Options for Women
Options for Women (Options for Her) is a New Jersey non-profit pregnancy resource center offering free, confidential pregnancy testing, ultrasound, mobile outreach, and support programs across Cherry Hill, Trenton, and Ocean City.
- Company typePrivate
- Founded1985
- HeadquartersCherry Hill, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Options for Women does
Options for Women, operating under the legal name "Options for Her," is a non-profit pregnancy resource center serving communities across New Jersey. The organization provides no-cost, confidential pregnancy-related services including medical-grade pregnancy testing, ultrasound imaging, mobile-unit outreach, abortion pill reversal, and structured support programs (counseling, parenting classes, abortion recovery, and partner-focused resources). It explicitly does not provide or refer for abortion services, positioning instead as an information and support resource covering abortion, adoption, and parenting options. Primary clients are women facing unplanned pregnancies; a secondary segment consists of their male partners.
The organization operates three fixed office locations in Cherry Hill, Trenton, and Ocean City, supplemented by a mobile unit that delivers pregnancy confirmation services to clients unable to visit physical sites. Its go-to-market is direct-to-consumer, combining walk-in availability, phone-based scheduling, online appointment booking, and location-specific social media presence on Facebook and Instagram. Marketing channels include an SEO-oriented blog (with multiple posts published through 2025), educational website content, and community events such as the annual Life Walk fundraiser. The site supports both English and Spanish.
The business model is donation-funded rather than revenue-generating: all client services are free of charge, and the operating budget is sustained through charitable contributions and community fundraising coordinated through the Options Partners parent/network organization. There is no disclosed revenue, headcount, ownership structure, or institutional funding; the entity is private (non-profit) with no parent company, subsidiaries, public listing, or disclosed leadership team in the source data. Core technology is not disclosed, and no patents, certifications, awards, regulatory actions, M&A, or partnership agreements beyond Options Partners are on record.
Options for Women firmographics
Firmographics- Name
- Options for Women
- Legal name
- Options for Her
- Website
- https://optionsnj.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Options for Women (Options for Her) is a New Jersey non-profit pregnancy resource center offering free, confidential pregnancy testing, ultrasound, mobile outreach, and support programs across Cherry Hill, Trenton, and Ocean City.
- Ownership category
- akta.pro rank
Options for Women industry classification
Industry- Product category
- Pregnancy Resource Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)
Keywords
Where Options for Women is headquartered
LocationHeadquarters
- HQ city
- Cherry Hill
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Options for Women business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Donations and Charitable Contributions: As a nonprofit organization, Options for Her operates primarily through donations and charitable contributions from the community. The organization states it is 'pro-woman and a non-profit' and provides all services at no cost to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | All services offered at no cost to clients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Options for Women product offering
Product offeringCore offering
Options for Women (legal name: Options for Her) is a New Jersey-based nonprofit pregnancy resource center that delivers no-cost, confidential pregnancy confirmation and support services. Core offerings include pregnancy testing, ultrasound imaging, mobile unit outreach, abortion pill reversal, and accompanying educational and emotional support programs for women facing unplanned pregnancies. All services are provided free of charge to clients across three physical locations in Cherry Hill, Trenton, and Ocean City, plus a mobile unit serving the broader New Jersey region.
Product overview
Options for Her is a nonprofit pregnancy resource center offering a unified portfolio of no-cost, confidential healthcare and support services. The core clinical offerings include Pregnancy Testing, Ultrasound imaging, Mobile Unit services, and Abortion Pill Reversal. These are complemented by Support Services programs including For Men, Abortion Recovery, and educational Classes. All services are provided at no cost to clients without discrimination based on age, race, income, nationality, religious affiliation, disability, or other circumstances. The organization operates three physical locations (Cherry Hill, Trenton, and Ocean City, NJ) plus a mobile unit to reach underserved populations. As a pro-woman organization, it does not provide or refer for abortion services but offers medically accurate, evidence-based information in a pressure-free environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Pregnancy Testing
Companies that use Options for Women
Customer profileSegments2 records
Ideal customer profiles3 records
Options for Women technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Options for Women partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Options PartnerscoreOptions Partners is the parent organization/network that connects Options for Her locations. Options Partners organizes fundraising events such as the annual Life Walk and accepts donations on behalf of the organization. The relationship appears to be an organizational network structure with shared branding and centralized fundraising.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Options for Women competitors and assessment
Company assessmentDirect peers
- Alpha Women's Center: Regional pregnancy resource center network providing free pregnancy testing, ultrasounds, and support services—comparable single-state or multi-site operating structure.
- Heartbeat International: Global network of pregnancy resource centers offering similar no-cost services including pregnancy testing, ultrasounds, and abortion pill reversal—closely aligned service model and ideological positioning.
- Care Net: National network of over 1,100 pregnancy resource centers providing free pregnancy testing, ultrasounds, and options counseling under an anti-abortion framework—directly comparable operating model to Options for Her.
- CompassCare: Pregnancy resource center providing free ultrasounds, pregnancy testing, and abortion pill reversal services—directly comparable in service mix, ideological stance, and target clientele.
- Women's Care Center: Multi-location pregnancy resource center providing free medical and support services to women facing unplanned pregnancies—comparable in service mix, no-cost delivery, and pro-woman positioning.
- Obria Group: Network of women's medical clinics offering pregnancy testing, ultrasounds, and STI testing under an anti-abortion framework—similar service portfolio and pro-woman branding strategy.
- Birthright International: Non-profit pregnancy support organization providing free pregnancy testing, counseling, and material assistance—comparable free, confidential service model targeting women with unplanned pregnancies.
Regional players
- Thrive Women's Clinic: Regional pregnancy resource center offering free pregnancy testing, ultrasound, and support services—comparable operational scale and target market, but serving a different geography.
Broad incumbents
- Planned Parenthood: Largest US reproductive health provider serving a similar patient demographic (women facing unplanned pregnancies) but offering a fuller continuum including contraception, abortion, and STI care—represents the broader competitive set rather than a direct operational match.
Others
- National Institute of Family and Life Advocates (NIFLA): Trade association representing pregnancy resource centers; not a direct operator but provides member centers with training, legal support, and operational resources comparable to what a network like Options Partners provides.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Options for Women social profiles
Digital presenceOptions for Women financial estimates
Financial estimateRevenue estimate
Valuation estimate
Options for Women leadership team
Management profileNumber of profiles
Options for Women funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Options for Women M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Options for Women
What does Options for Women do?
Options for Women (legal name: Options for Her) is a New Jersey-based nonprofit pregnancy resource center that delivers no-cost, confidential pregnancy confirmation and support services. Core offerings include pregnancy testing, ultrasound imaging, mobile unit outreach, abortion pill reversal, and accompanying educational and emotional support programs for women facing unplanned pregnancies. All services are provided free of charge to clients across three physical locations in Cherry Hill, Trenton, and Ocean City, plus a mobile unit serving the broader New Jersey region.
Is Options for Women a public or private company?
Options for Women is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Options for Women founded?
Options for Women was founded in 1985. It employs 1 to 10 people.
Where is Options for Women based?
Options for Women is headquartered in Cherry Hill, United States, in the North America region.
How does Options for Women make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Options for Women's main competitors?
Direct peers on record are Alpha Women's Center, Heartbeat International, Care Net, CompassCare, Women's Care Center, Obria Group and Birthright International. Thrive Women's Clinic is listed as a regional player. Planned Parenthood is listed as a broad incumbent. National Institute of Family and Life Advocates (NIFLA) is listed as an others.
Does Options for Women have an API?
No public API is recorded for Options for Women.
What industry is Options for Women in?
Options for Women's product category is Pregnancy Resource Services. Its primary akta.pro industry code is HLAKAJAG, Family Planning & Contraception (Including Abortion Care). Its NAICS code is 621410 and its SIC code is 8093.