Drogaria São Paulo

Name

Drogaria São Paulo

Legal name

Drogaria São Paulo S.A.

Website

https://drogariasaopaulo.com.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industries

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD), Health & Pharmacy Omnichannel (CRAFAEAK), Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• Online pharmacy services
• Prescription medications retail
• Dermo-cosmetics products
• Personal care retail
• Pharmaceutical e-commerce

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Core revenue from selling medications (OTC and prescription), dermo-cosmetics, personal care, beauty products, baby care, and health supplements through e-commerce and physical stores. Products sold at various price points from R$5 to R$800+.
2. Marketplace Commission: Third-party sellers list products on the platform (perfumes, specialty items) with Drogaria São Paulo earning commission on sales. Partner stores include Unicpharma, Amobeleza, Miligrama, Vitrine Direta, DUX, and Kassio.
3. Televendas/Voice Sales: Phone-based sales through televendas channel (4003-3393) for customers preferring human assistance or for controlled medication orders that require prescription review.
4. Loyalty Program Revenue: DermaClub and Livelo loyalty programs drive repeat purchases and customer retention with exclusive discounts and points-based rewards.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Drogaria São Paulo is a major Brazilian pharmacy chain operating an omnichannel retail business that sells prescription and OTC medications, dermo-cosmetics, personal care, baby care, and health supplements. The company serves Brazilian consumers through e-commerce, physical pharmacy stores, a mobile application, telefonia sales (televendas), and WhatsApp, with an integrated digital prescription validation system, vaccination and health testing services, telemedicine consultations, and a third-party seller marketplace.

Product overview

Drogaria São Paulo operates as a comprehensive online pharmacy and health retailer offering a unified platform combining e-commerce, healthcare services, and proprietary brands. The core offering includes an online pharmacy platform with home delivery and store pickup options, supplemented by pharmaceutical services (vaccination, rapid tests, injectable administration), telemedicine consultations, and a mobile application. The company's private label portfolio includes the Ever brand family covering skincare (Ever You), baby care (Ever Baby), and personal care (Ever Care), positioned alongside national and international third-party brands. Additional services include Televendas phone support, WhatsApp customer service, prescription management for controlled medications, subscription/auto-refill programs, the Livelo loyalty points program, and a marketplace featuring partner stores. The platform supports various payment methods and discount programs including PBM laboratory discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Pharmacy Platform
• Ever Private Label Brand
• Ever You Skincare Sub-Brand Private label skincare and beauty sub-brand under the Ever umbrella, featuring facial care, acne patches, and beauty products for Brazilian consumers.
• Ever Baby Sub-Brand Private label baby care sub-brand under Ever offering diapers, wet wipes, baby skincare, and infant hygiene products for the mother and baby segment.
• Ever Care Sub-Brand Private label personal care sub-brand offering disposable underwear, adult diapers, and intimate care products under the Ever umbrella.
• Vaccination Services In-pharmacy and scheduled vaccination services including flu shots and other immunizations for Brazilian consumers seeking preventive care.
• Exams and Rapid Tests Bookable health screening and rapid diagnostic test services for various conditions, scheduled through the Drogaria São Paulo platform.
• Pharmaceutical Services Professional pharmacy services provided in-store including injectable medication administration, prescription management, and related patient-facing pharmaceutical support.
• Telemedicine Consultations Remote medical consultations delivered through the Drogaria São Paulo digital platform for prescription renewals and general healthcare advice.
• Mobile Application iOS and Android mobile application for browsing the product catalog, managing prescriptions, and accessing exclusive mobile promotions.
• Livelo Loyalty Program Points-based loyalty program partnership with Livelo that lets Drogaria São Paulo customers earn points on purchases (R$1.00 = 1 point) and redeem them for benefits. Medication purchases are excluded per program rules.
• PBM Pharmacy Benefit Manager Program Programa de Benefícios em Medicamentos (PBM) program offering CPF-linked laboratory discount pricing on medications for registered customers, in partnership with pharmaceutical laboratories.
• Prescription Subscription (Assinatura) Recurring subscription service that delivers prescription and health products on a regular schedule, including the anticonceptival subscription program offering regular delivery of contraceptives at discounted rates.
• Third-Party Marketplace (Partner Stores) Multi-vendor marketplace hosted on the Drogaria São Paulo platform where partner stores (Unicpharma, Amobeleza, Miligrama, Vitrine Direta, DUX, and Kassio) list specialty products such as perfumes and beauty items, with Drogaria São Paulo earning commission on sales.
• Televendas Phone Sales Channel Phone-based sales and customer service channel (4003-3393) operating daily from 08:00 to 20:00, supporting prescription medication orders and customer assistance.
• WhatsApp Customer Service and Sales Channel Instant messaging sales and support channel via WhatsApp (+55 11 4003-3393) for customer inquiries, order support, and promotional communication.
• Prescription Management and Validation Service Digital prescription submission and validation service for controlled medications, including patient data capture, prescription image upload, pharmacist review, and retention documentation in compliance with Portaria 344/98.

Quantifiable outcome

• Free shipping on orders above R$199
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LivelocoreGTM or Marketing PartnerLoyalty program partnership where Livelo points can be earned on purchases (R$1.00 = 1 point) and redeemed for discounts. Excludes medication purchases per program rules.
• DermaClubcoreGTM or Marketing PartnerExclusive membership program for dermo-cosmetic products offering member-only discounts and promotions on participating brands.
• Marketplace Partners (Unicpharma, Amobeleza, Miligrama, Vitrine Direta, DUX, Kassio)minorChannel Partner/ Reseller/ DistributorThird-party sellers operating within the Drogaria São Paulo marketplace, listing specialty products such as perfumes and beauty items. Drogaria São Paulo earns commission on sales.
• Pharmaceutical Laboratories (PBM Program)coreGTM or Marketing PartnerLaboratory discount programs (PBM - Programa de Benefícios em Medicamentos) offering CPF-linked discounts on medications. Includes major brands like Boehringer Ingelheim and others.

Scale indicators2 records

Direct peers

• Pague Menos: Largest pharmacy chain in the North/Northeast of Brazil, also publicly listed (B3: PMAM3). Comparable in pharmacy retail and health/wellness assortment; competes for Brazilian consumer healthcare wallet share with similar omnichannel aspirations.
• Drogaria São João: Large southern Brazilian pharmacy chain (Rio Grande do Sul, Santa Catarina, Paraná). Comparable in retail pharmacy, beauty, and personal care assortment with strong private-label focus; regional player competing for the same Brazilian consumer.
• RD Saúde (Raia Drogasil): Brazil's largest drugstore chain (Raia + Drogasil), offering prescription medications, OTC, dermo-cosmetics, and personal care across a national omnichannel network. Directly comparable in product mix, customer base, and omnichannel strategy; materially larger scale.
• Drogarias Pacheco: Major Brazilian pharmacy chain with strong presence in Rio de Janeiro and Southeast Brazil. Comparable in prescription/OTC retail, beauty, and dermo-cosmetics; now part of RD Saúde group but historically a direct competitor to Drogaria São Paulo in the Southeast.
• Farmácia Pague Menos: Retail pharmacy banner of Grupo Pague Menos, operating stores across Brazil. Comparable in pharmacy retail, loyalty programs, and dermo-cosmetics assortment; directly competes for the Brazilian consumer healthcare customer.
• Panvel Farmácias: Regional Brazilian pharmacy chain headquartered in Rio Grande do Sul with strong e-commerce platform. Comparable in prescription/OTC, dermo-cosmetics, and private-label strategy; competes in the omnichannel pharmacy category.
• Ultrafarma: Brazilian online-first pharmacy retailer with national shipping and strong promotional positioning. Directly comparable e-commerce pharmacy model targeting Brazilian consumers with OTC, prescription, and beauty/personal care assortment.

Regional players

• Drogaria Venancio: Established Rio de Janeiro-based pharmacy chain with broad assortment of medications, beauty, and personal care. Comparable in retail pharmacy and dermo-cosmetics focus; primarily serves the Rio de Janeiro metro rather than São Paulo.

Emerging players

• Consulta Remédios (ConsultaRX): Brazilian online pharmacy price-comparison and marketplace platform for medications and health products. Comparable in e-commerce pharmacy and price transparency; emerging digital-native player intersecting with Drogaria São Paulo's online channel.

Broad incumbents

• Amazon Brasil (Pharmacy vertical): Amazon Brazil's health and personal care category competes with Drogaria São Paulo's online assortment on OTC, beauty, and personal care. Broad e-commerce incumbent with growing healthcare presence in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Drogaria_SP
• YouTubeyoutube.com/channel/UCi7qwuNrxZ9F_TVKxMF3cdw
• Facebookfacebook.com/DrogariaSaoPaulo
• LinkedInlinkedin.com/company/grupodpsp
• Instagraminstagram.com/drogariasaopaulo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drogaria São Paulo