Visual Signs

What Visual Signs does

Visual Signs – Comunicação Visual is a privately-held visual communication company founded in 1994 and headquartered in Santa Catarina, Brazil. The company fabricates and sells custom physical signage products, including 3D box letters (Letras Caixa) in 304 stainless steel (brushed and polished), galvanized steel, ACM with aluminum, and acrylic; illuminated signs (Luminosos); backlit displays (Backlight); facades (Fachadas); freestanding totems; signage plates (Placas); custom adhesives and vehicle wraps (Adesivos); and internal wayfinding signage (Sinalização Interna). The underlying technology is materials-based fabrication — metal cutting, forming, electrostatic painting, and acrylic assembly — rather than software.

The company operates a direct-to-consumer model, selling customized products through its own e-commerce storefront and a WhatsApp-based quoting channel (phone +55 48 99668-4622). Pricing is quote-based and not publicly disclosed, with each order priced according to material, dimensions, and customization. The customer base is diversified across SMB segments in Santa Catarina, including retail/commercial establishments, condominiums, clinics, medical offices, corporate offices, and industrial facilities. The company emphasizes personalized service, on-time delivery, and quality of materials as primary differentiators, supported by long-tenured client relationships accumulated over 31 years.

The business is operationally lean: there is no disclosed external funding, no parent company, no institutional investors, and no publicly stated headcount. The only publicly identified employee is a sales representative (Vendedor). Revenue is generated on a one-time purchase basis with repeat orders from loyal clients. The company is described as the self-declared leader in visual communication in Santa Catarina and has a Google Business Profile presence with customer testimonials driving organic discovery. There is no evidence of geographic expansion beyond Santa Catarina, no patents, no certifications, and no third-party partnerships.

Name

Visual Signs

Legal name

Visual Signs

Website

https://visualsigns.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Signs is a privately-held Brazilian visual communication company, founded in 1994 and based in Santa Catarina, that fabricates and sells custom signage products — including 3D box letters, illuminated signs, facades, totems, and acrylic displays — to SMBs across retail, real estate, healthcare, office, and industrial verticals via its e-commerce store and WhatsApp-based quoting channel.

Ownership category

akta.pro rank

Product category

Custom Signage and Visual Communication

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Custom signage products
• Visual communication solutions
• Illuminated business signs
• Facade cladding services
• Box letter manufacturing

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Visual Communication Products Sales: The company generates revenue through the sale of visual communication products including totems, illuminated signs, backlight displays, facades, box letters (Letras Caixa), acrylic products, signs, stickers/adhesives, and internal signage. Products are sold directly through their e-commerce platform with customization options for various materials including stainless steel, galvanized steel, ACM, and acrylic. Revenue is primarily one-time purchase based, though repeat orders from fidelized customers contribute to ongoing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Visual Signs designs, manufactures, and sells custom visual communication products for businesses, including 3D box letters (Letras Caixa), illuminated signs, backlit displays, facades, totems, acrylic signs, plates, internal signage, and adhesive graphics. Products are fabricated from materials such as stainless steel 304, galvanized steel, ACM, acrylic, and electrostatic paint, and are customized per project specification. Orders are captured via an e-commerce storefront and finalized through personalized WhatsApp-based quoting for customers in Santa Catarina, Brazil.

Product overview

Visual Signs is a visual communication (comunicação visual) company offering a comprehensive portfolio of signage and branding products. The core offering centers on custom 3D box letters (Letras Caixa) available in multiple materials including stainless steel (304 brushed and polished), galvanized steel, ACM with aluminum, and acrylic. Complementary products include illuminated signs (Luminosos), backlit displays (Backlight), facades (Fachadas) in various cladding materials, freestanding totems, signage plates, custom adhesives including perforated window film and vehicle wraps, and internal signage solutions. All products are customizable and available for personalized orders through their online store. Founded in 1994, the company serves businesses throughout Santa Catarina with over 31 years of market experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Totens (Totem Signs) Freestanding vertical totem signs used for branding, identification, and directional communication at business locations.
• Luminosos (Illuminated Signs) Illuminated signage with built-in lighting, used to enhance storefront visibility and commercial advertising for businesses.
• Backlight (Backlit Displays) Backlit signage displays with internal illumination from behind the graphic, used for advertising panels and promotional displays.
• Fachadas (Facades) Custom facade cladding and signage systems for storefronts and building exteriors, available in ACM, galvanized steel, electrostatic paint, vinyl, or wood materials.
• Letras Caixa (3D Box/Block Letters) Custom 3D box/block letters produced in stainless steel 304 (brushed or polished), galvanized steel with electrostatic paint, ACM with aluminum sides, or acrylic, with or without illumination, used for elegant business identification on facades.
• Acrílicos (Acrylic Signs) Acrylic letters and signs for internal and external communication, available in various thicknesses and sizes with vinyl color overlays or brushed stainless steel finishes.
• Placas (Signage Plates) Signage plates and boards for business identification, directional signage, and informational displays.
• Adesivos (Custom Adhesives) Custom adhesive graphics including stickers, vinyl wraps, perforated window film, and decorative overlays for vehicles and surfaces.
• Sinalização Interna (Internal Signage) Internal signage solutions for wayfinding, room identification, and interior business communication.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Mimaki: Manufacturer of inkjet printers, cutting plotters, and digital printing equipment for sign and graphics production — analogous upstream technology enabling Visual Signs' production capabilities.
• Roland DG: Manufacturer of large-format printers, vinyl cutters, and engraving machines used by sign manufacturers — enabling technology provider for production shops like Visual Signs.

Direct peers

• SpeedPro Imaging: North American large-format imaging franchise producing vinyl graphics, wraps, and display signage for businesses — comparable large-format and visual-communications offering for SMBs.
• Signarama: Global signage franchise offering custom signs, banners, vehicle wraps, and visual communication for businesses — directly comparable product mix and customer base to Visual Signs.
• FASTSIGNS: International franchise network specializing in signs, graphics, and visual communications for SMBs — directly comparable business model to Visual Signs' customized signage production and direct-to-business sales motion.
• Signs.com: DTC online sign retailer offering customizable signs, banners, and decors with instant online pricing — comparable to Visual Signs' customized signage product line and e-commerce motion, though at much larger scale.

Broad incumbents

• Avery Dennison Graphics Solutions: Global supplier of pressure-sensitive vinyl, wrap films, and graphics materials widely used by sign shops — comparable as an upstream materials supplier to the category Visual Signs competes in.
• 3M Commercial Graphics: Major manufacturer of commercial signage films, vinyls, and reflective materials sold into the same signage production ecosystem that Visual Signs operates in — broad incumbent in the inputs layer of the value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/VisualSignsComunicacaoVisualFlorianopolis
• LinkedInlinkedin.com/company/visual-signs-cv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Signs