iion
iion is a Sydney-based gaming advertising technology company operating a unified SSP/DSP/DMP platform that connects brand advertisers with 60,000+ game publishers through two products: immersiion (advertiser self-serve) and fusiion (publisher monetization marketplace).
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iion does
iion is a unified gaming advertising technology company founded in 2019 and headquartered in Sydney, Australia. The company operates a platform that combines supply-side (SSP), demand-side (DSP), and data management (DMP) capabilities into a single stack purpose-built to address fragmentation across gaming environments, serving both brand advertisers seeking to reach premium gaming audiences and game publishers seeking diversified monetization demand. The platform is structured around two complementary products: immersiion, a self-serve advertising platform for advertisers and agencies to run campaigns across mobile, web, PC, and CTV gaming environments, and fusiion, a publisher monetization marketplace offering direct access to brand budgets through integrations with Amazon TAM, Prebid, Google Ad Manager, and a custom Unity SDK. Supporting ad formats include playable ads, rewarded video, in-game display/video/audio, and banner/interstitial formats, with iion claiming 98% viewability rates across premium inventory and 15-30% better retention for playable ads versus video-only campaigns.
The technology stack is differentiated by proprietary attention measurement capabilities, anchored by the November 2025 publication of 'The Attention Advantage' — described as Australia's first comprehensive gaming attention benchmark report analyzing 50+ campaigns — and supported by AI-driven campaign optimization, yield management, audience targeting, and predictive analytics. iion is a Google Certified Publishing Partner, TAG Certified Against Fraud, IAB Tech Lab certified, and an IAB TCF EU/Canada compliant vendor, providing compliance credentials that are increasingly required for enterprise brand spend and EU/UK publisher relationships.
iion generates revenue primarily through CPM-based advertising transactions between advertisers and publishers. Specific CPM rates are set in Insertion Orders or via the Ad Platform, with publisher payments settled monthly based on sold impressions and a minimum $500 payout threshold (approximately 60 days after calendar month end). Default settlement currency is US Dollars. The company secured its first disclosed institutional seed funding in June 2024, led by TEN13.vc with Archangel Ventures and PixCapital, earmarked for geographic expansion into the US, EU, and China and for AI/ML platform enhancements. As of available data, iion operates with 11-50 employees, holds no disclosed subsidiaries or acquired entities, and is privately held under two Australian legal entities (Iion Pty Ltd as parent, Iion Digital Pty Ltd as primary operating entity).
iion firmographics
Firmographics- Name
- iion
- Legal name
- Iion Digital Pty Ltd
- Website
- https://iion.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iion is a Sydney-based gaming advertising technology company operating a unified SSP/DSP/DMP platform that connects brand advertisers with 60,000+ game publishers through two products: immersiion (advertiser self-serve) and fusiion (publisher monetization marketplace).
- Ownership category
- akta.pro rank
iion industry classification
Industry- Product category
- Gaming AdTech Platform
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
- akta.pro secondary industry
- Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where iion is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
iion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Advertising Revenue (CPM): iion operates as an advertising platform facilitating transactions between advertisers and publishers. Publishers are compensated based on Sold Impressions (CPM rates) as defined in Insertion Orders. The platform acts as an intermediary matching brand demand with gaming inventory.
- Publisher Monetization Services: Revenue generated from publishers monetizing their gaming inventory through fusiion platform. Publishers receive payments monthly based on sold impressions, with a minimum payout threshold of $500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | CPM-based pricing for sold impressions |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
iion product offering
Product offeringCore offering
iion operates a unified gaming advertising platform that integrates supply-side (SSP), demand-side (DSP), and data management (DMP) capabilities. It connects brand advertisers with premium gaming inventory across 60,000+ games on mobile, web, PC, and CTV through two complementary products: immersiion (a self-serve platform for advertisers) and fusiion (a publisher monetization marketplace). The platform delivers AI-driven campaign optimization, proprietary attention measurement, and guaranteed outcomes through in-game, around-game, and away-from-game ad formats.
Product overview
iion is a game advertising technology company founded in 2019, headquartered in Sydney, offering a unified platform that seamlessly integrates supply-side (SSP), demand-side (DSP), and data management (DMP) capabilities. The core platform centers on two complementary products: immersiion (self-serve advertising platform for advertisers and agencies) and fusiion (publisher monetization platform). These are supported by diverse ad formats including playable ads, in-game display/video/audio, rewarded video, and banner/interstitial formats. The platform delivers AI-driven campaign optimization, attention-centric targeting, and guaranteed outcomes for brands seeking to reach engaged gaming audiences across mobile, web, PC, and CTV environments.
Differentiator
Problem solved
Functional benefit
Brands
- fusiion: Publisher monetization platform that transforms game revenue by diversifying demand streams and providing access to premium branded ads from global partnerships.
- immersiion
Products and services
- iion Platform Unified advertising platform that centralizes game inventory for advertisers and provides publishers with access to brand budgets and diverse monetization opportunities, integrating supply-side (SSP), demand-side (DSP), and data management (DMP) capabilities.
- immersion (self-serve advertising platform) Self-serve advertising platform that enables advertisers and agencies to create seamless ad campaigns across all gaming environments (in-game, around the game, away from the game), with AI-driven campaign management and guaranteed attention outcomes.
- fusiion (publisher monetization marketplace) Publisher-focused gaming marketplace that transforms how publishers monetize gaming environments by providing direct access to diverse demand sources including premium branded ads, programmatic demand, and Google integrations, with sophisticated yield optimization technology.
Quantifiable outcome
- 20x more engagement at just 5% of typical media budgets
- +5 more outcomes
Companies that use iion
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
iion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature5 records
iion partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core, major, flagship and minor.
- Amazon Transparent Ad Marketplace (TAM)corePublisher integration via Amazon APS console; enables direct access to iion's extensive demand from direct agencies and brands.
- Google Ad Manager (GAM)coreCertified Google Publishing Partner; publishers integrate via GAM adapter on mediation platforms; access to premium demand from Google AdX.
- PrebidcorePublisher integration via Prebid adapter with existing Prebid wrapper for web placements.
- The Trade DeskcoreMajor DSP providing programmatic access to iion's gaming inventory for advertisers.
- DV360 (Display & Video 360)coreGoogle DSP providing programmatic access to iion's gaming inventory for advertisers.
- Xandr InvestcoreMicrosoft DSP (now part of Microsoft Advertising) providing programmatic access to iion's gaming inventory.
- DentsumajorLeading agency achieving outstanding campaign results through premium gaming environments on fusiion platform.
- PublicismajorMajor agency partner with outstanding campaign results through premium gaming environments.
- SamsungmajorGlobal brand achieving outstanding campaign results through premium gaming environments on fusiion platform.
- IKEAmajorGlobal brand partner achieving campaign results through premium gaming environments.
- Coca-ColamajorGlobal brand achieving outstanding campaign results through premium gaming environments on fusiion platform.
- VoodooflagshipPremium publisher achieving 7X revenue growth through direct integration; direct pipe for unique brand demand and greater diversification across ad stack.
- HitappsflagshipMobile game publisher achieving 12% ARPDAU uplift; emerged as biggest partner among 8 GAM collaborators, consistently outperforming competition.
- MiniclipmajorPremium gaming publisher utilizing fusiion for monetization.
- Rovio (Angry Birds)majorPremium gaming publisher utilizing fusiion for monetization.
- Scopely (Stumble Guys)majorPremium gaming publisher utilizing fusiion for monetization.
- GamursmajorPublisher partner experiencing significant revenue enhancement through direct connections.
- AmanotesmajorPublisher partner experiencing significant revenue enhancement through direct connections.
- BlitzmajorPublisher partner with significant value increase; direct access to gaming-focused advertisers and non-endemic brands.
- Loop GamesminorGaming publisher partner listed on platform.
- EasybrainminorGaming publisher partner listed on platform.
- HalfbrickminorGaming publisher partner listed on platform.
- PeoplefunminorGaming publisher partner listed on platform.
- TapnationminorGaming publisher partner listed on platform.
- WemadeplayminorGaming publisher partner listed on platform.
- VNG GamesminorGaming publisher partner listed on platform.
- Games2winminorGaming publisher partner listed on platform.
- AbiminorGaming publisher partner listed on platform.
- VoodooflagshipTop publisher partner; testimonial endorser; 7X revenue growth case study subject.
- TCLmajorTechnology company partner with 3%+ ARPDAU increase; ranked top 3 among GAM partners.
- IAB (International Advertising Bureau)coreProud member of IAB; IAB UK member; adheres to IAB TCF (Transparency and Consent Framework) policies.
- IAB Tech LabcoreCertified by IAB Tech Lab; complies with technical standards for digital advertising.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
iion competitors and assessment
Company assessmentBroad incumbents
- AppLovin: AppLovin operates a global monetization platform (MAX mediation and AXON engine) for mobile game publishers along with its own advertising demand. Comparable to iion's publisher monetization offerings but at substantially larger scale with integrated demand and a public-company balance sheet.
- Magnite: Magnite is one of the largest independent SSPs in programmatic advertising, with CTV focus. Comparable as a supply-side competitor to iion's SSP capabilities, though Magnite's CTV emphasis differs from iion's gaming-environment specialization.
- Digital Turbine: Digital Turbine provides mobile ad tech solutions including mediation, programmatic delivery, and on-device app advertising for gaming publishers. Comparable to iion's fusiion in serving gaming publisher monetization, though with a much broader telecom-operator-led distribution model.
- Unity LevelPlay (ironSource): Unity LevelPlay (formerly ironSource/Aura) is one of the largest in-app and gaming monetization platforms, providing mediation, exchange, and ad serving for mobile game publishers. Comparable to iion's fusiion as a publisher monetization solution but operates at significantly larger scale within Unity's broader ecosystem.
- Pubmatic: Pubmatic is a leading independent programmatic SSP serving publishers across multiple channels. Overlaps with iion's SSP layer but lacks the gaming-environment specialization, attention measurement, and unified DSP/DMP stack that iion provides.
Direct peers
- Anzu: Anzu is an in-game advertising platform offering programmatic ad placements across mobile, PC, console, and Roblox environments. Directly comparable to iion's fusiion/immersiion platforms as both compete for the same brand budgets and gaming publisher inventory in the in-game AdTech category.
- Frameplay: Frameplay is an intrinsic in-game advertising platform that integrates ads directly into 3D game environments. Comparable to iion's in-game advertising formats with similar value proposition of guaranteed attention and brand-safe environments for advertisers.
- Bidstack: Bidstack provides intrinsic in-game advertising through programmatic integration with major gaming environments. A direct competitor to iion for premium brand campaigns placed inside games, with similar SSP/DSP integrations and brand-side positioning.
- Adverty: Adverty offers in-game advertising solutions across mobile and VR/AR environments, focused on seamless ad placements and brand safety. Directly comparable to iion's in-game display, video, and audio ad formats targeting the same brand advertisers and gaming publishers.
Emerging players
- Gadsme: Gadsme is an emerging in-game advertising network focused on programmatic in-game ad placements for brands and game developers. Comparable to iion's core offering but with narrower geographic reach and smaller publisher footprint, positioning it as an earlier-stage competitor in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
iion social profiles
Digital presenceiion compliance and trust
Trust signalCompliance6 records
iion financial estimates
Financial estimateRevenue estimate
Valuation estimate
iion leadership team
Management profileNumber of profiles
Profiles1 record
iion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iion
What does iion do?
iion operates a unified gaming advertising platform that integrates supply-side (SSP), demand-side (DSP), and data management (DMP) capabilities. It connects brand advertisers with premium gaming inventory across 60,000+ games on mobile, web, PC, and CTV through two complementary products: immersiion (a self-serve platform for advertisers) and fusiion (a publisher monetization marketplace). The platform delivers AI-driven campaign optimization, proprietary attention measurement, and guaranteed outcomes through in-game, around-game, and away-from-game ad formats.
Is iion a public or private company?
iion is a private company. It is classified as venture growth investor backed and is currently operating.
When was iion founded?
iion was founded in 2019. It employs 11 to 50 people.
Where is iion based?
iion is headquartered in Sydney, Australia, in the Oceania region.
How does iion make money?
Two revenue lines are on record. Advertising Revenue (CPM) is the primary driver. The others are publisher Monetization Services.
Who are iion's main competitors?
Broad incumbents on record are AppLovin, Magnite, Digital Turbine, Unity LevelPlay (ironSource) and Pubmatic. Direct peers are Anzu, Frameplay, Bidstack and Adverty. Gadsme is listed as an emerging player.
Does iion have an API?
No public API is recorded for iion.
What industry is iion in?
iion's product category is Gaming AdTech Platform. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement), with a secondary code of HDAAAGAF, Gaming & Interactive Entertainment Personalization. Its NAICS code is 541810 and its SIC code is 7311.