The Working Party
The Working Party is a privately held Melbourne-based Shopify Platinum Partner agency, founded in 2011, that delivers end-to-end e-commerce strategy, design, development, and growth services — including migrations, headless builds, and Klaviyo lifecycle marketing — to enterprise retailers and ambitious brands across Australia and New Zealand.
- Company typePrivate
- Founded2011
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Working Party does
The Working Party is a Melbourne-headquartered, privately held digital agency founded in 2011 by Cal Wilson (CEO) and Kelly Brown, specializing in end-to-end Shopify Plus commerce engagements for enterprise retailers and ambitious mid-market brands across Australia and New Zealand. The firm delivers its services through four integrated modules — Strategy and Optimisation, Design and Creative, Technology and Performance, and Growth and Expansion — covering e-commerce strategy, UX/UI design, enterprise-grade development, migrations from legacy platforms (Salesforce Commerce Cloud, SAP Commerce Cloud, Magento, HCL Commerce), headless implementations, Klaviyo lifecycle marketing, international commerce via Global-e, and loyalty program architecture. Its technology core is the Shopify ecosystem, complemented by deep integrations with Klaviyo (Elite Partner), Global-e, Algolia, Contentful, Okendo, Gorgias, Rebuy, Nosto, Submarine, and CEGID, with proprietary methodologies for migrations, loyalty ecosystems built on Shopify metafields/metaobjects, and Design-to-Storybook pipelines linking Figma to component libraries.
The company's go-to-market is a consultative B2B enterprise sales motion targeting retailers with $100M+ online revenue, generating demand through content marketing (Insights blog, newsletter), industry events (Shoptalk, NRF, co-hosted retailer dinners), Shopify/Klaviyo partner referrals, and a roster of named case-study clients including JB Hi-Fi (HCL Commerce migration, online revenue scaled from $200M to $1B), The Good Guys (headless transformation with Algolia), KOOKAÏ (multi-region expansion across 4 continents), Seafolly (Salesforce Commerce Cloud migration with 10% YoY revenue growth in year one), New Era (SAP Hybris migration, 16.94% AOV increase), SHEIKE (custom loyalty ecosystem reaching 230,000 members), Assembly Label (Magento migration, international expansion), and New Zealand expansion formalized in 2024. Revenue derives from project-based enterprise migrations, retainers (Growth Framework), and ongoing optimization engagements; no public pricing or revenue figures are disclosed.
Strategically, The Working Party is one of only four Shopify Platinum Partners in Asia-Pacific and one of only four Klaviyo Elite Partners globally — designations that materially compress buyer evaluation cycles and create a referral pipeline from the platform vendors themselves. The firm maintains a senior ANZ-based delivery model without disclosed offshore leverage and operates with co-founder leadership across design/technology and retail strategy domains, positioning it as a boutique alternative to global commerce consultancies for ANZ-market enterprise retailers.
The Working Party firmographics
Firmographics- Name
- The Working Party
- Legal name
- The Working Party
- Website
- https://theworkingparty.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Working Party is a privately held Melbourne-based Shopify Platinum Partner agency, founded in 2011, that delivers end-to-end e-commerce strategy, design, development, and growth services — including migrations, headless builds, and Klaviyo lifecycle marketing — to enterprise retailers and ambitious brands across Australia and New Zealand.
- Ownership category
- akta.pro rank
Where The Working Party is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Working Party business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services: Project-based and retainer engagements for eCommerce strategy, UX/UI design, Shopify development, and ongoing optimisation. Includes Growth Framework retainer model for continuous partnership.
- Shopify Implementation Services: Migration projects, headless builds, custom feature development, and platform transformation engagements for enterprise retailers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Working Party product offering
Product offeringCore offering
The Working Party is a Shopify Platinum Partner agency that delivers enterprise eCommerce services across four modules: Strategy and Optimisation (conversion, SEO, analytics, Growth Framework retainer), Design and Creative (UX/UI, design systems, brand direction), Technology and Performance (Shopify Plus migrations, headless builds, custom development, POS, B2B), and Growth and Expansion (Klaviyo email/SMS, international commerce via Global-e and Shopify Markets, subscriptions, loyalty). Engagements are delivered as project-based and retainer consulting for enterprise retailers in Australia and New Zealand.
Product overview
The Working Party is a Shopify Platinum Partner offering a four-module service portfolio: Strategy and Optimisation, Design and Creative, Technology and Performance, and Growth and Expansion. These services are delivered as integrated consulting engagements rather than standalone software products. Strategy and Optimisation provides evidence-led guidance with a Growth Framework retainer. Design and Creative builds UX/UI and design systems. Technology and Performance handles Shopify migrations, headless implementations, and custom development. Growth and Expansion delivers Klaviyo email/SMS automation, international commerce via Global-e and Shopify Markets, and subscription commerce via Submarine. Notable custom solutions include the SHEIKE Society loyalty ecosystem (reaching 230,000 members) and enterprise headless transformations for The Good Guys. They are an Elite Klaviyo Partner and one of only four Platinum Partners in Asia-Pacific.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy and Optimisation Evidence-led strategic guidance service for retailers on Shopify, covering conversion rate optimisation, checkout optimisation, customer experience strategy, analytics and reporting, technical SEO, and an ongoing Growth Framework retainer. Designed for ambitious retail brands seeking measurable growth decisions.
- Design and Creative UX/UI design service creating distinctive Shopify experiences without compromising brand or performance, including enterprise design systems, custom feature design, brand direction and design audits. Targeted at enterprise retailers and fashion brands balancing brand identity with commercial performance.
- Technology and Performance Enterprise-grade Shopify development service covering migrations, headless implementations, API integrations, custom functionality, codebase modernisation, Shopify POS implementation and Shopify B2B solutions. Delivered by senior ANZ-based specialists with a focus on clean code and technical excellence.
- Growth and Expansion Revenue growth service including Klaviyo migration and strategy, international eCommerce via Global-e and Shopify Markets, email and SMS automation, subscription commerce and loyalty program design. Designed for retailers scaling beyond their core storefront.
- Shopify Migration Services Enterprise replatforming service migrating retailers from Salesforce Commerce Cloud, HCL Commerce, Magento, SAP Commerce Cloud, eStar and custom platforms to Shopify Plus. Includes structured discovery, solution architecture, data migration, SEO preservation and post-launch optimisation.
- Headless Commerce Development Decoupled Shopify architecture service using modern front-end frameworks for design flexibility, performance optimisation and omnichannel consistency. Implemented for enterprise brands requiring custom front-end experiences at scale, including integrations such as Algolia search and Contentful CMS.
- Klaviyo Migration and Strategy Elite Klaviyo Partner service covering email and SMS transformation, including migration from other platforms, automation design, lifecycle campaigns, predictive analytics and ongoing optimisation. Targeted at retailers seeking Klaviyo-led retention growth.
- International eCommerce Strategy Cross-border commerce expansion service delivered via Shopify Markets, Shopify Expansion Stores and Global-e, handling currency, localisation, logistics and regional store management from a unified backend. Designed for ANZ brands expanding internationally.
- SHEIKE Society (Custom Loyalty Ecosystem) Bespoke loyalty ecosystem solution integrating CEGID, Shopify and Klaviyo with real-time loyalty states, digital membership cards for Apple and Google Wallet, and tiered rewards. Built for fashion retailer SHEIKE as a custom loyalty program and replicated for other retailers seeking deep loyalty architectures.
Companies that use The Working Party
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
The Working Party technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability8 records
Feature4 records
The Working Party partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- ShopifycoreShopify Platinum Partner - the highest tier of Shopify partnership. As Australia's original Shopify partner since 2011 and one of only four Platinum Partners in Asia-Pacific, The Working Party delivers Shopify Plus implementations, migrations, headless builds, and custom development for enterprise retailers.
- KlaviyocoreKlaviyo Elite Partner - highest partnership tier. As one of only four Elite Partners globally, The Working Party implements Klaviyo email and SMS marketing, customer data platforms, lifecycle campaigns, and retention strategies for Shopify merchants.
- OkendocoreTechnology partner for customer reviews and ratings. Integrates review collection, UGC display, and social proof features into Shopify stores.
- Global-ecoreCross-border commerce partner enabling localised international selling with currency handling, duties calculation, and compliance infrastructure for Shopify merchants expanding globally.
- AlgoliacoreAI-powered search and discovery partner improving site search relevance, product merchandising, and discovery experiences for enterprise Shopify implementations.
- GorgiascoreCustomer support platform partner enabling centralised customer service across email, chat and social channels, integrated with Shopify for unified customer view.
- RebuysupportingAI-powered recommendations engine for increasing order value and retention through personalised cross-selling and product bundling on Shopify.
- NostosupportingPersonalisation engine partner delivering tailored product recommendations and content for Shopify merchants seeking advanced personalisation.
- SubmarinesupportingSubscription commerce platform partner for recurring revenue management, implemented for brands like Farmers Pick requiring subscription box functionality.
- TagalyssupportingSmart search and merchandising partner improving product discovery through intelligent site search and collection merchandising.
- BloomreachsupportingDigital experience and content platform partner for personalised retail journeys, integrated with Shopify ecosystem.
- RefundidsupportingReturns platform that transforms refunds into exchanges and retention opportunities, integrated with Shopify for seamless returns experience.
- VWOsupportingDigital experience optimisation platform for conversion rate optimisation and A/B testing capabilities.
- BrauzsupportingUnified commerce tools partner for retail operations and omnichannel capabilities.
- Global-ecoreInternational commerce partner enabling Assembly Label's expansion into Australia, New Zealand, and international markets with localised payment methods and landed cost calculation.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
The Working Party competitors and assessment
Company assessmentDirect peers
- The Code Company: Australian digital commerce agency providing Shopify Plus implementations, design, and strategic consulting for retail brands. Direct competitor in the ANZ enterprise Shopify ecosystem with overlapping service offerings.
- Silk Software: Australian Shopify Plus Partner specialising in custom Shopify development, integrations, and design. Competes for similar mid-market and enterprise eCommerce engagements across Australia and shares the same Shopify-exclusive positioning.
- Pixelstorm: Australian Shopify agency offering design, development, and conversion optimisation for retail brands. Competes for similar mid-market Shopify engagements in the ANZ region.
- We Make Websites: Australian Shopify Plus Partner agency headquartered in Sydney with offices in Melbourne and London, offering eCommerce strategy, design, and development. Direct APAC competitor with overlapping enterprise retailer client base and similar Shopify Plus positioning.
- Develo: Australian Shopify Plus Partner based in Brisbane offering eCommerce development, design, and digital strategy. Direct ANZ peer competing for similar enterprise migration and platform build projects.
Regional players
- Fuel Made: US-based Shopify Plus Partner agency focused on enterprise retail and direct-to-consumer brands. Similar Shopify-exclusive positioning with comparable design, development, and strategy offerings for enterprise clients.
- Absolunet: Canadian commerce agency with deep Shopify Plus expertise serving enterprise retail and B2B brands. Similar headless commerce, migration, and omnichannel capabilities operating primarily in North America.
- Groove Commerce: US-based Shopify Plus agency offering strategy, design, development, and digital marketing for enterprise retail and B2B brands. Similar full-stack eCommerce services but primarily US-focused.
- OuterBox: US-based digital agency with strong Shopify Plus practice serving enterprise eCommerce clients. Comparable migration, design, and development offerings primarily serving the North American market.
- Bold Commerce: Major global Shopify Plus Partner agency headquartered in Winnipeg, Canada. Comparable in offering enterprise-grade commerce strategy, headless builds, and custom development, but operating primarily in North American and European markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Working Party social profiles
Digital presenceThe Working Party financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Working Party leadership team
Management profileNumber of profiles
Profiles3 records
The Working Party funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Working Party M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Working Party
What does The Working Party do?
The Working Party is a Shopify Platinum Partner agency that delivers enterprise eCommerce services across four modules: Strategy and Optimisation (conversion, SEO, analytics, Growth Framework retainer), Design and Creative (UX/UI, design systems, brand direction), Technology and Performance (Shopify Plus migrations, headless builds, custom development, POS, B2B), and Growth and Expansion (Klaviyo email/SMS, international commerce via Global-e and Shopify Markets, subscriptions, loyalty). Engagements are delivered as project-based and retainer consulting for enterprise retailers in Australia and New Zealand.
Is The Working Party a public or private company?
The Working Party is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Working Party founded?
The Working Party was founded in 2011. It employs 11 to 50 people.
Where is The Working Party based?
The Working Party is headquartered in Melbourne, Australia, in the Oceania region.
How does The Working Party make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are shopify Implementation Services.
Who are The Working Party's main competitors?
Direct peers on record are The Code Company, Silk Software, Pixelstorm, We Make Websites and Develo. Regional players are Fuel Made, Absolunet, Groove Commerce, OuterBox and Bold Commerce.
Does The Working Party have an API?
No public API is recorded for The Working Party.