Sekerciler Group

What Sekerciler Group does

Sekerciler Group, founded in 1982 as Şekerciler Denizcilik, is a privately-held Turkish maritime supply company and multi-brand distributor headquartered in Tuzla, Istanbul. The company operates two interrelated business lines: (1) Gemi İkmal (ship supply), providing 24/7 delivery of materials, paints, coatings, safety equipment, and provisions to vessels at Turkish ports and during Bosphorus transits, serving cargo ships, tankers, ferries, naval vessels, and yachts; and (2) authorized Turkish distribution of international maritime, industrial, and occupational safety brands including Jotun (marine, yacht, industrial, and decorative paints), Red Wing Shoes, Irish Setter, 3M, Bostik, İnka Fixing, Pezzol, Siggi, Wenaas, Dickies, Vasque, and Terra. The company holds ISO 9001:2008 and ISSA quality certifications and operates 9-10 branches plus warehouse facilities across Turkey's key maritime coastal cities (Istanbul/Tuzla, Kocaeli, Yalova, Antalya, Marmaris, Bodrum, Fethiye, Aliağa, and Milas), with a total of 60 full-time employees.

Revenue is generated through margins on product distribution and resale, with B2B sales executed via direct field sales teams at branches, port-side ship supply operations, a dealer/bayi network, and a B2C e-commerce storefront (safetygo.shop) for PPE products. Pricing is not publicly disclosed and is negotiated on a quote basis. The go-to-market combines channel partner/reseller relationships with event-driven demand generation via trade shows (Bosphorus Boat Show, CNR Avrasya BoatShow) and brand-hosted technical training sessions. The competitive moat is built on physical distribution density across Turkey's coastline, 40+ years of brand reputation, and the breadth of its exclusive principalship portfolio, which together enable a one-stop supplier positioning for ship operators and industrial buyers. Recent strategic moves have centered on geographic branch expansion (Yalova 2022, Altınova 2023) and broadening the occupational safety portfolio (Siggi, Pezzol, Wenaas added in 2025).

Name

Sekerciler Group

Legal name

Şekerciler Group

Website

https://sekercilergroup.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Sekerciler Group is a Turkish maritime supply company and authorized distributor of international brands (Jotun, Red Wing, 3M, Bostik) serving cargo ships, tankers, ferries, naval vessels, and yachts at Turkish ports via 9-10 coastal branches and 24/7 ship supply.

Ownership category

akta.pro rank

Product category

Maritime Supply and Industrial Distribution

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Hazardous Materials (IMDG) & Dangerous Goods Compliance Services (TLAHANAH)

Keywords

• Maritime ship supply
• Marine coatings distribution
• Occupational safety equipment
• Industrial fasteners supply
• Marine paints distributor

Headquarters

HQ city

Tuzla

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Resale: The company generates revenue by distributing and reselling international maritime, safety, and industrial brands (Jotun, Red Wing, 3M, Bostik, etc.) to ships and maritime customers in Turkish ports. Revenue comes from margins on product sales and distribution of branded merchandise.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sekerciler Group is a Turkish maritime supply and distribution company founded in 1982 that provides 24/7 ship supply services to commercial vessels at Turkish ports and Bosphorus transits, and serves as the authorized Turkish distributor for international brands including Jotun paints (marine, yacht, industrial, decorative), Red Wing safety footwear, 3M marine products, Bostik sealants, İnka Fixing fasteners, Pezzol shoes, Siggi workwear, and Wenaas protective clothing, through 9+ branch offices and warehouses across Turkey's coastal cities.

Product overview

Sekerciler Group operates as a maritime supply company and safety equipment distributor with two main business lines: (1) Gemi İkmal ship supply services offering 24/7 delivery of materials to vessels at Turkish ports and during Bosporus transits, serving cargo ships, tankers, ferries, and naval vessels; (2) Professional safety equipment distribution representing multiple international brands including Jotun (decorative, marine, yacht, and industrial paints), Red Wing and Irish Setter (footwear), 3M and Bostik (marine maintenance products), İnka Fixing (construction fasteners), Pezzol (Italian safety shoes), Siggi (Italian workwear), and Wenaas (Norwegian safety clothing). The company was founded in 1982 and serves the maritime, construction, and industrial sectors through its headquarters in Tuzla, Istanbul and multiple branch locations across Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• Gemi İkmal (Ship Supply) Ship supplying services providing 24/7 delivery of materials and equipment to vessels at Turkish ports and during Bosporus transits, serving cargo ships, tankers, ferries, and naval vessels.
• Jotun Marine Paints World-leading marine coatings for all types of commercial vessels, providing underwater hull protection that reduces surface roughness and improves fuel efficiency.
• Jotun Yacht Paints High-performance yacht coating systems including Leisure Yachting and Megayacht Professional series, designed for seasonal durability with easy preparation.
• Jotun Industrial Paints High-performance industrial coatings specializing in corrosion protection and fire-resistant paints for surfaces exposed to challenging conditions.
• Jotun Decorative Paints Environmentally friendly decorative paint solutions with color matching technology, providing aesthetic quality and protective performance for residential and commercial surfaces.
• Red Wing Safety Boots Premium work boots with over a century of craftsmanship, providing durability and performance for workers in mining, forestry, construction, and industrial environments.
• Irish Setter Footwear Hunting and fishing footwear brand established in 1950, known for quality boots for hunters and outdoor enthusiasts.
• 3M Marine Products Comprehensive maritime products for boat building, repair and maintenance with over 50 years of expertise in the marine market, including adhesives, sealants, and marine solutions.
• Bostik Marine Sealants Complete marine sealants and insulation mastic series for yacht and commercial marine industry, providing solutions from glass bonding to underwater and above-water-line sealing.
• İnka Fixing Construction Fasteners Construction sector fastening products manufacturer established in 1986, exporting 70% of production to European markets with FM, UL, MPA, and ISO certifications.
• Pezzol Safety Shoes Italian work safety footwear brand since 1951, combining Italian craftsmanship with advanced technology for construction, automotive, logistics, and industrial sectors.
• Siggi Workwear Italian professional workwear and uniform brand established in 1959, serving healthcare, gastronomy, education, industry and service sectors with innovative fabrics and ergonomic designs.
• Wenaas Work Safety Norwegian-origin work safety and protective clothing brand for petroleum, gas, maritime, construction and heavy industry, offering high-performance workwear and personal protective equipment.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• PezzolminorChannel Partner/ Reseller/ Distributor · 1 January 2025Şekerciler Group distributes Pezzol occupational safety footwear in Turkey. Pezzol is an Italian safety footwear brand established in 1951, offering CE and ISO certified work shoes for construction, automotive, logistics, manufacturing, and energy sectors.
• WenaasminorChannel Partner/ Reseller/ Distributor · 1 January 2025Şekerciler Group distributes Wenaas occupational safety and protective clothing in Turkey. Wenaas is a Norwegian-origin brand specializing in high-performance workwear and PPE for petroleum, natural gas, maritime, construction, and heavy industry sectors.
• SiggiminorChannel Partner/ Reseller/ Distributor · 1 January 2025Şekerciler Group distributes Siggi professional workwear and uniforms in Turkey. Siggi Group is a European brand established in 1959 in Italy, serving healthcare, gastronomy, education, industrial, and service sectors.
• 3McoreChannel Partner/ Reseller/ Distributor · 1 January 2017Şekerciler Group is a certified 3M distributor in Turkey, offering 3M maritime products for boat building, repair and maintenance, including adhesives, sealants, and marine solutions with over 50 years of maritime market experience.
• BostikcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Şekerciler Group is a Bostik distributor in Turkey, representing their marine, construction, and industrial adhesive product lines including the Marin Series for yacht and commercial marine applications.
• Red Wing ShoescoreChannel Partner/ Reseller/ Distributor · 1 January 2009Şekerciler Group holds the Turkish distributorship for Red Wing Shoes - a premium work boot brand established in 1905, serving the maritime and industrial occupational safety footwear market. Also distributes Irish Setter hunting boots under the same partnership.
• Jotun BoyacoreChannel Partner/ Reseller/ DistributorŞekerciler Group is the Turkish representative (distributor) for Jotun paints, covering marine paints, decorative paints, industrial coatings, and yacht paints. The partnership includes Jotun Deniz Boyaları (marine paints - world leader), Jotun Endüstri Boyaları (industrial paints), Jotun Dekoratif Boyalar (decorative paints), and Jotun Yat Boyaları (yacht paints).
• Terra Footwear (Vasque)minorChannel Partner/ Reseller/ DistributorŞekerciler Group represents Terra and Vasque outdoor/occupational footwear brands in Turkey as part of their occupational safety equipment portfolio.
• DickiesminorChannel Partner/ Reseller/ DistributorŞekerciler Group represents Dickies workwear/work clothing brand in Turkey as part of their occupational safety product offerings.
• İnka FixingminorChannel Partner/ Reseller/ DistributorŞekerciler Group distributes İnka Fixing construction fasteners and connection elements in Turkey. İnka was founded in 1986 by Haluk Arıcan, is ISO 9001 certified, and exports 70% of its products to European markets.

Scale indicators4 records

Recent moves19 records

Expansion highlights5 records

Direct peers

• GAC: Global shipping, logistics, and maritime services group operating across 60+ countries, with ship supply, crew change, and vessel support services. Provides port-call ship chandler services directly comparable to Sekerciler's Turkish Gemi İkmal offering.
• Wrist Ship Supply: Global ship chandler supplying provisions, bonded and cabin stores, safety equipment, and consumables to vessels via a worldwide port network. Operates a multi-category distribution model highly analogous to Sekerciler's one-stop ship supply offering in Turkey.
• Imtra: US-based marine products distributor offering hardware, electronics, fluid handling, and propulsion components to commercial and leisure marine markets. A multi-brand distribution model directly analogous to Sekerciler's third-party maritime brand portfolio.
• VIKING Life-Saving Equipment: Global supplier of maritime safety equipment and life-saving appliances, serving commercial shipping and offshore through service stations in major ports worldwide. Directly comparable to Sekerciler's distribution of marine safety products to commercial and naval vessels.
• Survitec Group: Global maritime safety and survival equipment manufacturer and service provider, supplying life rafts, fire-fighting systems, and PPE to commercial shipping through an authorized service network. Comparable to Sekerciler's maritime safety equipment distribution franchise spanning Red Wing, 3M, Pezzol, and Wenaas.
• Wilhelmsen Maritime: Global maritime products and services company headquartered in Norway, providing ship supply, marine coatings, safety equipment, and consumables to commercial vessels worldwide through an extensive port network. Directly comparable to Sekerciler's Gemi İkmal 24/7 ship supply service, and to its multi-brand distribution model (Jotun, Red Wing, etc.).

Broad incumbents

• West Marine: Large US-based marine products retailer and e-commerce operator distributing safety equipment, coatings, hardware, and apparel to sailing and powerboat customers. While focused on retail rather than B2B ship supply, its product portfolio overlaps meaningfully with Sekerciler's marine paint, footwear, and PPE categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sekerciler-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sekerciler Group