What RV Wholesale Superstore does

All American Coach, doing business historically as RV Wholesale Superstore, is a family-owned recreational vehicle dealership founded in 1972 and headquartered at 5080 W. Alexis Road, Sylvania, Ohio, serving the Northern Ohio and Southeastern Michigan trade area in person and customers nationwide through its e-commerce storefront and shipping service. The dealership sells new RVs from Forest River (Cherokee, Wildwood, Cherokee Arctic Wolf, Cedar Creek, Ibex, Vibe, Sierra, Solaire lines — the dominant brand with 52 in-unit inventory), Coachmen, Jayco, Keystone, Palomino, and Dutchmen, alongside certified pre-owned units through the ROUTE 66 RV Network and traditional used inventory; the active assortment totals roughly 121 units skewed toward travel trailers, with a smaller fifth-wheel selection. The revenue model combines one-time unit sales of new and used RVs (sale prices observed from about $12.5K to $56K against materially higher MSRPs, indicating aggressive discounting) with referral/commission-style revenue from third-party financing arranged through the AppOne/Gateway platform, including an online pre-qualification flow that does not require an SSN. The technology stack is conventional dealer/online-inventory tooling with no proprietary platform, no apps, and no APIs; go-to-market is direct-to-consumer via the physical dealership plus the website and Facebook/YouTube for awareness, and the company has recently consolidated its dual web identity back under the unified All American Coach name.

Name

RV Wholesale Superstore

Legal name

All American Coach

Website

https://rvwholesalesuperstore.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned RV dealership founded in 1972 in Sylvania, Ohio, selling new and certified pre-owned recreational vehicles from Forest River, Coachmen, Jayco, Keystone, Palomino, and Dutchmen to individual buyers in Northern Ohio, Southeastern Michigan, and nationwide via online sales and shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Sylvania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. RV Sales: Primary revenue from selling new and used recreational vehicles. The dealership offers new RVs from manufacturers including Forest River, Coachmen, Jayco, Keystone, and Palomino, as well as certified pre-owned and used inventory. They also provide trade-in valuation services.
2. Financing Services: The dealership offers financing options through third-party lenders, including online financing applications and pre-qualification services. This generates referral or commission-based revenue from financial partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RV Wholesale Superstore (operating under legal name All American Coach) is a family-owned RV dealership that sells new and certified pre-owned recreational vehicles from manufacturers including Forest River, Coachmen, Jayco, Keystone, Palomino, and Dutchmen. The dealership also provides in-house and third-party RV financing applications, trade-in valuation, and nationwide RV shipping/delivery services from its Sylvania, Ohio location.

Product overview

RV Wholesale Superstore (now operating as All American Coach) is a family-owned RV dealership offering a comprehensive portfolio of new and certified pre-owned recreational vehicles. The company sells multiple brands across the Forest River family (Cherokee, Wildwood, Wildwood FSX, Wildwood X-Lite, Cherokee Arctic Wolf, Cherokee Grey Wolf, Cherokee Wolf Pup, Solaire, Ibex, Vibe, Cedar Creek, Sierra), Coachmen (Catalina), and Palomino (Solaire). Products span travel trailers, fifth wheels, toy haulers, destination RVs, lightweight units, expandable trailers, and mini trailers. The company complements its vehicle sales with financing services and nationwide shipping capabilities, serving customers both locally in Ohio/Michigan and nationwide through its online platform.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and support.

• Forest RivercoreChannel Partner/ Reseller/ DistributorPrimary RV brand partnership - dealership is an authorized dealer for Forest River products including Cherokee, Wildwood, Cedar Creek, Solaire, Ibex, Vibe, and Sierra lines. Forest River is the dominant brand in their inventory with 52+ units.
• Coachmen RVcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Coachmen RV products including the Catalina line. Coachmen represents 18 units in their inventory.
• JaycominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Jayco products including Jay Flight models. Minor brand presence with 2 units in inventory.
• KeystoneminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Keystone RV products. Minor brand presence with 1 unit in inventory.
• PalominocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Palomino products including Solaire line. Palomino represents 8 units in their inventory.
• DutchmenminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Dutchmen RV products. Minor brand presence with 4 units in inventory.
• ROUTE 66 RV NetworkcoreStrategic or Co-development PartnerExclusive certified pre-owned program partner. The dealership participates in the ROUTE 66 RV Network, offering certified pre-owned vehicles with additional quality assurances.
• AppOne (Gateway)supportTechnology or IntegrationOnline financing application platform provider. The dealership uses AppOne's Gateway platform for online financing applications, enabling customers to apply for financing without visiting the dealership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Forest River Inc. Primary OEM supplier to the dealership across Cherokee, Wildwood, Cedar Creek, Solaire, Ibex, Vibe and Sierra lines; comparable as the upstream manufacturer whose products anchor the dealer's inventory mix.
• Thor Industries: Parent company of multiple RV OEMs including Jayco; comparable as a broad incumbent controlling several of the brands the dealership sells (e.g., Jay Flight) and shaping dealer-level economics.

Direct peers

• Camping World Holdings: Largest U.S. RV dealer chain with hundreds of locations and a national online sales platform; competes head-to-head with All American Coach for online RV buyers across price tiers and brands.
• RV One Superstores: Multi-state RV dealer chain with new and used inventory, financing and trade-in services; operates a similar omni-channel dealership model.
• Blue Compass RV: Rapidly growing multi-brand RV dealer network with national reach and online purchasing; competes for the same Forest River, Coachmen and Jayco customers as All American Coach.
• Motor Home Specialist: Large-volume RV supercenter with deep inventory across multiple brands and active online sales; comparable as a discount-oriented, high-inventory multi-line dealer.
• General RV Center: One of the largest family-owned RV dealership groups in the U.S., operating multiple supercenters across several states with online sales and shipping; directly comparable business model and target customer.
• Campers Inn RV: Family-owned multi-location RV dealer with new and used sales, service, parts and financing — comparable in ownership profile and operating model, even though its footprint is East Coast-focused.
• Lazydays RV: National RV dealership group with both physical supercenters and a full online buying experience; directly comparable as a multi-brand new and used RV retailer serving customers nationwide.

Regional players

• Tiffin Motorhomes: Family-owned U.S. motorhome manufacturer focused on Class A and Class C diesel coaches; comparable as a family-owned RV business serving a different premium segment that does not directly overlap with All American Coach's travel-trailer-heavy mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AllAmericanCoach
• Facebookfacebook.com/rvwholesalesuperstore
• Xx.com/rvwholesaless

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RV Wholesale Superstore