West Wight Sports And Community Centre Trust

What West Wight Sports And Community Centre Trust does

West Wight Sports and Community Centre Trust is a registered charity (No. 273334) operating a single-site community sports and recreation facility in Freshwater, Isle of Wight, UK, founded in 1978 through community effort. The physical asset base comprises a 25m x 13m main pool — the deepest on the Isle of Wight at 3 metres and the only island pool with two diving boards — a 12m x 4.75m learner pool, a fully equipped gym (resistance machines, free weights, TRX, Smiths machine, rig), a 33m x 18m sports hall with four courts and cricket nets, an indoor climbing wall, two on-site cafés (Moa Café and The Really Useful Café), and ancillary community spaces hosting hydrotherapy, physiotherapy, soft tissue therapy, and a chiropractic clinic. The centre delivers over 40 weekly fitness classes (Yoga, Pilates, HIIT, pickleball, judo, fencing, walking netball, Easy Does It, Mature Movers, etc.) plus a full suite of swimming lessons from baby/toddler through to adult, plus Rookie Lifeguard, lifeguard training, and SCUBA taster sessions.

The revenue stack combines monthly Diamond (swim/gym/class only) and Diamond Plus (all-inclusive) memberships, pay-as-you-go session fees ranging from £3.20 (student swim) to £41.90 (1-to-1 personal training), annual grants from Freshwater, Yarmouth, Totland, Shalfleet, and Brighstone parish/town councils (Freshwater Parish Council contributed £40,000 in 2021/22), Gift Aid-eligible donations and legacies, corporate sponsorship from Isle of Wight businesses (Brooks, Saucony, Red Funnel, Wightlink, Co-operative Freshwater, Southern Water, and others), and event-based fundraising (West Wight Waves, Solent Swim, Festival of Running, Wight Games Festival, Southampton Marathon charity places). Go-to-market is community-led: programmes are promoted through Facebook, Twitter, Instagram, YouTube, Mailchimp newsletters, and the westwight.org.uk website, with reservations via online booking, phone, and walk-in.

The centre serves a horizontal community segmentation spanning children and youth (Rookie Lifeguard, Rock Solid youth clubs, youth pickleball, holiday activities), general community members, older adults and seniors (Easy Does It, Mature Movers, Walking Netball, Special Care Session, Seniors Table Tennis), people with disabilities and limited mobility (Special Care Session, accessible pool with wheelchair hoist), competitive athletes (West Wight Swimming Club, Wight Dolphins BSAC, Isle of Wight Canoe Club), and vulnerable or isolated community members reached via the Community Connector and Really Useful Café reminiscence programmes. Operating geography is single-country domestic (United Kingdom, Isle of Wight), and the entity operates as a non-profit trust with surplus reinvested into facilities and community services.

Name

West Wight Sports And Community Centre Trust

Legal name

West Wight Sports and Community Centre Trust Ltd

Website

https://westwight.org.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

West Wight Sports and Community Centre Trust is a registered charity operating a single-site community sports and recreation facility in Freshwater, Isle of Wight, delivering swimming (with the island's deepest pool), gym, fitness classes, youth services, and disability access programmes to local residents of all ages and abilities.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Club Sports Programs (EDALAIAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community sports centre
• Swimming pool facilities
• Fitness class services
• Charity recreation centre
• Community health services

Headquarters

HQ city

Freshwater

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Tiered membership model including Diamond membership (swim only, gym only, or classes only) and Diamond Plus all-inclusive membership. Members receive free car parking and discounted access to facilities.
2. Pay-as-you-go Fees: Individual activity fees for swimming, fitness classes, court hire, and special sessions. Prices vary by activity type.
3. Grants and Council Funding: Regular funding support from local town and parish councils including Freshwater Parish Council, Totland Parish Council, Yarmouth Town Council, and others. Funding supports centre operations and community programs.
4. Donations and Fundraising: Donations through Total Giving platform, Gift Aid scheme, legacies, and community supporter scheme. Major fundraising events include Solent Swim, Festival of Running, and West Wight Waves.
5. Café and Retail: On-site café operations including Moa Café serving food and beverages to centre visitors.
6. Business Sponsorship: Corporate sponsors support sports and community events. Multiple local businesses listed as sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

West Wight Sports and Community Centre Trust is a registered charity (No. 273334) operating a community sports and recreation facility in Freshwater, Isle of Wight. It provides swimming pools, a fully equipped gym, sports hall, indoor climbing wall, and over 40 weekly fitness classes, along with swimming lessons, youth programmes, personal training, and rehabilitation services. The centre also runs community cafés, fundraising events, and outreach programmes for vulnerable and isolated residents.

Product overview

West Wight Sports and Community Centre Trust operates as a registered charity providing a comprehensive range of health, fitness, and community services from its facility in Freshwater, Isle of Wight. The centre features two swimming pools (a 25m main pool and a small learner pool), a fully equipped gym, sports hall, climbing wall, and multiple fitness studios. It offers over 40 weekly fitness classes including Yoga, Pilates, HITT, and aquatic programmes, along with swimming lessons for all ages from baby/toddler to adult. The centre provides youth services including clubs and holiday programmes, community cafes, and specialised services such as The Rebuild Service for rehabilitation and Special Care swim sessions for less mobile individuals. Membership options include DIAMOND (swim, gym, or classes) and DIAMOND PLUS (all-inclusive) plans. The centre also hosts major fundraising events including West Wight Waves, Solent Swim, and Festival of Running, and is affiliated with West Wight Swimming Club and various water sports clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pools Two swimming pools including the deepest pool on the Isle of Wight (3m) with two diving boards, plus a learner pool used for hydrotherapy and beginner swimming. Open to the public via pay-as-you-go and membership.
• Gym Fully equipped gym featuring fixed resistance machines, cardiovascular equipment, a rig, Smiths machine, free weights, TRX suspension trainers, resistance bands, plyometric boxes and foam rollers. Open to members and pay-as-you-go users.
• Fitness Classes
• Sports Hall 33m x 18m sports hall with 4 courts and cricket nets accommodating Badminton, Short Tennis, 5-a-side Football, Basketball, Pickleball, Netball and Cricket. Available for court hire and group sessions.
• Climbing Wall
• Swimming Lessons Comprehensive swimming instruction including children's lessons, adult lessons, baby and toddler classes (8 weeks to 4 years), intensive holiday courses and private one-to-one lessons.
• Youth Services Youth programmes including Rock Solid (school years 5-8), Rock Solid 2 (school years 8-13), youth pickleball, dance classes, non-contact boxing and school holiday activity programmes.
• Membership Plans Recurring subscription memberships: Diamond (swim only, gym only or classes only) and Diamond Plus (all-inclusive with swimming, gym, classes, court hire, discounted refreshments and free car parking). Monthly billing cadence.
• Personal Training One-to-one and small group personal training sessions with certified trainers offering customised fitness programmes, available as single sessions, blocks of ten, or 1-to-2 sessions.
• The Rebuild Service Personalised strength and rehabilitation programme providing assessment, 1-to-1 coaching sessions, personalised programme app and coach access for injury recovery and strength building. Packages include 3, 6 or 9 one-to-one sessions starting from £138.
• Special Care Swim Session Accessible swimming session for older and less mobile individuals, featuring a warmer pool temperature, extra staff support and disability-trained lifeguards. Priced at £6.90 per session.
• Community Cafes On-site cafe facilities including Moa Cafe and The Really Useful Cafe, offering food, beverages and community gathering spaces including reminiscence sessions.
• Events Organised fundraising and community events including West Wight Waves sponsored swim, Solent Swim, Festival of Running, Wight Games Festival, Chilly Hilly, Needles Half Marathon and Southampton Marathon charity places.
• West Wight Swimming Club Affiliated swimming club offering competitive swimming, diving, masters swimming, life-saving, lifeguarding and ASA qualification pathways, hosted at the centre.

Quantifiable outcome

• Swimmers aged 4 to 76 participated in West Wight Waves, raising over £2,500
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Brighstone Village ShopminorGTM or Marketing Partner · 1 January 2016Local business sponsor supporting sports and community events.
• BrooksminorGTM or Marketing Partner · 1 January 2016Running equipment brand sponsor.
• Co-operative FreshwaterminorGTM or Marketing Partner · 1 January 2016Local cooperative store sponsor.
• Freshwater Bay Golf ClubminorGTM or Marketing Partner · 1 January 2016Local golf club sponsor.
• Isle of Wight County PresscoreGTM or Marketing Partner · 1 January 2016Local media partner providing press coverage for events and activities.
• Red FunnelminorGTM or Marketing Partner · 1 January 2016Ferry service sponsor for Isle of Wight events.
• WightlinkminorGTM or Marketing Partner · 1 January 2016Ferry service sponsor.
• Visit Isle of WightminorGTM or Marketing Partner · 1 January 2016Tourism body sponsor supporting visitor awareness.
• Isle of Wight Road RunnersminorGTM or Marketing Partner · 1 January 2016Running club partner for Festival of Running events.
• Love RunningminorGTM or Marketing Partner · 1 January 2016Running services sponsor.
• SauconyminorGTM or Marketing Partner · 1 January 2016Running equipment brand sponsor.
• Southern WaterminorGTM or Marketing Partner · 1 January 2016Utility company sponsor.
• Isle of Wight FuelsminorGTM or Marketing Partner · 1 January 2016Local fuels company sponsor.
• J and B FisheriesminorGTM or Marketing Partner · 1 January 2016Local business sponsor.
• JMC HireminorGTM or Marketing Partner · 1 January 2016Equipment hire company sponsor.
• Langer-Paget Interior DesignminorGTM or Marketing Partner · 1 January 2016Design services sponsor.
• Skinners Farm HolidaysminorGTM or Marketing Partner · 1 January 2016Holiday accommodation sponsor.
• Wight Materials HandlingminorGTM or Marketing Partner · 1 January 2016Materials handling company sponsor.
• Dees ScaffoldingminorGTM or Marketing Partner · 1 January 2016Scaffolding services sponsor.
• Hose Rhodes DicksonminorGTM or Marketing Partner · 1 January 2016Property services company sponsor.
• West Wight Churches Youth ProjectcoreStrategic or Co-development Partner · 1 January 2015Partnership delivering youth club services (Rock Solid and Rock Solid 2). Provides youth services for school years 5-13.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Parkwood Leisure: Established UK leisure management company running council facilities with swimming, fitness, and sports-hall programming; comparable service portfolio though commercially structured.

Direct peers

• Brio Leisure: Not-for-profit leisure trust running multi-activity centres with pools, gyms, fitness classes, sports halls, and community events; closely analogous offering.
• Everyone Active: Operates a UK-wide network of leisure centres on behalf of local councils, combining pools, gyms, sports halls, fitness classes, and community programming under a charitable/public-service ethos.
• Places Leisure: Non-profit leisure operator managing council-partnered centres offering swimming, fitness classes, sports halls, and community programmes — direct overlap in operating model and facility mix.
• Active Nation: Charitable social enterprise running community leisure facilities with a focus on inclusive participation, fitness classes, and youth programming — highly comparable mission and offerings.
• GLL (Better): GLL is the UK's largest charitable social enterprise operating leisure and fitness facilities on a non-profit membership basis; comparable in mission, pricing model, and facility mix (pools, gyms, classes, sports halls).
• Mytime Active: UK charity operating health, leisure, and community facilities with broad fitness and aquatics programming; comparable in operating structure and community-focused service mix.
• Greenwood Community Leisure Association: Small community-focused charitable leisure provider offering multi-sport and aquatics access; most comparable in terms of scale, charity structure, and community mission.
• Lex Leisure: Charitable leisure operator providing community gym, swim, sports hall, and fitness-class services — comparable scale and community-led mission.

Regional players

• Love Fitness (Medina Leisure, Isle of Wight): Operates Medina Leisure Centre on the Isle of Wight, offering pools, gym, and classes — directly competes for the same regional user pool and is the closest geographic peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ww_sportscentre
• YouTubeyoutube.com/channel/UCHEQauFJ_eECE_mjeoW2SUA
• Facebookfacebook.com/www.westwightsportscentre?fref=ts
• Instagraminstagram.com/westwight_sportscentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Wight Sports And Community Centre Trust