Redemption Orthodontics

What Redemption Orthodontics does

Redemption Orthodontics is a privately held, family-owned orthodontic practice operating two clinical locations in Tallahassee, Florida (North Tallahassee at Bradfordville Road and South Tallahassee at Capital Circle NE). The practice is led by husband-and-wife board-certified orthodontists Dr. Michael Vracar and Dr. Taylor Vracar and serves children, teens, adults, and families across Leon County and surrounding communities. Treatment is delivered using a digital orthodontic platform that includes iTero Lumina intraoral scanning (third-party Align Technology hardware), digital X-ray imaging, and 3D-printed custom appliances, replacing traditional goop/mold impressions.

The core service portfolio is orthodontic alignment: metal braces, ceramic/clear braces, lingual braces, self-ligating braces, and Invisalign clear aligners (with age-segmented offerings for kids, teens, and adults). Supporting orthodontic appliances include palatal expanders, reverse pull headgear, space maintainers, functional appliances, and custom retainers. Adjacent revenue comes from Zoom in-office teeth whitening and take-home whitening kits. The practice is the only Diamond+ Invisalign provider in Tallahassee, the highest tier status with Align Technology, indicating high Invisalign case volume.

The business model is fee-for-service orthodontic treatment with subscription-style monthly payment plans. Average treatment fees range from $1,500 to $10,000 depending on case complexity and appliance type (Invisalign $3,000-$7,500, metal/ceramic braces $2,500-$7,000, lingual braces $8,000-$10,000). The practice offers 0% APR financing, down payments as low as $199 for Invisalign and $225 for braces, extended terms up to 72 months, and price matching within 15 miles. Acquisition is driven by free initial consultations, a virtual consult option, same-day treatment starts, an educational blog, a Refer-a-Friend program, Health Partners referral network with local dental practices, and a strong Google review presence (1,448 five-star reviews). The practice is faith-based and positions itself in contrast to corporate dental chains.

Name

Redemption Orthodontics

Legal name

Redemption Orthodontics

Website

https://redemptionorthodontics.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Redemption Orthodontics is a family-owned, two-location orthodontic practice in Tallahassee, FL, founded by husband-and-wife board-certified orthodontists Dr. Michael and Dr. Taylor Vracar, offering braces and Invisalign for children, teens, adults, and families, with same-day starts and 0% APR financing.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional braces orthodontics
• Orthodontic appliances fitting
• Teeth whitening services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Comprehensive orthodontic services including braces (metal, ceramic, lingual) and Invisalign clear aligners. Revenue generated from treatment fees, with inclusive pricing covering appliance placement, routine appointments, removal, and clear retainers. Payment plans available with low down payments and extended monthly options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Redemption Orthodontics is a private orthodontic practice that delivers teeth-straightening and bite-correction treatment to children, teens, and adults across two Tallahassee, FL offices. The core services include metal, ceramic, gold, lingual, and self-ligating braces, Invisalign clear aligners in Kids/Teens/Adults variants, and supporting orthodontic appliances (palatal expanders, space maintainers, functional appliances, reverse pull headgear, and retainers). Treatment is complemented by free initial consultations, virtual consults, and in-office Zoom and take-home teeth whitening.

Product overview

Redemption Orthodontics is a dual-location orthodontic practice in Tallahassee, FL offering a comprehensive range of teeth alignment treatments. The core product portfolio centers on traditional braces (metal, gold, and clear ceramic variants) and Invisalign clear aligner systems, with separate treatment options tailored for children, teens, and adults. Supporting the main alignment treatments are various orthodontic appliances including palatal expanders, space maintainers, functional appliances, and retainers for retention. The practice also offers cosmetic services such as Zoom teeth whitening and take-home whitening kits. Service features include complimentary consultations, virtual consult options, same-day treatment starts, and flexible payment planning tools. The practice positions itself as a Diamond+ Invisalign Provider, indicating high-volume experience with the clear aligner system.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces
• Clear/Ceramic Braces
• Gold Braces
• Lingual Braces
• Self-Ligating Braces
• Invisalign Clear Aligners
• Invisalign for Kids
• Invisalign for Teens
• Invisalign for Adults
• Palatal Expander
• Reverse Pull Headgear
• Space Maintainers
• Functional Appliances
• Retainers
• Zoom Teeth Whitening
• Take-Home Whitening Kits

Quantifiable outcome

• Same-day treatment starts available after consultation
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Align Technology (Invisalign)coreTechnology or IntegrationDiamond+ level Invisalign Provider - the highest tier provider status with Align Technology. This elite designation indicates extensive experience with Invisalign treatment and significant volume of cases completed. Being the only Diamond+ provider in Tallahassee represents a significant competitive advantage.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Candid: Direct-to-consumer and hybrid clear aligner brand that competes with in-office orthodontic practices by offering lower-cost treatment under remote supervision. Comparable to Redemption as a competitor for orthodontic patients, particularly adults seeking clear aligners.

Broad incumbents

• Sonrava Health: Dental and orthodontic support organization operating branded practices including Western Dental and Brident. Comparable to Redemption as a multi-location orthodontic services operator at significantly larger scale.
• Aspen Dental: National DSO-branded dental practice chain that increasingly offers orthodontic services including clear aligners. Comparable to Redemption as a multi-location dental services provider, though broader in scope and more standardized in delivery.
• Heartland Dental: One of the largest dental support organizations in the U.S., supporting general and specialty dental practices including orthodontics. Comparable to Redemption as a practice-management competitor, though much broader in services and geography.
• Western Dental: Large DSO providing general, specialty, and orthodontic dental services across multiple states. Comparable to Redemption as a multi-location orthodontic provider, particularly relevant in competing for price-sensitive orthodontic patients.
• Pacific Dental Services: DSO supporting hundreds of dental practices across the U.S., with orthodontic offerings. Comparable to Redemption as a competing practice-support model with similar service breadth, at much larger scale.
• Smile Doctors: Largest orthodontic-focused DSO in the U.S., with hundreds of affiliated practices. Directly comparable to Redemption Orthodontics as a multi-location orthodontic provider, but operating at vastly greater scale with PE backing and central infrastructure.
• Great Expressions Dental Centers: Multi-location DSO offering general dentistry, orthodontics, and specialty care. Comparable to Redemption in providing orthodontic services within a multi-specialty dental care model, but operating at corporate scale.
• Comfort Dental: Largest dentist-owned DSO franchise in the U.S., offering general dentistry and orthodontics across multiple states. Comparable to Redemption as a multi-location orthodontic services provider, though operating under a franchise model rather than independent ownership.

Others

• Align Technology: Manufacturer of the Invisalign system and iTero scanners used by Redemption Orthodontics. Comparable as the core product supplier and partner (Diamond+ provider relationship); not a direct competitor but a strategically critical counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RedemptionOrthodontics
• LinkedInlinkedin.com/company/redemptionortho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redemption Orthodontics