What Softland India does

Softland India Ltd. is a privately held, Kerala-based (Thiruvananthapuram) technology company founded in 1998 that designs, develops, and manufactures proprietary embedded hardware products, vertical-specific software solutions, and integrated automation systems. Its hardware line includes the Palmtec family of handheld PDAs (Embedded and Android variants) with built-in printers, the iPrintMarvel portable Bluetooth/WiFi thermal and dot matrix printers, the GenkinPOS Android desktop POS terminal, the Que-WiFi wireless queue management system, the Palmscan 1D/2D barcode scanner, and IoT-enabled plug-and-play devices. Across this hardware it has integrated multi-protocol wireless capabilities spanning WiFi, GPS, 3G/4G/5G, GPRS, Bluetooth, BLE, NFC, LoRaWAN, Zigbee, Wiegand, and RFID. Its software portfolio comprises SIL ERP, SIL SFA, TrackUrSale (sales force automation), SIL COOD (customer online ordering), Simply Bill, KOBOT (kitchen order billing), SMINTS (Smart Intelligent Transportation System), VEEMS (vehicle entry/exit), Pay Collect (field payment collection for NBFCs and chit funds), TrackPrio (GPS/GPRS resource tracking), Park-Slot, Que-WiFi, NCS, RMS, Trampoline Billing, Event Management, and Loyalty Management.

The company's revenue model combines hardware product sales (Palmtec, iPrintMarvel, GenkinPOS, scanners, queue systems, IoT devices), software licensing/subscription (SIL ERP, SIL SFA, Simply Bill, etc.), total automation professional services delivered as end-to-end concept-to-reality integrations, and transaction-based fees around field payment collection (Pay Collect). Go-to-market is sales-led and direct: products are quoted on a contact basis under multi-year contracts, with no public pricing or self-serve channel. The company primarily targets Indian SMBs and mid-market enterprises across transportation (bus operators, parking, logistics), finance (NBFCs, chit funds, cooperative banks), retail (small shops, supermarkets, malls), food and hospitality (restaurants, hotels), manufacturing/distribution (sales force automation), service industry (banks, clinics), and entertainment (trampoline parks, event organizers). Leadership remains founder-led, with Muraly Gopala Iyer as Founder & Managing Director, G. Kesava Iyer as Co-founder & Chairman, and K. Vinod as Executive Director, and no external institutional investors, parent company, acquisitions, or strategic partnerships are disclosed in the available data. The headcount is estimated at 51-100 employees and the company claims total automation solutions have global reach, although most evidence indicates an India-centric, Kerala-headquartered operating footprint.

Name

Softland India

Legal name

Softland India Ltd.

Website

https://softlandindia.co.in

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Softland India designs and manufactures embedded hardware (handheld PDAs, POS terminals, portable printers, barcode scanners, IoT devices) and develops vertical-specific software (ERP, SFA, billing, transportation, payment collection) for Indian SMB and enterprise customers across retail, transportation, finance, hospitality, and entertainment.

Ownership category

akta.pro rank

Product category

Industrial Automation Hardware and Embedded Systems

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer Systems Design and Related Services (54151)

SIC

Computer Peripheral Equipment, Nec (3577), Computer & Office Equipment (3570), Services-Computer Programming Services (7371)

akta.pro primary industry

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

akta.pro secondary industry

mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB)

Keywords

• Embedded hardware design
• Handheld POS devices
• Field payment collection
• Enterprise resource planning
• Queue management systems

Headquarters

HQ city

Thiruvananthapuram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of proprietary hardware products including Palmtec handheld PDAs, iPrintMarvel portable printers, GenkinPOS Android POS devices, barcode scanners, queue management systems, and IoT devices. Revenue generated from one-time hardware purchases with potential after-sales service revenue.
2. Software Solutions Licensing: Software products including SIL ERP, SIL SFA, SIL COOD, Simply Bill, TrackUrSale, TrackPrio, Trampoline Billing, Event Management, and various vertical-specific solutions. Revenue likely from software licensing, subscriptions, or one-time licenses.
3. Total Automation Solutions: End-to-end concept-to-reality solutions integrating multiple hardware and software components for specific industry verticals including transportation, finance, retail, and distribution sectors.
4. Field Payment Collection Solutions: Payment collection solutions including Pay Collect for NBFCs, chit companies, cooperative banks, and companies requiring field payment collection capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Softland India designs, develops, and manufactures proprietary handheld hardware products (Palmtec PDAs, iPrintMarvel portable printers, GenkinPOS Android POS terminals, Palmscan barcode scanners, Que-WiFi queue management, IoT devices) and develops vertical-specific software solutions (SIL ERP, SIL SFA, Pay Collect, SMINTS, Simply Bill, KOBOT) for enterprises and SMBs across transportation, NBFC/finance, retail, hospitality, and entertainment sectors in India. The company also delivers end-to-end total automation solutions integrating these hardware and software components.

Product overview

Softland India is a technology company with over 25 years of experience offering a diverse portfolio of hardware products and software solutions. Their product portfolio consists of two main categories: (1) Hardware products including Palmtec Amphibia (Embedded and Android handheld PDAs), iPrintMarvel portable printers, GenkinPOS Android POS devices, Que-WiFi wireless queue management systems, NCS number calling systems, Palmscan barcode scanners, and IoT-enabled devices; and (2) Software solutions including SIL SFA and TrackUrSale (sales force automation), SIL COOD (customer online ordering), SIL ERP (enterprise resource planning), TrackPrio (resource tracking), SMINTS and Bus Ticketing (transportation management), Simply Bill and KOBOT (retail and restaurant billing), Event Management and RMS (entertainment management), Trampoline Billing, Loyalty Management, Park-Slot (parking management), VEEMS (vehicle entry/exit), and Pay Collect (field payment collection). The company provides both standalone products and integrated end-to-end solutions combining hardware and software for industries including retail, transportation, finance, hospitality, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Palmtec Amphibia: Handheld PDA device for billing, ticketing, and payment collection applications
• Palmtec Android
• iPrintMarvel
• GenkinPOS
• SIL SFA
• TrakUrSale
• SILCOOD
• SIL ERP
• SMINTS
• Pay Collect
• Que-WiFi
• NCS
• Palmscan
• Park-Slot
• Simply Bill
• KOBOT
• Event Management
• RMS
• Trampoline Billing
• Loyalty Management
• TrackPrio
• VEEMS
• Bus Ticketing
• IoT

Products and services

• Palmtec Amphibia (Embedded) Handheld PDA with built-in Printer, LCD, Keypad, and Rechargeable Battery running on Embedded Operating System, designed for billing, ticketing, payment collection, and inventory management across industries.
• Palmtec Android Handheld PDA with Touch Screen LCD and Rechargeable Battery running on Android OS, featuring 4G, GPRS, Bluetooth, WiFi, and Contactless Smart Card integration for versatile business applications.
• iPrintMarvel Portable Printers

Quantifiable outcome

• Enhanced productivity and operational efficiency for transportation and finance verticals
• +1 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pine Labs: India's largest POS and merchant payments platform, offering Android and traditional POS terminals plus payment software for retail and transit. Directly comparable to Softland's GenkinPOS and Pay Collect lines, though at significantly larger scale.
• BharatPe: Indian fintech offering POS devices and merchant payment services to SMBs. Comparable business model and target segment (small retailers, merchants) to Softland's GenkinPOS and Simply Bill lines.
• Ezetap (now part of Razorpay): India-origin mPOS and mobile payment solutions company, now part of Razorpay. Closely comparable in product category (mPOS terminals, payment software for SMBs) and target market to Softland's POS products.
• Mswipe: Indian mPOS and smart POS terminal provider serving SMBs and enterprise merchants. Highly comparable to Softland's mobile POS and handheld payment hardware strategy in the Indian market.

Emerging players

• Sunmi: Android-based smart POS and handheld terminal vendor that has rapidly expanded across Asia and emerging markets. Direct competition in the Android POS and handheld terminal category where Softland's GenkinPOS and Palmtec Android compete.

Regional players

• Toast: US-focused restaurant POS and management platform. Comparable in category to Softland's KOBOT and Simply Bill restaurant/retail billing offerings, but operates in a different geography and primarily targets larger restaurant chains.

Broad incumbents

• Verifone: Global POS hardware and payment solutions incumbent. Overlaps with Softland's POS and payment hardware portfolio but at a much larger global scale and primarily serves large retailers and acquirers.
• Posiflex Technology: Established POS hardware manufacturer offering all-in-one terminals, kitchen display systems, and peripherals. Comparable product scope to Softland's GenkinPOS and KOBOT lines but with broader international distribution.
• PAX Global Technology: Major global manufacturer of Android and Linux-based POS terminals. Overlaps with Softland's GenkinPOS and Palmtec Android product category and competes indirectly in India and emerging markets.
• Star Micronics: Global manufacturer of POS printers and related peripherals. Comparable to Softland's iPrintMarvel portable printer line and relevant for the receipt/ticket printing functionality in Softland's handheld devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/softland_india
• Facebookfacebook.com/softlandindia
• LinkedInlinkedin.com/company/softland-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softland India