What CBDistillery does

CBDistillery, founded in 2016 in Denver, Colorado, is a direct-to-consumer e-commerce brand operating under parent company Balanced Health Botanicals, LLC. The company sells a comprehensive portfolio of hemp-derived cannabinoid products — CBD, CBG, CBN, CBDA, and federally compliant Delta-9 THC formulations — across five core formats (tinctures, gummies, softgels, topicals, and pet products) and five experiential sub-brands (ahhh, shhh, ommm, oooh, and wag distilled). Core technology centers on CO2 extraction for full-spectrum products and ethanol extraction with winterization for 0% THC isolates, with every batch third-party lab tested and results accessible via QR code on packaging. The company serves individual wellness consumers in the United States seeking sleep, relaxation, focus, and recovery support, as well as pet owners and authorized wholesale resellers.

The business model is anchored in DTC online sales with a Subscribe & Save subscription program (30% discount plus free shipping, with delivery cadences from 2 to 12 weeks), one-time purchases, and promotional pricing layered through a 25% first-order email offer, loyalty rewards, and a Give 30% / Get 30% referral program. A wholesale arm under Balanced Health Botanicals distributes to authorized US retail accounts under MAP policy. Pricing spans roughly $14 (pet tinctures) to $240 (5000mg tincture), positioning the brand at the value-to-mid-premium tier of the CBD category. The company maintains 50,000+ verified 5-star reviews and has earned media features in Forbes, Healthline, and WebMD, signaling established consumer trust.

Operationally, CBDistillery is founder-led by Co-Founder and Chief Product Officer Andy Papilion, with Chase Terwilliger serving as President & CEO, and operates a wholly-owned international subsidiary (Balanced Health Botanicals International Limited). US distribution is constrained by 18 states where hemp-derived product shipment is restricted, and the company reports no external venture or private equity funding, suggesting founder-owned, self-funded operations through eight years of operating history.

Name

CBDistillery

Legal name

Balanced Health Botanicals, LLC

Website

https://thecbdistillery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hemp-derived CBD wellness products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Nonchocolate Confectionery Manufacturing (31134)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp & CBD Product Wholesale Distribution (CRAOAIAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Hemp CBD products
• CBD oil tinctures
• CBD gummies
• CBD softgels capsules
• Hemp wellness supplements

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Product Sales: Primary revenue stream from selling hemp-derived CBD products (tinctures, gummies, softgels, topicals, pet products, powders) directly to consumers through the company's e-commerce website. Products are sold as one-time purchases or through subscription plans.
2. Subscription Program: Monthly subscription model offering 30% discount and free shipping on all orders. Subscribers can choose delivery frequencies from 2 weeks to 12 weeks. Provides recurring revenue through scheduled auto-delivery.
3. Wholesale Distribution: Balanced Health Botanicals, LLC (parent company) operates wholesale distribution to authorized retail accounts within the United States. Resellers must comply with MAP policy and online sales restrictions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CBDistillery formulates, brands, and sells a portfolio of hemp-derived cannabinoid products (CBD, CBG, CBN, CBDA, and Delta-9 THC) in tinctures, gummies, softgels, topicals, pet products, and powders across Full Spectrum, Broad Spectrum, and Isolate formulations. Products are sold direct-to-consumer through the company's own e-commerce website with both one-time purchase and 30%-off subscription options, and are supported by third-party lab testing with QR-accessible batch results.

Product overview

CBDistillery is a consumer-facing e-commerce company offering a comprehensive portfolio of hemp-derived CBD wellness products under parent company Balanced Health Botanicals, LLC. The product lineup centers on five core formats: tinctures/oils, gummies, softgels/capsules, topicals, and pet products—each available in Full Spectrum, Broad Spectrum, or Isolate (0% THC) formulations. The portfolio is organized into five experiential sub-brands: ahhh distilled (relief and relaxation), shhh distilled (sleep support), ommm distilled (mental wellbeing and focus), oooh distilled (targeted relief), and wag distilled (pet wellness). CBDistillery also produces combination products incorporating minor cannabinoids CBG and CBN, as well as Delta-9 THC-containing products within legal limits. The company sells directly to consumers through subscriptions and one-time purchases, with products third-party lab tested for potency and purity.

Differentiator

Problem solved

Functional benefit

Products and services

• CBDistillery CBD Product Portfolio Comprehensive line of hemp-derived CBD wellness products including tinctures, gummies, softgels/capsules, topicals, pet products, and powders offered in Full Spectrum, Broad Spectrum, and Isolate (0% THC) formulations, sold direct-to-consumer and via subscription.
• CBD Oil Tinctures Sublingual CBD oil tinctures available in Full Spectrum, Broad Spectrum, and Isolate forms, with cannabinoid combinations including CBD, CBG+CBD, CBN+CBD, and CBDA+CBD targeted at specific wellness goals such as relaxation, sleep, focus, and relief.
• CBD Gummies Pre-measured edible CBD gummies in formulations targeting sleep, relaxation, focus, and relief, available in Full Spectrum, Broad Spectrum, and THC-Free options including Delta-9 THC + CBD and CBN + CBD variants.
• CBD Softgels & Capsules Pre-measured CBD softgels and capsules offering convenient, portable, consistent-dose daily supplementation, available in Full Spectrum and Broad Spectrum options.
• CBD Topicals Topical CBD formulations such as balms and sticks designed for localized application to the skin for targeted relief and recovery.
• CBD Pet Products Hemp-derived CBD products specifically formulated for dogs and cats to support pet wellness, calmness, mobility, and relief, sold under the wag distilled sub-brand.
• CBD Powders & Isolates High-purity CBD isolate powders (99%+ CBD) for versatile use, allowing customers to create custom topical products or to add CBD to existing formulations, available in THC-free Isolate form.
• ahhh distilled Product Line Sub-brand product line focused on relief, relaxation, and recovery from physical activity, featuring tinctures, gummies, and topicals for daytime wellness support.
• shhh distilled Product Line Sleep-focused sub-brand line combining CBD with CBN, THC, and melatonin to support quality sleep and help users achieve longer, deeper rest.
• ommm distilled Product Line Mental wellbeing and focus sub-brand line featuring CBG combinations designed to support cognitive clarity and concentration.
• oooh distilled Product Line Targeted relief sub-brand line featuring high-potency CBD formulations for specific wellness needs.
• wag distilled Product Line Pet wellness sub-brand line featuring CBD formulations specifically designed for dogs and cats with endocannabinoid system support benefits.
• 5mg THC + 75mg CBD Enhanced Relief Gummies High-potency full spectrum gummies with a 15:1 CBD to THC ratio for full-body relaxation and relief from physical activity discomfort, featuring naturally occurring hemp-derived Delta-9 THC.
• 150mg CBN + 450mg CBD Sleep Tincture Sleep-support tincture with a 1:3 CBN to CBD ratio designed to help users fall asleep faster and stay asleep longer; a 2021 study cited by the company reported 30-40 minutes longer sleep among participants.
• 300mg CBN + 900mg CBD Extra Strength Sleep Tincture Extra strength sleep tincture with concentrated CBN and CBD formulation for enhanced sleep support; users in a cited study reported sleeping about one hour longer on average.
• 30mg Broad Spectrum CBD Softgels (30 Count) Pre-measured broad spectrum CBD softgels delivering 30mg CBD per softgel, offering the benefits of a full-plant extract without THC.
• 50mg CBN Isolate Sound Sleep Gummies THC-free sleep gummies featuring isolate CBN, a hemp-derived compound promoted to support healthy sleep without next-morning grogginess.
• Enhanced Relief Gummies 2-Pack Bundle Value bundle containing two bottles of the high-potency THC + CBD enhanced relief gummies, offered at savings versus individual purchase.
• Man's Best Friend CBD Oil Bundle Bundle combining human and pet CBD tinctures, pairing a 1000mg Full Spectrum CBD Oil Tincture for owners with a 150mg CBD Pet Tincture for dogs or cats.
• Cannabinoid Mix Tincture Bundle Day and night wellness bundle pairing a CBG + CBD Tincture for daytime focus with a CBN + CBD Tincture for nighttime sleep support.

Quantifiable outcome

• 89% of CBD users report better sleep with CBD (2019 customer survey, 1,900 respondents)
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• U.S. Hemp RoundtableminorOthersCBDistillery displays membership with the U.S. Hemp Roundtable, an industry organization supporting hemp and CBD businesses through advocacy and regulatory guidance.
• National Hemp AssociationminorOthersCBDistillery displays membership with the National Hemp Association, supporting the hemp industry's growth and education.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charlotte's Web: One of the most recognized US hemp-derived CBD wellness brands, offering tinctures, gummies, capsules and topicals through DTC, mass retail (CVS, Walmart) and practitioner channels — directly competing with CBDistillery's product formats, target consumer, and category positioning.
• Lazarus Naturals: Vertically-integrated CBD brand selling tinctures, gummies, softgels and topicals direct-to-consumer with a strong value/affordability positioning, an assistance program, and wholesale — closely mirrors CBDistillery's DTC + wholesale + product-led growth motion.
• Medterra: CBD wellness company offering isolates, gummies, topicals and pet products through DTC and major retail (CVS, Vitacost), with a sleep line and minor cannabinoid SKUs — directly comparable product portfolio, channel mix, and consumer target.
• CBDfx: Direct-to-consumer CBD brand with a broad product range including tinctures, gummies, topicals, vape products and pet CBD, plus subscription pricing — competing head-to-head in the same online channels and product categories as CBDistillery.
• Joy Organics: Premium USDA organic CBD brand selling tinctures, gummies, softgels, topicals and pet products DTC with a focus on broad spectrum formulations — directly overlaps CBDistillery's broad spectrum / isolate positioning and wellness consumer target.
• NuLeaf Naturals: Established DTC CBD brand centered on full-spectrum sublingual oils with gummies, softgels and topicals extensions — similar premium positioning, lab testing emphasis, and subscription model to CBDistillery.
• Green Roads: CBD wellness brand founded by pharmacists offering tinctures, gummies, topicals and pet products through DTC and a large wholesale footprint including retail chains — competes on similar product mix, formulation rigor, and US distribution scale.
• PlusCBD Oil: Brand of CV Sciences selling hemp-derived CBD tinctures, gummies, softgels and topicals direct-to-consumer and through natural product retail — overlapping product portfolio, target consumer, and minor cannabinoid innovation strategy.
• Cornbread Hemp: USDA organic full-spectrum CBD brand selling oils, gummies, topicals and pet products DTC, with emphasis on US-grown Kentucky hemp and third-party lab testing — closely comparable to CBDistillery's transparency, US-sourcing, and wellness positioning.
• cbdMD: Public CBD wellness brand offering tinctures, gummies, topicals, sleep/relaxation lines and pet products through DTC and broad retail distribution — directly comparable across product formats, use-case segmentation, and US consumer target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thecbdistillery
• YouTubeyoutube.com/@CBDistillery
• Facebookfacebook.com/theCBDistillery
• LinkedInlinkedin.com/company/the-cbdistillery
• Instagraminstagram.com/cbdistillery
• TikToktiktok.com/@cbdistillery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBDistillery