Audire

What Audire does

Audire is a cloud-based customer experience and business intelligence platform developed by Stratis Infotech, headquartered in Hyderabad, India, and launched in 2020. The platform unifies four product modules: Business Process Optimization (which collects feedback at each stage of a business process, scores experiences against configurable thresholds, and uses a proprietary algorithm to identify performance bottlenecks and suggest corrective actions), Survey and Feedback Management (a 3-step form creation engine with delivery via email, SMS, QR code, and kiosk), Promotional Activity Management (coupon creation, branded distribution, and redemption tracking), and a Customer Loyalty Program (configurable points with a customer-facing mobile and web app that aggregates balances across multiple businesses). AI capabilities include text sentiment analysis on feedback, AI-integrated reporting in multiple formats, and geo-location mapping of responses.

Technically, Audire is delivered as a SaaS product with iOS and Android mobile apps, a kiosk mode, social login, and an API for enterprise integrations, with white-label and onsite hosting available at the enterprise tier. The dynamic forms system is described as configurable across themes, question types, and delivery options, and an Excel export is provided for raw data portability.

Commercially, Audire operates a dual go-to-market motion. The primary target is small business owners acquired through a product-led growth model with self-serve signup and a 30-day free trial, monetized at $29/month (Standard) or $39/month (Premium). Larger organizations are addressed through a separate enterprise field-sales motion offering custom pricing, white-label options, private label branding, and bespoke feature development under multi-year contracts. A published schools case study indicates secondary traction in the educational vertical for admissions, visitor management, and parent feedback. The company has 1-10 employees, no disclosed external funding, and no named enterprise customer logos in the source data.

Name

Audire

Legal name

Stratis Infotech

Website

https://audireapp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Audire, a product of Stratis Infotech, is a cloud-based customer experience platform that combines surveys, feedback collection, coupons, and loyalty programs with AI-driven sentiment analysis. It primarily serves small business owners via self-serve subscriptions starting at $29 per month, with an enterprise tier for custom deployments.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Customer feedback platform
• Survey management software
• Loyalty program software
• Process optimization analytics
• Promotional coupon management

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription - Standard Tier: Monthly subscription at $29 providing feedback forms, unlimited surveys, limited active forms, statistical analytics, coupon management, and contact management features.
2. Subscription - Premium Tier: Monthly subscription at $39 adding unlimited active forms, loyalty points system, and dedicated customer mobile/web app access.
3. Enterprise Custom Solutions: Enterprise pricing with white label surveys, custom developed features, API integrations, onsite hosting, separate cloud hosted app, and private label options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Audire is a cloud-based SaaS platform that enables businesses to create and distribute dynamic surveys, collect customer feedback through multiple channels (email, SMS, QR code, kiosk), analyze responses with AI-powered sentiment analysis, run promotional coupon campaigns, manage customer loyalty points programs, and identify performance bottlenecks in business processes via an intelligent optimization algorithm.

Product overview

Audire is a unified business intelligence and customer experience management platform built by Stratis Infotech, consisting of four core modules: Business Process Optimization (process bottleneck identification), Survey and Feedback Management (3-step form creation, delivery, and reporting), Promotional Activity Management/Coupons (coupon creation, SMS/email distribution, and redemption tracking), and Customer Loyalty Program/Reward Points (automated loyalty rewards with mobile and web customer apps). The platform is offered across three pricing tiers — Standard ($29/month), Premium ($39/month), and Enterprise/Custom — with the Premium and Enterprise tiers unlocking unlimited active forms, loyalty points, and API-based custom integrations respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Process Optimization A module that helps businesses identify performance bottlenecks by collecting customer experiences at each stage of a business process, analyzing them against configurable thresholds and performance metrics, and suggesting corrective actions to optimize workflows.
• Survey and Feedback Management A 3-step process module for creating dynamic surveys with customizable themes and question types, delivering them through email, SMS, QR codes, or kiosk mode, and producing statistical reports with AI-based sentiment analysis for small businesses and institutions.
• Promotional Activity Management A coupon management system enabling businesses to create, brand, and send promotional coupons via email and SMS, with search, redemption tracking, and bulk distribution capabilities.
• Customer Loyalty Program

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trustpilot: Trustpilot is a leading consumer review and feedback collection platform for SMBs with analytics and sentiment scoring—comparable to Audire's feedback module in gathering customer voice and producing satisfaction scores. Both monetize subscription access to feedback analytics.
• HubSpot Service Hub: HubSpot Service Hub provides customer feedback surveys, NPS, and analytics as part of a broader CRM platform—comparable to Audire's multi-channel feedback and analytics dashboard for SMBs. Audire is a more focused alternative; HubSpot is a broader incumbent in the same buyer workflow.
• Qualtrics: Qualtrics is the enterprise-grade experience management platform covering surveys, CX analytics, and sentiment/NLP capabilities—directly mirroring Audire's AI-powered feedback analysis and reporting layer. Audire's Enterprise tier with white-label and onsite hosting competes for the same use case at a smaller scale.
• Medallia: Medallia is an enterprise customer experience and sentiment analytics platform using AI/NLP on feedback data—matching Audire's AI sentiment and process optimization capabilities, but at a vastly larger enterprise scale. Comparable on the AI-driven feedback analytics core.
• SurveyMonkey: SurveyMonkey is the dominant SMB-focused online survey platform with deep brand recognition and a freemium funnel analogous to Audire's. It is directly comparable on the survey creation, distribution, and analytics core that Audire's platform provides, although SurveyMonkey's breadth of integrations and customer base vastly exceeds Audire's.

Direct peers

• Jotform: Jotform provides dynamic form creation with multiple question types, themes, and multi-channel distribution (email, SMS, QR codes, kiosk), aligning closely with Audire's Dynamic Forms System. Both target SMBs with affordable subscription pricing and self-serve onboarding.
• Zoho Survey: Zoho Survey is part of the broader Zoho business suite and offers survey creation, distribution, and analytics for SMBs—directly overlapping Audire's survey and feedback management module. It is comparable as a low-cost, multi-channel feedback tool targeting non-technical users.
• Typeform: Typeform offers conversational forms and surveys with rich question-type customization, a self-serve SMB go-to-market, and paid tiers—closely matching Audire's dynamic forms, multi-channel distribution, and sentiment-driven feedback positioning. Both target non-technical business owners with visually engaging data capture.
• Yotpo: Yotpo provides e-commerce loyalty, referrals, and SMS marketing modules targeting SMB and mid-market merchants—closely matching Audire's Customer Loyalty Program with configurable rules, mobile app-based redemption, and SMS distribution. Both monetize loyalty points as a SaaS subscription.

Emerging players

• Smile.io: Smile.io is a loyalty rewards platform for SMB e-commerce with points, referrals, and a customer-facing experience—directly comparable to Audire's loyalty module on configurable reward rules and customer-side redemption apps. Comparable as a focused loyalty SaaS at the SMB tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Audirefeedback

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audire