She Can Do

What She Can Do does

She Can Do is a Johannesburg-based non-profit organisation founded in 2019 that operates exclusively within South Africa to advance women in the UX/UI design and technology industries. Its portfolio of paid programs — a 6-month UX/UI Learner Program (R2,700), a 3-month LevelUp Mentorship (R2,000/month), and a 2-day First Job Masterclass (R750) launched for August 2026 — combines project-based training, mentorship, mock interviews, and CV/portfolio reviews to move women from foundational education into design employment. The organisation supplements program delivery with an ongoing podcast, annual industry research (Women in UX Reports for 2023 and 2024, plus a 2026 Design Leadership Survey), and a network of 28 volunteer roles supporting asset-light scaling.

Revenue is generated through three streams: participant program fees, corporate sponsorship (Standard Bank, Absa, OfferZen, DVT, Retro Rabbit, and others), and tax-deductible individual donations (Section 18A) processed via Stub.africa and Absa Bank EFT. The organisation is registered as a Public Benefit Organisation (PBO) and Non-Profit Organisation (NPO) and holds B-BBEE Level 2 certification, which functions as a structural advantage in soliciting corporate ESG and transformation-linked spend. No proprietary technology platform is disclosed; operations run on ClickUp, Google Drive, and standard third-party distribution services.

The organisation reports an average throughput of approximately 20 women per year through its training programs, with 50+ trained cumulatively since 2023 and a self-reported 69–80% graduate placement or promotion rate. Delivery is led by three co-founders (Inez Patel, Masetshaba Motshegoa, Kate van Niekerk) with supporting team members in marketing and program management, and is heavily reliant on volunteer labour. The go-to-market model is community-led, relying on alumni word-of-mouth, social media, employer referrals, and thought-leadership content rather than paid acquisition. Geographic and product surface remain domestic and tightly focused on the South African design talent pipeline.

Name

She Can Do

Legal name

She Can Do

Website

https://shecando.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

She Can Do is a South African non-profit that runs paid training, mentorship, and masterclass programs to move women from foundational design education into UX/UI employment, funded by corporate sponsorships, program fees, and tax-deductible donations.

Ownership category

akta.pro rank

Product category

Workforce Development & Design Education

NAICS

Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

Keywords

• Women's design education
• UX/UI training programs
• Design mentorship services
• Workforce readiness training
• Non-profit skills development

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees: She Can Do charges fees for its structured programs: R2,700 for the 6-month UX/UI Learner Program (with monthly payment options), R2,000/month for the LevelUp Mentorship (3 months), and R750 for the First Job Masterclass. These are direct program revenue streams from participants.
2. Corporate Sponsorship: Companies (Spot On Consulting, DVT, Standard Bank, Absa, OfferZen, Retro Rabbit, The Market Theatre, Sand Dollar Design, The Legal Catalyst) provide monetary support or tangible resources in exchange for brand association, access to talent, and social impact alignment. Sponsors are listed publicly on the website.
3. Individual Donations: She Can Do accepts once-off and recurring monthly donations from individuals. The organisation is registered as a PBO (Public Benefit Organisation), meaning donations are deductible from taxable income under Section 18A of the Income Tax Act. Donations are processed via EFT to Absa Bank.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

She Can Do is a South African non-profit organisation that delivers structured training, mentorship, and masterclass programs for women entering and progressing in the UX/UI design and technology industries. Its core offerings include the 6-month UX/UI Learner Program, the 3-month LevelUp Mentorship Programme, and the 2-day First Job Masterclass, complemented by the She Can Do Podcast and annual Women in UX research.

Product overview

She Can Do is a non-profit organisation offering a portfolio of programs designed to educate, build confidence, and create opportunities for women in the South African design and technology industries. The core offerings include: the 6-month UX/UI Learner Program for job-ready training; the 3-month LevelUp Mentorship Programme for career progression; the 2-day First Job Masterclass for workforce-readiness; the She Can Do Podcast for storytelling; and annual Women in UX Research providing industry insights. These programs work together to support women at different career stages from entry-level training through to leadership, creating a comprehensive ecosystem for women's advancement in design.

Differentiator

Problem solved

Functional benefit

Brands

• LevelUp Mentorship Programme: A three-month structured mentorship experience designed for purpose-driven professionals seeking clarity, direction, and tangible momentum in their careers.
• UX/UI Learner Role
• First Job Masterclass

Products and services

• UX/UI Learner Program A 6-month job-ready training programme that bridges the gap between foundational UX/UI learning and industry expectations. Participants work on real client projects, receive mentorship and design feedback, build a portfolio, and join a community of peers and industry contacts. Targeted at women with foundational UX/UI education (degree, diploma, final-year student) who lack industry experience. Pricing: R2,700 total with monthly payment options available.
• LevelUp Mentorship Programme A 3-month structured mentorship experience pairing women designers with industry specialists. Includes weekly 1:1 mentorship sessions, bi-weekly growth cycle workshops, and monthly support sessions, designed to help women achieve specific career milestones such as pivoting between UI and UX disciplines or scaling expertise as a senior practitioner. Cohort-limited to 10 participants (July–September 2026). Pricing: R2,000 per month (R6,000 total).
• First Job Masterclass A 2-day workforce-readiness intensive for women stepping into UI/UX design and technology. Provides personalised CV feedback, 1:1 portfolio review, mock interviews with real hiring managers, sessions on confidence, resilience, and workplace navigation, and access to a network of designers and hiring managers. Held in-person at Emeris, Waterfall (Johannesburg). Pricing: R750 for two days; limited seats.
• She Can Do Podcast

Quantifiable outcome

• 80% of graduates promoted or hired (c. 69–80%)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Spot On ConsultingminorGTM or Marketing PartnerListed as a sponsor on She Can Do's Partners & Sponsors page. Spot On Consulting provides monetary or in-kind support to enable She Can Do's programs, research, and community events.
• DVTminorGTM or Marketing PartnerListed as a sponsor on She Can Do's Partners & Sponsors page. DVT provides financial or resource support to She Can Do's initiatives aimed at empowering women in design.
• Standard BankcoreGTM or Marketing PartnerListed as a sponsor on She Can Do's Partners & Sponsors page. As one of South Africa's largest banks, Standard Bank's sponsorship provides significant financial support and institutional credibility, and signals commitment to diversity in the design industry.
• AbsacoreGTM or Marketing PartnerListed as a sponsor on She Can Do's Partners & Sponsors page. Absa, a major South African bank, sponsors the organisation to support women in design and access diverse talent.
• OfferZencoreGTM or Marketing PartnerOfferZen, a South African tech recruitment platform, sponsors She Can Do. The partnership provides access to a talent pipeline of women designers and supports hiring diversity goals within the tech community.
• Retro RabbitminorGTM or Marketing PartnerListed as a sponsor on She Can Do's Partners & Sponsors page. Retro Rabbit provides monetary or in-kind support to enable She Can Do's programs.
• The Market TheatreminorGTM or Marketing PartnerListed as a sponsor on She Can Do's Partners & Sponsors page. The Market Theatre Foundation provides support that enables She Can Do's community and events.
• Sand Dollar DesignminorGTM or Marketing PartnerListed as a sponsor on She Can Do's Partners & Sponsors page. Sand Dollar Design provides sponsorship support for She Can Do's programs.
• The Legal CatalystminorGTM or Marketing PartnerListed as a partner on She Can Do's Partners & Sponsors page. The Legal Catalyst is a strategic partner that exchanges services and collaborates with She Can Do.
• Selani ServicesminorStrategic or Co-development PartnerListed as a partner on the Partnerships page. Selani Services is a collaboration partner that works alongside She Can Do. Founder Ntsiki Gumbe is also a speaker at the First Job Masterclass.
• The Ordinary GroupminorStrategic or Co-development PartnerListed as a partner on She Can Do's Partners page. The Ordinary Group collaborates with She Can Do by exchanging expertise and skills to strengthen each organisation's work.
• AziminorStrategic or Co-development PartnerListed as a partner on She Can Do's Partners page. Azi is a partner that collaborates with She Can Do by swapping expertise and services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Girl Develop It: Non-profit network that teaches women software and design skills through community-led workshops. Closely comparable to She Can Do in mission (women in tech/design), community-led delivery, and reliance on volunteer instructors.
• Per Scholas: Non-profit providing tuition-free technology training and career support to under-represented adults. Comparable non-profit training-to-employment model, corporate funder base, and outcome-driven reporting.
• Women Who Code: Global non-profit community supporting women in technical careers through programming, mentorship and events. Comparable mission, community-led GTM, and corporate sponsorship model to She Can Do.
• Black Girls CODE: Non-profit delivering technology education to girls and women of colour. Comparable non-profit mission, training-led model, focus on under-represented women in design/tech, and corporate sponsor base.
• Generation: Global non-profit delivering job-readiness training and placement support for under-served talent into tech and design roles. Closely comparable in career-readiness outcomes (placement rates), employer partnerships, and non-profit funding model.
• AnitaB.org: Non-profit advancing women in technology through programs, research and events. Comparable mission around women's progression in tech, plus research output similar to She Can Do's Women in UX Reports.

Emerging players

• Designlab: Online UX/UI design school with mentor-led, project-based curriculum. Comparable project-based UX training model and mentor pairing, though commercial and US-centric rather than women-focused.
• Springboard: Online skills training platform with a focus on women in tech and outcomes-based career support. Comparable UX/UI and design curriculum and job-focused outcomes, but operates as a for-profit platform.
• CareerFoundry: Online bootcamp offering mentored UX/UI and web development programs with job guarantees. Comparable UX/UI curriculum and mentored, outcomes-focused delivery, but commercial rather than non-profit.

Broad incumbents

• Interaction Design Foundation: Established online learning provider for UX, UI and design topics with industry-recognised certifications. Comparable subject matter (UX design training) but operates as a broad commercial incumbent rather than a women-focused community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLu-lciOoJHQ3W2T8r5cERXBDxpKrlnF6a
• LinkedInlinkedin.com/company/she-can-do
• Xx.com/SheCanDo_JHB

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She Can Do