Moviired

What Moviired does

MOViiRED (MOVIIRED S.A.S., NIT 900.392.611-6) is a Colombian transactional network founded circa 2000 and headquartered in Bogotá. The company operates a cloud-based multi-service transaction platform that enables independent merchants and small retail businesses to process mobile recharges, bill payments, digital content sales, sports betting recharges, public transit card recharges (TuLlave/SITP), and banking correspondent services through a unified merchant mobile app (available on Google Play and Huawei AppGallery) and a web-based Portal Tendero. Under the hood, the platform integrates over 1,000 commercial agreements with telecom operators (Claro, Movistar, Tigo, ETB, Virgin Mobile), utility companies (Enel, Paga, Recaudo Bogotá), banks (Banco Agrario, Banco Bogotá, Banco Popular), and digital content providers (Netflix, Spotify, PlayStation, Xbox, FreeFire, Paramount+, among others), with security protocols and fraud controls described as a core operational requirement.

The company monetizes primarily through commission-based transaction fees, where merchants earn a spread on each sale and MOViiRED captures the wholesale-to-retail margin. It operates a two-tier merchant segmentation: MOViiRED PLATA for independent sellers using only a mobile phone, and MOViiRED ORO for local businesses with storefronts that unlock higher commissions, banking correspondent services, SITP recharges, revolving credit lines, and advertising support. Go-to-market is a hybrid of product-led self-serve onboarding (3-step in-app registration) and a community/channel model where existing merchants drive word-of-mouth referral. The company is supervised by Colombian authorities (Superintendencia de Industria y Comercio, Comisión de Regulación de Comunicaciones, Ministerio de las TIC) and is audited by BDO.

MOViiRED is privately held with 101–250 employees and historical funding from Bamboo Capital Partners (2016) and Agrega Partners together with the International Finance Corporation (2017). Its competitive positioning rests on nationwide physical and digital distribution, the breadth of its service portfolio, and 20+ years of brand recognition in the Colombian transactional-services market rather than on proprietary technology or AI capabilities.

Name

Moviired

Legal name

MOVIIRED S.A.S.

Website

https://moviired.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Moviired is a Colombian transactional network platform that enables independent merchants and small retailers to process mobile recharges, bill payments, digital content sales, sports betting, transit recharges, and banking correspondent services through a unified mobile app, earning commissions on each transaction.

Ownership category

akta.pro rank

Product category

Mobile Payment & Financial Correspondent Services

SIC

Finance Services (6199)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Correspondent Banking (Nostro/Vostro & Agent Services) (FSABAJAA)

Keywords

• Mobile recharge services
• Bill payment platform
• Banking correspondent network
• Digital content distribution
• Transactional network services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commission-based Transaction Fees: MOViiRED operates as a transactional network where merchants earn commissions for each sale of products and services. Commissions vary by product or service type (mobile recharges, bill payments, digital content, betting recharges, transit card recharges, banking correspondent services). Merchants access commission rates through the app or via WhatsApp. The company generates revenue through the spread between wholesale and retail pricing of transactions.
2. Cross-selling Revenue: Platform enables merchants to offer multiple products to existing customers, increasing average revenue per merchant through cross-selling of complementary services (e.g., a customer buying a mobile recharge is close to purchasing other services like bill payment or digital content).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

MOViiRED operates a Colombian transactional network platform that enables independent merchants and small retailers to sell mobile recharges, utility bill payments, digital content (Netflix, Spotify, gaming pins), sports betting recharges, public transit card recharges (TuLlave), banking correspondent services, and national money transfers. Merchants earn commissions on each transaction processed through the MOViiRED mobile app or Portal Tendero, accessing a unified platform with over 1,000 commercial agreements with telecom operators, banks, utilities, and digital content providers.

Product overview

MOViiRED is a Colombian transactional network platform operating as a Software-as-a-Service model with a multi-tier structure (PLATA and ORO plans). The platform provides merchants with a comprehensive portfolio of products including mobile top-ups (Recargas y paquetes), bill payments (Pago de facturas), digital content sales (Contenidos digitales), sports betting credits (Apuestas deportivas), public transit recharges (Recargas TuLlave), banking correspondent services (Corresponsalía bancaria), and national money transfers (Giros). Merchants access the platform via the MOViiRED App (mobile and desktop) and Portal Tendero, earning commissions on each transaction processed through the network of over 1,000 commercial partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Recargas y paquetes (Mobile Recharges & Data Packages) Mobile phone airtime top-ups and data package sales supporting Colombian operators Claro, Movistar, Tigo, ETB and Virgin Mobile, plus prepaid TV subscriptions including DIRECTV. Sold by MOViiRED merchants to end consumers, with commissions on each transaction.
• Pago de facturas (Bill Payment Service) Bill payment service covering more than 1,000 utility, public and private service providers including telecommunications, internet, health, insurance, energy (Enel), and partners Paga and Recaudo Bogota. Used by MOViiRED merchants to collect consumer payments in exchange for commissions.
• Contenidos digitales (Digital Content Sales) Sale of virtual PINs and subscription codes for entertainment and software platforms including Netflix, Spotify, Crunchyroll, Paramount+, Vix, PlayStation, Xbox, Microsoft, Razer Gold, Rixty, FreeFire, IMVU, Kaspersky, DGO and Latamplay. Merchants earn commissions per PIN sold.
• Apuestas deportivas (Sports Betting Recharges) Sports betting credit top-up service integrated with Colombian platforms YaJuego and Rushbet, enabling MOViiRED merchants to sell betting credits and earn commissions on each recharge.
• Recargas TuLlave (Bogota Transit Card Recharges) Public transit card recharge service for Bogota's TuLlave/SITP system covering the SITP and TransMilenio integrated public transport network. Merchants sell transportation credits and earn commissions. Available to ORO-tier merchants.
• Corresponsalia bancaria (Banking Correspondent Service) Banking correspondent service enabling cash deposits, withdrawals and loan/credit obligation payments on behalf of partner banks including Banco Agrario, Banco Bogota and Banco Popular. Used by ORO-tier merchants to serve end customers in their neighborhoods.
• MOViiRED Merchant App & Portal Tendero Mobile (Android via Google Play and Huawei AppGallery) and web-based (Portal Tendero at tendero.moviired.co) application that serves as the merchant-facing platform for selling the full MOViiRED product catalog - recharges, bill payments, digital content, betting, transit and banking services - and for tracking commissions and sales reports.
• Giros nacionales (National Money Transfers) National money transfer service enabling MOViiRED merchants to facilitate domestic remittance transactions between Colombian locations, with commissions on each transfer processed.

Quantifiable outcome

• Income increase for merchants through commissions on sales
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

33 partnerships are on record, tiered core and minor.

• Banco AgrariocoreChannel Partner/ Reseller/ DistributorBanking partner for corresponsalía bancaria services, enabling MOViiRED merchants to offer deposits, withdrawals, and obligation payments on behalf of Banco Agrario.
• Banco BogotácoreChannel Partner/ Reseller/ DistributorBanking partner for corresponsalía bancaria services, enabling merchants to process banking transactions.
• Banco PopularcoreChannel Partner/ Reseller/ DistributorBanking partner for corresponsalía bancaria services, enabling merchants to offer banking services to customers.
• ClarocoreTechnology or IntegrationMobile operator partner for prepaid airtime recharges and data packages. One of the major telecom providers in Colombia.
• MovistarcoreTechnology or IntegrationMobile operator partner for prepaid airtime recharges and data packages. One of Colombia's largest telecom operators.
• TigocoreTechnology or IntegrationMobile operator partner for prepaid airtime recharges and data packages.
• ETBcoreTechnology or IntegrationTelecom operator partner for mobile recharges.
• EnelcoreTechnology or IntegrationUtility company partner for bill payment services through MOViiRED network.
• PagacoreTechnology or IntegrationUtility partner for bill payment services.
• Recaudo BogotácoreTechnology or IntegrationPublic utility collection partner for bill payment processing.
• DIRECTVcoreTechnology or IntegrationTelevision subscription partner for prepaid recharge services.
• RushbetcoreChannel Partner/ Reseller/ DistributorSports betting platform partner for account recharge services through MOViiRED merchants.
• YaJuegocoreChannel Partner/ Reseller/ DistributorSports betting platform partner for account recharge services.
• NetflixcoreChannel Partner/ Reseller/ DistributorDigital content partner for subscription PIN sales through MOViiRED network.
• SpotifycoreChannel Partner/ Reseller/ DistributorMusic streaming partner for subscription PIN sales.
• CrunchyrollcoreChannel Partner/ Reseller/ DistributorAnime streaming partner for digital subscription PIN sales.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorTechnology partner for software and gaming digital content PIN sales.
• PlayStationcoreChannel Partner/ Reseller/ DistributorGaming platform partner for digital content PIN sales.
• XboxcoreChannel Partner/ Reseller/ DistributorGaming platform partner for digital content PIN sales.
• FreeFirecoreChannel Partner/ Reseller/ DistributorMobile gaming partner for in-game currency PIN sales.
• KasperskycoreChannel Partner/ Reseller/ DistributorCybersecurity software partner for subscription PIN sales.
• Paramount+coreChannel Partner/ Reseller/ DistributorStreaming service partner for subscription PIN sales.
• VixcoreChannel Partner/ Reseller/ DistributorStreaming platform partner for subscription PIN sales.
• Razer GoldcoreChannel Partner/ Reseller/ DistributorGaming payment platform partner for digital content PIN sales.
• DGOminorChannel Partner/ Reseller/ DistributorDigital content platform partner for subscription services.
• IMVUminorChannel Partner/ Reseller/ DistributorSocial entertainment platform partner for virtual currency PIN sales.
• RixtyminorChannel Partner/ Reseller/ DistributorDigital payment platform partner for gaming and entertainment content.
• LatamplayminorChannel Partner/ Reseller/ DistributorLatin American streaming platform partner for subscription PIN sales.
• TuLlave/SITPcoreTechnology or IntegrationBogotá public transit card system partnership enabling merchants to sell transit card recharges for SITP and TransMilenio.
• Superintendencia de Industria y ComerciocoreOthersColombian regulatory authority that supervises and controls MOViiRED's operations.
• Comisión de Regulación de ComunicacionescoreOthersColombian communications regulation commission that oversees MOViiRED's telecom-related services.
• Ministerio de Tecnologías de la Información y las ComunicacionescoreOthersColombian Ministry of Information Technology overseeing technology and communications services.
• BDO ColombiacoreOthersExternal auditor providing fiscal revision services for MOViiRED S.A.S.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Efecty: Colombia's largest banking correspondent and bill payment network, enabling deposits, withdrawals, and bill payments through a national merchant footprint. Directly comparable to MOViiRED's core correspondent banking and bill payment offering in the same Colombian market.
• SuRed: Colombian multi-service payment network enabling merchants to process recharges, bill payments, and financial services. Closely comparable to MOViiRED's PLATA/ORO merchant model with similar product breadth and target SMB merchants.
• Baloto: Colombian payment network offering recharges, bill payments, and financial services through a nationwide agent network. Competes directly with MOViiRED for merchant relationships and end-user transactions in Colombia.
• Punto de Pago: Colombian online and physical bill payment platform serving SMBs and consumers. Comparable to MOViiRED's bill payment and digital content distribution capabilities in the Colombian market.
• Movii: Colombian mobile wallet and transactional platform offering recharges, bill payments, transfers and financial services. Overlaps significantly with MOViiRED's consumer-facing transaction services in the same market.
• TPAGA: Colombian fintech providing payment, collection, and disbursement APIs plus merchant-facing tools. Comparable technology stack and merchant services orientation, with overlap in bill payment and recharges.

Regional players

• RecargaPay: Brazil-led LatAm recharge and bill payment platform with regional expansion. Comparable multi-service transactional model targeting informal merchants and consumers across Latin America, though focused on Brazil.
• Paguelo Facil: Panama-based LatAm payment processor and merchant platform offering recharges, bill payments, and digital content. Comparable multi-service transactional platform serving SMB merchants, though primarily operating in Central America.

Broad incumbents

• Nequi: Bancolombia-owned mobile wallet serving millions of Colombians with payments, transfers, recharges, and financial services. A broader incumbent that competes for the same end-user transactions MOViiRED's merchants facilitate.
• Daviplata: Davivienda's mobile wallet platform with recharges, bill payments, and financial services. A broad incumbent in the same Colombian market competing for end-user transactions that MOViiRED's merchant network facilitates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@movilredsocial
• Facebookfacebook.com/Moviired
• Xx.com/moviired
• LinkedInlinkedin.com/company/moviired

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moviired