Thermas da Mata

What Thermas da Mata does

Thermas da Mata is a single-site water park and hotel complex located in Cotia, in Greater São Paulo, Brazil. Inaugurated in 2019 as the first water park in the Greater São Paulo metropolitan region, the property occupies approximately 200,000 m² and features 15+ water attractions served by heated waters up to 36°C, an 88-room on-site hotel, and more than 20 food and beverage outlets operated through branded partnerships. The venue serves a broad B2C audience of families, school groups, corporate outings, and hotel guests from the São Paulo metro area, with proximity to the city (approximately 30 minutes) cited as a core distribution advantage.

The business operates on a multi-revenue-stream leisure model. Day-visitor ticketing (adult tickets disclosed at approximately R$189.90), hotel accommodation (rates of R$317-R$430 per night), F&B sales across 20+ outlets, event programming such as the recurring Esquenta Thermas music festival, and annual pass programs all contribute to revenue. Branded F&B partnerships with 10+ operators and a mobile app for ticketing and engagement point to a maturing direct-to-consumer distribution stack. The company is supported by 51-100 employees and operates as a regional category-defining asset rather than a multi-site chain.

Near-term strategic activity is focused on expanding the on-site experience rather than geographic replication: the launch of Hotel Thermas da Mata in January 2026, a new leisure area (heated pool, outdoor bar, restaurant) planned for June 2026, and continued expansion of the F&B marketplace through branded partnerships. There is no disclosed AI/ML capability, no M&A activity, and no announced second site, making vertical and product-line extension on the existing Cotia footprint the primary growth lever.

Name

Thermas da Mata

Legal name

Thermas da Mata Gestão de Empreendimentos de Turismo Ltda

Website

https://thermasdamata.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Thermas da Mata operates a 200,000 m² water park and 88-room hotel in Cotia, Greater São Paulo, Brazil, serving families, school groups, and corporate visitors through ticketing, lodging, F&B, and event revenue streams.

Ownership category

akta.pro rank

Product category

Water Park / Theme Park Resort

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH), Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

Keywords

• Water park operations
• Thermal pools resort
• Theme park hospitality
• Integrated resort hotel
• Leisure entertainment destination

Headquarters

HQ city

Cotia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Park Admission Tickets: Day visitors purchase park admission tickets online (with discounts of up to 70% for advance purchase) or at the gate. Ticket categories include adult, child, and special VIP/access area tickets. Pricing varies by season and advance purchase timing.
2. Hotel Accommodations: The on-site Hotel Thermas da Mata offers rooms and chalets with packages that include park access, breakfast, and optionally dinner (half-board). Room categories include Quarto Superior, Quarto Superior Triplo, Suite Family, Chalé Family, and Chalé Triplo. Nightly rates start at R$317 for Flexible with Breakfast + Park tickets.
3. Food & Beverage Operations: The park operates more than 20 food and beverage points including restaurants, kiosks, bars, and partner branded outlets (Splash Burger, MiniOrbe Sorvete, Bem Brasil, La Comilândia, Mamamia Massas & Pizzas, Ultraçaí, Snack Time, Quiosque Gela Boca, Altas Ondas, Bar da Ilha). Revenue from on-site food and beverage sales.
4. Annual Passports / Aquacard & Aqualovers: The park offers annual passport programs (Aquacard, Aqualovers) providing unlimited park access for 12 months, exclusive discounts (10% on food), priority access to special events, and additional perks. Annual passes represent recurring revenue from repeat visitors.
5. Event Venue Rental: The park hosts private events including birthday parties, corporate events, and the Esquenta Thermas music festival. Birthday party bookings and corporate event packages are sold through dedicated pages. Esquenta Thermas tickets include VIP areas (Camarote Lounge, Lounge VIP, Bangalô), premium access with open bar, and special event pricing.
6. Group & School Excursions: Dedicated sales pages for group visits and school excursions, offering special group pricing and structured programs for educational groups.
7. Parking Fees: Paid parking is available on-site for day visitors. For hotel guests, parking is a flat R$20 per stay. Parking revenue supplements park admission revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Thermas da Mata is an integrated water park and hotel leisure complex that operates a 200,000 m² aquatic park with 15+ attractions including heated thermal pools (up to 36°C), extreme water slides, artificial beach with wave pool, kids areas, and themed entertainment shows. The on-site 88-apartment Hotel Thermas da Mata provides integrated accommodation with park access. Revenue is generated through day tickets, hotel packages, annual passports, food and beverage, event rentals, and the Esquenta Thermas music festival.

Product overview

Thermas da Mata is a unified leisure complex combining a water park (Parque Aquático Thermas da Mata) and an integrated hotel (Hotel Thermas da Mata). The water park, inaugurated in 2019 as the first in Greater São Paulo, spans 200,000 m² with 15+ attractions including heated wave pools (Praia da Mata), extreme water slides (Brabus, Cyclone, Space Music), kids areas (Vila da Mata, Beach Kids), hot spring pools (Hot Island, Vale das Águas), and live entertainment shows (Fantástico Circo da Mata, Magia das Águas). The on-site hotel offers 88 accommodations (suites, superior rooms, chalets) with park access included. The complex also features annual passport programs (Aquacard, Aqualovers), the Esquenta Thermas music festival, event venues for celebrations and corporate functions, and dining with 20+ food outlets. Located in Cotia, 30 minutes from São Paulo, the destination operates as a complete family leisure resort.

Differentiator

Problem solved

Functional benefit

Brands

• Thermalucos: Mascot characters including Tibum (health/wellness), Veggie (nutrition), Blub (environmental preservation), and Splash (newest member who likes to hug visitors).
• Esquenta Thermas
• Aquacard
• Aqualovers
• AnimaThermas

Products and services

• Parque Aquático Thermas da Mata (Water Park) Main water park featuring 15+ attractions including heated wave pools, extreme water slides (Brabus, Cyclone, Space Music), kids areas (Vila da Mata, Beach Kids), hot springs (Hot Island, Vale das Águas), and an artificial beach (Praia da Mata), located 30 minutes from São Paulo on 200,000 m² of tropical landscape. Open year-round with park hours 10h-17h.
• Hotel Thermas da Mata On-site hotel integrated with the water park offering 88 apartments across categories including Superior Room, Suite Family, Chalé Family, and Chalé Triplo. Rooms equipped with air conditioning, 50-inch Smart TV, minibar, safe, and hair dryer. Packages include breakfast and park aquático access, with optional dinner (half-board). Pet-friendly. Room service available 24 hours. Restaurant operates daily 6h-22h.
• Aquacard Annual Passport Annual membership program offering unlimited park access for 12 months, 10% discount on food and beverages, priority access to special events, and additional exclusive perks for repeat visitors.
• Aqualovers Loyalty Program Loyalty program for frequent park visitors offering exclusive benefits and special offers for repeat guests.
• Esquenta Thermas Music Festival Recurring music festival at the park featuring Brazilian artists (including Pixote, Jeito Moleque, MC Hariel, Turma do Pagode) with VIP areas such as Camarote Lounge VIP, Lounge Praia, and Bangalô offering open bar service, exclusive stage views, and park access included.
• Salão de Eventos (Event Venue Rental) Two event spaces totaling 273 m² (one 218 m² and one 55 m²) accommodating up to 200 people, suitable for social and corporate events with optional catering and audiovisual services.
• Excursões Escolares (School Excursions) School excursion packages designed for educational group visits to the water park with age-appropriate attractions, structured programs, and special group pricing.
• Aniversários (Birthday Party Packages) Birthday celebration packages combining park access with private event spaces, entertainment, and dedicated party services for children's birthday parties hosted at the park.
• Eventos Empresariais (Corporate Event Packages) Corporate event packages including team building activities, business meetings, and company celebrations hosted in the park's event spaces with optional catering and audiovisual services.

Quantifiable outcome

• Up to 70% discount on advance ticket purchases
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered minor.

• Splash BurgerminorOthersRestaurant partner brand operating within Thermas da Mata's expanded food and beverage areas as of late 2025. Part of the park's strategy to bring recognized consumer food brands to enhance the dining experience.
• MiniOrbe SorveteminorOthersIce cream brand partner operating within Thermas da Mata's expanded food and beverage areas as of late 2025. Contributes to the variety of dessert and refreshment options available throughout the park.
• Bem BrasilminorOthersFood brand partner operating within Thermas da Mata's expanded food and beverage areas as of late 2025. Adds to the portfolio of branded dining options within the park's 20+ food and beverage points.
• La ComilândiaminorOthersRestaurant partner operating within Thermas da Mata's food and beverage areas, one of the established dining brands present at the park offering a variety of food options.
• Mamamia Massas & PizzasminorOthersRestaurant partner specializing in pasta and pizza, operating within Thermas da Mata's food and beverage areas. Contributes to the diverse dining portfolio alongside other branded partners.
• UltraçaíminorOthersAçaí brand partner operating within Thermas da Mata's food and beverage areas, providing a healthy and popular Brazilian snack option for park visitors.
• Snack TimeminorOthersSnack food brand partner operating within Thermas da Mata's food and beverage areas, offering quick bite options for park visitors.
• Quiosque Gela BocaminorOthersKiosk brand operating within Thermas da Mata, providing refreshing snacks and drinks at various points throughout the park.
• Altas OndasminorOthersFood and beverage outlet brand operating within Thermas da Mata's expanded food and beverage areas, contributing to the park's diverse dining options.
• Bar da IlhaminorOthersTraditional island bar brand operating within Thermas da Mata, offering drinks and light fare at a themed location within the park.
• Chopp GermâniaminorOthersBeer brand partner (Germânia) providing draft beer (chopp) at the park's beach bar (Bar da Praia) and VIP areas. Germânia brand is featured in promotional pricing for Esquenta Thermas VIP areas (Camarote Lounge, Lounge VIP, Bangalô) with open beer, water, and soda service.
• Barbatti ProduçõesminorStrategic or Co-development PartnerProduction company responsible for themed theatrical shows at Thermas da Mata, including the 'Quem ficou com a bota?' June Festival spectacle as part of the 'Incrível Show do Thermas da Mata' cultural project. Co-develops original theatrical entertainment programming with the park.
• IAAPA (International Association of Amusement Parks and Attractions)minorOthersIndustry association membership. The park displays the IAAPA Member logo (IAAPA Member Logo 2026) on its website and marketing materials, indicating industry association membership and adherence to global amusement park standards.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Beto Carrero World: Latin America's largest theme park in Penha (Santa Catarina). Comparable as a large-scale integrated theme park destination with hotels and event programming, though at significantly larger scale.

Direct peers

• Acqualinda (Thermas de Lindóia): Thermal water park in Lindóia (interior of São Paulo) with hot spring pools and water attractions. Comparable as a thermal water park with hotel and day-visitor offerings in São Paulo state.
• Thermas de Olímpia (Grupo LWS / Hot Beach): Major thermal water park complex in Olímpia (interior of São Paulo) with hot springs, water slides, and extensive resort hotels. Comparable thermal water + hotel resort model, though at different scale.
• Wet'n Wild São Paulo: Major water park chain in São Paulo state (Itupeva). Direct competitor in the Greater São Paulo water park market, offering similar water slide and family attractions.
• Beach Park: Brazil's largest water park resort, located in Aquiraz (Ceará). Directly comparable as a water park with integrated hotel and resort accommodations, large-scale attractions, and event programming. Closest analog in business model.
• Hot Park Rio Quente Resorts: Large thermal water park in Rio Quente (Goiás) with hot springs, water slides, and integrated resort hotels. Comparable in thermal water infrastructure and year-round operation, though located in a different region.

Regional players

• Parque da Mônica: Family theme park in São Paulo metro (formerly in São Paulo, expanded format). Comparable as a family-oriented destination park in the São Paulo market, though not water-focused.
• Hopi Hari: Large theme park in Vinhedo (interior São Paulo) with rides, attractions, and shows. Comparable as a destination leisure attraction in São Paulo state, though dry-park rather than water-focused.
• Magic City (Suzano): Water park and family resort in Suzano (Greater São Paulo). Comparable as a water park destination in the São Paulo metropolitan region.

Others

• IAAPA (industry association): Global amusement park industry association. Thermas da Mata is an IAAPA member. Not a competitor, but an ecosystem reference for industry standards and benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thermasdamata
• Facebookfacebook.com/thermasdamata
• LinkedInlinkedin.com/company/thermas-da-mata
• Instagraminstagram.com/thermasdamata
• TikToktiktok.com/@thermasdamata

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thermas da Mata