Studio 31
Studio 31 is a Las Vegas-based Shopify agency that builds custom themes, apps, and conversion-focused storefronts for eCommerce brands ranging from small startups to enterprise Shopify Plus merchants across apparel, beauty, travel, and sports verticals.
- Company typePrivate
- Founded2009
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Studio 31 does
Studio 31 is a privately held, Las Vegas-based Shopify agency and creative tech partner founded in 2009, operating as Studio 31 LLC with a team in the 11-50 employee range. The company builds exclusively on the Shopify platform, offering custom theme development, bespoke Shopify apps, UI/UX design, conversion rate optimization, accessibility work, audits, and ongoing technical support. It serves eCommerce brands ranging from small startups to enterprise Shopify Plus merchants across verticals including apparel, beauty, travel/luggage, sports/gaming, manufacturing, and skincare, with visible logos including Draft Kings, Samsonite, Dermalogica, Alpha Industries, 686, Black Buffalo, Allure Store, Black Halo, Parks Project, and Wellspring Attribution.
The firm's revenue model rests on two service lines. Growth Retainers are monthly recurring engagements providing clients with a fractional CTO, a technical Shopify lead developer, a UI/UX designer, and a project manager, aimed at improving conversion rates, customer retention, and average order value while handling technical issues. Shopify Builds is a project-based line segmented into three tiers: MVS (Minimum Viable Shop) for small brands, Custom Build for growing brands, and Enterprise Build for enterprise merchants needing bespoke design and advanced integrations. Pricing is quote-based and not publicly disclosed.
Studio 31 operates a sales-led go-to-market anchored on its website (studio31.io) with prominent "Book a Call" CTAs, and relies on direct client relationships and portfolio referrals rather than marketplace listings or channel partners. It holds official Shopify Partner and Creative Tech Partner status, including Shopify Plus certification, giving it positioning within Shopify's enterprise merchant ecosystem. No revenue, funding, or investor data is publicly disclosed, and the firm appears to be founder-led and independently owned with no parent company or institutional capital.
Studio 31 firmographics
Firmographics- Name
- Studio 31
- Legal name
- Studio 31 LLC
- Website
- https://studio31.io
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio 31 is a Las Vegas-based Shopify agency that builds custom themes, apps, and conversion-focused storefronts for eCommerce brands ranging from small startups to enterprise Shopify Plus merchants across apparel, beauty, travel, and sports verticals.
- Ownership category
- akta.pro rank
Studio 31 industry classification
Industry- Product category
- eCommerce Development Services
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Studio 31 is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Studio 31 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Growth Retainers: Recurring retainer engagements providing access to a dedicated team of engineers and fractional CTO services. Designed to increase conversion rates, customer retention, and average order value while handling technical issues and bugs.
- Shopify Builds: One-time project-based services for Shopify theme development and custom builds. Includes MVS (Minimum Viable Shop) for small brands, Custom Build for growing brands, and Enterprise Build for large brands with bespoke requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Retainer - Expert team at a fraction of the cost |
| One time/ perpetual license | Pay-as-you-go | MVS (Minimum Viable Shop) - Premium theme for small brands |
| One time/ perpetual license | Pay-as-you-go | Custom Build - Tailored for growing brands |
| One time/ perpetual license | Pay-as-you-go | Enterprise Build - Bespoke design for enterprise brands |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Studio 31 product offering
Product offeringCore offering
Studio 31 is a Shopify-exclusive creative tech agency that designs, develops, and supports eCommerce stores on the Shopify platform. Its core offerings are Growth Retainers (recurring engagements providing a fractional CTO, technical Shopify lead developer, UI/UX designer, and project manager) and Shopify Builds (project-based custom theme development and bespoke builds ranging from minimum viable shops to enterprise implementations).
Product overview
Studio 31 is a Shopify-focused ecommerce agency offering two core service lines: Growth Retainers and Shopify Builds. Growth Retainers provide ongoing access to a dedicated team (Fractional CTO, Technical Shopify Lead Developer, UI/UX Designer, Project Manager) for conversion optimization and technical support. Shopify Builds encompasses three tiers of custom theme development: MVS (Minimum Viable Shop) for small brands, Custom Build for growing brands, and Enterprise Build for large-scale operations. The company specializes exclusively in Shopify, offering services including custom Shopify apps, UI/UX design, performance optimization, conversion rate optimization, audits, and accessibility enhancements.
Differentiator
Problem solved
Functional benefit
Brands
- Growth Retainers: Monthly retainer services providing fractional CTO, technical Shopify lead developer, UI/UX designer, and project manager support for brands
- MVS (Minimum Viable Shop)
- Custom Build
- Enterprise Build
Products and services
- Growth Retainers Recurring monthly retainer engagement providing eCommerce brands with a dedicated team consisting of a fractional CTO, technical Shopify lead developer, UI/UX designer, and project manager. Designed to increase conversion rates, customer retention, and average order value while handling technical issues and bugs.
- Shopify Builds Project-based custom Shopify theme development and bespoke build service for eCommerce brands of all sizes, focused on performance optimization, conversion improvement, and visual design. Available in three tiers: MVS (Minimum Viable Shop) for small brands, Custom Build for growing brands, and Enterprise Build for large brands with bespoke requirements.
Quantifiable outcome
- 15+ years of Shopify development experience
- +1 more outcomes
Companies that use Studio 31
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Studio 31 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Studio 31 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreOfficial Shopify Partner and Creative Tech Partner. Specializes exclusively in Shopify development, themes, and custom apps. Shows Shopify Plus Partner badge indicating certified expertise for enterprise-level Shopify implementations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Studio 31 competitors and assessment
Company assessmentDirect peers
- Eastside Co: One of the largest Shopify Plus-focused agencies globally, offering custom builds, theme development, and ongoing retainers for enterprise eCommerce brands. Highly comparable to Studio 31's productized Shopify build + retainer model and similar enterprise client mix.
- OuterBox: Digital commerce agency offering Shopify Plus design, development, and SEO/CRO services for enterprise and mid-market eCommerce brands. Comparable across service lines and target customer profile.
- SwiftOtter: Long-standing Shopify Plus agency specializing in custom builds, theme development, and integrations for enterprise merchants. Comparable on pure-play Shopify focus and enterprise project + retainer delivery model.
- WPIC Marketing + Commerce: Shopify Plus agency offering end-to-end eCommerce development, design, and performance marketing for enterprise brands. Direct competitor in the certified Shopify Plus partner tier serving similar enterprise retail and DTC clients.
- We Are Mammoth: Shopify Plus agency offering custom builds, design, and growth retainers for premium and DTC brands. Comparable on Shopify-only focus, productized tiers, and enterprise client positioning.
- Pixel Union: Shopify theme and design studio with strong eCommerce brand portfolio, offering premium themes and custom design services. Comparable on Shopify specialization and theme-led offering.
- MAK Digital: Shopify-focused agency offering custom theme development, app integrations, and CRO services for enterprise and mid-market brands. Direct peer on platform exclusivity and project + retainer engagement model.
- The Working Party: Shopify Plus creative agency delivering custom builds, CRO, and retainer engagements for premium and enterprise brands. Directly comparable on platform specialization (Shopify Plus only), enterprise client focus, and design-led positioning.
Broad incumbents
- Lounge Lizard: Established digital marketing and web development agency offering eCommerce development including Shopify among broader services. Broader incumbent that overlaps with Studio 31 on eCommerce builds but does not specialize exclusively in Shopify.
- Blue Acorn iCi (Quad Commerce): Large-scale digital commerce agency and certified Shopify Plus partner, now part of Quad. Comparable on Shopify specialization but operates at significantly greater scale with broader service portfolio including analytics, media, and CX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Studio 31 social profiles
Digital presenceStudio 31 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio 31 leadership team
Management profileNumber of profiles
Studio 31 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio 31 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio 31
What does Studio 31 do?
Studio 31 is a Shopify-exclusive creative tech agency that designs, develops, and supports eCommerce stores on the Shopify platform. Its core offerings are Growth Retainers (recurring engagements providing a fractional CTO, technical Shopify lead developer, UI/UX designer, and project manager) and Shopify Builds (project-based custom theme development and bespoke builds ranging from minimum viable shops to enterprise implementations).
Is Studio 31 a public or private company?
Studio 31 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio 31 founded?
Studio 31 was founded in 2009. It employs 11 to 50 people.
Where is Studio 31 based?
Studio 31 is headquartered in Las Vegas, United States, in the North America region.
How does Studio 31 make money?
Two revenue lines are on record. Growth Retainers are the primary driver. The others are shopify Builds.
Who are Studio 31's main competitors?
Direct peers on record are Eastside Co, OuterBox, SwiftOtter, WPIC Marketing + Commerce, We Are Mammoth, Pixel Union, MAK Digital and The Working Party. Broad incumbents are Lounge Lizard and Blue Acorn iCi (Quad Commerce).
Does Studio 31 have an API?
No public API is recorded for Studio 31.
What industry is Studio 31 in?
Studio 31's product category is eCommerce Development Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its SIC code is 7371.