Velogic Fit

What Velogic Fit does

Velogic Fit (legal entity: VELOGIC LIMITED) is a New Zealand-based software company founded in 2013 that provides advanced 3D motion capture and cycling analytics for professional bike fitters. The company's core product, Velogic Studio, is a Windows desktop application that uses time-of-flight (TOF) 3D cameras and joint marker detection to automatically capture and analyze rider biomechanics in 15-second windows, with simultaneous bilateral comparison and sub-millimeter precision. Complementary products include the Velogic Web Tools platform (a database of 6,000+ frame models and 30,000 frame geometries supporting frame lookup and size recommendation) and a proprietary measurement wand for capturing bike geometry points.

The company operates a dual revenue model combining software subscriptions (Essentials at $300/month and Pro at $450/month, with a 60% price reduction after 12 months of continuous subscription) with hardware sales of 3D cameras and measurement wands through a dedicated e-commerce storefront. The go-to-market targets professional bike fitters globally through direct sales with Calendly-scheduled demos, supported by a channel partner network via the Cyclologic Education program (IBFI-certified training across 10+ countries) and a global fitter directory. Customer segments include independent bike fitters, high-end bike stores offering fitting as a value-added service, and performance-focused cyclists and triathletes. Following Cyclologic's November 2022 equity investment and leadership change, the company merged with MotionMetriq, launched Velogic Studio 4 in late 2023, and announced a partnership with gebioMized in May 2025 to integrate saddle pressure mapping capabilities.

Name

Velogic Fit

Legal name

VELOGIC LIMITED

Website

https://velogicfit.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Velogic Fit is a New Zealand-based software company that provides 3D motion capture and cycling analytics tools for professional bike fitters globally, using time-of-flight cameras and proprietary software sold via subscription.

Ownership category

akta.pro rank

Product category

Bike Fitting Software

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYCRAMAHAI

Bike Fit, Performance & Training Retail/Studios

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Bike fitting software
• 3D motion capture
• Cycling biomechanics
• Bike fit analytics
• Cycling motion analysis

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscription (Essentials): Monthly or annual subscription for Velogic Studio v4 Essentials with Kinect camera integration, unilateral motion capture, bike measurements, reports, and ANT+ integration. First year at $300/month, reduced to $120/month after 12 months of continuous subscription.
2. Software Subscription (Pro): Monthly or annual subscription for Velogic Studio v4 Pro with simultaneous bilateral motion capture, bike finder integration, geo-targeted ads, 3D Aero, and saddle pressure mapping. First year at $450/month, reduced to $180/month after 12 months of continuous subscription.
3. Hardware Sales: Sale of 3D depth cameras, measurement wands, and other hardware required for the Velogic Studio system. Hardware sold separately from software subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Velogic Fit develops and sells Velogic Studio, a Windows desktop application that uses time-of-flight (TOF) 3D depth cameras and joint markers to capture, analyze, and visualize cyclist movement during professional bike fitting sessions. The company also sells companion hardware (3D depth cameras, measurement wands) and operates Velogic Web Tools, an online database of 6,000+ bike frame models used for frame comparison and size suggestion.

Differentiator

Problem solved

Functional benefit

Brands

• Velogic Studio: Windows application using 3D cameras and joint markers to analyze rider movement in a bike fit studio
• Velogic Web Tools

Products and services

• Velogic Studio v4 Essentials

Quantifiable outcome

• 45-minute fitting sessions resulting in bike sales
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• gebioMizedcoreTechnology or Integration · 1 May 2025Strategic partnership announced May 2025 combining Velogic Studio's 3D motion capture with gebioMized's saddle pressure mapping technology. The integration enables dynamic bikefitting with simultaneous kinematic and kinetic analysis, providing unprecedented insight for bike fitters. The collaboration underwent successful testing throughout 2024 before official launch.
• CyclologiccoreStrategic or Co-development Partner · 1 November 2022Cyclologic took an equity stake in Velogic with CEO Paraic McGlynn joining Velogic as CEO. The partnership integrates Cyclologic's education network and bike fitting methodology with Velogic's technology platform. Cyclologic courses use Velogic Studio and meet IBFI certification standards.
• MotionMetriqcoreStrategic or Co-development Partner · 1 January 2022Fusion with MotionMetriq in 2022 contributed to the company's evolution into a comprehensive cycling analysis system provider, expanding technical capabilities and market reach.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Retül: Retül (owned by Specialized) provides 3D motion-capture bike fit technology for professional fitters and dealers, directly competing with Velogic Studio in the same professional bike fit channel with comparable capture-and-report workflows.
• IDmatch: IDmatch is an Italian bike fit measurement and recommendation system used by bike dealers and fitters. It competes directly with Velogic in the European professional fit channel with a comparable dealer-facing positioning.
• gebioMized: gebioMized is the recognized leader in cycling pressure mapping and a Velogic partner. It is a direct peer in dynamic bikefitting and competes in the same professional channel, with Velogic's 2025 integration deepening rather than eliminating the overlap.
• GURU Bike Fit System: GURU provides an automated bike fit system marketed to bike retailers and fitters. It competes with Velogic at the retailer/fitter level but uses a different capture modality (laser/positioning vs. 3D motion capture).

Broad incumbents

• Trek Precision Fit: Trek's in-house Precision Fit program uses fit hardware and software across Trek's global dealer network. As a captive solution, it competes with Velogic for fit mindshare within the Trek retail footprint.
• Dartfish: Dartfish is a broader sports motion-analysis platform explicitly cited by Velogic as a competitor. It addresses many sports beyond cycling and competes through manual 2D video analysis rather than automated 3D capture.

Emerging players

• Leomo: Leomo provides motion-sensor-based cycling analysis used by coaches and athletes for on-bike biomechanics. It competes in adjacent cycling motion analysis rather than studio-based fitting.
• MyVeloFit: MyVeloFit offers remote, AI-driven bike fit using smartphone video, targeting prosumer cyclists and fitters wanting a low-cost entry point. It competes with Velogic's prosumer reach and indirectly threatens the in-studio fitter pipeline.
• BikeFit (Steve Hogg): BikeFit sells fit education, tools, and methodologies to professional fitters. It is an emerging peer in the fit-training ecosystem where Cyclologic/Velogic also operates, and overlaps with Velogic on certified-fitter enablement.

Others

• Xsens: Xsens supplies inertial motion-capture technology used in biomechanics, sports, and animation. It is an enabling/adjacent technology provider rather than a direct bike-fit competitor, but its MVN systems could be deployed as alternative 3D capture inputs in bike fit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/velogicfit
• Facebookfacebook.com/velogicfit
• Instagraminstagram.com/velogicfit
• LinkedInlinkedin.com/company/velogicfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velogic Fit