Traffic Data Service
Traffic Data Service is a privately held U.S. consulting firm founded in 1994 that provides field-based traffic data collection services—including vehicle counts, speed surveys, and parking occupancy studies—to government agencies and infrastructure planning firms across the Southwest and Northwest.
- Company typePrivate
- Founded1994
- HeadquartersFlagstaff, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Traffic Data Service does
Traffic Data Service (TDS) is a privately held U.S. consulting firm founded in 1994 and headquartered in Flagstaff, Arizona, that specializes exclusively in traffic data collection services for government agencies and infrastructure planning firms. The firm operates two regional offices — a corporate/Southwest office in Flagstaff, Arizona, and a Northwest office in San Jose, California — and delivers field-based traffic studies using a portfolio of conventional sensing technologies, including pneumatic hose counters, video and manual intersection counts, parking occupancy surveys, radar speed surveys, travel time (corridor) surveys, and WaveTronix side-fire radar main-line counts. Custom survey types are available on request, and the firm markets the experience of its staff (more than 75 years of combined industry tenure) and the breadth of its equipment inventory as the basis for data accuracy and reliability.
The business model is project-based professional services. Clients — primarily municipal, county, and state transportation agencies and engineering firms conducting traffic impact or environmental studies — engage TDS to deploy crews and equipment at project sites and deliver processed traffic volume, speed, classification, and occupancy data. Pricing is quote-based and not publicly disclosed, and contracts appear to be individual studies rather than recurring managed-service agreements. The go-to-market motion is direct sales through the two regional offices, with no visible digital marketing, no disclosed channel partnerships, and no software or SaaS revenue component. Marketing appears to rely on long-standing industry relationships and procurement qualifications built over 30+ years of continuous operation. There are no signs of platform software, AI/ML capabilities, or recurring managed services; the firm's product surface is concentrated entirely on human-operated field data collection.
Traffic Data Service firmographics
Firmographics- Name
- Traffic Data Service
- Legal name
- Traffic Data Service
- Website
- https://trafficdatasvc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Traffic Data Service is a privately held U.S. consulting firm founded in 1994 that provides field-based traffic data collection services—including vehicle counts, speed surveys, and parking occupancy studies—to government agencies and infrastructure planning firms across the Southwest and Northwest.
- Ownership category
- akta.pro rank
Traffic Data Service industry classification
Industry- Product category
- Traffic Data Collection Services
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Transportation & Traffic Engineering Consulting (BPAHAIAC)
Keywords
Where Traffic Data Service is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Traffic Data Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Traffic Data Collection Services: Professional consulting services providing traffic data collection including vehicle counts, speed surveys, classification studies, and parking occupancy surveys. Revenue generated through service contracts for government and infrastructure planning clients.
Go-to-market motion1 record
Distribution channels1 record
Traffic Data Service product offering
Product offeringCore offering
Traffic Data Service is a consulting firm that provides field-based traffic data collection services for government agencies and infrastructure planning organizations. Offerings include pneumatic hose vehicle counts, video and manual intersection turning movement counts, parking occupancy surveys, radar speed surveys, time travel surveys, and WaveTronix side-fire radar main-line counts, delivered on-site using an extensive inventory of proprietary traffic data collection equipment.
Product overview
Traffic Data Service (TDS) is a consulting firm that has specialized exclusively in traffic information and technologies for over 30 years, offering a portfolio of traffic data collection services. The company provides pneumatic hose vehicle counts, video and manual intersection turning movement counts, parking occupancy surveys, radar speed surveys, time travel surveys, and WaveTronix side-fire radar main-line counts. Additional custom survey types are available upon request. All services are delivered by professional staff with over 75 years of combined industry experience using an extensive inventory of traffic data collection equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Pneumatic Hose Vehicle Counts Traffic data collection service using pneumatic hose sensors to measure vehicle volume, speed, and classification counts, primarily for government agencies and infrastructure planning clients.
- Video and Manual Intersection Counts Manual and video-based counting of vehicles, bicycles, and pedestrians at intersections, including turning movement and segment counts, for transportation planning and road safety studies.
- Parking Occupancy Surveys Field surveys measuring parking space utilization and occupancy rates, used by planners and developers to assess parking demand.
- Radar Speed Surveys Speed measurement surveys using radar technology to capture vehicle speeds, used for road safety assessments and speed limit studies.
- Time Travel Surveys Travel time measurement surveys used to assess corridor or route performance for transportation planning and congestion analysis.
- WaveTronix Side-Fire Radar Counts Main-line vehicle counting, speed measurement, and vehicle classification using WaveTronix side-fire radar technology, deployed along roadways for high-volume traffic studies.
- Custom Survey Services Additional survey types offered upon request to meet specialized traffic data needs beyond the standard service catalog.
Companies that use Traffic Data Service
Customer profileSegments2 records
Ideal customer profiles2 records
Traffic Data Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Traffic Data Service partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Traffic Data Service competitors and assessment
Company assessmentBroad incumbents
- Fehr & Peers: Fehr & Peers is a transportation planning and traffic engineering consulting firm serving public and private sector clients across the Western US. It is comparable to Traffic Data Service as both provide traffic data, intersection analysis, and transportation planning services with overlapping methodologies.
- Iteris: Iteris is a public transportation consulting and technology firm offering traffic data collection, traffic engineering, and smart mobility solutions. It is comparable to Traffic Data Service as both provide traffic data and engineering services to government and infrastructure clients, though Iteris operates at a much larger scale with a national footprint.
- Kittelson & Associates: Kittelson & Associates is a transportation engineering and planning consultancy with offices across the US. It is comparable to Traffic Data Service as both serve government agencies with traffic data collection, intersection analysis, and transportation planning services.
- WSP USA (Transportation): WSP is a global engineering consultancy with a major transportation practice offering traffic data, planning, and engineering services. It is comparable to Traffic Data Service in the traffic data collection niche but operates at a much larger scale with a global footprint.
- Kimley-Horn: Kimley-Horn is a large national engineering and planning consultancy with a strong transportation practice serving DOTs and municipalities. It competes with Traffic Data Service for traffic data collection and transportation planning contracts, though at a substantially larger scale.
- Stantec (Transportation): Stantec is a global engineering firm with a substantial transportation practice serving DOTs, municipalities, and private developers. It is comparable to Traffic Data Service as both provide traffic data and transportation engineering services, though Stantec operates at national and global scale.
Direct peers
- Counts Unlimited: Counts Unlimited is a specialized traffic data collection firm providing vehicle counts, turning movement counts, and classification studies to public and private clients. It is a direct peer of Traffic Data Service, operating in the same niche of contracted traffic data collection services with similar methodologies.
- National Data & Surveying Services (NDS): National Data & Surveying Services provides traffic counts, speed surveys, and video data collection for transportation planning agencies. It is a direct peer of Traffic Data Service with largely overlapping service offerings and a broader national footprint.
- Quality Counts: Quality Counts provides traffic data collection, intersection counts, and transportation engineering support services across the Western US. It is a direct peer of Traffic Data Service, offering essentially the same core service mix with comparable regional exposure.
- Data Collection Unlimited (DCU): Data Collection Unlimited is a traffic data collection company specializing in volume, classification, and turning movement counts for public agencies. It is a direct competitor to Traffic Data Service with comparable service offerings and customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Traffic Data Service social profiles
Digital presenceTraffic Data Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traffic Data Service leadership team
Management profileNumber of profiles
Profiles2 records
Traffic Data Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traffic Data Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traffic Data Service
What does Traffic Data Service do?
Traffic Data Service is a consulting firm that provides field-based traffic data collection services for government agencies and infrastructure planning organizations. Offerings include pneumatic hose vehicle counts, video and manual intersection turning movement counts, parking occupancy surveys, radar speed surveys, time travel surveys, and WaveTronix side-fire radar main-line counts, delivered on-site using an extensive inventory of proprietary traffic data collection equipment.
Is Traffic Data Service a public or private company?
Traffic Data Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Traffic Data Service founded?
Traffic Data Service was founded in 1994. It employs 11 to 50 people.
Where is Traffic Data Service based?
Traffic Data Service is headquartered in Flagstaff, United States, in the North America region.
How does Traffic Data Service make money?
One revenue line is on record: traffic Data Collection Services.
Who are Traffic Data Service's main competitors?
Broad incumbents on record are Fehr & Peers, Iteris, Kittelson & Associates, WSP USA (Transportation), Kimley-Horn and Stantec (Transportation). Direct peers are Counts Unlimited, National Data & Surveying Services (NDS), Quality Counts and Data Collection Unlimited (DCU).
Does Traffic Data Service have an API?
No public API is recorded for Traffic Data Service.
What industry is Traffic Data Service in?
Traffic Data Service's product category is Traffic Data Collection Services. Its primary akta.pro industry code is BPAHAIAC, Transportation & Traffic Engineering Consulting. Its SIC code is 4700.