What FABRIC SOCIAL does

Fabric Social is a London-headquartered social media creative agency founded in 2021 that serves major enterprise brands across retail, FMCG, food and beverage, travel, media, and consumer goods. The agency delivers full-service social media capabilities across six integrated pillars — strategy, creative, community management, creator and influencer partnerships, production, and paid distribution — and works with clients including Kleenex, Currys, Sky, Subway, Nando's, Ocado, Ryanair, Duolingo, NBC Universal, Andrex, and Morrisons. Fabric Social has no proprietary technology platform; its core capability is human-led creative, cultural insight, and community management, with the agency explicitly positioning itself as 'culture-obsessed' and community-first relative to broadcast-oriented social agencies.

The agency operates a professional services revenue model, billing clients through bespoke retainers and project-based fees on multi-year contracts. Go-to-market is sales-led: Fabric Social acquires clients via direct new business outreach, competitive pitches (e.g., the Morrisons appointment, which displaced incumbent Leo UK), and visibility generated through industry awards (#1 Best Large Agency at both the Global Social Media Awards 2025 and the UK Social Media Awards 2025). The firm has been acquired by Publicis Groupe (announced 2026), operates offices in London (UK HQ), Dublin (EMEA), and an emerging US presence, and markets itself through an active employer-branding careers portal alongside earned media coverage in outlets such as Campaign.

Name

FABRIC SOCIAL

Legal name

Fabric Social (UK)

Website

https://fabricsocial.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Fabric Social is a London-based social media creative agency serving major enterprise brands across retail, FMCG, travel, and media. Founded in 2021 and acquired by Publicis Groupe, it delivers strategy, creative, community, creator, and distribution services across the UK, EMEA, and US.

Ownership category

akta.pro rank

Product category

Social Media Advertising Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Social media agency
• Creative content production
• Community management services
• Influencer campaign management
• Paid social distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Agency Services: Fabric Social generates revenue by providing social media strategy, creative content production, community management, creator/influencer management, and campaign distribution services to brand clients on a project and retainer basis. Revenue is derived from professional service fees, likely structured as retainers for ongoing client accounts supplemented by project-based campaign work. As an agency within Publicis Groupe, the revenue model follows the traditional creative agency model of billable staff time and production costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Fabric Social is a B2B social media creative agency that helps major brands build culturally relevant, community-first presences on social platforms. Its integrated offering spans six service pillars — Strategy, Creative, Community, Creators, Production, and Distribution — covering everything from audience research and trend-led creative ideation through to community engagement, influencer/creator campaign management, social-first video production, and paid social distribution across TikTok, Instagram, YouTube and emerging channels.

Product overview

Fabric Social is a social media agency (not a software product) that offers a comprehensive suite of social media services. The agency operates as a unified service offering under one brand, combining Strategy, Creative, Community Management, Creator/Influencer Management, Production, and Distribution as integrated service pillars. These services work together to transform brands on social into social brands, emphasizing cultural relevance, community-first thinking, and trend-first creative execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Strategy

Quantifiable outcome

• #1 Best Large Agency — Global Social Media Awards 2025
• +2 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Publicis GroupecoreStrategic or Co-development PartnerFabric Social has joined Publicis Groupe, a major global communications and media holding company. This acquisition/merger positions Fabric Social within one of the world's largest advertising and communications networks, providing the agency with global scale, expanded client reach, and cross-network collaboration opportunities. As part of Publicis, Fabric Social maintains its independent brand identity while gaining access to the broader Publicis network resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fanbytes: Gen Z-focused social media and influencer agency, acquired by Influencer (now Fanvue-era group). Comparable on TikTok-led, culturally-driven social campaigns for major brands.
• Billion Dollar Boy: UK-based influencer and creator-led marketing agency serving enterprise FMCG, retail and consumer brands. Closely comparable on creator/influencer management and social-first campaign execution.
• The Goat Agency: UK-based social-first creative and influencer agency serving major consumer brands. Closest direct competitor to Fabric Social in the UK social agency category, with overlapping service pillars (strategy, creative, creators, community).
• Social Chain: Social media marketing agency focused on Gen Z and millennial audiences across social platforms. Comparable on community-first creative and youth culture positioning.
• We Are Social: Global social media agency network offering strategy, creative, content production and paid social for major brands. Comparable in service mix and enterprise client focus; also UK-headquartered historically.

Broad incumbents

• Ogilvy UK: WPP-owned global creative network with a sizeable social practice. Comparable as a competitor for major UK enterprise retainers and as a likely alternative when clients consolidate spend.
• VCCP: UK integrated creative agency with social and digital capabilities under one network. Comparable in competing for the same UK enterprise briefs across retail, FMCG and telecom.
• Mother London: Independent London creative agency known for culturally distinctive campaigns for major brands. Comparable on creative reputation and UK enterprise client base, though not social-specialist.
• Dentsu Creative UK: Global network's creative arm with social, content and influencer capabilities. Comparable on integrated creative + media offerings and enterprise client footprint.

Emerging players

• Dare Wilson: Independent social and digital agency in the UK serving consumer and entertainment brands. Comparable on social-led creative for mid-to-large consumer brands, though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fabric-social
• Instagraminstagram.com/wearefabricsocial
• TikToktiktok.com/@fabricsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FABRIC SOCIAL