Viair
Zhejiang Sanmen Viair Industry Co., Ltd. is a Chinese wholesale manufacturer of car mats, door mats, and boot trays, founded in 1988, exporting globally with annual output exceeding 25 million pieces and named retail customers Walmart and AutoZone.
- Company typePrivate
- Founded1988
- HeadquartersSanmen, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viair does
Zhejiang Sanmen Viair Industry Co., Ltd. (VIAIR) is a privately held Chinese manufacturer of car mats, door mats, and boot trays, founded in 1988 and headquartered in the Lingkou Industrial Zone of Sanmen County, Taizhou, Zhejiang. The company operates three categories of production lines — rolling mats, carpet mats, and injection PVC mats — with annual output exceeding 25 million pieces and monthly capacity of 200,000 units across 13+ product sub-series (PC, TR, YD for indoor; CR, CS, GS, LT, RB, ZS for outdoor; XH for boot trays). Materials used include polypropylene fiber, natural rubber, polyester microfiber, and PVC, supporting customization in size, rapid sampling, and 60-day delivery from deposit.
The business model is wholesale B2B only. Pricing is quote-based, with bulk minimums and payment via T/T or L/C; no retail or consumer pricing is offered. Products are sold to major retailers and distributors globally, with named customers including Walmart (mass merchandise) and AutoZone (automotive aftermarket retail), and reach through international distributor networks and an Alibaba storefront. Marketing is event-driven — the company exhibits at eight or more international trade fairs annually, including the Canton Fair, Hannover, Frankfurt Heimtextil, Las Vegas, Tokyo Home Textiles, automechanika Shanghai, and Turkey CFE.
The customer base comprises mass retail chains, automotive aftermarket retailers, and international distributors across North America, Europe, and Asia. Headcount is reported in the 501-1000 range. There is no disclosed revenue, no external funding, no M&A activity, no app or digital product surface, and no patents or trademarks on file. Growth activity is concentrated in continued trade-show presence and product-portfolio breadth rather than any disclosed technology or channel innovation.
Viair firmographics
Firmographics- Name
- Viair
- Legal name
- ZHEJIANG SANMEN VIAIR INDUSTRY CO.,LTD
- Website
- https://viair-china.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Zhejiang Sanmen Viair Industry Co., Ltd. is a Chinese wholesale manufacturer of car mats, door mats, and boot trays, founded in 1988, exporting globally with annual output exceeding 25 million pieces and named retail customers Walmart and AutoZone.
- Ownership category
- akta.pro rank
Viair industry classification
Industry- Product category
- Automotive and Household Floor Mats
- NAICS
- Carpet and Rug Mills (314110), Plastics and Rubber Products Manufacturing (326)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)
- akta.pro secondary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
Keywords
Where Viair is headquartered
LocationHeadquarters
- HQ city
- Sanmen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Viair business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bulk Mat Manufacturing & Sales: Wholesale manufacturing of car mats, door mats, and boot trays. The company sells exclusively in bulk quantities to retailers and distributors worldwide. Revenue generated through one-time bulk orders rather than subscription models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bulk wholesale orders with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Viair product offering
Product offeringCore offering
Zhejiang Sanmen Viair Industry Co., Ltd. manufactures car mats, door mats, and boot trays in bulk for wholesale distribution. The company operates production lines for rolling mats, carpet mats, and injection PVC mats, supplying major retail chains such as Walmart and AutoZone with an annual output exceeding 25 million pieces.
Product overview
Viair is a manufacturing company specializing in floor protection products for vehicles and residential/commercial spaces. The product portfolio consists of three core product categories: Car Mats (interior vehicle floor mats), Door Mats (entryway mats for indoor/outdoor use), and Boot Trays (multi-purpose trays for trapping water, dirt, and mud). Car Mats and Door Mats share parallel product architectures with indoor variants (PC, TR, YD series) and outdoor variants (CR, CS, GS, LT, RB, ZS series). Boot Trays are offered under the XH series designation. The company operates professional production lines for rolling mats, carpet mats, and injection PVC mats with an annual output exceeding 25 million pieces. Products are exported worldwide with major retail presence in North America including Walmart and Auto Zone.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Mats Vehicle floor protection mats available in indoor and outdoor variants designed to trap mud and dirt, with easy cleaning, non-slip backing, water absorption, and customization support. Sold wholesale to retailers and distributors.
- Door Mats Entryway mats for residential and commercial use, available in indoor and outdoor variants made from polypropylene fiber, natural rubber, and polyester microfiber. Features dirt trapping, non-slip backing, and easy maintenance. Sold wholesale.
- Boot Tray Multi-purpose trays made from tough polypropylene designed to trap water, dirt, snow, and mud near entryways, garage areas, vehicle cargo spaces, and pet bowl areas. Raised lip contains outdoor elements on floors. Sold wholesale.
Companies that use Viair
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Viair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Viair partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WalmartcoreMajor mass merchandise retail chain supplied with car mats and household mats. Products sold through Walmart's extensive North American retail network.
- Auto ZonecoreAutomotive aftermarket retail chain supplied with automotive floor mats. Products distributed through Auto Zone's automotive parts retail locations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Viair competitors and assessment
Company assessmentDirect peers
- Lloyd Mats: U.S. manufacturer of automotive floor mats with decades of OEM and aftermarket presence. Comparable product portfolio (carpet, rubber, custom-fit mats) and similar North American retail distribution model.
- BDK Automotive: Manufacturer of universal-fit car mats, seat covers, and automotive accessories, distributed through mass retail and e-commerce. Comparable price-tier competitor with overlapping customer base at retailers like Walmart and Amazon.
- Maxliner: Manufacturer of all-weather custom-fit floor mats and cargo liners for the automotive aftermarket. Direct competitor in the North American car mat segment with overlapping retail and e-commerce distribution.
- WeatherTech: U.S.-based manufacturer of automotive floor mats, cargo liners, and vehicle protection products. Direct competitor in the car mat category with similar B2B and DTC channels serving North American retailers and consumers.
- Auto Custom Carpets: U.S. manufacturer of replacement automotive carpets and floor mats for classic, custom, and reproduction vehicles. Directly comparable interior floor covering product line aimed at automotive aftermarket retailers.
- Husky Liners: Manufacturer of custom-fit floor mats, cargo liners, and mud guards for automotive applications. Direct competitor to Viair's car mat business, focused on North American OEM and aftermarket channels.
- Crown Mats: U.S. manufacturer of commercial and industrial floor mats, including entry mats and anti-fatigue products. Comparable in door mat / utility mat category with B2B distribution into retail and facility channels.
Emerging players
- Andersen Mats: Manufacturer of high-quality commercial and residential mats including entry mats and pressure-sensitive mats. Comparable in door mat manufacturing with focus on North American B2B distribution.
- Bugatti Group (Door Mat Division): Canadian manufacturer of interior floor mats and household mats. Overlaps with Viair's door mat and entry mat product lines, serving similar North American retail channels.
Regional players
- Shenzhen Esun Cleaning Products: Chinese manufacturer of microfiber, PVC, and rubber mats for household and commercial use. Comparable product portfolio and export-oriented B2B wholesale model, serving as a direct domestic competitor in China.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Viair social profiles
Digital presenceViair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viair leadership team
Management profileNumber of profiles
Viair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viair
What does Viair do?
Zhejiang Sanmen Viair Industry Co., Ltd. manufactures car mats, door mats, and boot trays in bulk for wholesale distribution. The company operates production lines for rolling mats, carpet mats, and injection PVC mats, supplying major retail chains such as Walmart and AutoZone with an annual output exceeding 25 million pieces.
Is Viair a public or private company?
Viair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viair founded?
Viair was founded in 1988. It employs 501 to 1,000 people.
Where is Viair based?
Viair is headquartered in Sanmen, China, in the Asia region.
How does Viair make money?
One revenue line is on record: bulk Mat Manufacturing & Sales.
Who are Viair's main competitors?
Direct peers on record are Lloyd Mats, BDK Automotive, Maxliner, WeatherTech, Auto Custom Carpets, Husky Liners and Crown Mats. Emerging players are Andersen Mats and Bugatti Group (Door Mat Division). Shenzhen Esun Cleaning Products is listed as a regional player.
Does Viair have an API?
No public API is recorded for Viair.
What industry is Viair in?
Viair's product category is Automotive and Household Floor Mats. Its primary akta.pro industry code is IMAOAJAD, Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility), with a secondary code of IMANALAI, Industrial Matting, Flooring & Safety Rubber Products. Its NAICS code is 314110 and its SIC code is 2273.