What Team Kappers does

Team Kappers is a Dutch hairdressing salon chain operating approximately 70 physical salon locations across the Netherlands, headquartered in Rotterdam at Schiedamsedijk 49 under the operating entity Wave International. Founded in 1989 and employing 501–1,000 staff, the company positions itself as 'De echte familiekapper' (the real family hairdresser), serving families and individuals with cuts, coloring, perms, treatments, and styling for men, women and children. Its service portfolio includes specialized offerings such as the Krul Me-Nu curly-hair treatment (from €97), Highlight Me-Nu (from €135.50), Smooth Filler keratin treatment (from €230), Metal Detox (from €20), and Absolut Repair Molecular (from €41), alongside standard wash-cut-dry services starting at €30.50 for children and €40.50 for men. Pricing is published and primarily unit-based, with a 20% student discount Monday–Thursday on full haircut treatments.

The company monetizes through three streams: in-salon hairdressing services (core revenue), the Team voor Thuis at-home product line sold via shop.teamkappers.nl and in salons, and subscription/bundle formats including the Jaarabonnement (monthly wash-cut-dry via direct debit) and Knipdeal (5-visit prepaid bundle valid 8 months). Customers book appointments online through the third-party Meetaimy widget, by phone, or walk-in. Distribution is exclusively domestic (Netherlands), with salons spread across primary cities (Amsterdam, Rotterdam, Den Haag, Utrecht, Eindhoven) and numerous secondary markets. Marketing is multi-channel — blog content, email newsletters, Facebook/Twitter/Pinterest, and on-site customer testimonials — emphasizing continuous stylist training on color, curly hair, and trend techniques.

Team Kappers is privately held with no disclosed venture, private equity, or public shareholders, no funding rounds in the record, no parent company of record, and no M&A history. There is no proprietary technology platform; the offering is a service-based retail operation. Recent strategic activity is incremental: new premium treatment launches in 2025, a 2026 Kleurmania color promotional campaign, e-commerce expansion of Team voor Thuis, and continued BBL apprentice hiring to grow stylist capacity. The business has no documented AI/ML capabilities and no disclosed revenue, though the 70-salon footprint and mid-market pricing support a multi-tens-of-millions revenue scale.

Name

Team Kappers

Legal name

Team Kappers

Website

https://teamkappers.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Team Kappers is a Dutch hairdressing salon chain operating approximately 70 locations across the Netherlands, offering cuts, coloring, treatments and styling for families and individuals, complemented by an at-home hair care product line (Team voor Thuis) and subscription packages.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hair salon services
• Professional hairdressing
• Hair color treatments
• Hair care products
• Beauty salon chain

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices71 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hairdressing Services: Core revenue from professional hairdressing services including cuts, coloring, treatments, perms, and styling for men, women, children, and specialized curly hair services.
2. Hair Care Products: Sale of 'Team voor Thuis' (Team for Home) product line including curl favorites, care routines, vegan hair masks, and styling products sold through online shop and in salons.
3. Subscription (Annual Membership): Team Kappers Jaarabonnement (annual subscription) offering monthly wash, cut, dry treatments with monthly direct debit payment. Also offers Knipdeal (5x wash, cut, dry package) prepaid bundle.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Team Kappers operates a chain of approximately 70 hairdressing salons across the Netherlands offering cuts, color and highlights, specialized hair treatments, and styling services to individual consumers. In addition to in-salon services, the company sells its own line of at-home hair care products under the 'Team voor Thuis' brand, an annual subscription (Jaarabonnement), and a multi-visit bundle pass (Knipdeal).

Product overview

Team Kappers is a Dutch hairdressing salon chain with approximately 70 locations across the Netherlands, positioned as a family-friendly 'family hairdresser' with a focus on curl and color expertise. The core offering consists of in-salon services (washing, cutting, styling, coloring, perms) complemented by the Team voor Thuis (Team for Home) product line for at-home hair care. The company also offers subscription packages (Knipdeal for 5 treatments and Jaarabonnement for monthly treatments) and specialized treatments including Smooth Filler (keratin treatment), Metal Detox, and Absolut Repair Molecular.

Differentiator

Problem solved

Functional benefit

Brands

• Team voor Thuis: Home hair care product line sold online and in salons

Products and services

• Team Kappers Salon Hairdressing Services Standardized in-salon haircut, color, highlight, and styling services delivered by trained stylists across approximately 70 Team Kappers salons in the Netherlands. Targeted at individual Dutch consumers seeking mid-priced professional hairdressing.
• Team voor Thuis Own-brand line of at-home hair care products (shampoos, conditioners, masks, treatments) developed by Team Kappers and sold to salon customers to extend results of in-salon services between visits.
• Team Repair Haartraktatie Herstellend Masker Vegan restoring hair mask within the Team voor Thuis retail range, intended for consumers wanting vegan hair maintenance between salon visits.
• Team Kappers Jaarabonnement (Annual Subscription) Annual subscription offering that provides subscribers with discounted pricing on Team Kappers salon services over a 12-month period, targeted at repeat-visit salon customers.
• Team Kappers Knipdeal (5-visit Bundle) Pre-paid five-visit haircut bundle sold to salon customers at a discount versus per-visit pricing, encouraging repeat visits and customer retention.
• Highlight Me-Nu Specialized in-salon highlights service offering within Team Kappers, targeted at color clients wanting a dedicated highlights treatment with a free consultation.
• Krul Me-Nu Specialized curly-hair treatment service within Team Kappers, targeted at clients with curly hair who want dedicated curl expertise rather than generic cuts or styling.
• Smooth Filler In-salon keratin-based smoothing treatment launched in 2025, targeted at clients wanting frizz reduction and longer-lasting smoothness from a professional treatment.
• Metal Detox Treatment In-salon metal detox treatment launched in 2025, positioned for clients with color-treated or buildup-affected hair who need professional demineralization before coloring.
• Absolut Repair Molecular In-salon molecular repair treatment targeting clients with damaged hair needing intensive structural repair between standard cut and color services.

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cosmo Hairstyling: Dutch salon chain offering cuts, color and styling services at accessible price points across multiple cities, similar in scale and target customer to Team Kappers.
• BrainWash Kappers: Established Dutch hair salon chain with comparable multi-location footprint and mass-market family positioning directly overlapping with Team Kappers.
• Kinki Kappers: Dutch multi-location hair salon chain competing head-to-head with Team Kappers in the same value-positioned, family-friendly segment across the Netherlands.

Others

• L'Oréal Professionnel: Global supplier of professional salon haircare products (L'Oréal Professionnel, Kérastase) used by Team Kappers and sold via Team voor Thuis; an ecosystem participant rather than a direct competitor.
• Wella Company: Professional salon brand portfolio (Wella, Schwarzkopf Professional) that supplies color and treatment products used by Team Kappers and competes for retail shelf in the at-home haircare category.

Broad incumbents

• Great Clips: Largest US walk-in haircut chain; a broader incumbent operating a value-positioned, high-density salon model that mirrors Team Kappers' convenience-and-scale strategy at much larger scale.
• Toni&Guy: International premium salon and education brand with broad portfolio of styling services and products, comparable to Team Kappers' styling-and-product approach but skewed toward premium positioning.
• Jean Louis David: European multi-country salon franchise offering cuts, color and styling, broadly comparable to Team Kappers as a chain-based hairdressing platform with associated retail products.
• Regis Corporation (Supercuts): US-listed operator of Supercuts and other value-positioned salon brands; provides a public benchmark for the economics of chain-based hair services relevant to Team Kappers.
• Franck Provost: Pan-European chain of franchised hair salons and spas with branded product lines; relevant comparable for Team Kappers' salon-plus-product business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamkappers
• Facebookfacebook.com/TeamKappers
• LinkedInlinkedin.com/company/team-kappers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Kappers