Vibra Agency
Vibra Agency is a privately held German concert and festival promotion company based in Bielefeld that organizes live music events, books artists, and operates owned festival brands across North Rhine-Westphalia, serving general public concert-goers and corporate clients.
- Company typePrivate
- Founded2001
- HeadquartersBielefeld, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vibra Agency does
Vibra Agency is a privately held concert and festival promotion company based in Bielefeld, Germany, operating as a sole proprietorship under owner Walent-Tony Cerkez. Founded in 2001, the company organizes concerts, festivals, open-air events, and corporate events across multiple German cities in North Rhine-Westphalia and beyond. Its service portfolio spans full-service event production — including artist booking, venue management, event promotion, ticketing, and on-site production — alongside a portfolio of owned and managed event brands: Campus Festival Bielefeld, Ravensberger Park Open Air, Parklichter Open Air (Bad Oeynhausen), Serengeti Festival (Schloß Holte-Stukenbrock), and Electric Fabric. The company has organized over 70 open-air events cumulatively and works with established German artists (Nina Chuba, Santiano, Fury In The Slaughterhouse, Giant Rooks, Jan Delay, Casper, Seeed) as well as emerging talent.
The business operates on a transaction-fee and professional services revenue model, monetizing through ticket sales (priced €34–€80+) and event organization fees. Distribution is multi-channel: direct sales via the company website (vibra-agency.de), third-party ticketing partnerships with Eventim, Reservix, and AdTicket, and physical venue box offices. The company markets through its own website, social media (Facebook, Instagram), and press relations. Vibra holds membership in the BDKV (Bundesverband der Konzert- und Veranstaltungswirtschaft), the Federal Association of the Concert and Event Industry, lending industry legitimacy.
The company has no proprietary technology platform, no disclosed AI/ML capabilities, and no external funding or institutional ownership. Its competitive positioning rests on 25 years of operational experience, established relationships with authorities, sponsors, and media, A&R capability in artist discovery, and a recurring owned-festival portfolio that provides annual revenue anchors across the German live music market.
Vibra Agency firmographics
Firmographics- Name
- Vibra Agency
- Legal name
- VIBRA AGENCY
- Website
- https://vibra-agency.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vibra Agency is a privately held German concert and festival promotion company based in Bielefeld that organizes live music events, books artists, and operates owned festival brands across North Rhine-Westphalia, serving general public concert-goers and corporate clients.
- Ownership category
- akta.pro rank
Vibra Agency industry classification
Industry- Product category
- Live Event Promotion Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)
Keywords
Where Vibra Agency is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Vibra Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Ticketing and Ticket Sales: Revenue generated from ticket sales for concerts, festivals, and events organized by Vibra Agency.
- Event Organization and Booking Services: Fees from organizing concerts, festivals, and open-air events, including artist booking, venue management, and event production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Giant Rooks concert tickets starting at €66.95 |
| Transaction based/ take rate | Pay-as-you-go | Campus Festival Bielefeld tickets starting at €35.00 |
| Transaction based/ take rate | Pay-as-you-go | Luis concert tickets starting at €34.00 |
| Transaction based/ take rate | Pay-as-you-go | Sampagne concert tickets starting at €39.20 |
| Transaction based/ take rate | Pay-as-you-go | Santiano Open Air tickets starting at €69.90 |
| Transaction based/ take rate | Pay-as-you-go | Nina Chuba concert tickets starting at €80.45 |
| Transaction based/ take rate | Pay-as-you-go | Jan Delay & Disko No.1 tickets starting at €64.95 |
| Transaction based/ take rate | Pay-as-you-go | Fury In The Slaughterhouse tickets starting at €79.90 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Vibra Agency product offering
Product offeringCore offering
VIBRA Agency is a concert and festival promoter based in Bielefeld, Germany. The company organizes concerts, festivals, shows, and open-air events across Germany, providing artist booking, venue management, event production, and ticketing distribution. Its offering also includes owned and managed festival brands such as Campus Festival Bielefeld, Ravensberger Park Open Air, Parklichter Open-Air, Serengeti Festival, and Electric Fabric.
Product overview
Vibra Agency operates as an event management company offering a unified portfolio of concert, festival, and event organization services. The core offering centers on concert and festival organization, supplemented by owned event brands (Campus Festival Bielefeld, Ravensberger Park Open Air, Parklichter Open-Air, Serengeti Festival, Electric Fabric), artist booking representation, event ticketing services, and corporate event management. The company serves as both a full-service event organizer and brand operator, coordinating all aspects from artist booking to venue management and production.
Differentiator
Problem solved
Functional benefit
Brands
- Ravensberger Park Open Air: Multi-day outdoor concert series held annually in Ravensberger Park, Bielefeld, featuring various artists.
- Campus Festival Bielefeld
Products and services
- Concert and Festival Organization Full-service concert and festival event organization including artist booking, venue management, event promotion, and on-site production for concerts, festivals, shows, and open-air events across Germany.
- Campus Festival Bielefeld
Quantifiable outcome
- Over 70 Open-Air events organized successfully
- +1 more outcomes
Companies that use Vibra Agency
Customer profileSegments1 record
Ideal customer profiles1 record
Vibra Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vibra Agency partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- EventimcorePrimary ticketing platform partner for ticket sales across all events and venues.
- ReservixcoreGerman ticketing platform partner for Parklichter and other events.
- AdTicketcoreOnline ticket sales partner for Campus Festival Bielefeld.
- Lokschuppen BielefeldcoreMajor venue partner in Bielefeld hosting concerts including Giant Rooks.
- Forum BielefeldcoreVenue partner for Sampagne TV Tour 2026 and other events.
- Skaters Palace MünstercoreVenue partner for Luis concert.
- Ravensberger ParkcoreAnnual open-air venue for Ravensberger Park Open Air concerts with Nina Chuba, Fury In The Slaughterhouse, Montez, and Santiano.
- Heristo-Arena Halle (Westf.)coreNew venue for Santiano Open Air 2026 due to high seating demand.
- Campus Festival BielefeldcoreOwned festival brand - the largest festival in the Bielefeld region with 10+ years history.
- Ravensberger Park Open AircoreOwned festival brand held annually since 2023.
- Parklichter Open Air Bad OeynhausencoreOwned festival brand - traditional open-air event in Kurpark Bad Oeynhausen.
- Serengeti FestivalcoreFestival managed by Vibra Agency in Schloß Holte-Stukenbrock.
- Sparkasse Bad OeynhausenminorSponsor of Parklichter Open Air - SPARKASSEN KONZERTFREITAG.
- BDKV (Bundesverband der Konzert- und Veranstaltungswirtschaft)minorMember of Federal Association of Concert and Event Industry (formerly VdKd).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vibra Agency competitors and assessment
Company assessmentDirect peers
- Karsten Jahnke Konzertdirektion GmbH: Hamburg-based German concert promoter producing concerts, festivals (e.g., MS Dockville), and tours. Comparable to Vibra as a regional German promoter operating owned festivals and booking international acts.
- BB Promotion GmbH: German concert promoter (e.g., Dieter Bohlen tours, Schlagernacht). Comparable to Vibra in organizing national concert tours and open-air events across Germany with similar target audiences.
- Undercover GmbH: German concert and event organizer producing festivals and concerts in western Germany (e.g., Green Juice Festival). Comparable to Vibra in regional NRW-adjacent scope and festival ownership.
- Semmel Concerts Entertainment GmbH: German concert promoter operating major tours and festivals (e.g., Rock am See). Directly comparable to Vibra as a regional-to-national German concert and festival promoter handling artist booking, ticketing, and event production.
- FKP Scorpio Konzert- und Veranstaltungs GmbH: One of Germany's largest independent concert and festival promoters (Hurricane, Southside, Deichkind tours). Closely comparable to Vibra Agency as a German concert/festival organizer working with national and international artists across multiple cities.
Broad incumbents
- DEAG Deutsche Entertainment AG: Publicly listed German entertainment company operating concerts, tours, and ticketing (MyTicket, AIO). Comparable to Vibra as a German concert/festival promoter but at substantially larger scale with broader portfolio.
- Marek Lieberberg Konzertagentur (Live Nation Germany): Germany's largest concert promoter under Live Nation (Rock am Ring, Hurricane). Comparable to Vibra in promoting major concerts and festivals in Germany but operates at far greater scale with global backing.
Others
- CTS Eventim AG & Co. KGaA: Europe's largest ticketing platform and live entertainment company. Comparable to Vibra via the ticketing distribution partnership and shared live-event value chain, though not a direct head-to-head concert promoter.
Regional players
- concert team nrw: Regional NRW-based concert and event organizer operating primarily in North Rhine-Westphalia. Most directly comparable to Vibra by geography and mid-tier regional scope.
Emerging players
- Trickster Events GmbH: Smaller German concert/festival promoter (e.g., Deichkind-adjacent events). Comparable to Vibra as a niche German promoter at similar scale but with narrower geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vibra Agency social profiles
Digital presenceVibra Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vibra Agency leadership team
Management profileNumber of profiles
Profiles1 record
Vibra Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vibra Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vibra Agency
What does Vibra Agency do?
VIBRA Agency is a concert and festival promoter based in Bielefeld, Germany. The company organizes concerts, festivals, shows, and open-air events across Germany, providing artist booking, venue management, event production, and ticketing distribution. Its offering also includes owned and managed festival brands such as Campus Festival Bielefeld, Ravensberger Park Open Air, Parklichter Open-Air, Serengeti Festival, and Electric Fabric.
Is Vibra Agency a public or private company?
Vibra Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vibra Agency founded?
Vibra Agency was founded in 2001. It employs 11 to 50 people.
Where is Vibra Agency based?
Vibra Agency is headquartered in Bielefeld, Germany, in the Europe region.
How does Vibra Agency make money?
Two revenue lines are on record. Event Ticketing and Ticket Sales are the primary driver. The others are event Organization and Booking Services.
Who are Vibra Agency's main competitors?
Direct peers on record are Karsten Jahnke Konzertdirektion GmbH, BB Promotion GmbH, Undercover GmbH, Semmel Concerts Entertainment GmbH and FKP Scorpio Konzert- und Veranstaltungs GmbH. Broad incumbents are DEAG Deutsche Entertainment AG and Marek Lieberberg Konzertagentur (Live Nation Germany). CTS Eventim AG & Co. KGaA is listed as an others. concert team nrw is listed as a regional player. Trickster Events GmbH is listed as an emerging player.
Does Vibra Agency have an API?
No public API is recorded for Vibra Agency.
What industry is Vibra Agency in?
Vibra Agency's product category is Live Event Promotion Services. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters). Its NAICS code is 711320 and its SIC code is 7990.