for continued feature expansion (virtual personalization, subscription passes) while route coverage has grown via new electric and zonal lines including HA601, TC6, and B020.

The operating model is a regulated, government-contracted fare-collection utility: revenue is generated from fare throughput (as collection agent), card issuance and replacement, and digital-recharge transaction fees (~230 COP per recharge), with all pricing governed by District-level fare policy. The business is operationally concentrated in Bogotá, with no disclosed geographic expansion beyond the SITP, and currently no disclosed AI/ML capabilities on the product surface.

Name

Tullave

Legal name

Recaudo Bogotá S.A.S.

Website

https://tullaveplus.gov.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tullave is the exclusive contactless smart card payment system for Bogotá's SITP public transit network, operated by Recaudo Bogotá S.A.S. under contract with the Bogotá District government and used by TransMilenio, TransMiZonal, and TransMiCable riders.

Ownership category

akta.pro rank

Product category

Public Transit Fare Payment

NAICS

Urban Transit Systems (4851), Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Tourist/Attraction Circulator Shuttles (Downtown/Theme Parks) (TLAFAJAL)

Keywords

• Transit smart cards
• Bogotá public transport
• Fare payment system
• Contactless transit cards
• Integrated mobility payment

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Transit Fare Collection: Tullave cards serve as the primary electronic payment medium for TransMilenio, TransMiZonal, and TransMiCable services. Fares are collected through card validation at entry points and bus validators. The 2026 unified tariff is $3,550 COP per trip. Revenue flows through Recaudo Bogotá S.A.S., which manages fare collection and disbursement to operators.
2. Card Sales: Both basic (anonymous) and personalized Tullave cards are sold for $8,000 COP each. Card issuance is a direct revenue stream for Recaudo Bogotá, the system operator.
3. Digital Recharge Transaction Fees: A $230 COP fee is charged by Maas for each digital recharge transaction performed via the web platform or app. Payment is processed through PSE, Nequi, or Daviplata.
4. TransMiPass Monthly Subscription: Frequent users can purchase the TransMiPass package: 65 entries/month for $160,000 COP (approx. $2,462 per validation), offering up to 23% savings versus full fare. This represents a pre-paid recurring revenue stream collected monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels7 records

Core offering

Tullave is a contactless smart card fare payment system for Bogotá's Integrated Public Transportation System (SITP). Operated by Recaudo Bogotá S.A.S., it enables riders to pay fares across TransMilenio trunk corridors, zonal buses, and the future Metro Line 1 using NFC-enabled TISC smart cards and a digital recharge ecosystem. The platform supports multiple card profiles (basic, personalized, senior, disability, SISBÉN) and integrates with banking apps, payment aggregators, and the MaaS TransMiApp.

Product overview

Tullave is a unified contactless smart card payment system for Bogotá's integrated public transport network (SITP), comprising the TransMilenio BRT, TransMiCable cable car, and TransMiZonal/zonal bus services. The portfolio centers on the core Tarjeta Plus (personalized) and Tarjeta Básica (basic) smart cards, augmented by specialized variants including the Adulto Mayor (senior), SISBÉN subsidy, and Discapacidad (disability) cards. The TransMiPass add-on module provides a 65-ride monthly subscription at $160,000 COP. The Tarjeta Híbrida extends functionality through banking partnerships with Bancolombia, Av Villas, Scotiabank Colpatria, Codensa, Itau, and Banco de Bogotá. Digital services include web and MaaS App-based recharges with NFC activation, integrating payment processors Daviplata, Nequi, and PSE. The system is operated by Recaudo Bogotá S.A.S. under TransMilenio S.A. management.

Differentiator

Problem solved

Functional benefit

Brands

• TransMiPass: A monthly pass offering 65 trips/entries to the System for $160,000 COP, designed for frequent users who use the system 4-6 times per day, offering savings up to 23% on regular fares.
• Tarjeta Híbrida Bancaria

Products and services

• Tarjeta Básica Tullave (Tullave Basic Card)

Quantifiable outcome

• Digital recharges grew from 2% of total system recharges (January 2024) to 18.05% (March 2026)
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core, strategic and minor.

• Maas (MaaS Global)coreTechnology or Integration · 22 April 2026Maas provides the technology platform powering Tullave's digital recharges and NFC-based instant activation via the Maas App. The partnership enables web recharges, in-app recharge management, and smartphone-based card activation without physical validators. Maas charges $230 COP per digital recharge transaction.
• Daviplata (Banco de Bogotá)coreGTM or Marketing Partner · 22 April 2026Daviplata, the digital wallet of Banco de Bogotá, integrated Tullave recharge as a mobility service within its app. Users can top up $11,000-$200,000 COP. This expands digital payment access for TransMilenio riders and drives digital recharge adoption (from 2% to 18% of all recharges).
• Nequi (Banco Popular / Scotiabank Colpatria)coreGTM or Marketing PartnerNequi digital wallet enables Tullave recharge via its transport and travel services section. Part of the expanding digital recharge ecosystem alongside Daviplata and Maas.
• BancolombiastrategicTechnology or IntegrationIssues the hybrid Tullave banking card enabling pre-paid and post-paid transit payment. Users can recharge through Bancolombia's app. Registration at a system ticket office may be required to activate the transbordo benefit.
• Av VillasstrategicTechnology or IntegrationIssues the hybrid Tullave banking card. Registration at a system ticket office required to activate transbordo benefit.
• Scotiabank ColpatriastrategicTechnology or IntegrationIssues the hybrid Tullave banking card. Registration at a system ticket office required to activate transbordo benefit.
• Codensa (Enel-Codensa)strategicTechnology or IntegrationIssues the hybrid Tullave banking card. The transbordo benefit is active immediately upon card issuance without additional registration steps.
• Itau (Itaú Corpbanca)strategicTechnology or IntegrationIssues the hybrid Tullave banking card. The transbordo benefit is active immediately upon card issuance without additional registration steps.
• Banco de BogotástrategicTechnology or IntegrationIssues the hybrid Tullave banking card. The transbordo benefit is active immediately upon card issuance without additional registration steps.
• PlatikminorChannel Partner/ Reseller/ DistributorExternal ally that enables third-party businesses (stores, shops) to become authorized Tullave recharge points. Requirements: updated RUT, Chamber of Commerce registration, and ID of the legal representative. Contact: [email protected] or WhatsApp 3176611490.
• MoviiredminorChannel Partner/ Reseller/ DistributorExternal ally enabling third-party businesses to become authorized Tullave recharge points. Requirements include updated RUT, Chamber of Commerce registration, and ID of legal representative. Contact: https://moviired.freshdesk.com/support/tickets/new or WhatsApp 3144115340.
• Recaudo Bogotá S.A.S.coreStrategic or Co-development PartnerThe official fare collection operator for the Bogotá transit system. Recaudo Bogotá operates the Tullave card system, manages recharge infrastructure, and disburses fare revenue to transport operators. Also runs the official Tullave website and call center (601-4824304).
• TransMilenio S.A.coreStrategic or Co-development PartnerThe public transit company managing the TransMilenio BRT system and the broader SITP. TransMilenio S.A. sets system policies, manages infrastructure, and partners with Tullave as the mandatory electronic payment medium for all trunk and zonal services.
• Secretaría Distrital de Integración SocialstrategicGTM or Marketing PartnerBogotá's District Secretariat of Social Integration administers and funds the free passage subsidy program for vulnerable populations (seniors, disabled persons, low-income households). Defines beneficiary eligibility and coordinates benefit delivery via Tullave cards.
• Secretaría Distrital de MovilidadcoreStrategic or Co-development PartnerThe district's transportation authority sets transit policy, tariffs, and concession frameworks that govern the SITP and TransMilenio, directly impacting Tullave's operating environment and fare structure.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Masabi: Provider of mobile ticketing and account-based fare platforms for transit agencies worldwide. Comparable as an emerging technology layer competing with traditional closed-loop smart cards like Tullave.

Broad incumbents

• Cubic Transportation Systems: Global vendor that builds fare-collection back-ends for Oyster, Ventra, Sydney Opal, Clipper, and other major urban transit systems. Comparable as the technology infrastructure layer that often sits behind city-level smart cards like Tullave.

Direct peers

• Octopus Cards (Octopus Holdings): Hong Kong's dominant contactless transit smart card, used across MTR, buses, ferries, and retail. Most directly comparable to Tullave as an urban, multi-modal contactless fare card with stored value and merchant acceptance.
• MIO (Metro Cali / Union Temporal MIO): Calí's integrated BRT/mass transit fare card, the second-largest Colombian urban transit smart card system after Tullave. Operates a comparable fixed-route BRT fare-collection and subsidy model.
• Transport for London (Oyster / Contactless): Oyster is London's unified transit smart card spanning Tube, bus, DLR, Overground, and river services with free-transfer windows — directly comparable to Tullave's SITP-unifying transbordo model.
• SUBE (Nación Servicios): Argentina's national contactless transit card used across Buenos Aires and 50+ cities, with social subsidies and free transfers. The closest LATAM analog to Tullave's combination of fare payment and social-protection subsidy delivery.
• CIVICA (Metro de Medellín): CIVICA is the contactless smart card for Medellín's integrated metro, cable car (Metrocable), and bus (Tranvia/Bus) network — Colombia's other major multi-modal urban transit fare card, directly comparable to Tullave's SITP + TransMiCable model.
• Translink (Queensland / Vancouver / others): Multi-jurisdiction operator of urban transit fare systems (e.g., Brisbane go card, Vancouver Compass). Comparable as a public-authority-anchored smart card integrating bus, rail, and ferry fare payment.
• Ventra (CTA / Cubic): Chicago's open-loop contactless transit fare system covering CTA bus, rail, and Pace — comparable to Tullave as an urban transit fare system with both card-based and account-based top-up flows.
• Île-de-France Mobilités (Navigo): Navigo is the Paris region's unified transit pass for metro, RER, bus, and tram with monthly subscription and free-transfer logic — comparable to Tullave's TransMiPass and transbordo design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tullaveplus
• Facebookfacebook.com/tullaveplus
• LinkedInlinkedin.com/company/tullave

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tullave