Unitom

What Unitom does

Unitom (legal name: Unitom Unidade de Diagnóstico por Imagem) is a private Brazilian diagnostic imaging clinic founded in 1987 and headquartered in Cascavel, Paraná. It was the first CT and MRI clinic in Western Paraná and the fourth in the state, with over 30 years of continuous operation. The company operates two physical sites in Cascavel (a headquarters on Rua Souza Naves 3081 and a branch at Shopping Catuaí medical center) and was the first clinic in Paraná to achieve accreditation from the Brazilian College of Radiology and Diagnostic Imaging Accreditation Program.

Unitom's core offering is a multi-modality diagnostic imaging service built on a premium equipment fleet: four MRI systems (Siemens Magnetom Skyra 3.0T, Siemens Magnetom Aera 1.5T, Siemens Magnetom Altea 1.5T with AI-powered Deep Resolve Boost, and Philips MR 5300 1.5T with embedded AI), one GE Revolution CT scanner (one of only four in Brazil), and one Toshiba Aplio 300 ultrasound unit. It delivers more than 200 distinct examination types spanning cardiac, neurological, musculoskeletal, abdominal, vascular, fetal, prostate multiparametric, and breast imaging, and serves patient and physician access through dedicated digital portals.

Revenue is generated on a transaction-fee basis through contracted rates with 30+ health insurance partners, including Brazil's largest payers (Unimed, Bradesco Saúde, SulAmérica, Amil) plus corporate, foundation, and cooperative plans. Patients are acquired primarily through physician referrals and in-network insurance status, with scheduling handled via a central desk and WhatsApp. The business model is regional and referral-driven, with the company's competitive position resting on rare equipment, specialty exam breadth, regulatory accreditation, and breadth of payer contracts rather than scale or geographic expansion.

Name

Unitom

Legal name

Unitom Unidade de Diagnóstico por Imagem

Website

https://unitom.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Unitom is a private Brazilian diagnostic imaging clinic in Cascavel, Paraná, operating MRI, CT, and ultrasound services since 1987. It serves insured patients and referring physicians across Western Paraná through 30+ health insurance partnerships and a fleet of high-end imaging equipment.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mobile Imaging Services (HLAFAKAC)

akta.pro secondary industry

Radiation Therapy Planning & Simulation Imaging (CT Sim/MR Sim) (HLAHABAH)

Keywords

• Diagnostic imaging services
• Magnetic resonance imaging
• Computed tomography scans
• Ultrasound diagnostics
• Medical imaging clinic

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Health Insurance Diagnostic Imaging Services: Unitom generates revenue by providing diagnostic imaging examinations (MRI, CT, ultrasound) billed to health insurance plans (convênios). Patients present their insurance cards and pre-authorized referral forms to access services. The clinic maintains an extensive network of health insurance partners including Unimed, Bradesco Saúde, Sulamérica, Amil, and over 30 other plans, with each insurer covering procedures according to contracted rates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Unitom is a diagnostic imaging clinic that performs Magnetic Resonance Imaging (MRI), Computed Tomography (CT), and Ultrasonography (US) examinations using advanced medical equipment. Patients are referred by physicians and access services through health insurance plans (convênios). The clinic operates two physical locations in Cascavel, Paraná, and delivers results digitally via patient and physician portals.

Product overview

Unitom is a medical diagnostic imaging service provider offering a unified portfolio of imaging services and equipment. The company operates as a single diagnostic platform combining Magnetic Resonance Imaging (MRI/RM), Computed Tomography (CT/TC), and Ultrasonography (US) services through advanced medical equipment. Their imaging fleet includes four MRI systems (Magnetom Skyra 3.0T, Magnetom Aera 1.5T, Magnetom Altea 1.5T with AI, and Philips MR 5300 1.5T with AI), one Revolution CT scanner, and one Toshiba Aplio 300 ultrasound unit. Patient and physician self-service portals complement the service delivery. The company provides over 200 distinct examination types across all three imaging modalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Resonance Imaging (MRI/RM) Comprehensive MRI diagnostic service covering over 100 examination types including cardiac MRI, brain imaging, musculoskeletal studies, angioressonancia, prostate multiparametric MRI, fetal MRI, spectroscopy, and perfusion studies. Referred patients access the service through physician referrals and accepted health insurance plans.
• Computed Tomography (CT/TC) Full-service CT diagnostics including angiotomography for coronary arteries and other vessels, dental CT, standard body imaging, and cardiac calcium scoring evaluation. Performed using the GE Revolution CT scanner, capable of capturing cardiac anatomy in a single heartbeat.
• Ultrasonography (US)

Quantifiable outcome

• Cardiac CT scans completed in a single heartbeat
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• UnimedcoreChannel Partner/ Reseller/ DistributorUnimed is one of Brazil's largest health insurance cooperatives. Unitom provides diagnostic imaging services (MRI, CT, Ultrasound) covered under Unimed health plans. The partnership requires that MRI authorization forms be pre-approved by Unimed before examinations.
• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorBradesco Saúde is a major health insurance provider in Brazil. Unitom is an in-network provider for Bradesco Saúde beneficiaries requiring diagnostic imaging services.
• Sulamérica SaúdecoreChannel Partner/ Reseller/ DistributorSulamérica Saúde is one of the largest independent health insurance operators in Brazil. Unitom provides covered diagnostic imaging services to Sulamérica plan members.
• AmilcoreChannel Partner/ Reseller/ DistributorAmil is a major health insurance operator in Brazil. Unitom is an in-network provider for Amil plan beneficiaries requiring diagnostic imaging services.
• CAPESESPminorChannel Partner/ Reseller/ DistributorCAPESESP is the health insurance plan for bank employees. Unitom provides in-network diagnostic imaging services to CAPESESP members.
• CASSIminorChannel Partner/ Reseller/ DistributorCASSI is the health insurance provider for Banco do Brasil employees. Unitom provides diagnostic imaging services to CASSI beneficiaries.
• Fundação CopelminorChannel Partner/ Reseller/ DistributorFundação Copel is the health insurance foundation for Copel (energy company) employees. Unitom provides covered diagnostic imaging services.
• Fundação SaneparminorChannel Partner/ Reseller/ DistributorFundação Sanepar is the health insurance foundation for Sanepar (water utility) employees. Unitom provides covered diagnostic imaging services.
• Itaipu BinacionalminorChannel Partner/ Reseller/ DistributorItaipu Binacional operates the Itaipu Dam and provides health benefits to its employees. Unitom provides diagnostic imaging services covered by Itaipu's health plan.
• CopacolminorChannel Partner/ Reseller/ DistributorCopacol is a large agricultural cooperative in Western Paraná that provides health insurance to its members. Unitom provides diagnostic imaging services to Copacol members.
• CoopavelminorChannel Partner/ Reseller/ DistributorCoopavel is a cooperative in Western Paraná. Unitom provides diagnostic imaging services to Coopavel members under their health plan.
• Life Empresarial SaúdeminorChannel Partner/ Reseller/ DistributorLife Empresarial Saúde is a corporate health insurance provider. Unitom provides in-network diagnostic imaging services to Life Empresarial Saúde members.
• Postal SaúdeminorChannel Partner/ Reseller/ DistributorPostal Saúde is the health insurance provider for postal workers. Unitom provides covered diagnostic imaging services to Postal Saúde members.
• Saúde CaixaminorChannel Partner/ Reseller/ DistributorSaúde Caixa is the health insurance plan for Caixa Econômica Federal employees. Unitom provides diagnostic imaging services covered by Saúde Caixa.
• Fundação AssefazminorChannel Partner/ Reseller/ DistributorFundação Assefaz is the health insurance foundation for justice sector workers. Unitom provides diagnostic imaging services covered by Assefaz plans.
• Fundação Saúde ItaúminorChannel Partner/ Reseller/ DistributorFundação Saúde Itaú is the health insurance foundation for Itaú bank employees. Unitom provides covered diagnostic imaging services.
• Siemens HealthineerscoreTechnology or IntegrationUnitom operates Siemens MRI equipment including Magnetom Skyra 3.0T, Magnetom Aera 1.5T, and Magnetom Altea 1.5T. Siemens provides the medical imaging technology platforms that underpin Unitom's MRI diagnostic services.
• Philips HealthcarecoreTechnology or IntegrationUnitom operates the Philips MR 5300 1.5T MRI scanner, incorporating AI-powered improvements. Philips is described as one of the most renowned medical-hospital equipment companies globally.
• GE HealthCarecoreTechnology or IntegrationUnitom operates the GE Revolution CT scanner, described as the fastest CT scanner in the world. One of only four units in Brazil.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alliar: Brazilian diagnostic imaging network operating multi-modality centers across multiple states. Directly comparable as a Brazilian diagnostic imaging clinic operator serving health insurance patients with MRI, CT and ultrasound.
• CEDIMAGEM: Brazilian regional diagnostic imaging clinic chain offering MRI, CT and ultrasound services. Comparable as a multi-modality imaging clinic operator focused on regional Brazilian markets serving insured patients.

Broad incumbents

• Hospital Israelita Albert Einstein: Premium Brazilian hospital operating high-end diagnostic imaging services as part of a broader hospital offering. Comparable as a provider of advanced imaging (MRI, CT) with strong brand reputation and physician referral base.
• Grupo Pardini: Brazilian diagnostics group with imaging and laboratory services. Comparable as a Brazilian multi-modality diagnostic services provider serving private insurance patients, though more laboratory-focused.
• Fleury: Major Brazilian reference diagnostics provider with extensive imaging and laboratory services. Comparable as a premium Brazilian diagnostic imaging operator serving insured patients, though concentrated in São Paulo rather than interior Paraná.
• Dasa: Largest diagnostic medicine company in Brazil, operating a national network of imaging and laboratory centers. Comparable as a Brazilian diagnostic imaging services provider with multi-modality offerings, but operates at vastly greater scale and geographic breadth than Unitom.
• Sérgio Franco / Centro de Diagnósticos: Brazilian diagnostic medicine brand offering imaging and laboratory services in regional markets. Comparable as a multi-modality diagnostic services provider with insurance network relationships.
• Rede D'Or São Luiz: Brazilian hospital network with embedded diagnostic imaging services. Comparable as a provider of multi-modality imaging services to insured patients, though primarily through hospital-based locations.
• Diagnósticos da América (DASA subsidiary network): Brand network within Dasa operating diagnostic imaging clinics across Brazil. Comparable as a multi-modality imaging clinic operator serving health insurance patients in regional Brazilian cities.

Regional players

• IMEB - Instituto de Medicina Nuclear e Endocrinologia de Brasília: Brazilian diagnostic imaging center operating advanced imaging modalities in a regional market. Comparable as a multi-modality diagnostic imaging provider with specialized equipment and physician referral model, though serving a different Brazilian region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnitomCascavel
• LinkedInlinkedin.com/company/unitom-unidade-de-diagnostico-por-imagem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unitom