Scarborough Family Medicine

What Scarborough Family Medicine does

Scarborough Family Medicine is a privately-held, single-site family medicine practice founded in 1991 and based in Macon, Georgia. The practice delivers personal, preventive, diagnostic, and disease management care for individuals and families across the life span — from adolescents (age 6) through seniors — under the clinical leadership of Dr. Cameka Scarborough, a board-certified family medicine physician who has practiced in Middle Georgia since 1998. The clinical team comprises Dr. Scarborough plus three nurse practitioners (Hollie Bradley, GeorgAnn Vogt, and Avery Durbin, FNP-C), supported by Stephen Scarborough in a CEO role and additional administrative staff.

The service portfolio spans routine primary care (wellness physicals, immunizations, sports physicals, sick visits, travel health, minor injuries), diagnostic services (ultrasound, EKG), and chronic disease management for diabetes, hypertension, thyroid disorders, heart disease, cholesterol, asthma/allergies, and ADHD. The underlying technology stack is limited to a third-party electronic health records and patient portal product (ECW Cloud), which provides secure online access to medical history, lab results, prescriptions, and patient-provider messaging.

Revenue is generated through fee-for-service clinical visits and procedures billed to major commercial insurance plans and patients directly. The go-to-market motion is sales-led in the conventional medical sense: in-person appointments at the Macon office, online scheduling, same-day sick visit availability for established patients, and patient acquisition primarily via word-of-mouth referrals and community reputation built over more than 30 years. In February 2022 the practice relocated to a newly renovated facility at 4226 Hartley Bridge Rd., Suite 103, nearly doubling patient capacity with 11 exam rooms to absorb a reportedly near-full pre-expansion patient panel.

Name

Scarborough Family Medicine

Legal name

Scarborough Family Medicine

Website

https://sfmcares.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Scarborough Family Medicine is a privately-held, single-site family medicine practice in Macon, Georgia, founded in 1991 and led by Dr. Cameka Scarborough. It provides primary, preventive, diagnostic, and chronic disease management care to individuals and families across Middle Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Services Revenue: Medical practice generates revenue through patient visits, examinations, diagnostic testing, treatments, and procedures billed to insurance providers and patients directly. Services include wellness visits, sick visits, preventive care, chronic disease management, and specialized treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Scarborough Family Medicine is a single-location primary care family medicine practice providing personal, preventive, diagnostic, and disease management care for individuals and families. Services span wellness visits, immunizations, chronic disease management (diabetes, hypertension, thyroid), specialty services such as ADHD treatment, asthma and allergy testing, ultrasound and EKG diagnostics, weight loss programs, and minor illness/injury care, delivered under the leadership of a board-certified family physician.

Product overview

Scarborough Family Medicine is a primary care family medicine practice offering a comprehensive range of healthcare services. The practice is led by board-certified family physician Dr. Cameka Scarborough and operates as a single-location practice serving patients from adolescence through seniors. The core offering centers on primary care services including preventive care, wellness physicals, immunizations, and treatment of common conditions. Specialty services include ADHD diagnosis and treatment, asthma and allergy testing, diagnostic services (ultrasound and EKG), weight loss programs, diabetes management, thyroid treatment, and hypertension management. The practice expanded in 2022 to a new location with 11 exam rooms, nearly doubling patient capacity, and added staff including nurse practitioners to serve more patients in the Middle Georgia region.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Comprehensive family medicine services for patients of all ages, including routine physicals, preventive care, and treatment of common medical conditions.
• Wellness & Physicals Preventive care exams, lab work interpretation, and vaccinations focused on maintaining patient health.
• Immunizations & Vaccines Preventative vaccinations including flu shots, school vaccination schedules, and international travel immunizations.
• Sick Visits Same-day appointments for established patients experiencing sudden illness.
• Hypertension Management Diagnosis and ongoing management of high blood pressure with medications and diet recommendations to prevent stroke and heart disease.
• Diabetes Management Full-scope diabetes treatment including dietary recommendations, medications targeting core metabolic defects, and glucose management to prevent long-term complications affecting organs.
• Thyroid Treatment Assessment and treatment plans for hypothyroidism and hyperthyroidism based on condition type, severity, and patient history.
• Weight Loss Program Medical weight management with diet planning, nutrition counseling, and prescribed medications to help patients achieve healthy weight loss and prevent diabetes, heart disease, arthritis, and sleep apnea.
• ADHD Diagnosis and Treatment Assessment and medication management for ADD and ADHD to reduce symptoms of inattentiveness, impulsivity, and hyperactivity.
• Asthma and Allergy Testing Chronic inflammation assessment and treatment through oral and inhaled medications to reduce asthma symptoms.
• Ultrasound and EKG Diagnostic imaging and electrocardiogram testing services for comprehensive health assessment.
• Adolescent Medicine Healthcare services supporting adolescent development including education, preventative care, and treatment for risky behaviors.
• Sports Physicals Required physical examinations and documentation for participation in organized athletic programs.
• Travel Health Travel health assessment and preventative care including immunizations and prescriptions for international destinations.
• Senior Care Compassionate medical care for seniors addressing complex needs, multiple prescriptions management, and family communication.
• Cholesterol Management Patient monitoring and treatment including medications and diet changes to prevent coronary heart disease.
• Minor Illnesses and Injuries Care Assessment, evaluation, and treatment of common illnesses (cough, cold, ear and sinus infections, flu) and minor injuries such as contusions and lacerations.
• Patient Portal Secure online portal (ECW Cloud) providing access to medical records, lab results, appointment scheduling, prescription refill requests, and provider communication.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bibb County Medical SocietymoderateOthersDr. Cameka Scarborough serves as Vice President of the Bibb County Medical Society, demonstrating leadership in the local medical community and professional networking.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Carbon Health: Tech-enabled primary and urgent care provider combining in-person visits with digital tools — competing on convenience and chronic care management in markets where primary care practices like Scarborough operate.
• Crossover Health: Primary care provider offering comprehensive family medicine, chronic disease management, and preventive care — similar full-spectrum service philosophy to Scarborough but delivered through employer-sponsored near-site clinics.

Direct peers

• MDVIP: Network of concierge-style primary care physicians offering comprehensive preventive care, chronic disease management, and personalized wellness — comparable primary care franchise model, differing mainly in membership-based pricing structure.
• One Medical (Amazon One Medical): Tech-enabled primary care practice delivering comprehensive family medicine, preventive care, chronic disease management, and same-day sick visits — the same core service mix as Scarborough Family Medicine, but at multi-site national scale.
• ChenMed: Physician-led primary care group focused on senior chronic disease management (diabetes, hypertension, heart disease) — closely overlaps with Scarborough's chronic disease management offering and senior care segment.
• VillageMD: Primary care platform offering comprehensive family medicine with chronic disease management, in-office diagnostics, and value-based care contracting — directly comparable services to Scarborough, though operated as a multi-site chain with health system backing.

Broad incumbents

• Agilon Health: Value-based primary care platform partnering with independent physician groups for senior-focused Medicare Advantage care — comparable patient demographic and chronic disease focus, though operating through capitated payer contracts.
• Oak Street Health (CVS Health): Value-based primary care provider for older adults offering comprehensive chronic disease management under one roof — adjacent service mix to Scarborough but operating at national scale with insurance/MA payer alignment.
• Privia Health: Multi-specialty medical group platform supporting independent primary care practices with technology, payer contracting, and population health tools — adjacent infrastructure layer relevant to how a small practice like Scarborough could scale.

Regional players

• Piedmont Healthcare: Large regional health system serving Georgia including Macon/Middle Georgia — represents the dominant integrated competitor that independent primary care practices in Scarborough's geography must compete against for patients and referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scarboroughfamilymedicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarborough Family Medicine