Route 66 RV Network
Route 66 RV Network operates the largest RV dealer network in North America, connecting 200+ independently-owned dealerships across the US and Canada and serving RV owners through subscription memberships, roadside assistance, and dealer-offered protection products.
- Company typePrivate
- Founded2003
- HeadquartersOverland Park, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Route 66 RV Network does
Route 66 RV Network is a privately-held cooperative-style RV dealer network founded in 2003 in Overland Park, Kansas by Steve Francis, Dave Francis, and Rob Merrill. The company connects over 200 independently-owned RV dealerships across the United States and Canada — combined with Canadian partner RV Care since 2020 — to deliver a nationwide service footprint including nearly 2,000 RVDA Certified Technicians across more than 1,200 service bays. The network represents the buying power of a $2+ billion organization and positions itself as the largest RV dealer network in North America.
The core platform is built around three product layers. First, dealer-facing programs include Customer Care Promises (10% parts discount, one-day diagnostic guarantee, Proprietary Parts Network for rapid parts sourcing) and a 60-Point Certified Pre-Owned inspection with a 66-day limited warranty. Second, consumer-facing memberships include the standard RV Club and the premium RV Club Unlimited ($219.95/year for towables, $279.95/year for motorized) offering 24/7 technical assistance, roadside assistance, towing, KOA camping discounts, fuel savings at Pilot/Flying J, and a mobile app. Third, a portfolio of dealer-offered protection plans — Classic+ Coverage (with Assurant Solutions), Parts 66 Protection, RoadSentry Tire & Wheel, Monster Seal, MaxxGard appearance protection, and Expert Gap Insurance — provides F&I-style revenue capture at the point of sale.
Revenue is generated through two primary subscription streams: dealer network membership fees and consumer RV Club/RV Club Unlimited subscriptions, supplemented by referral economics from KOA, fuel, and protection-plan partners. The network has grown organically through partnerships rather than acquisitions, with no disclosed funding rounds, no institutional investors, and no public revenue figures. Distribution is hybrid: a dealer channel of 200+ independent locations plus direct-to-consumer via route66rvclub.com and the RV Club mobile app. The company employs 11–50 people at the corporate level.
Route 66 RV Network firmographics
Firmographics- Name
- Route 66 RV Network
- Legal name
- Route 66 RV Network
- Website
- https://route66rv.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Route 66 RV Network operates the largest RV dealer network in North America, connecting 200+ independently-owned dealerships across the US and Canada and serving RV owners through subscription memberships, roadside assistance, and dealer-offered protection products.
- Ownership category
- akta.pro rank
Route 66 RV Network industry classification
Industry- Product category
- RV Dealer Network Services
- NAICS
- Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Retail-Mobile Home Dealers (5271), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- KOA/Chain & Franchise Campgrounds (THAMAJAG)
- akta.pro secondary industries
- Recreational Vehicle (RV) & Powersports Leasing (FSAKANAG), Peer-to-Peer (P2P) RV & Campervan Sharing (THADAIAD)
Keywords
Where Route 66 RV Network is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Markets served
Route 66 RV Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- RV Club Membership: Annual subscription memberships providing RV owners with technical assistance, roadside assistance, parts discounts, and camping discounts. Two tiers: standard RV Club and RV Club Unlimited with enhanced roadside assistance benefits.
- Dealership Network Membership: Independently-owned RV dealerships pay to join the network, gaining access to branding, marketing support, and the ability to offer network programs like Customer Care Promises and Certified Pre-Owned inspections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Unlimited Towable Membership - $219.95/year |
| Subscription | Annual | Unlimited Motorized Membership - $279.95/year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Route 66 RV Network product offering
Product offeringCore offering
Route 66 RV Network operates a membership-based network of independently-owned RV dealerships across the United States and Canada, providing consumer-facing RV Club membership benefits, dealer affiliation services, and a proprietary parts distribution network. The organization delivers vehicle protection plans, roadside assistance, extended service coverage, and consumer discount programs through its affiliated dealer locations, while also providing member dealers with collective buying power, technical support, and operational best practices.
Product overview
Route 66 RV Network is an RV dealer network consisting of over 200 independently-owned dealerships across North America, paired with Canadian partner RV Care. The company's product portfolio centers on membership programs (RV Club and RV Club Unlimited offering technical assistance, roadside coverage, and dealer discounts), dealer protection plans (Classic+ Coverage, Parts 66 Protection, RoadSentry, Monster Seal, MaxxGard, Expert Gap Insurance), a Certified Pre-Owned inspection program, and included Customer Care Promises with every purchase. The network also provides a dealer locator service and mobile app for members. The company differentiates through its collective buying power (representing over $2 billion in RV purchases) combined with the personal service of locally-owned dealerships.
Differentiator
Problem solved
Functional benefit
Brands
- RV Club: Membership program providing 24/7 technical assistance, parts discounts, and camping benefits including KOA discounts.
- Customer Care Promises
- RV Club Unlimited
- Classic+ Coverage
- Parts 66 Protection
- Certified Pre-Owned
- RoadSentry
- MaxxGard
- Expert Gap
Products and services
- RV Club Membership
- RV Club Unlimited
- Dealer Network Membership
- Customer Care Promise
- Certified Pre-Owned Program
- Classic+ Coverage
- Parts 66 Protection
- RoadSentry
- Monster Seal
- MaxxGard
- Expert Gap Insurance
- RV Club App
Companies that use Route 66 RV Network
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Route 66 RV Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Route 66 RV Network partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RV Care NetworkcoreIn 2020, the ROUTE 66 RV Network formed a strategic alliance with RV Care Network, combining their dealership networks to create the largest RV dealer network in North America with over 200 combined locations. This partnership strengthened both networks and enabled better service for traveling consumers throughout the US and Canada.
- KOA (Kampgrounds of America)coreIn 2013, ROUTE 66 aligned with KOA, the most recognized name in outdoor recreation. This partnership provides ROUTE 66 customers with 10% discounts on camping at KOA locations throughout North America. RV Club members receive this camping discount as part of their membership benefits.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Route 66 RV Network competitors and assessment
Company assessmentDirect peers
- RV Care Network: Canadian RV dealer network and Route 66's 2020 strategic alliance partner. Directly comparable as an independently-owned RV dealership network offering members national service and benefits; together the two networks form the largest combined RV dealer footprint in North America.
- Lazydays Holdings: Public RV dealership group with a focus on full-service RV ownership experiences, including sales, service, parts, and roadside assistance products. Comparable as a multi-location RV dealer offering recurring ownership-support services, though structured as corporate stores rather than an independent dealer network.
- Kampgrounds of America (KOA): The largest North American campground franchise network and a core strategic partner of Route 66 since 2013. Comparable as a chain/franchise model serving RV travelers across North America with membership-style benefits, though focused on campgrounds rather than RV dealers.
- Good Sam (Good Sam Club): Long-standing RV owner membership club offering roadside assistance, RV insurance, discounts, and travel services. Comparable as a subscription-based RV ownership benefits program targeting the same consumer segment as Route 66's RV Club.
Others
- Blue Ox: Manufacturer of RV towing, braking, and accessories products sold through dealer networks. Comparable as an adjacent ecosystem supplier that distributes through RV dealers, though not a competing dealer network itself.
Broad incumbents
- General RV Center: One of the largest family-owned RV dealership groups in the US with multiple superstores across multiple states. Comparable as a large-scale multi-location RV retailer, though it operates as a single corporate entity rather than an independent dealer network.
- Camping World Holdings: The largest publicly-traded US RV dealership chain, offering new/used RV sales, service, parts, and financing across hundreds of locations. Directly comparable as a scaled RV retail and service network, though it operates corporate-owned stores rather than an independent dealer cooperative.
- Cruise America: Largest RV rental company in North America operating its own fleet. Comparable as an RV-focused consumer services brand with membership-style benefits, though focused on rentals rather than dealer networks and ownership support.
Emerging players
- RV Trader: Largest online marketplace for new and used RVs, connecting dealers and private sellers with buyers. Comparable as a dealer-facing platform serving the RV retail ecosystem, though primarily an advertising/marketplace rather than a service and parts network.
- Outdoorsy: Peer-to-peer RV rental marketplace connecting RV owners with renters. Comparable as a network/marketplace model serving RV owners with monetization and benefits, though operating in the rental-sharing category rather than dealer services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Route 66 RV Network social profiles
Digital presenceRoute 66 RV Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Route 66 RV Network leadership team
Management profileNumber of profiles
Profiles3 records
Route 66 RV Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Route 66 RV Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Route 66 RV Network
What does Route 66 RV Network do?
Route 66 RV Network operates a membership-based network of independently-owned RV dealerships across the United States and Canada, providing consumer-facing RV Club membership benefits, dealer affiliation services, and a proprietary parts distribution network. The organization delivers vehicle protection plans, roadside assistance, extended service coverage, and consumer discount programs through its affiliated dealer locations, while also providing member dealers with collective buying power, technical support, and operational best practices.
Is Route 66 RV Network a public or private company?
Route 66 RV Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Route 66 RV Network founded?
Route 66 RV Network was founded in 2003. It employs 11 to 50 people.
Where is Route 66 RV Network based?
Route 66 RV Network is headquartered in Overland Park, United States, in the North America region.
How does Route 66 RV Network make money?
Two revenue lines are on record. RV Club Membership is the primary driver. The others are dealership Network Membership.
Who are Route 66 RV Network's main competitors?
Direct peers on record are RV Care Network, Lazydays Holdings, Kampgrounds of America (KOA) and Good Sam (Good Sam Club). Blue Ox is listed as an others. Broad incumbents are General RV Center, Camping World Holdings and Cruise America. Emerging players are RV Trader and Outdoorsy.
Does Route 66 RV Network have an API?
No public API is recorded for Route 66 RV Network.
What industry is Route 66 RV Network in?
Route 66 RV Network's product category is RV Dealer Network Services. Its primary akta.pro industry code is THAMAJAG, KOA/Chain & Franchise Campgrounds, with a secondary code of FSAKANAG, Recreational Vehicle (RV) & Powersports Leasing. Its NAICS code is 44121 and its SIC code is 5271.