Preferred Dental of Cromwell

What Preferred Dental of Cromwell does

Preferred Dental of Cromwell is an independent, single-location dental practice operating from 75 Berlin Road, Suite 108, Cromwell, Connecticut. The practice delivers a full-service family dental portfolio organized into five categories: general dentistry (cleanings, exams, digital X-rays, fluoride treatments, Invisalign), cosmetic dentistry (at-home teeth whitening), restorative dentistry (crowns, bridges, dentures, tooth-colored fillings), endodontic dentistry (root canal therapy), and implant dentistry (titanium implant placement and restoration). It serves individual consumers and families across Cromwell and surrounding Connecticut communities.

The practice is staffed by five dentists led by founder Dr. Stanley Schulman, D.M.D., who has practiced in Cromwell for approximately thirty years, supported by Drs. Jay Mestel, Malav Trivedi, Shemeer Ayaz, and Macall Nabors, with overlapping clinical credentials across implantology, endodontics, pediatric dentistry, and oral surgery. Technology infrastructure includes digital radiography, OverJet AI-assisted X-ray image analysis (third-party computer-vision tool that highlights decay, bone-level changes, and buildup), HEPA-filtered exam rooms, and Surgically Clean Air six-stage medical-grade air purification systems deployed under an exclusive partnership announced in 2020. Each exam room operates an individual HEPA fan, and the practice advertises Monday and Friday hours plus select Saturdays.

The business operates on a fee-for-service professional services model, accepting dental insurance and offering third-party patient financing through CareCredit (short-term 0% interest and extended low-interest plans) and Splitit (3, 6, or 9 installment payments via existing credit card). Distribution is direct via the physical office, phone scheduling, and online booking through the SmileReminder platform, with patient acquisition primarily driven by word-of-mouth referrals and an active Google business profile (249 Google reviews, 4.9 average across 270 total reviews). The practice is privately held with no evidence of external investment, private equity ownership, or DSO affiliation.

Name

Preferred Dental of Cromwell

Legal name

Preferred Dental of Cromwell

Website

https://smilecromwell.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Preferred Dental of Cromwell is an independent, single-location family dental practice in Cromwell, Connecticut, offering general, cosmetic, restorative, endodontic, and implant dentistry to individual consumers and families across central Connecticut.

Ownership category

akta.pro rank

Product category

General Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• General dentistry services
• Dental implant procedures
• Cosmetic dentistry care
• Restorative dental treatments
• Family dental practice

Headquarters

HQ city

Cromwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive, cosmetic, restorative, implant, periodontal, and endodontic procedures. Accepts insurance and offers third-party financing options.

Distribution channels3 records

Marketing channels4 records

Core offering

Preferred Dental of Cromwell is a full-service family dental practice delivering preventive, cosmetic, restorative, endodontic, and implant dental care to individuals and families. Its offering spans routine cleanings, exams, and Invisalign through to crowns, bridges, dentures, root canal therapy, dental implants, and teeth whitening, supported by AI-assisted imaging (OverJet) and medical-grade air purification.

Product overview

Preferred Dental of Cromwell is a full-service family dental practice offering a comprehensive portfolio of dental services organized into five main categories: General Dentistry (cleanings, exams, digital X-rays, fluoride treatments, and Invisalign), Cosmetic Dentistry (home teeth whitening), Restorative Dentistry (dental bridges, crowns, dentures, and tooth-colored fillings), Endodontic Dentistry (root canal therapy), and Implant Dentistry (dental implants). The practice also offers add-on patient services including CareCredit and Splitit financing options. Technology offerings include OverJet AI-assisted dental imaging analysis that analyzes X-rays to identify concerns, and Surgically Clean Air medical-grade air purification systems for infection control.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Titanium dental implants surgically placed in the gums and jawbone to replace missing teeth, integrating with crowns, bridges, or dentures for natural-looking, durable restorations. Targeted at adult patients with missing teeth in the Cromwell, CT area.
• Dental Crowns Custom-made dental crowns used to restore damaged or decayed teeth to their natural appearance and function. Provided to patients needing restorative dental work.
• Dental Bridges Fixed dental restorations that replace one or more missing teeth by anchoring to adjacent natural teeth or implants. Provided to patients with tooth loss.
• Dentures Removable or implant-supported prosthetic teeth that replace missing teeth and restore smile appearance and function for patients with extensive tooth loss.
• Tooth-Colored Fillings Composite resin fillings matched to natural tooth color to restore cavities while maintaining aesthetic appearance. Provided to patients with dental decay.
• Root Canal Therapy Endodontic treatment to remove infected pulp from inside a tooth, clean the canal, and seal it to prevent further infection. Provided to patients with tooth pulp infection.
• Dental Cleaning Professional teeth cleaning that removes plaque, tartar, and stains to help prevent cavities and other dental complications. Provided to patients on a bi-annual preventive schedule.
• Dental Exam Comprehensive yearly dental examinations to assess the health and proper function of patients' teeth, gums, and jaw.
• Digital X-Rays Advanced digital radiographic imaging for detailed views of teeth, bones, and soft tissues to diagnose dental conditions as part of routine and diagnostic exams.
• Fluoride Treatments Application of fluoride to strengthen tooth enamel and help prevent tooth decay, typically provided to children and at-risk adults.
• Invisalign Clear Aligners Clear teeth aligner system that gradually straightens teeth without traditional braces, using a series of custom-made aligner trays for adult and teen patients.
• Home Teeth Whitening Professional at-home teeth whitening kits with custom-fitted trays and professional-grade whitening solution for patients seeking brighter smiles.

Quantifiable outcome

• 4.9 average rating from 270 patient reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered supporting.

• Surgically Clean AirsupportingTechnology or Integration · 11 September 2020Exclusive partnership for medical-grade air purification systems featuring six-stage technology that filters and sterilizes air. Systems diminish airborne impurities including viruses, bacteria, bio-aerosols, odors, gases, disinfectants, particulates, molds, and fungi. Represents investment in patient and staff safety.
• OverJetsupportingTechnology or IntegrationOverJet provides AI-assisted dental imaging technology that analyzes X-rays and highlights areas of concern. This technology supports more accurate evaluations and clearer communication between dentists and patients about oral health conditions.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Western Dental & Orthodontics (Sonrava Health): Large multi-brand dental and orthodontic provider with offices across multiple states, offering general, cosmetic, restorative, endodontic, and implant services with in-house financing. Comparable full-service family dentistry scope; larger geographic reach.
• Dental Care Alliance: DSO partnering with hundreds of dental practices across the US offering general, cosmetic, restorative, endodontic, and implant services. Comparable services and patient financing approaches; significantly larger scale than Preferred Dental.
• Smile Brands Dental: Multi-brand DSO supporting general and specialty dental practices with insurance participation and in-house financing. Overlaps with Preferred Dental's full-service family dentistry positioning and financing model, but operates at significantly greater scale.
• Aspen Dental: One of the largest DSOs in the US with hundreds of branded offices offering general, cosmetic, restorative, and implant dentistry. Comparable service mix and similar fee-for-service plus insurance model, though at vastly greater scale across many geographies.
• Heartland Dental: Largest dental support organization in the US, supporting thousands of dentists across general, cosmetic, and specialty practices. Same core category (private-pay general dental practice) but operates via a DSO support model that Preferred Dental could conceivably partner with or compete against.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices with comprehensive general and specialty services including implants and endodontics. Overlapping service mix with Preferred Dental, but operating at national scale through supported-practice partnerships.

Direct peers

• Affordable Dentures & Implants: National dental practice chain focused on dentures, dental implants, and extractions. Directly competes in the implant dentistry segment where Preferred Dental has invested significantly (OverJet AI imaging, multiple implant dentists on team).
• Great Expressions Dental Centers: Multi-location family and specialty dental practice offering preventive, restorative, cosmetic, endodontic, and implant services with in-office financing. Closest comparable in terms of full-service general dentistry scope and patient financing approach; differs in being a larger multi-site operation rather than single-location.
• Simply Smiles (CT/NE family dental practices): Regional family dental practice group operating in Connecticut and surrounding states, offering general, cosmetic, and restorative dentistry. Comparable local/regional private practice operating model; directly competes for patients in the same geography.

Emerging players

• ClearChoice Dental Implant Centers: Specialty dental implant provider network focused exclusively on full-mouth implants and restorations. Competes specifically with Preferred Dental's implant dentistry line for high-ticket implant cases in the broader Connecticut corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PreferredDentalCromwell
• LinkedInlinkedin.com/company/preferred-dental-of-cromwell

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preferred Dental of Cromwell