Employsure Law

Name

Employsure Law

Legal name

Employsure Pty Ltd

Website

https://employsurelaw.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Employsure Pty Ltd is a Sydney-headquartered Australian advisory firm that provides subscription-based HR and workplace health and safety support, including 24/7 advice, compliance documentation, and SaaS tooling (BrightHR, BrightSafe), to approximately 30,500 small businesses across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

HR & Workplace Health and Safety Advisory Services

NAICS

Employment Services (5613), Professional Employer Organizations (56133)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAEAGAF

HRIS/HCM Managed Services & Support

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYFSAJAEAH

Managed Workers’ Compensation (Loss Control, Claims & Return-to-Work Programs)

Financial & Insurance/Insurance — Motor, Property & Casualty/Workers’ Compensation Insurance

SECONDARYBPACAGAH

Co-Employment Risk Management & Insurance (Workers’ Comp, Liability)

Business & Public Services/HR, Staffing & Recruitment Services/Contract Staffing & Independent Contractor Management

Keywords

• Employment relations advice
• Workplace health safety
• HR compliance services
• Fair Work Act advisory
• Small business HR support

Headquarters

HQ city

Haymarket

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Subscription Services: Employsure charges clients a monthly subscription fee that provides unlimited employment relations advice and workplace documentation help. The subscription model replaces per-minute billing, offering cost predictability for small business clients. Additional packages including Face2Face training and support may be purchased separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Employsure provides subscription-based employment relations and workplace health and safety (WHS) advisory services to Australian small businesses, offering unlimited 24/7 telephone and email advice from HR experts on Fair Work Act compliance, employee management, disciplinary and redundancy matters, and wage calculations. The subscription also delivers customized employment contracts, handbooks and policies, workplace safety reviews with action plans, and access to a partner law firm for legal representation. Add-on services include BrightHR and BrightSafe software platforms, Face2Face in-person training and meeting support, and Peninsula Protect discretionary financial protection.

Product overview

Employsure offers a platform-based HR and WHS advisory service for Australian small businesses, combining subscription-based advice with proprietary software tools. The core offering includes unlimited 24/7 Employment Relations Advice and Compliance documentation services, supplemented by two software platforms: BrightHR for HR management (roster and absenteeism tracking) and BrightSafe for WHS compliance. Additional services include Face2Face in-person support for sensitive HR situations and Peninsula Protect, a discretionary financial protection product covering employment litigation costs.

Differentiator

Problem solved

Functional benefit

Brands

• BrightHR: HR software for managing rosters and tracking absenteeism
• BrightSafe
• Face2Face
• Peninsula Protect

Products and services

• Employment Relations Advice

Quantifiable outcome

• 30,500 Australian small businesses served

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Peninsula Australia Pty LtdcoreChannel Partner/ Reseller/ DistributorPeninsula Australia Pty Ltd is appointed as Authorised Representative (001274577) of Peninsula Mutual Limited to distribute Peninsula Protect insurance product and provide general advice to Employsure clients.
• Partner Law FirmcoreStrategic or Co-development PartnerEmploysure provides clients access to a partner law firm who can represent clients if their business is facing employment relations litigation or disputes. This represents a strategic partnership providing legal representation services as part of the service offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TriNet: US-listed PEO offering full-service HR, payroll, benefits, and risk management to small and mid-market businesses. Analogous business model anchored on subscription HR plus an insurance/risk-protection component similar to Peninsula Protect.
• ADP TotalSource: ADP's PEO division providing co-employment, HR, payroll, benefits and compliance to SMBs. Broad incumbent demonstrating scale economics and cross-sell potential of HR advisory plus benefits/insurance — relevant benchmark for Employsure's trajectory.
• Insperity: US-listed PEO providing co-employment, payroll, benefits, and HR advisory to SMBs. Comparable 'external HR department' subscription model at much larger scale, useful benchmark for multi-product expansion economics.
• ELMO Software: Listed Australian HR, payroll and people-management SaaS platform serving SMB through enterprise; broader incumbent in AU HR software with growing HR advisory services via HR Assured. Comparable customer base (Australian employers) and overlapping HR/WHS workflows.

Direct peers

• HR Assured: Australian subscription-based HR advisory service targeting SMBs with employment relations, compliance documents, and WHS support. Acquired by ELMO Group, it competes head-to-head with Employsure in the AU small-business HR advisory subscription niche.
• WorkPro: Australian compliance and workforce-readiness platform covering inductions, licensing, WHS and HR checks for SMB and enterprise customers. Competes with BrightSafe/BrightHR on Australian workforce compliance and onboarding.
• Biztech Lawyers: Australian commercial and employment law firm offering fixed-fee HR subscriptions, contracts and policies for SMBs (e.g., 'HR Angel' type offerings). Competes for the same 'external HR department' positioning among Australian small employers.
• Employment Office (Employment Innovations): Australia-based HR advisory and people-management firm providing HR consulting, contracts, compliance and IR support to SMBs; comparable subscription-style advisory model targeted at Australian employers.
• Peninsula Group: Global employer-of-record and HR/employment-relations advisory firm operating across UK, Australia, New Zealand, and Canada; inferred parent/affiliate of Employsure Pty Ltd given shared BrightHR branding and the Peninsula Mutual partnership. Directly comparable business model and target market.

Emerging players

• SafetyCulture: Australian-headquartered WHS/operations SaaS platform (iAuditor) used by operations teams and SMBs for inspections, training and compliance. Adjacent/competitor specifically to Employsure's BrightSafe WHS offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/employsure-law-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employsure Law