Koi CBD
Koi CBD is a direct-to-consumer e-commerce company founded in 2015 that sells hemp-derived cannabinoid products — CBD, Delta 8, Delta 9, THCA, THCP, CBN, CBG, and mushroom-based SKUs — through koicbd.com, serving adult wellness consumers and wholesale retail partners across the United States.
- Company typePrivate
- Founded2015
- HeadquartersNorwalk, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Koi CBD does
Koi CBD is a direct-to-consumer hemp-derived cannabinoid product company founded in 2015 and headquartered in Norwalk, California. The company sells a broad portfolio of federally legal hemp-derived products — including CBD, Delta 8 THC, Delta 9 THC, THCA, THCP, CBN, and CBG formulations — across multiple consumption formats (gummies, vapes, tinctures, topicals, flower, pre-rolls) and also operates a dedicated pet CBD line and, more recently, a mushroom-infused chocolate sub-brand (YEEHAW). Underlying product technology centers on proprietary cannabinoid blending (e.g., Dragon Blend combining Delta 9 and Delta 8 at 125mg per gummy), nano-emulsified formulations for faster onset, and tiered potency positioning (zero-THC through high-THC), with batch-level third-party ISO-certified lab testing and accessible Certificates of Analysis serving as a core quality/compliance differentiator.
The company monetizes through four streams: (1) direct product sales on its Shopify storefront koicbd.com, (2) a Subscribe & Save subscription offering a 20% recurring discount, (3) a wholesale program for retail partners via wholesale.koicbd.com, and (4) an affiliate referral program. Pricing is unit-based and tiered by format and potency, ranging from roughly $11 for entry-level CBD gummies to $80 for high-potency Delta 9/Dragon Blend jars; free shipping is offered on orders of $69+, and a 90-day money-back guarantee is in place. A Good Feels Club loyalty program and a Koi Cares discount program (25% off for military, medical professionals, first responders, and financially disadvantaged individuals) further structure retention.
Koi CBD serves primarily individual adult wellness consumers seeking relaxation, sleep support, focus, and recovery, alongside wholesale retail partners; the company has accumulated 60,000+ customer reviews since founding and operates a single US geographic footprint with no disclosed external funding, parent company, or acquisition activity.
Koi CBD firmographics
Firmographics- Name
- Koi CBD
- Legal name
- Koi CBD
- Website
- https://koicbd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koi CBD is a direct-to-consumer e-commerce company founded in 2015 that sells hemp-derived cannabinoid products — CBD, Delta 8, Delta 9, THCA, THCP, CBN, CBG, and mushroom-based SKUs — through koicbd.com, serving adult wellness consumers and wholesale retail partners across the United States.
- Ownership category
- akta.pro rank
Koi CBD industry classification
Industry- Product category
- CBD and Hemp-Derived Cannabinoid Products
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Koi CBD is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Koi CBD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct Product Sales: E-commerce sales of hemp-derived cannabinoid products including gummies, vapes, tinctures, topicals, flower, and pre-rolls. Products are sold directly to consumers through the website with free shipping on orders of $69 or more.
- Subscription (Subscribe & Save): Recurring subscription model offering 20% discount on automatic recurring shipments. Customers can easily pause or cancel anytime.
- Wholesale: Wholesale program for retail partners to stock Koi CBD products, accessible through wholesale.koicbd.com
- Affiliate Program: Marketing partnership program allowing affiliates to earn commissions for referring customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Gummies - Nighttime Rest |
| Unit Pricing | Pay-as-you-go | Delta 9 THC Gummies |
| Unit Pricing | Pay-as-you-go | Delta 8 THC Gummies |
| Unit Pricing | Pay-as-you-go | Dragon Blend Gummies |
| Unit Pricing | Pay-as-you-go | Broad Spectrum CBD Tincture (1000mg) |
| Unit Pricing | Pay-as-you-go | CBD Balm |
| Unit Pricing | Pay-as-you-go | THCA Flower - Platinum Tier |
| Unit Pricing | Pay-as-you-go | YEEHAW Mushroom Chocolate Bars |
| Subscription | Monthly | Subscription (Subscribe & Save) |
| Other | Pay-as-you-go | Koi Cares Discount Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Koi CBD product offering
Product offeringCore offering
No supplied source material describes Koi CBD's core offering. Based only on the company name, the company appears to sell hemp-derived CBD and cannabinoid products to consumers; specific product formats, ingredients, and target uses are not evidenced in the input.
Product overview
Koi CBD is a direct-to-consumer hemp-derived cannabinoid product company established in 2015, offering a diverse portfolio of wellness and alternative experience products. The product line spans multiple delivery formats including gummies (Delta 9 THC, Delta 8 THC, CBD, multi-cannabinoid blends), vapes (disposable pens, cartridges), tinctures, topicals (balms, creams, roll-ons), pet products (biscuits, soft chews, sprays), mushroom products (chocolate bars), and THCA flower/pre-rolls. Key products include the Koi Delta 9 THC Gummies (10mg THC + 20mg CBD), Koi Dragon Blend Gummies (125mg THC blend), Koi Complete Full Spectrum CBD Gummies (25mg CBD + 5mg THC), THCA Flower in Platinum/Gold/Silver tiers, and the THCA + THCP + Delta 9 THC 5g Disposable Vape. The company also operates subscription services (20% savings), a rewards program (Good Feels Club), and a discount program for first responders and military (Koi Cares - 25% off). All products are third-party lab tested with certificates of analysis available on the website.
Differentiator
Problem solved
Functional benefit
Brands
- YEEHAW: Infused chocolate bars sub-brand featuring mushroom products, marketed as 'for the bold & rebellious'
Quantifiable outcome
- Free shipping on orders of $69 or more
- +3 more outcomes
Companies that use Koi CBD
Customer profileNamed customers4 records
Segments3 records
Koi CBD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Koi CBD partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- US-Grown Hemp SupplierscorePartnership with US-based hemp farms for sourcing high-quality hemp extract. Partner farms use controlled growing conditions and nutrient-rich soils to produce plants with ideal cannabinoid levels. All hemp undergoes rigorous testing to meet agricultural and quality standards.
- ISO-Certified Third-Party LabscoreCollaborations with ISO-certified third-party laboratories for comprehensive product testing including full-panel analysis for purity, potency, and composition. Labs also screen for contaminants such as pesticides, heavy metals, and solvents.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Koi CBD competitors and assessment
Company assessmentDirect peers
- Delta Extrax: Hemp-THC specialty brand selling Delta-8, Delta-9, and THCA disposables, edibles, and flower — directly comparable to Koi's expanding psychoactive cannabinoid SKUs.
- Charlotte's Web Holdings: Public CBD wellness brand offering tinctures, gummies, topicals, and pet products through DTC and wholesale — directly comparable product portfolio, customer base, and channel strategy to Koi CBD.
- Lazarus Naturals: Vertically integrated CBD brand offering tinctures, gummies, capsules, and topicals with strong direct-to-consumer focus and value-oriented positioning.
- Green Roads: Pharmacist-formulated CBD brand with gummies, oils, topicals, and pet products sold through DTC and wholesale — directly comparable positioning and channel mix.
- 3Chi: Specialty hemp-THC brand focused on Delta-8, Delta-9, THC-P, and HHC products including vapes, gummies, and concentrates — most direct overlap with Koi's high-THC product portfolio.
- Cornbread Hemp: USDA-certified organic CBD brand selling gummies, oils, topicals, and pet products DTC — comparable premium positioning and emphasis on US-grown, third-party-tested hemp.
- CV Sciences (PlusCBD): Public CBD consumer-products company (PlusCBD Oil brand) with broad retail distribution in mass-market and natural channels — comparable vertical, scale, and distribution ambition.
- Medterra: DTC CBD brand with broad-spectrum and isolate product lines plus pet offerings — comparable product mix, target consumer, and lab-testing emphasis.
- cbdMD: Public CBD brand selling gummies, tinctures, topicals, and pet products via DTC with a strong subscription model — closely mirrors Koi's product breadth, pricing, and e-commerce-plus-subscription motion.
Emerging players
- Wyld CBD: Real-fruit-infused CBD and THC gummies brand that expanded from Oregon dispensaries into hemp-derived markets — comparable edible format leadership and brand-building playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Koi CBD social profiles
Digital presenceKoi CBD compliance and trust
Trust signalCompliance3 records
Koi CBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koi CBD leadership team
Management profileNumber of profiles
Koi CBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koi CBD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koi CBD
What does Koi CBD do?
No supplied source material describes Koi CBD's core offering. Based only on the company name, the company appears to sell hemp-derived CBD and cannabinoid products to consumers; specific product formats, ingredients, and target uses are not evidenced in the input.
Is Koi CBD a public or private company?
Koi CBD is a private company. It is classified as unknown and is currently operating.
When was Koi CBD founded?
Koi CBD was founded in 2015. It employs 11 to 50 people.
Where is Koi CBD based?
Koi CBD is headquartered in Norwalk, United States, in the North America region.
How does Koi CBD make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Subscribe & Save), wholesale and affiliate Program.
Who are Koi CBD's main competitors?
Direct peers on record are Delta Extrax, Charlotte's Web Holdings, Lazarus Naturals, Green Roads, 3Chi, Cornbread Hemp, CV Sciences (PlusCBD), Medterra and cbdMD. Wyld CBD is listed as an emerging player.
Does Koi CBD have an API?
No public API is recorded for Koi CBD.
What industry is Koi CBD in?
Koi CBD's product category is CBD and Hemp-Derived Cannabinoid Products. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 456191 and its SIC code is 2833.