What The Fertility Centre does

The Fertility Centre is an Australian multi-site fertility clinic network founded in 2012, headquartered in Liverpool, NSW, and operating as a subsidiary of Virtus Health, Australia's largest fertility services provider. It operates seven clinics across New South Wales (Liverpool, Nepean), Queensland (Brisbane/Springwood, Gold Coast/Benowa), and Victoria (Berwick, Werribee), following the closure of its Wollongong clinic in October 2023. The company's core offering centers on three services: IVF fertility assessment (medical history review, blood tests, pelvic ultrasound, semen analysis), IVF treatment (standardised egg stimulation, collection, fertilisation, blastocyst culture, and frozen embryo transfer), and ICSI treatment for male factor infertility. A nurse-led care model with rotational fertility specialists underpins delivery, supported by laboratory capabilities including the EmbryoScope+ time-lapse embryo imaging system and Day 5 blastocyst transfer protocols.

The business model is a hybrid bulk-billed / out-of-pocket consumer healthcare model. Eligible Medicare services — GP and nurse consultations, blood tests, ultrasounds, egg and sperm collections, cycle fees, embryo transfers, and pregnancy tests — are bulk-billed, while patients pay out-of-pocket facility fees, day surgery fees, and approximately A$250 per cycle in medications. The company offers two product tiers: IVFClassic (bulk-billed, in-clinic egg collection with standard pain relief) and IVFExtra (launched 2023 in Brisbane, offering more flexible BMI/age criteria and hospital-based egg collection under general anaesthetic). Pricing varies by state, with NSW out-of-pocket IVF cycles starting at A$1,032 for healthcare card holders and the NSW Government's A$2,000 rebate capable of fully covering an initial cycle for eligible patients. Complex cases requiring donor services, pre-implantation genetic testing, or advanced genetic screening are referred to sister clinics within the Virtus Health network (IVFAustralia, Melbourne IVF, Queensland Fertility Group) and to Virtus Diagnostics.

Customer acquisition is direct-to-consumer via a toll-free phone line (1800 842 862), website booking forms, free fertility information seminars, Facebook and Instagram channels, and a GP referral network, with content marketing (blog, medication instruction videos) supporting top-of-funnel demand generation. The company serves heterosexual couples and individuals experiencing infertility — approximately 1 in 6 Australian couples — with a particular focus on patients with straightforward fertility needs seeking affordable, low-wait access to standard IVF and ICSI protocols.

Name

The Fertility Centre

Legal name

The Fertility Centre

Website

https://thefertilitycentre.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fertility Centre is an Australian multi-site IVF clinic network operating seven locations across NSW, QLD, and VIC, providing affordable bulk-billed IVF fertility assessments, IVF treatment, and ICSI treatment to couples struggling with infertility, backed by Virtus Health.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatment services
• IVF clinical services
• Reproductive healthcare
• ICSI treatment
• Fertility assessment

Headquarters

HQ city

Liverpool

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing fertility treatments including IVF and ICSI cycles, fertility assessments, and related medical procedures. Services are bulk-billed to Medicare where eligible, with patients paying out-of-pocket costs for facility fees, day surgery, and medications.
2. Medicare Rebates: Government rebates through Medicare for eligible medical services including blood tests, ultrasounds, consultations, egg/sperm collections, cycle fees, embryo transfer, and pregnancy tests.
3. Procedure and Facility Fees: Out-of-pocket patient payments for IVF cycles, frozen embryo transfers, and day surgery/hospital facility fees not covered by Medicare or bulk billing.
4. Medications: Revenue from fertility medications prescribed during treatment cycles. Patients pay approximately $250 per cycle for medications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Fertility Centre operates a network of fertility clinics in Australia delivering IVF Fertility Assessment, IVF Treatment, and ICSI Treatment to individuals and couples experiencing infertility. Select markets offer bulk-billed/inclusive pricing models (e.g., IVFClassic, IVFExtra in Brisbane), and services are complemented by telehealth consultations and integration with Australia's My Health Record system.

Product overview

The Fertility Centre is a low-cost IVF clinic network offering a unified healthcare service platform with multiple service tiers. The core offering consists of IVF fertility assessment, IVF treatment, and ICSI treatment, delivered through a nurse-led model supported by fertility specialists. The company operates two product tiers: IVFClassic (bulk billed, standard criteria) and IVFExtra (higher BMI/age flexibility, hospital-based egg collection with general anaesthetic). Additional services include telehealth consultations and My Health Record integration. All services are backed by Virtus Health and delivered across seven clinic locations in NSW, QLD, and VIC, Australia.

Differentiator

Problem solved

Functional benefit

Brands

• IVFClassic: Bulk billed IVF service in Brisbane with specific criteria for patients without complex fertility needs. Egg collection occurs with standard pain relief within clinic setting.
• IVFExtra

Products and services

• IVF Fertility Assessment Clinical fertility assessment service for individuals/couples to diagnose causes of infertility and plan treatment, available across the clinic network.
• IVF Treatment In-vitro fertilisation (IVF) treatment cycle for patients requiring assisted conception, delivered across the New South Wales, Victoria, and Queensland clinic network.
• ICSI Treatment Intracytoplasmic sperm injection (ICSI) treatment for cases of male-factor infertility or other indications, delivered at The Fertility Centre's clinics.
• Telehealth Fertility Consultation Remote/telehealth consultation service enabling fertility consultations without requiring in-person attendance.

Quantifiable outcome

• First IVF cycle potentially completely covered by $2,000 NSW Government rebate for eligible patients
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Queensland Fertility GroupcoreStrategic or Co-development PartnerSister clinic and member of Virtus Health. Patients requiring complex fertility treatments not offered at The Fertility Centre (such as donor services) are referred to Queensland Fertility Group.
• IVFAustraliacoreStrategic or Co-development PartnerSister clinic and member of Virtus Health. NSW patients with complex fertility needs requiring genetic testing or donor services are referred to IVFAustralia.
• Melbourne IVFcoreStrategic or Co-development PartnerSister clinic and member of Virtus Health. VIC patients with complex fertility issues requiring genetic testing or donor eggs/sperm are referred to Melbourne IVF.
• Brisbane South Private HospitalminorStrategic or Co-development PartnerPartner day hospital for IVFExtra service where egg collection procedures are performed under general anaesthetic. Located at level 5, 4 Paxton St, Springwood, QLD 4127.
• Victorian Specialist Centre Day HospitalminorStrategic or Co-development PartnerDay hospital partnership for egg collection procedures in Victoria. Payable on the day of egg collection.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Adora Fertility: Australian low-cost IVF provider pursuing a similar affordable-access positioning to The Fertility Centre. Highly comparable on business model and target segment — both compete on bulk-billing and reduced out-of-pocket costs for straightforward cases.
• Monash IVF: Publicly-listed Australian fertility group operating clinics nationwide. Directly comparable as a competing multi-state IVF provider with similar clinical offerings, though positioned more broadly rather than at the low-cost end.
• City Fertility: National Australian fertility clinic network offering IVF, ICSI, and related services across multiple states. Comparable as a multi-state fertility services competitor with overlapping clinical capabilities and patient segments.
• Melbourne IVF: Sister clinic under Virtus Health providing full-service fertility treatment in Victoria. Comparable as a Virtus-branded fertility clinic in overlapping geography but at the higher-complexity end of the spectrum versus The Fertility Centre's low-cost positioning.
• Genea: One of Australia's largest fertility providers operating full-service clinics across multiple states. Comparable as a major IVF competitor targeting similar patient demographics with broader clinical scope than The Fertility Centre.
• IVFAustralia: Sister clinic under Virtus Health operating in NSW with a full-service fertility offering including complex treatments, donor services, and genetic testing. Directly comparable as it operates in the same geographies and serves overlapping patient populations, but competes for complex cases that The Fertility Centre refers out.
• Queensland Fertility Group: Sister clinic under Virtus Health providing comprehensive fertility services in Queensland including donor programs and advanced treatments. Directly comparable as a sibling fertility brand in the same geographies with overlapping patient referral pathways.

Regional players

• Flinders Fertility: South Australian fertility provider offering IVF and related treatments. Comparable as a fertility services provider with similar clinical offerings but operating in a different geography from The Fertility Centre's three-state footprint.
• TasIVF: Tasmanian fertility clinic offering IVF and fertility treatments. Comparable in clinical offering but operates in a different geographic market than The Fertility Centre.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thefertilitycentre
• Instagraminstagram.com/thefertilitycentre_
• LinkedInlinkedin.com/company/the-fertility-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fertility Centre