Lemon & Lime

What Lemon & Lime does

Lemon & Lime, operating under the brand "Lemon Lime Time," is a privately held food and beverage company that produces and sells handcrafted flavored lemonades and a key lime parfait. Its core products are classic, strawberry, mango, raspberry, and a signature blend called "Slap A B," complemented by a Key Lime Parfait and a Signature Lemonade Bundle. Production is recipe-based and artisanal rather than technology-driven, with no proprietary platform disclosed.

The company operates a single retail location in Atlanta, GA with limited operating hours (6PM-9PM weekdays, 10AM-9PM weekends), and has added a secondary pickup point in San Francisco, CA. An online ordering page is present on the company website but currently displays "Not Accepting Orders," suggesting the direct-to-consumer channel is paused or in build-out. Customer acquisition relies on social media presence across Instagram, Facebook, and YouTube, plus an email newsletter signup.

Revenue mechanics are retail-driven, with a $6 price point for lemonades, $12 for the key lime parfait, and a 10% first-order discount intended to drive trial. The customer base is anonymous consumer foot traffic and pickup orders, with no disclosed wholesale, catering, or B2B accounts. The company has 1-10 employees, no disclosed funding rounds, and no M&A or partnership activity in the input data.

Name

Lemon & Lime

Legal name

Lemon Lime Time

Website

https://lemonlimetime.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemon & Lime (Lemon Lime Time) is a handcrafted lemonade and key lime parfait retailer operating a single storefront in Atlanta, GA and a pickup location in San Francisco, CA, selling to walk-in and direct consumers at $6-$12 per item.

Ownership category

akta.pro rank

Product category

Handcrafted Specialty Beverages and Desserts

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

Keywords

• Handcrafted lemonades
• Specialty beverages
• Flavored lemonade drinks
• Key lime desserts
• Fresh-squeezed juices

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Beverage and Dessert Sales: Revenue generated from direct sales of handcrafted flavored lemonades and key lime parfaits through retail location and online ordering. Products are sold as individual items with per-unit pricing. The company offers dine-in, pickup, and local delivery options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lemon & Lime (doing business as Lemon Lime Time) produces and sells handcrafted flavored lemonades and key lime parfaits to individual consumers. The company's core offerings include freshly squeezed lemonades in multiple flavors (Classic, Strawberry, Mango, Raspberry, and a signature multi-fruit blend) and layered key lime parfaits, all made from premium, natural ingredients and sold through a single retail storefront in Atlanta, GA with online ordering, local delivery, pickup, curbside service, and dine-in options.

Product overview

Lemon Lime Time is a handcrafted beverage and dessert company offering a unified product portfolio centered on flavored lemonades and key lime parfaits. The core offerings include six lemonade varieties (Classic, Strawberry, Mango, Raspberry, The "Slap A B***"), a Signature Lemonade Bundle for sampling multiple flavors, and Key Lime Parfaits. All products are made fresh daily using premium lemons and limes, fresh-squeezed juices, filtered water, and pure cane sugar, with offerings available for local delivery, in-store pickup, and curbside service.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Lemonade
• Strawberry Lemonade A refreshing blend of freshly squeezed lemons, ripe strawberries, filtered water, and pure cane sugar, balancing sweet berry flavor with bright citrus zest. Priced at $6.00 per serving and targeted at individual consumers.
• Mango Lemonade A tropical blend of freshly squeezed lemons, juicy mango puree, filtered water, and pure cane sugar, delivering a smooth balance of sweet mango flavor and bright citrus zest. Priced at $6.00 per serving and targeted at individual consumers.
• Raspberry Lemonade A refreshing blend of freshly squeezed lemons, ripe raspberries, filtered water, and pure cane sugar, balancing sweet berry flavor with bright citrus zest. Priced at $6.00 per serving and targeted at individual consumers.
• The "Slap A B***" A signature knockout blend of raspberry, mango, and strawberry lemonade with a touch of coconut and lime, packed with bold fruit flavor and refreshing citrus zing. Offered to individual consumers seeking a distinctive flavor combination.
• Key Lime Parfait Layers of creamy key lime filling, fluffy whipped topping, and crunchy graham cracker crumbs, creating a sweet, tangy citrus dessert. Priced at $12.00 per serving for individual consumers.
• Signature Lemonade Bundle A bundled selection of the company's most popular lemonade flavors designed for sampling multiple varieties or for sharing at gatherings. Targeted at individual consumers and small-group event hosts.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jamba: Large national smoothie and juice chain offering blended fruit beverages with dine-in, pickup, and delivery. Comparable as a broader-incumbent specialty beverage retailer that competes for the same fresh-drink occasions from a much larger footprint.
• Smoothie King: Established franchise system for fresh blended drinks with multi-format retail and digital ordering. Comparable as a scaled incumbent in the specialty fresh-beverage category where Lemon Lime Time operates.
• Tropical Smoothie Cafe: Multi-unit cafe franchise blending smoothies, food, and grab-and-go options. Comparable as a broader specialty beverage-and-light-food retail concept with dine-in, pickup, and delivery.
• Nothing Bundt Cakes: National specialty dessert retail franchise with dine-in, pickup, and delivery, focused on a narrow, premium dessert SKU. Comparable as a scaled incumbent demonstrating the small-menu, premium dessert retail model that Lemon Lime Time's parfait line parallels.

Direct peers

• Nekter Juice Bar: Specialty juice and smoothie retail franchise with a similar handcrafted, made-to-order beverage model and dine-in/pickup/takeaway channel mix. Directly comparable because both compete for the same fresh, premium-beverage occasions at similar per-ticket price points.
• Robeks: Premium juice and smoothie franchise with a curated, handcrafted menu and dine-in retail model. Directly comparable as a smaller-scale specialty beverage retailer emphasizing fresh, quality ingredients at premium price points.
• The Pie Hole: Specialty pie and dessert shop with a curated sweet menu and retail storefront presence. Comparable as a single-category premium sweet-shop operator sharing the Key Lime Parfait and dessert-occasion customer overlap.

Emerging players

• Freshii: Health-forward cafe concept offering juices, smoothies, and bowls with a multi-format retail and digital ordering model. Comparable as an emerging player in specialty fresh beverages and light food with overlapping customer occasions.
• Playa Bowls: Growing acai bowl and smoothie chain emphasizing fresh, premium ingredients and a strong social/community brand. Comparable as an emerging premium fresh-beverage retail concept with similar community-driven marketing approach.
• Clean Juice: Specialty juice and smoothie franchise focused on organic, fresh-squeezed beverages. Comparable as an emerging player in the same premium fresh-beverage niche with overlapping customer segments and price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/Wix
• Facebookfacebook.com/wix
• Instagraminstagram.com/wix
• Xx.com/lemonlimetimes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon & Lime