What YOO does

YOO AG is a Basel-based digital transformation and custom software development agency founded in 2008, operating as a Swiss Aktiengesellschaft (CHE-114.026.791) with approximately 48 employees, of whom roughly half work part-time. The company delivers end-to-end engagements spanning digital strategy, UX/UI design, full-stack software development, and ongoing support, organized around four pillars: Transform Products, Engage Customers, Optimize Operations, and Empower Individuals. Its technology stack is anchored on Microsoft Azure cloud with services including Angular, React/React Native, .NET Core, Craft CMS (headless), TYPO3, PHP/Zend, and Next.js; the firm holds Microsoft Gold Partner status in Cloud Platform and employs multiple Microsoft MVPs.

Core proprietary assets include CollApp, a custom SAP-integrated PaaS collaboration platform deployed at Hitachi Energy across 54 countries (3,764+ users, 20,050+ projects, 160,860+ work packages); the YOO Enterprise Library (YEL), an internal reusable component library; YOOeditor, an in-house lightweight CMS/editor tool; and the recent Face Recognition App built on Azure Face Recognition. The firm has also delivered notable platforms such as schweiz.bewegt (Switzerland's largest national movement initiative across 160+ municipalities and 200,000+ participants) and AI-supported procurement software that delivered 82% faster processes and ROI within 4 weeks.

YOO's business model is project-based professional services revenue, with layered recurring revenue from managed services, SLA-based support, and Azure hosting. Pricing is custom and not publicly disclosed; engagements are individually scoped and sold through a consultative, relationship-driven sales motion anchored in direct outreach, referrals, and Basel office consultations. The customer base is concentrated in Swiss mid-to-large enterprises across financial services (Swisscard, VSKB, Aargauische Kantonalbank, Baloise), retail (Coop), healthcare (Universitätsspital Basel, Merian Iselin Klinik), energy/industrial (Hitachi Energy, ABB, Güntner), food (ORIOR), and media (Telebasel), with international reach extending through global deployments of platforms such as CollApp and projects for the World Lottery Association.

Name

YOO

Legal name

YOO AG

Website

https://yoo.digital

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

YOO AG is a Basel-based digital agency delivering custom web, mobile, and business applications on Microsoft Azure for Swiss mid-to-large enterprises across financial services, retail, healthcare, energy, and media. It combines consulting, UX/UI design, and software development with proprietary assets such as CollApp.

Ownership category

akta.pro rank

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Projects: YOO earns revenue by scoping, designing, developing, and maintaining custom web and mobile applications for enterprise and mid-market clients. Projects are typically multi-month engagements with defined scopes. Revenue is project-based and billed either as fixed-price milestones or time-and-materials.
2. Digital Consulting and Strategy: YOO provides digital transformation consulting, UX/UI design, business acceleration, and requirements engineering services. These strategic engagements precede or accompany development projects and are billed as consulting engagements.
3. Ongoing Support, Maintenance and Hosting: YOO provides post-launch support, SLA-based maintenance, cloud hosting (Microsoft Azure), and continuous software evolution for clients. This generates recurring operational revenue from existing client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

YOO is a Basel-based digital agency that designs, develops, and operates bespoke digital products for businesses. It delivers custom software development, mobile and web application development, UI/UX design, and digital transformation consulting, complemented by ongoing managed hosting and support. The firm serves enterprise and SME clients across Switzerland, including Hitachi Energy, Coop, ABB, and Baloise.

Product overview

YOO is a digital transformation agency based in Basel, Switzerland, offering a comprehensive suite of digital services rather than a single unified software product. The portfolio spans four pillars of digital transformation: Transform Your Products (Service Design), Engage Your Customers, Optimize Operations, and Empower Individuals. Core offerings include Consulting & Strategy, UI/UX Design, Software Development, and Support & Maintenance. Bespoke solutions include the proprietary Face Recognition App (using Azure Face Recognition Service for emotion and age detection at events) and CollApp, a custom PaaS collaboration and project management tool built for enterprise clients like Hitachi Energy with SAP integration. Service offerings cover corporate websites and e-commerce (built on Craft CMS, TYPO3, headless CMS approaches), Digital Workplace implementations (Microsoft 365/Teams/SharePoint), Business Applications (procurement, collaboration, productivity), and Business Acceleration for startups. The agency also deploys a structured Design Sprint methodology for rapid concept validation.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Design, build, and delivery of bespoke business software tailored to client specifications, including enterprise platforms and integrations.
• Mobile App Development Bespoke iOS and Android mobile application development, from concept and UX through release and ongoing operation, for enterprise and SME clients.
• Web Application Development Design and engineering of custom web platforms, websites, and web-based applications for Swiss businesses.
• UI/UX Design Services User experience research, interaction design, and prototyping services for digital products built in-house or alongside client teams.
• Digital Transformation Consulting Advisory and execution support for organisations undergoing digital transformation, translating business objectives into digital product roadmaps.
• Managed Hosting & Support Ongoing infrastructure hosting, monitoring, and support for digital products that YOO has designed and built, allowing clients to outsource post-launch operations.

Quantifiable outcome

• AI-supported procurement software (Procure) reduced process time by 82% with ROI achieved within 4 weeks.
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GüntnercoreStrategic or Co-development Partner · 1 August 2023YOO was selected by Güntner, a globally leading manufacturer of heat exchangers and cooling systems with operations in over 50 countries and 6 manufacturing sites, to renew their CMS system and develop a group-wide service portal. YOO was chosen for its comprehensive digitalization expertise and holistic approach, supporting Güntner in consulting, requirements analysis, concept, visual design, interaction design, software development, and maintenance.
• MicrosoftcoreTechnology or IntegrationYOO holds Microsoft Gold Partner status in Cloud Platform, indicating certified competencies in Microsoft Azure cloud solutions. YOO builds many enterprise solutions on Microsoft Azure and integrates with Microsoft 365, Teams, SharePoint Online, and Azure Active Directory. Multiple YOO employees are recognized as Microsoft MVPs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ti&m: Larger Zurich-based Swiss IT consultancy offering digital transformation, software engineering, and platform services. Comparable to YOO in Microsoft-stack alignment and Swiss enterprise focus, but materially larger scale and broader service portfolio.
• Zühlke Group: Established Swiss technology consultancy providing custom software, digital transformation, and innovation services to enterprises across financial services, healthcare, and industrial sectors. Overlaps YOO in Swiss enterprise custom software delivery but operates at significantly greater scale.
• Ergon Informatik AG: Swiss software company specializing in bespoke enterprise applications, integrations, and digital products for finance, healthcare, and public sector. Closely comparable to YOO in custom software delivery model and Swiss enterprise focus, though typically with larger project scale.
• Adnovum: Swiss IT services firm with strong enterprise software, identity/security, and digital transformation offerings for financial services and public sector. Comparable to YOO in Swiss regulated-industry focus and custom engineering model, but at much larger scale.
• Noser Engineering AG: Swiss IT services and engineering firm providing custom software, cloud, and digital workplace solutions to enterprise clients in Switzerland. Overlaps with YOO's Microsoft-centric stack and Swiss enterprise focus, with a broader industrial and telecom vertical mix.
• ELCA: Major Swiss IT services firm delivering custom software development, application management, and digital transformation to Swiss enterprises. Comparable in targeting regulated Swiss industries but at substantially larger scale and broader service breadth than YOO.

Direct peers

• Unic AG: Bern-headquartered Swiss digital agency with comparable offering across web, mobile, and business application development for enterprise clients. Similar size and customer profile to YOO, focused on Swiss mid-to-large enterprises across financial and public sectors.
• Microwin AG: Swiss IT services firm offering software development, cloud, and digital workplace solutions with a comparable Microsoft ecosystem orientation. Smaller-scale peer to YOO operating in the same Swiss mid-market digital transformation segment.
• Netrics: Swiss IT and digital services provider offering cloud, workplace, and custom application services to Swiss SMEs and mid-market enterprises. Comparable to YOO in Microsoft cloud orientation, Swiss enterprise customer base, and digital workplace / managed services delivery.
• Liip: Swiss digital agency specializing in web platforms, agile software development, and digital transformation for SMEs and enterprises. Closely comparable to YOO in size, Swiss-market focus, custom web/mobile delivery, and Craft CMS-style open-source stack orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yoo-justdigital
• Instagraminstagram.com/yooag
• Xx.com/yooapps
• Facebookfacebook.com/YOOjustdigital.AG

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOO