Innity
Innity is a Malaysia-based, publicly listed digital advertising technology platform operating across 12 APAC markets, serving 2,400+ brands and 1,650+ publisher sites with programmatic buying, proprietary high-impact ad formats, data management, and shoppable commerce-enabled advertising.
- Company typePublic
- Founded1999
- HeadquartersPetaling Jaya, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Innity does
Innity Corporation Berhad is a Malaysia-headquartered, Bursa Malaysia ACE Market-listed digital advertising technology company founded in 1999, operating across 12 APAC markets (Malaysia, Singapore, Vietnam, Thailand, Indonesia, China, Hong Kong, Philippines, Taiwan, South Korea, Cambodia, Myanmar) with 300+ staff. Its platform combines an IAB-certified Advenue Ad Server (the first fully transparent ad server in Southeast Asia) with the Advenue DMP for audience data management, an SSP/DSP programmatic stack integrated with The Trade Desk, DoubleClick Bid Manager, and AppNexus, and a self-serve Advenue Direct platform for mid-market advertisers.
The company monetizes through multiple streams: programmatic advertising trading, premium publisher marketplace commissions across 1,650+ sites reaching 1.6 billion+ impressions, data management services, shoppable/commerce-enabled advertising (QuickBuy), and influencer/KOL marketing through its Passionation subsidiary. Innity has assembled a differentiated portfolio of proprietary high-impact ad formats (Mobile Spin+, Site Takeover, Balloon, 3D Post, Mobile Underlay Story, Collection Ad, Windmill) and operates a two-sided marketplace connecting 2,400+ brands with APAC publishers, supplemented by channel partnerships with TikTok (reseller across 22+ countries), Tencent, Spotify (Hong Kong), FreeWheel (CTV), Yahoo, Meitu, and Sina Ad Exchange. Pricing is quote-based and customized per campaign, with multi-year managed contracts on the enterprise side and self-serve on the mid-market side. The company serves advertisers, agencies, publishers, and SMEs through dedicated country-level sales teams and wholly-owned regional subsidiaries, with two core operating subsidiaries — DoMedia Asia (performance marketing) and Passionation (influencer network) — extending its reach into adjacent digital media services.
Innity firmographics
Firmographics- Name
- Innity
- Legal name
- Innity Corporation Berhad
- Website
- https://innity.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Innity is a Malaysia-based, publicly listed digital advertising technology platform operating across 12 APAC markets, serving 2,400+ brands and 1,650+ publisher sites with programmatic buying, proprietary high-impact ad formats, data management, and shoppable commerce-enabled advertising.
- Ownership category
- akta.pro rank
Innity industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Innity is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices12 records
Markets served
Innity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising: Revenue from programmatic buying/selling of advertising inventory through DSP/DSP seats, including The Trade Desk, DoubleClick Bid Manager, and AppNexus integration.
- Premium Publisher Marketplace: Revenue from connecting advertisers with premium local publishers across 12 countries in APAC, providing access to over 1650 sites and 1.6 billion impressions.
- Data Management Services: Revenue from data management platform services including audience targeting, first/second/third party data segments, and campaign optimization.
- Influencer Marketing: Revenue from content and influencer marketing services through Passionation platform, connecting brands with KOLs and KOCs across APAC.
- Shoppable Ads: Revenue from shoppable advertising solutions enabling direct commerce through ads, including product catalogue integration and QuickBuy functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on campaign scope, inventory, and services required |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Innity product offering
Product offeringCore offering
Innity operates a digital advertising technology platform that combines programmatic ad buying/selling (DSP/SSP), the Advenue DMP, unified transparent ad serving and a portfolio of high-impact ad formats and shoppable commerce units. It serves advertisers/brands, agencies, publishers and SMEs across 12 APAC markets via direct sales, a self-serve platform (Advenue Direct), DSP integrations and authorized reseller partnerships with platforms such as TikTok, Tencent, Spotify and FreeWheel. Its wholly-owned subsidiaries Passionation (KOL/content network) and DoMedia Asia (performance marketing) extend the offering into influencer and performance-driven digital media.
Product overview
Innity is a digital marketing and media solutions company established in 1999, operating as a platform-plus-modules architecture across APAC with over 300 staff in 11 countries. The core platform encompasses programmatic ad buying/selling via its SSP/DSP infrastructure, proprietary ad serving, and the Advenue DMP for audience data management. This platform is extended by specialized modules: Premium Marketplace for video ad inventory, Content Hub for native/branded content, Influencer Platform for KOL/KOC campaigns, and the Shoppable Ads suite (with QuickBuy, multiple high-impact formats like Site Takeover, Mobile Pull, Mobile Underlay, 3D Post, Balloon Stories, and Collection Ad) enabling direct commerce within advertising. Publishers access monetization through the Publisher Ad Stack, Yield Management, and self-serve Advenue Direct. The company also operates subsidiary sub-brands: Passionation for influencer/KOL networking and DoMedia Asia for performance-based digital marketing. All solutions are available across local, China, and international media buying channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Marketplace Video advertising marketplace connecting brands with premium local and international APAC publisher inventory across display, mobile and in-stream/outstream video formats.
- Programmatic (Advenue SSP/DSP) Programmatic advertising solution providing SSP/DSP capabilities with data management and Google/Facebook integration for real-time bidding and automated media buying.
- Advenue DMP (Data Management Platform) Proprietary data management platform for collecting, organizing and activating first-, second- and third-party audience data segments for targeted advertising.
- Unified Ad Serving In-house IAB-certified transparent ad serving system providing full transparency for ad delivery, campaign management and performance monitoring across desktop and mobile inventory.
- Influencer Platform Platform for managing influencer and KOL/KOC marketing campaigns, connecting brands with content creators across social media for integrated brand storytelling.
- Content Hub Content creation and native advertising solution enabling brands to build communities and distribute branded content across publisher networks.
- Publisher Ad Stack End-to-end publisher monetization solution including yield management, direct supply of local inventories and premium ad placements across 1,650+ sites reaching over 1.6 billion APAC impressions.
- Yield Management Publisher-focused yield optimization solution providing consultation and reselling services to maximize revenue from digital ad inventory.
- Premium Local Media Buy Direct access to local publisher inventories across 10+ APAC countries with over 1.6 billion impressions.
- China Media Buy Specialized media buying solution for reaching Chinese consumers through WeChat, Tencent, Douyin and Toutiao with social commerce and behavioral targeting.
- International Media Buy Cross-cultural international media buying solution connecting brands with global audiences through Yahoo, Meitu, TikTok, Joox and Skyscanner.
- High-Impact Ad Formats Proprietary interactive ad unit portfolio (Balloon, Bottoms Up, Welcome Video, Mobile First View, Mobile Engage, Lightbox, Mobile Spin+, 3D Post+, Mobile Underlay Story, Site Takeover) available programmatically and as direct placements for engagement-driven brand campaigns.
- Programmatic Direct (PMD) Self-serve extension of PMP with a dashboard enabling guaranteed fills, non-CPM pricing, high-impact format execution and white-label options for publishers.
- Private Marketplace (PMP) Programmatic transaction model enabling pre-negotiated pricing, inventory access and audience data deals between buyers and sellers, supporting viewability benchmarks and brand-safety requirements.
- Header Bidding Plugin Sell-side header bidding wrapper that allows external RTB demand sources to compete with internal direct ad server demand to increase publisher yield.
- Shoppable Ads Interactive advertising unit enabling direct e-commerce functionality within ads, allowing consumers to browse product catalogues, add items to cart and complete purchases without leaving the ad. Features QuickBuy button, product carousel and real-time inventory.
- Advenue Direct (Self-Serve Platform) Self-serve advertising platform enabling advertisers to directly manage campaigns, access Innity's ad network and target audiences across premium APAC publishers.
- Passionation Innity's wholly-owned KOL and content network business specializing in influencer/KOL relationship management, campaign execution and community-building for brands across APAC.
- DoMedia Asia Wholly-owned Innity subsidiary providing digital performance marketing and media solutions combining social advertising, display advertising, content marketing, e-commerce solutions and influencer marketing.
Quantifiable outcome
- 3.02% click-through rate (50% above industry benchmarks) achieved in Spider-Man: Across the Spider-Verse campaign
- +3 more outcomes
Companies that use Innity
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Innity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Innity partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and major.
- AngkasminorExclusive reseller partnership for Angkas advertising solutions.
- FreeWheelcoreStrategic partnership to expand premium CTV and online video advertising across Southeast Asia and Hong Kong.
- iionminorPartnership with iion to forge new paths in Hong Kong's digital advertising market.
- Line Today Hong KongmajorLine Today Hong Kong launched self-serve ad platform powered by Innity technology.
- SpotifycoreOfficial advertising sales partner for Spotify in Hong Kong.
- TikTokcoreOfficial reseller partnership for TikTok advertising in Malaysia. Extended to 22 new countries in May 2020.
- TencentcoreReseller partnership agreement for Tencent advertising solutions across APAC markets.
- Sina Ad ExchangemajorInnity Hong Kong appointed as authorized sale representative for Sina Ad Exchange (SAX) in Hong Kong and Macau. Sina reports 100 million daily active users and 4 billion page views per day.
- Sony PicturescorePartnership for interactive mobile advertising campaign for Spider-Man: Across the Spider-Verse using Innity's Mobile Spin+ ad format. Campaign achieved 3.02% CTR and 37.38% engagement rate.
- YahoomajorCross-cultural international partnership for global marketing capabilities. Yahoo has 157 million monthly active users in APAC and 200 billion daily cross-screen data signals.
- MeitumajorInternational partnership with Asia's top app for selfies and photo editing. Meitu has 282 million monthly active users globally and 724 million overseas users.
- Premium Local PublisherscoreDirect supply relationships with local publishers across Hong Kong (224++ sites), Taiwan (86++), Philippines (160++), Vietnam (132++), Thailand (175++), Malaysia (287++), Indonesia (426++), Singapore (125++). Total of 1650+ sites and 1.6 billion impressions.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Innity competitors and assessment
Company assessmentDirect peers
- FreakOut Holdings: Japan-headquartered digital ad-tech platform with SEA expansion. Competes on programmatic DSP/SSP capabilities and high-impact digital advertising in the same APAC geographies Innity serves.
- PubMatic: Cloud-based programmatic ad-tech platform serving publishers and buyers across APAC. Comparable in offering SSP/PMP infrastructure, header bidding, and yield-management solutions competing for the same regional inventory.
- Appier: Taiwan-headquartered AI-powered marketing and ad-tech platform with deep APAC presence across cross-screen programmatic, audience targeting, and shoppable commerce. Closely comparable on geography, programmatic + DMP product mix, and enterprise customer base.
- Magnite: Independent SSP and header-bidding infrastructure provider. Competitor for APAC publisher monetization, particularly in CTV/online video — overlapping with Innity's FreeWheel partnership and programmatic exchange integrations.
- The Trade Desk: Global independent programmatic DSP with growing APAC footprint. Innity both integrates with and competes against The Trade Desk for APAC advertiser wallet share in programmatic buying and audience-based PMP deals.
- InMobi: India-founded mobile ad-tech platform with significant APAC presence. Competes on mobile-first audience targeting, high-impact mobile formats, and programmatic mobile demand — overlapping with Innity's Mobile Spin+, Mobile Underlay, and mobile engagement formats.
- AnyMind Group: Singapore-founded marketing, ad-tech and influencer platform spanning PAN-Asia. Direct overlap with Innity on APAC ad-tech infrastructure, influencer marketing (vs. Innity's Passionation), and digital performance solutions across markets.
Broad incumbents
- GroupM: WPP's global media investment group with deep APAC operations. While broader in offering (full-service media planning and buying), GroupM competes for the same enterprise advertiser budgets and channels programmatic demand through comparable partnerships.
- Dentsu International: Global ad-agency holding company with strong APAC presence (including Japan and SEA operations). Broader portfolio but overlapping enterprise advertiser base and programmatic/data offerings via Dentsu's media and creative units.
Emerging players
- Hyphen Group: Singapore/SEA-based digital marketing and influencer platform with category overlap to Innity's Passionation KOL/KOC business and SEA-focused digital campaign execution. Smaller scale but adjacent positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Innity social profiles
Digital presenceInnity compliance and trust
Trust signalCompliance6 records
Innity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innity leadership team
Management profileNumber of profiles
Profiles9 records
Innity subsidiaries and ownership
Company hierarchySubsidiaries13 records
Innity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innity
What does Innity do?
Innity operates a digital advertising technology platform that combines programmatic ad buying/selling (DSP/SSP), the Advenue DMP, unified transparent ad serving and a portfolio of high-impact ad formats and shoppable commerce units. It serves advertisers/brands, agencies, publishers and SMEs across 12 APAC markets via direct sales, a self-serve platform (Advenue Direct), DSP integrations and authorized reseller partnerships with platforms such as TikTok, Tencent, Spotify and FreeWheel. Its wholly-owned subsidiaries Passionation (KOL/content network) and DoMedia Asia (performance marketing) extend the offering into influencer and performance-driven digital media.
Is Innity a public or private company?
Innity is a public company. It is classified as public and is currently operating.
When was Innity founded?
Innity was founded in 1999. It employs 51 to 100 people.
Where is Innity based?
Innity is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Innity make money?
Five revenue lines are on record. Programmatic Advertising is the primary driver. The others are premium Publisher Marketplace, data Management Services, influencer Marketing and shoppable Ads.
Who are Innity's main competitors?
Direct peers on record are FreakOut Holdings, PubMatic, Appier, Magnite, The Trade Desk, InMobi and AnyMind Group. Broad incumbents are GroupM and Dentsu International. Hyphen Group is listed as an emerging player.
Does Innity have an API?
No public API is recorded for Innity.
What industry is Innity in?
Innity's product category is Digital Advertising Technology. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54183 and its SIC code is 7311.