Tallykey

What Tallykey does

Tallykey A/S is a Danish designer and manufacturer of utility supply pedestals and digital payment/access control systems primarily serving marinas, yacht clubs, ports, campsites, and holiday parks. Founded in 1994 by Leif Odgaard in Struer, Denmark, the company produces anodized aluminum pedestals (T4, T6, T8, and T6 SOS) that deliver power and water to boats, RVs, and campers, alongside a T6 SOS emergency variant and a TCC electric vehicle charging station introduced in 2021. The core technical differentiator is a proprietary radio-based communication protocol (not WiFi) that enables real-time remote reading of utility meters and remote control of supply delivery without ground or air cabling.

The company's software layer is anchored by TALLYWEB (and its predecessor TALLYBEE), a digital payment and access control platform that allows end-users to register, pay, and consume utility services via smartphone 24/7. Complementary hardware modules include the TWH control panel for cabins and holiday apartments (access, settlement, climate control, alarm), the TWI control panel for gate/access management at marinas and campsites, and the TWK outdoor payment machine. The software can also be retrofitted onto third-party pedestals, enabling Tallykey to compete for both new-build and modernization projects.

Tallykey operates a hybrid go-to-market combining direct enterprise field sales in Denmark and Sweden with a global dealer/distributor network covering more than 15 countries across Europe, Oceania, and Asia-Pacific (including New Zealand, Australia, South Korea, Tahiti, and most of coastal Europe). The company generates revenue from hardware sales (pedestals, EV chargers), recurring software subscriptions (TALLYWEB), and usage-based EV charging services. Approximately 80% of production is exported, products are operational in 70,000+ pedestals across 1,000+ locations worldwide, and the company self-reports steady growth of approximately 25% annually. The business is bootstrapped and founder-owned with no external venture or private equity investment identified.

Name

Tallykey

Legal name

TALLYKEY A/S

Website

https://tallykey.dk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Tallykey A/S is a Danish manufacturer of aluminum utility supply pedestals and a proprietary radio-based digital payment platform (TALLYWEB), serving marinas, ports, yacht clubs, campsites, and holiday parks across more than 15 countries with 70,000+ pedestals installed globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Struer

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Sale of aluminum utility supply pedestals (T4, T6, T8, T6 SOS), control panels (TWH, TWI), payment machines (TWK), and EV charging stations (TCC). Products sold directly and through global dealer network.
2. Software Subscriptions/Usage: Digital payment solutions (TALLYWEB) enabling online self-service for utility payment, access control, and facility management. Software operates in real-time via radio signals.
3. EV Charging Services: Electric vehicle charging stations where utility providers can set electricity pricing themselves. Customers register, charge, and pay via smartphone. Revenue from charging usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tallykey designs, manufactures, and sells anodized aluminum utility supply pedestals (T4, T6, T8, T6 SOS) for delivering power and water at marinas, ports, and campsites. The hardware is paired with the proprietary TALLYWEB digital payment and access-control platform, which uses radio signals to enable real-time online self-service for guests via smartphone without WiFi or cabling. The portfolio also includes the TCC EV charging station and TWH/TWI control panels for cabins, holiday apartments, and gate/access management.

Product overview

Tallykey offers a unified portfolio of hardware and software solutions for utility management in harbors, marinas, and camping sites. The core hardware consists of aluminum supply pedestals (T4, T6, T8) providing power and water, supplemented by a T6 SOS emergency model and a TCC EV charging station. The software layer is anchored by TALLYWEB (and predecessor TALLYBEE), a digital payment and access control platform enabling online self-service, real-time radio-based monitoring, and multi-location administration. The ecosystem is extended by three control modules: TWH for cabins/holiday apartments with climate and alarm functions; TWI for gate/access management; and TWK for outdoor payment terminals. All components can be mixed and matched, with software installable on Tallykey and third-party pedestals alike.

Differentiator

Problem solved

Functional benefit

Brands

• TALLYWEB: Digital payment and access control software platform enabling online self-service for utilities, access control, and facility management in marinas and camping sites.
• TALLYBEE
• TWK
• TWH
• TWI

Products and services

• T4 Supply Pedestal Maintenance-free anodized aluminum pedestal with built-in LED lighting and options for online self-service. Supports up to 4 power plugs for delivering power, water, and services to sailors and campers. Designed for marina and campsite operators.
• T6 Supply Pedestal Elegant anodized aluminum pedestal with built-in LED lighting and online self-service options. Supports up to 6 power plugs; preferred choice by many utility service providers worldwide for marinas and campsites.
• T8 Supply Pedestal Most powerful supply pedestal in the Tallykey range, delivering up to 900 amps. Capable of servicing outdoor arenas, parking areas, and ports/marinas handling superyachts. Anodized aluminum with built-in LED lighting.
• T6 SOS Emergency Pedestal Emergency pedestal that ensures assistance is both available and visible in case of an accident at marinas or campsites. Anodized aluminum construction with safety-oriented design.
• TCC Charging Station Modern EV charging station for electric cars and plug-in hybrid vehicles with online self-service. No restrictive subscriptions required. Can charge two cars simultaneously with a load management system for optimal power distribution. Designed to be profitable within 2-4 years based on pricing and turnover.
• TALLYWEB Digital Payment Platform Digital payment software platform providing online self-service and efficient management, payment, and administration for ports, marinas, and camping sites. Uses real-time radio signals rather than WiFi, requires no cabling installation, and works with both Tallykey pedestals and third-party pedestals.
• TWH Control Panel Control panel for cabins and holiday apartments with five functions: door access, electricity settlement, water settlement, climate control, and alarm (low temperature, power failure, water leak). Integrates with booking systems for automatic billing upon guest departure. Includes climate control for maintenance heating and pre-arrival temperature raise.
• TWI Control Panel Access control unit for marinas, camping sites, and resorts with four functions: access control for doors/gates/barriers, barrier management with vehicle counting, user payment for showers/laundry/dryers, and utility settlement for electricity and water. Includes 'gate-in-gate-out' function for camping sites.
• TWK Payment Machine

Quantifiable outcome

• 40% reduction in total power consumption at Skive Søsportshavn marina
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

15 partnerships are on record, tiered regional and core.

• MASKINHANDILINregionalChannel Partner/ Reseller/ DistributorDealer for Faroe Islands. Located at Heiðavegur 24, 600 Saltangará. Contact: Niels Jacob Nielsen.
• We Do L.P.regionalChannel Partner/ Reseller/ DistributorDealer for Greece. Located at Mouson 5, 34131 Chalkida. Contact: Yannis Dionysiou.
• NEW MARINAS.ITregionalChannel Partner/ Reseller/ DistributorDealer for Italy. Located at Via al Lago 3, 21020 Ranco (VA). Contact: Mauro Sabellico.
• MARATHON PRODUCTS LIMITEDcoreChannel Partner/ Reseller/ DistributorDealer for New Zealand, Australia & Pacific Islands. Leading international market for Tallykey. Contact: Steve Rea (NZ) / Joe Nowak (AU).
• TRIA ASregionalChannel Partner/ Reseller/ DistributorDealer for Norway. Located at Storebotn 6A, 5309 Kleppestø. Contact: Jørund Eidsnes.
• TOMIX SPÓŁKA Z OGRANICZONĄregionalChannel Partner/ Reseller/ DistributorDealer for Poland. Located at ul. Leopolda Staffa 31, 71-149 Szczecin. Contact: Wojciech Sibera.
• HYDROKARSTSWISS SAregionalChannel Partner/ Reseller/ DistributorDealer for Switzerland. Located at Ch. de la Tour du Chêne 10, 1786 Sugiez. Contact: Stephan Vogt.
• EQUIPORT S.L.regionalChannel Partner/ Reseller/ DistributorDealer for Spain. Located at Melcior de Palau, 5-7, 08028 Barcelona. Contact: Caroline Arnall.
• CKIPM MARINE GROUPregionalChannel Partner/ Reseller/ DistributorDealer for South Korea. Located at 643 Seolleungro, Gangnam-gu, 06100 Seoul. Contact: Mr. Kenny Kang.
• GALATEAregionalChannel Partner/ Reseller/ DistributorDealer for Tahiti and French Polynesia. Located at BP1425, 98713 Papeete. Contact: Jean-Victor LUSSAN.
• ACKERMANN YACHTHAFENAUSRÜSTUNG E.K.regionalChannel Partner/ Reseller/ DistributorDealer for Germany. Located at Buchenallee 7, 17207 Röbel. Contact: Lutz Ackermann.
• ST&DregionalChannel Partner/ Reseller/ DistributorDealer for Netherlands. Located at Hoornaar 20, 7317 BM Apeldoorn. Contact: Ben Siebes.
• LIMIT PLUS D.O.O.regionalChannel Partner/ Reseller/ DistributorDealer for Slovenia. Located at Ferrarska No 10, SI-6000 Koper. Contact: Thomas Gozdecky.
• FRANK GERÄTE GMBHregionalChannel Partner/ Reseller/ DistributorDealer for Germany (additional). Located at Eiserntalstrasse 178, 57080 Siegen. Contact: Michael Kraus.
• PVP GMBHregionalChannel Partner/ Reseller/ DistributorDealer for Germany (additional). Located at Braunstraße 17, 24145 Kiel. Contact: Nils Riedel.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Alfen: Dutch-listed manufacturer of EV charging stations, smart-grid solutions, and energy storage. Competes with Tallykey's TCC charging stations and shares their European installer/dealer footprint.
• Dockwa: US marina management SaaS platform (booking, billing, slip management). Tallykey's TALLYWEB adds payment/utility-settlement features that complement (or compete with) Dockwa at the same marina operator customer.

Broad incumbents

• ABB E-mobility: Global EV charging infrastructure supplier competing with Tallykey's TCC at the high-power end (e.g., for superyacht/arenas). Much larger capital base; competing from broad-incumbent position.
• Schneider Electric (EVlink): Global EV charging and energy management vendor competing with Tallykey's TCC in commercial/marina charging; broad-incumbent scale and software suite (EVlink, EcoStruxure) target the same digital-payment-enabled charging segment.
• ChargePoint: Public-traded US EV charging network operator with marina and hospitality installations. Adjacent competitor in the EV charging end of Tallykey's portfolio, with much larger software and network effects.
• Mennekes: German industrial plug and connector specialist whose marine-grade power pedestals and EV charging products are referenced in Tallykey's own case studies (Nelson Marina replaced Mennekes modules with Tallykey). Overlaps in marina EV/power infrastructure.
• Hubbell / Marinco: Hubbell-owned marine electrical brand (US) offering shore-power pedestals, inlets, cords, and adapters for marinas. Comparable marina/utility-pedestal category, broader industrial parent.
• Eaton (Marina Power & Lighting): Eaton's Marina Power & Lighting division produces power pedestals and lighting for marinas in North America. Direct product overlap with Tallykey's T4/T6/T8 line, owned by much larger industrial incumbent.

Direct peers

• Blue Sea Systems: US manufacturer of marine electrical panels, battery management, and pedestal-adjacent control hardware serving marinas and boating customers. Direct comparable in marine-grade electrical measurement/control products.
• Rolec Services: UK-based manufacturer of marina utility pedestals, EV charging stations, and hook-up units, plus online payment/access control software. Closest one-stop-shop competitor to Tallykey in the European marina/lodge utility market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TallykeyAS
• LinkedInlinkedin.com/company/tallykey-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tallykey