Utoya Group
Utoya Group (Utoya Organics) is a Clearwater, Florida craft hemp provider that manufactures and sells more than 400 hemp-derived cannabinoid SKUs — including THCA flower, Delta 8/9 THC, novel cannabinoids, and Amanita mushroom products — to adult consumers via DTC e-commerce, physical retail, and wholesale channels.
- Company typePrivate
- Founded2019
- HeadquartersClearwater, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Utoya Group does
Utoya Group (operating as Utoya Organics) is a Clearwater, Florida-based craft hemp provider founded in 2018–2019 that manufactures and sells hemp-derived cannabinoid products to adult consumers across the United States. The company operates from a single FDA-registered facility at 1646 Tilley Ave, Clearwater, FL, which functions as both its headquarters and licensed hemp kitchen, and offers more than 400 SKUs. The product catalog spans THCA flower organized into four quality tiers (Value, Classic, Premium, Reserve) with exotic strains, novel minor-cannabinoid formulations (THCP, THCH, THCJD), Delta 8 and Delta 9 THC products, CBD/CBG/CBN wellness lines, Amanita muscaria-derived mushroom products, and adjacent formats including gummies, chocolates, drinks, freezer pops, vapes, concentrates (hash, distillate, THCA diamonds up to 97.7% purity), topicals, and pet CBD. Every product carries a third-party Certificate of Analysis and is positioned as compliant with the 2018 Farm Bill (<0.3% Delta 9 THC by weight).
The business runs a multi-channel go-to-market. The primary channel is direct-to-consumer e-commerce at utoya.com with USPS shipping across most US states (excluding a long list of restricted jurisdictions) and a 1–3 business day processing window. Secondary channels include physical retail stores surfaced through a website store-finder, a dedicated B2B wholesale portal at utoyawholesale.com for smoke shops and dispensaries, and an affiliate program that pays commissions on referred sales. Pricing is unit-based across product tiers, with promotional discounts of up to 60% during mega-sale events, volume discounts on select SKUs, free shipping above $50 (standard) or $100 (ground), and a Valhalla Points loyalty program that issues 1 point per $1 spent (10 points = $1 off) plus $5 referral bonuses. Customer engagement is supplemented with weekly live streams on Twitch and YouTube.
Utoya reports 20,000+ orders fulfilled since inception but does not disclose revenue or external funding. The entity is privately held as Utoya Group LLC, domiciled in Florida, with no identified institutional investors or parent company. Despite a 'STORES WORLDWIDE' claim on its homepage, the company's actual operating geography is US-only and constrained by state-level hemp and THC regulations across more than 20 states.
Utoya Group firmographics
Firmographics- Name
- Utoya Group
- Legal name
- Utoya Group LLC
- Website
- https://utoya.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Utoya Group (Utoya Organics) is a Clearwater, Florida craft hemp provider that manufactures and sells more than 400 hemp-derived cannabinoid SKUs — including THCA flower, Delta 8/9 THC, novel cannabinoids, and Amanita mushroom products — to adult consumers via DTC e-commerce, physical retail, and wholesale channels.
- Ownership category
- akta.pro rank
Utoya Group industry classification
Industry- Product category
- Hemp-Derived Cannabis Products
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where Utoya Group is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Utoya Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales of hemp-derived products including THCA flower, edibles (gummies, chocolates), drinks, vapes, concentrates, and pet products. Orders shipped via USPS with tracking. Volume discounts available on select products.
- Physical Retail Stores: Company operates physical retail stores. Store locator available on website. In-store purchases complement e-commerce sales.
- Wholesale Program: Dedicated wholesale portal at utoyawholesale.com for bulk orders. Products available for resale to retailers and dispensaries.
- Affiliate Program: Affiliate marketing program allowing partners to earn commissions by referring customers. Managed through affiliate-3 landing page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value tier THCA flower products |
| Unit Pricing | Pay-as-you-go | Classic tier THCA flower products |
| Unit Pricing | Pay-as-you-go | Premium tier THCA flower products |
| Unit Pricing | Pay-as-you-go | Reserve tier THCA flower products |
| Unit Pricing | Pay-as-you-go | Edibles (gummies, chocolates) |
| Unit Pricing | Pay-as-you-go | CBD/CBG tinctures and gummies |
| Transaction based/ take rate | Multi-year contract | Wholesale pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Utoya Group product offering
Product offeringCore offering
Utoya Group manufactures and sells premium hemp-derived cannabis products under the Utoya Organics brand, including THCA flower in four tiers (Value, Classic, Premium, Reserve), Delta 8/Delta 9 THC edibles (gummies, chocolates, cereal bars, drinks), vapes, concentrates/hash/diamonds, CBD/CBG/CBN wellness items, and Amanita mushroom products. Products are made at the company's FDA-registered facility in Clearwater, FL, are third-party lab tested with COAs, and comply with the 2018 Farm Bill (under 0.3% Delta 9 THC). Sales run through utoya.com e-commerce, physical retail locations, and a wholesale portal at utoyawholesale.com.
Product overview
Utoya Group operates Utoya Organics, a direct-to-consumer e-commerce platform specializing in premium hemp-derived cannabis products. The company offers a diverse portfolio organized across multiple product categories including THCA flower (available in Value, Classic, Premium, and Reserve tiers), THC edibles (gummies, chocolates, drinks, cereal bars), Delta 8 and Delta 9 THC products, CBD wellness products, CBG formulations, CBN sleep aids, magic mushroom/Amanita products, concentrates (hash, distillate, diamonds), vapes/disposables, and specialty items like Viking Ice freezer pops. The company manufactures in a registered FDA facility located in Clearwater, FL, and ships products directly to consumers nationwide while maintaining compliance with the 2018 Farm Bill (less than 0.3% Delta 9 THC). The business operates under a loyalty rewards program (Valhalla Points) and maintains physical retail locations alongside its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- THCA Flower
Quantifiable outcome
- 20,000+ orders successfully fulfilled
- +2 more outcomes
Companies that use Utoya Group
Customer profileSegments2 records
Ideal customer profiles2 records
Utoya Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Utoya Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Partner WarehousesminorProducts ship from multiple partner warehouses and may arrive in separate packages depending on the products ordered. Allows for faster fulfillment and delivery across different regions.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Utoya Group competitors and assessment
Company assessmentDirect peers
- 3Chi: One of the largest U.S. hemp-derived cannabinoid brands (Delta-8, THC-O, HHC, THCA), selling vapes, edibles, and flower direct-to-consumer with nationwide shipping. Highly comparable to Utoya's core THC product set, multi-channel model, and 2018 Farm Bill compliance positioning.
- Plain Jane: DTC hemp flower and CBD retailer offering pre-rolls, flower, and gummies with a low-key, value-oriented brand. Comparable to Utoya's hemp flower focus and direct-to-consumer shipping model.
- Moonwlkr: Premium hemp-derived Delta-8 and cannabinoid edibles and vapes brand with strong DTC branding and nationwide shipping. Directly comparable to Utoya's THC gummies, vapes, and chocolates catalog and influencer-driven marketing approach.
- Botany Farms: Craft hemp CBD and CBG flower brand with a premium DTC positioning and tiered product offering. Closely comparable to Utoya's premium hemp flower cultivation, multiple quality tiers, and direct-to-consumer e-commerce model.
- Vivimu / Bulk Delta 8: Wholesale and retail hemp-derived cannabinoid supplier (Delta-8, THC-O, HHC, THCA) operating a dedicated wholesale portal akin to utoyawholesale.com. Directly comparable to Utoya's wholesale program for retailers, smoke shops, and dispensaries.
- Eighty Six Brand (86 Brand): Hemp-derived THC brand selling flower, pre-rolls, and vapes direct-to-consumer nationwide. Closely matches Utoya's hemp flower cultivation focus, Farm Bill compliance, and e-commerce-led GTM.
Broad incumbents
- Koi CBD: Established broad-line hemp wellness brand with CBD/CBG/CBN tinctures, gummies, topicals, and pet products sold through DTC and wholesale. Comparable to Utoya's CBD/CBG/CBN wellness and pet CBD lines, though Koi is broader and more mature.
- CBDistillery: One of the largest U.S. CBD brands with a broad hemp wellness catalog (tinctures, gummies, softgels, topicals, pet) sold DTC and wholesale. Comparable to Utoya's CBD wellness assortment and multi-channel distribution.
- Extract Labs: Large CBD and cannabinoid extract manufacturer and retailer offering tinctures, gummies, topicals, and pet products. Comparable manufacturing-plus-retail model and broad SKU portfolio similar to Utoya's wellness and concentrate categories.
Emerging players
- Galaxy Treats: Emerging brand specializing in Amanita mushroom and hemp-derived cannabinoid edibles. Directly comparable to Utoya's Amanita mushroom gummies and chocolates, and emerging as a parallel competitor in the novel psychoactive wellness category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Utoya Group social profiles
Digital presenceUtoya Group compliance and trust
Trust signalCompliance2 records
Utoya Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utoya Group leadership team
Management profileNumber of profiles
Profiles1 record
Utoya Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utoya Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utoya Group
What does Utoya Group do?
Utoya Group manufactures and sells premium hemp-derived cannabis products under the Utoya Organics brand, including THCA flower in four tiers (Value, Classic, Premium, Reserve), Delta 8/Delta 9 THC edibles (gummies, chocolates, cereal bars, drinks), vapes, concentrates/hash/diamonds, CBD/CBG/CBN wellness items, and Amanita mushroom products. Products are made at the company's FDA-registered facility in Clearwater, FL, are third-party lab tested with COAs, and comply with the 2018 Farm Bill (under 0.3% Delta 9 THC). Sales run through utoya.com e-commerce, physical retail locations, and a wholesale portal at utoyawholesale.com.
Is Utoya Group a public or private company?
Utoya Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Utoya Group founded?
Utoya Group was founded in 2019. It employs 11 to 50 people.
Where is Utoya Group based?
Utoya Group is headquartered in Clearwater, United States, in the North America region.
How does Utoya Group make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Stores, wholesale Program and affiliate Program.
Who are Utoya Group's main competitors?
Direct peers on record are 3Chi, Plain Jane, Moonwlkr, Botany Farms, Vivimu / Bulk Delta 8 and Eighty Six Brand (86 Brand). Broad incumbents are Koi CBD, CBDistillery and Extract Labs. Galaxy Treats is listed as an emerging player.
Does Utoya Group have an API?
No public API is recorded for Utoya Group.
What industry is Utoya Group in?
Utoya Group's product category is Hemp-Derived Cannabis Products. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 456191 and its SIC code is 2833.