What Trutrace Technologies does

TruTrace Technologies, Inc. (CSE: TTT; OTCQB: TTTSF) is a Canadian public SaaS company that operates blockchain-secured traceability and quality-assurance platforms for regulated product supply chains. Founded in 2017 as BLOCKStrain Technology Corp. and rebranded in April 2019, the company is headquartered in Toronto with a Vancouver presence and runs two core products: StrainSecure (cannabis industry, tracking products from genome-to-patient) and TruTrace Enterprise (food, pharmaceutical, cosmetics, nutraceutical, agroscience). The platform combines an immutable blockchain ledger with operational SaaS modules — QR-code verification, lab sample management, document automation for GMP compliance, inventory tracking, and recall prevention — and integrates with molecular tagging (Applied DNA CertainT), seed-to-sale systems (Ample Organics), and logistics platforms (OrionOne Global).

The company sells primarily through enterprise SaaS subscriptions priced at $499/month (Professional, up to 15 products), $999/month (Premium, up to 30 products), and $1,499/month (Enterprise, unlimited), with a separate tier for testing laboratories (from $1,299/month) and a self-serve website funnel for smaller accounts. Larger enterprise contracts are signed as pilots or POCs, exemplified by the Shoppers Drug Mart program ($300,000 POC plus ongoing service fees). Distribution combines direct enterprise sales with channel leverage via Deloitte Canada, Applied DNA Sciences, Laava, Microsoft, and partner integrations, alongside content marketing, industry conferences, and earned media.

The customer base spans Canadian licensed cannabis producers (Aphria, Aurora, Tilray, WeedMD, Organigram, MediPharm Labs, Avicanna), testing laboratories, an international producer (Clever Leaves), research institutions (University Health Network), and adjacent regulated verticals including PPE distribution (Safe Company) and sanitizers (Riviera Beverages). Operations are primarily Canada-based with reported presence in the United States (via DTC eligibility), Colombia (Clever Leaves), and APAC (APAC Provenance Alliance).

Name

Trutrace Technologies

Legal name

TruTrace Technologies, Inc.

Website

https://trutrace.co

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TruTrace Technologies is a Canadian public SaaS company providing blockchain-secured traceability and quality-assurance platforms for cannabis (StrainSecure) and adjacent regulated verticals including food, pharma, and cosmetics (TruTrace Enterprise).

Ownership category

akta.pro rank

Product category

Blockchain Supply Chain Traceability Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF)

akta.pro secondary industry

Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)

Keywords

• Blockchain traceability software
• Supply chain verification
• Product quality assurance
• Cannabis testing platform
• Lab information management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Revenue: Monthly subscription fees for cloud-based blockchain traceability software. Tiers include Professional ($499/mo), Premium ($999/mo), and Enterprise ($1,499/mo) with varying product limits and features.
2. Pilot Program and POC Fees: One-time payment of $300,000 for proof of concept build with Shoppers Drug Mart plus ongoing service fees

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TruTrace Technologies develops and sells blockchain-secured cloud-based SaaS platforms (StrainSecure for cannabis and TruTrace Enterprise for food, pharma, cosmetics, and agroscience) that provide quality assurance testing validation, immutable product records, QR-code-based verification, supply chain traceability, and recall management for licensed producers, laboratories, distributors, and retailers. The company monetizes primarily through monthly tiered subscriptions, enterprise POC agreements, and partner integrations.

Product overview

TruTrace Technologies offers two distinct cloud-based SaaS platforms: TruTrace Enterprise for traditional industries (food, pharma, cosmetics, agroscience) and StrainSecure for the cannabis industry. Both platforms leverage blockchain technology for quality assurance, product lab testing, and verification. The company formerly operated under BLOCKStrain Technology Corp. and its core BLOCKStrain platform was rebranded to StrainSecure in 2019. The product portfolio includes tiered subscription plans (Professional, Premium, Enterprise) with varying product limits and features, plus specialized lab management modules with supply ERP, collaboration suites, and document automation capabilities. Additional offerings include genetic registration programs and QR code verification systems.

Differentiator

Problem solved

Functional benefit

Brands

• TruTrace Enterprise SaaS: Cloud-based blockchain software platform for quality assurance, product lab testing and blockchain verification for enterprise companies in food, pharma, cosmetics and agroscience industries.
• StrainSecure Cannabis SaaS

Products and services

• StrainSecure Cannabis SaaS Cloud-based blockchain software platform purpose-built for the cannabis industry that provides quality assurance, testing validation, blockchain registration, and QR-code-based product verification, tracking cannabis from genome to patient to protect consumers and brands from contaminants and counterfeiting.
• TruTrace Enterprise SaaS Cloud-based blockchain SaaS software for quality assurance, product lab testing, and blockchain verification serving enterprise and companies of all sizes in food, pharmaceutical, cosmetics, and agroscience industries to protect consumers and brands from contaminants and counterfeiting.

Quantifiable outcome

• Reduces administrative time and expense of genetic and quality-control testing by 50%
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

17 partnerships are on record, tiered major, minor and core.

• LaavamajorStrategic or Co-development Partner · 29 November 2021Global partnership for blockchain-secured product verification focusing on transparency and anti-counterfeit measures within supply chains.
• APAC Provenance AllianceminorStrategic or Co-development Partner · 8 November 2021Joined consortium of technology and service providers to expand use of blockchain technology to protect and authenticate products.
• PharmaCentra/CannabisBPOminorStrategic or Co-development Partner · 1 March 2021Partnership to support clinical trial ecosystem built on standardized protocols and testing of cannabis products for medical industry use.
• Applied DNA SciencesmajorTechnology or Integration · 26 January 2021Strategic alliance integrating Applied DNA's CertainT molecular tagging platform with TruTrace's StrainSecure blockchain. Creates complete chain of custody solution from source materials to shelf.
• Safe CompanyminorStrategic or Co-development Partner · 26 August 2020Medical distributor using TruTrace for quality assurance of medical supplies, PPE, and air purification products.
• Riviera & West One LogisticsminorStrategic or Co-development Partner · 19 August 2020First implementation of TruTrace Enterprise SaaS outside medical cannabis sector. Ensures quality for Hygen-X sanitizer products.
• OrionOne GlobalmajorTechnology or Integration · 3 July 2020Software license agreement providing cloud-based multi-enterprise collaborative logistics platform for supply chain navigation. Supports international business expansion.
• University Health Network (UHN)coreStrategic or Co-development Partner · 1 July 2020Collaboration on Medical Cannabis Real-World Evidence study led by Dr. Hance Clarke. First-of-its-kind clinical trial using blockchain-tracked cannabis products.
• Clever LeavesminorStrategic or Co-development Partner · 19 November 2019Colombia-based pharmaceutical-grade medical cannabis producer exploring international operations traceability.
• Sigma AnalyticalminorStrategic or Co-development Partner · 7 October 2019Collaboration on genetic testing for cannabis products.
• Deloitte CanadacoreStrategic or Co-development Partner · 4 September 2019Strategic alliance to deliver blockchain product traceability solutions to the cannabis industry. Deloitte provides leading cannabis intelligence and research, consulting at every level of the supply chain.
• Segra InternationalminorStrategic or Co-development Partner · 28 August 2019Lead genetics partner in pilot traceability program for medical cannabis.
• Anandia LaboratoriesminorStrategic or Co-development Partner · 20 August 2019Collaboration on analytical and genetic testing for cannabis products within the TruTrace ecosystem.
• ZenabisminorStrategic or Co-development Partner · 28 June 2019Signed to cannabis validation testing program.
• Shoppers Drug MartcoreStrategic or Co-development Partner · 17 June 2019Flagship partnership with Canada's largest pharmacy chain (1,300 pharmacies) to implement blockchain-based cannabis tracking from genome-to-patient. Includes $300,000 POC payment plus ongoing service fees. Pilot program expanded to include UHN Real-World Evidence clinical trial with 2,000+ patients.
• Strainprint TechnologiesminorStrategic or Co-development Partner · 7 May 2019Strategic working relationship for cannabis technology collaboration.
• WeedMDcoreStrategic or Co-development Partner · 29 May 2018Early adopter of blockchain-enabled software and first cannabis validation testing program. WeedMD became first LP to receive Strain Vault status.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• VeChain: VeChain is an enterprise-grade blockchain platform widely used for supply chain traceability, anti-counterfeit, and product verification. Comparable to TruTrace at the architecture and use-case level, but as a much larger, general-purpose public blockchain with broader applicability.
• TraceLink: TraceLink is an established pharmaceutical supply chain serialization and traceability platform. Comparable to TruTrace Enterprise for the pharma vertical, but with a much larger enterprise customer base and broader compliance feature set.
• SAP Blockchain Supply Chain: SAP offers blockchain-enabled supply chain traceability as part of its broader ERP portfolio. Comparable to TruTrace Enterprise as a competing traceability capability for large enterprises, but embedded in a much wider enterprise software suite.
• IBM Food Trust: IBM Food Trust is a blockchain-based food traceability network serving major enterprises. Comparable to TruTrace Enterprise for the food vertical, but at much larger scale, with broader portfolio offerings including non-traceability capabilities.

Direct peers

• OriginTrail: OriginTrail provides a blockchain-based supply chain traceability and data integrity platform. Directly comparable to TruTrace's StrainSecure and TruTrace Enterprise offerings, with similar positioning around provenance, audit trails, and multi-industry traceability.
• MediLedger (Chronicled): MediLedger provides blockchain-based pharmaceutical supply chain traceability and serialization. Directly comparable to TruTrace Enterprise for the pharma vertical, particularly around DSCSA compliance and chain-of-custody verification.
• Laava Smart Fingerprints: Laava provides blockchain-secured product authentication and anti-counterfeit verification using unique QR codes. TruTrace signed a global partnership with Laava in Nov 2021, indicating direct overlap in blockchain-secured product verification across supply chains.
• Ample Organics: Ample Organics is a Canadian cannabis seed-to-sale tracking and ERP platform. Directly comparable to TruTrace's StrainSecure in the Canadian cannabis market, and integrated with TruTrace via the Shoppers/Loblaws ecosystem.

Emerging players

• Applied DNA Sciences: Applied DNA Sciences provides molecular tagging (CertainT) for supply chain authentication. TruTrace has a strategic integration alliance with Applied DNA, and the combined offering is a direct comparison point for physical-to-digital chain-of-custody solutions.
• Provenance: Provenance is a blockchain-based supply chain transparency platform focused on consumer goods, food, and cosmetics. Comparable to TruTrace Enterprise for the food/cosmetics verticals, with partial overlap on QR-code-driven consumer verification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trutracetech
• YouTubeyoutube.com/results?search_query=trutrace
• Facebookfacebook.com/trutrace
• LinkedInlinkedin.com/company/trutracetech
• Instagraminstagram.com/trutracetechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trutrace Technologies