Tenuta San Giorgio

What Tenuta San Giorgio does

Tenuta San Giorgio is a third-generation, family-owned Italian winery founded in 1971 by Sergio Tombacco, headquartered in Maserada sul Piave (Treviso), Veneto. The company operates 85 hectares of vineyards across two distinct terroir areas — the pebble-rich Grave di Papadopoli along the Piave river and the volcanic Colli Euganei near Arquà Petrarca — producing an integrated portfolio of Prosecco DOC and DOCG sparkling wines, still whites and reds, rosé spumante, and passito wines using the Martinotti-Charmat method with tank fermentation in autoclaves. The product range spans roughly 20+ SKUs, including premium Conegliano-Valdobbiadene and Asolo Prosecco Superiore DOCG lines (Onor·V, Onor·∧), indigenous varieties such as Manzoni Bianco and Raboso Piave, and DOCG red Brumanera Malanotte del Piave.

The business is a direct-to-consumer producer, selling exclusively to end consumers in Italy through three channels: a proprietary e-commerce shop (tenutasangiorgio.com), a physical point of sale at the estate, and a network of selected territorial distribution partners. It also operates an enotourism vertical with guided tastings, vertical tastings, food-pairing dinners, cellar tours, and a branded bike tour designed in partnership with the Wamii professional cycling team. Pricing is unit-based with curated six-bottle boxes ranging from €39.60 to €133.80, and the site offers a 10% newsletter discount and free shipping over €95. The company holds IFS, BRC, SQNPI sustainable viticulture, and V-Label vegan certifications, and is undertaking a major facility renovation that began in January 2025 to expand retail and tasting capacity, signaling an intent to scale the experiential side of the business.

Name

Tenuta San Giorgio

Legal name

Tenuta San Giorgio Srl Società Agricola s.u.

Website

https://tenutasangiorgio.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Tenuta San Giorgio is a third-generation family-owned Veneto winery producing Prosecco DOC/DOCG, still wines, and passito from 85 hectares of vineyards, selling directly to Italian consumers via e-commerce, an estate point of sale, territorial distributors, and enotourism experiences.

Ownership category

akta.pro rank

Product category

Italian Winery (Sparkling and Still Wines)

NAICS

Wineries (312130), Wineries (31213)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Sparkling wine production
• Prosecco manufacturing
• Italian viticulture
• Wine tourism experiences
• Direct-to-consumer winery

Headquarters

HQ city

Maserada Sul Piave

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct-to-consumer sales of wines including Prosecco DOC/DOCG, white wines, red wines, rosé spumante, and passito wines through the company's e-commerce platform. Products are sold in individual bottles and curated boxes (6 bottles each).
2. Enotourism Experiences: Revenue from wine tasting experiences, cellar tours, and special events such as vertical tastings, food-pairing dinners, and harvest tastings. Experiences are offered at the estate and at selected partner venues during renovation period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tenuta San Giorgio is a Veneto-based winery that produces and sells Prosecco DOC/DOCG, sparkling wines, still white, red, rosé, and passito wines directly to consumers through its e-commerce platform and estate point of sale. The company also offers paid enotourism experiences including cellar tours, guided tastings, sommelier-led food pairing dinners, vertical tastings, and bike tours of the surrounding territory.

Product overview

Tenuta San Giorgio is an Italian winery specializing in still and sparkling wines from the Veneto region. The product portfolio centers on Prosecco DOC and DOCG sparkling wines (including Flumen, Solletico, Ripe Frondose, Ripe in Rosa, Onor·V, Onor·∧ collections), complemented by white wines (Insula Manzoni Bianco, Arzarè Chardonnay, Focaia Sauvignon, Lēvigo Pinot Grigio, Lipizzano), rosé and sparkling rosé wines (Rosagemma, Duetto), red wines (Impetum Cabernet Sauvignon, Enigma Merlot, Brumanera Malanotte del Piave DOCG), and passito wines (Reposum). Products are sold through an e-commerce shop and via curated wine box collections. The company also offers enotourism experiences including cellar tours, guided tastings, vertical tastings, sommelier-led food pairing events, and bike tours. Founded in 1971 by Sergio Tombacco, the estate manages 85 hectares of vineyards in Maserada sul Piave and Arquà Petrarca, with ongoing renovation of visitor facilities as of 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Onor·V Valdobbiadene Prosecco Superiore DOCG Extra Dry Premium Prosecco Superiore DOCG Extra Dry from the Conegliano-Valdobbiadene area, produced from 100% Glera grapes, representing the top tier of Prosecco classification for adult consumers.
• Onor·∧ Asolo Prosecco Superiore DOCG Extra Brut Premium Prosecco Superiore DOCG Extra Brut from the Asolo area, produced from 100% Glera grapes, offering a drier sweetness profile for adult consumers.
• Flumen Prosecco DOC Treviso Brut Classic Prosecco DOC Treviso Brut sparkling wine made from 100% Glera grapes, with fresh and refined bubbles and notes of white fruits and flowers, sold to adult consumers.
• Flumen Prosecco DOC Treviso Extra Dry Prosecco DOC Treviso Extra Dry with a vibrant and lively character, offering more pronounced and intriguing flavors for adult consumers who prefer a sweeter Prosecco style.
• Solletico Prosecco DOC Treviso Frizzante Semi-sparkling (frizzante) Prosecco DOC Treviso with a fruity aroma and delicate, soothing notes, sitting between sparkling and still wine styles.
• Ripe in Rosa Prosecco Rosé DOC Treviso Extra Brut Millesimato Elegant and fresh Prosecco Rosé DOC Treviso made from 90% Glera and 10% Pinot Nero, with consistent bubbles and a refined expression.
• Ripe Frondose Prosecco DOC Treviso Extra Dry Millesimato Millesimato Prosecco DOC Treviso Extra Dry expressing the estate's territorial imprint combined with a cosmopolitan spirit in its perlage.
• Insula Manzoni Bianco del Veneto IGT Still white wine from 100% Manzoni Bianco grapes (indigenous variety) with fruity notes and an enveloping, majestic flavor profile for adult consumers.
• Arzarè Chardonnay del Veneto IGT Chardonnay-based still white Veneto IGT with a unique taste and surprising fragrance.
• Focaia Sauvignon del Veneto IGT Still white wine with a rich aromatic profile of vegetal and fruity notes typical of Sauvignon, with a distinctive gustatory profile.
• Lēvigo Pinot Grigio delle Venezie DOC Still white wine with a floral and fruity fragrance and taste faithful to the olfactory notes.
• Lipizzano Bianco Veneto IGT Still white Veneto IGT blend of 95% Pinot Bianco and 5% Sauvignon, designed to reveal the estate's savoir-faire after prolonged rest.
• Rosagemma Rosé Spumante Brut Sparkling rosé wine made from 70% Pinot Nero and 30% Glera, with harmonious interplay of acidic and sweet notes.
• Duetto Pinot Chardonnay Spumante Brut Sparkling wine blending Pinot Bianco and Chardonnay in variable percentages, with a floral and fruity aromatic profile and very fine bubbles.
• Sottosopra Frizzante col Fondo del Veneto IGT Sur lie semi-sparkling wine made from 85% Glera and 15% Manzoni Bianco, reinterpreting the identity of the estate through an unconventional blend.
• Bizzarro Manzoni Moscato Spumante Dolce Sweet sparkling Moscato made from Manzoni Moscato, with a lively, fresh yet delicate profile and refined perlage, suited to desserts and fried pastries.
• Impetum Cabernet Sauvignon Venezia DOC Bold still red wine made from 90% Cabernet Sauvignon and 10% Cabernet Franc, with decisive taste and perfume evoking lush undergrowth.
• Enigma Merlot Venezia DOC Deep still red wine with an enveloping, soft and sinuous taste.
• Brumanera Malanotte del Piave DOCG Premium still red wine made from 100% Raboso Piave grapes, austere with a noble and refined tannic texture, available in multiple vintages (2016, 2018, 2019, 2020).
• Curated Wine Box Collections Themed six-bottle box sets including Sushi Vibes (seafood pairing), Meat me (red meat pairing), Aperidivo (aperitif selection), La vie en rose (rosé collection), Autoctono è meglio (indigenous varieties), and Quintessenza (representative selection), priced from €39.60 to €133.80.
• Benvenuto in TSG Experience Introductory wine tasting experience (approximately 1 hour) featuring three wine expressions (Flumen Prosecco Brut, Lipizzano Bianco Veneto IGT, Bizzarro Manzoni Moscato), with cellar tour and guided tasting led by brand ambassador Marco.
• Bollicine d'Isola Experience Sparkling wine-focused tasting experience (approximately 1.5 hours) featuring Ripe in Rosa Prosecco Rosé Extra Brut, Duetto Pinot Chardonnay Brut, Flumen Prosecco Extra Dry, and Bizzarro Manzoni Moscato.
• Le Grave nel Bicchiere Experience Territory-focused tasting featuring wines from local grape varieties, including Ripe in Rosa, Ripe Frondose, Insula, Focaia, and Brumanera Malanotte del Piave.
• Wamii Bike Tour Experience Cycling tour of historical and naturalistic sites around Tenuta San Giorgio, designed by professional cyclists from the Wamii team, followed by cellar visit and wine tasting.
• Vertical Wine Tastings Vertical tasting events featuring iconic wines across multiple vintages, particularly Manzoni Bianco and Malanotte, exploring the evolution of the wine over time.
• A Tavola dal Sommelier Series Food and wine pairing events led by sommelier Marco, featuring seasonal themes such as mushrooms, pumpkin, and chocolate pairings.

Quantifiable outcome

• 85 hectares of vineyard land

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WamiiminorStrategic or Co-development PartnerWamii is a professional cycling team that designed the bike tour route for Tenuta San Giorgio's 'Wamii bike tour' experience. The route offers a discovery of historical and naturalistic places around the estate, suitable for all levels and designed by professional cyclists.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Le Colture: Valdobbiadene DOCG Prosecco producer with own vineyards, classic-method sparkling wines, and family management — closely matches Tenuta San Giorgio on estate size, DOCG focus, and family-run operating model.
• Bellenda: Conegliano-based Prosecco specialist known for both Charmat-method sparkling wines and traditional-method sparkling. Comparable on Veneto Prosecco specialization, mid-sized estate operations, and DTC focus.
• Adami: Valdobbiadene DOCG Prosecco specialist with own vineyards and a premium positioning strategy centered on terroir and single-vineyard expressions — closely aligned with Tenuta San Giorgio's premium DOCG and indigenous-variety positioning.
• Bottega S.p.A. Family-owned Veneto winery producing Prosecco DOC/DOCG, still wines, and grappa with similar mid-sized estate operations, DTC and export channels, and gift-pack/box-set offerings closely aligned to Tenuta San Giorgio's portfolio.
• Villa Sandi: Veneto-based Prosecco DOCG producer with own vineyards, winery, and a strong enotourism proposition including villa tours and tastings — directly comparable to Tenuta San Giorgio's integrated estate, Prosecco focus, and hospitality-driven DTC model.
• Andreola Orsola: Valdobbiadene DOCG Prosecco estate with own vineyards and a hospitality program including cellar tours and tastings. Comparable on DOCG Prosecco specialization and enotourism-driven DTC revenue mix.

Broad incumbents

• Zonin 1821: Large Italian wine group with multiple estates including Prosecco production in Veneto. Comparable as a multi-region Italian producer that competes in the same DOC/DOCG categories but with broader portfolio and deeper export reach than Tenuta San Giorgio.
• Cantine Riunite & Civ: Large Italian wine cooperative owning Prosecco and other brands including La Marca. Provides the broad-incumbent benchmark for category economics, distribution scale, and competitive intensity in Prosecco that constrains mid-sized Veneto estates.
• Mionetto (Henkell Freixenet Italia): One of the largest Prosecco brands globally, now part of Henkell Freixenet. Competes directly with Tenuta San Giorgio in the Prosecco DOC category but at far greater scale with international distribution, illustrating the dominant incumbent the estate must differentiate against.
• La Marca (Cantine Riunite & Civ): Mass-market Prosecco brand backed by one of Italy's largest wine cooperatives. Relevant because it defines the competitive price-point and shelf-share benchmark against which smaller Veneto producers like Tenuta San Giorgio must position their DOCG tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tenutasangiorgio.tv
• LinkedInlinkedin.com/company/tenuta-san-giorgio-s.r.l.-societa-agricola

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenuta San Giorgio