The Well Being Center

What The Well Being Center does

The Well Being Center is a private chiropractic and mind-body medicine practice operating under the legal entity Inside Out Health, founded and run by Dr. Nicholas Hyde in Soquel, California (Santa Cruz County). The practice delivers an integrated treatment approach that combines Applied Kinesiology, Energy Medicine, Myofascial Therapy, Zero Balancing, Neuro Emotional Technique, Bio Energetic Synchronization Technique, Acupressure, and Functional Medicine to address chronic pain, chronic stress, and chronic illness in patients who have not responded to conventional care. The proprietary framing centers on activating a 'Healing Mode' in patients and prioritizing whole-body healing over isolated symptom treatment.

The business operates three distribution channels: in-person healing sessions at a single Soquel clinic, virtual sessions via the Self Healers Academy online video portal, and Concierge Services that bring workshops and treatments to client locations including home visits. Marketing relies on organic Instagram and Facebook presence, a health-tips email newsletter, and patient testimonials, supported by a $100-off first-visit promotional offer. The practice functions as a direct-to-consumer, appointment-based healthcare service with quote-based pricing and no public rate sheet, app, or API layer.

Revenue mechanics are entirely tied to Dr. Hyde's billable capacity, with no employed practitioners, investors, partners, or institutional ownership indicated. All services are professional-services engagements rather than productized or scalable offerings. Geographic reach is concentrated regionally in Santa Cruz County but extends internationally via the online portal, with the practice claiming to have served thousands of individuals across multiple countries over its operating history.

Name

The Well Being Center

Legal name

Inside Out Health

Website

https://wellbeingcenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Well Being Center is a Soquel, California chiropractic and mind-body medicine practice operated by Dr. Nicholas Hyde, offering in-person sessions, virtual care via Self Healers Academy, and concierge home visits for patients with chronic pain, stress, and chronic illness.

Ownership category

akta.pro rank

Product category

Chiropractic and Holistic Mind-Body Medicine Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Chiropractic care
• Mind body medicine
• Holistic healing
• Applied kinesiology
• Functional medicine

Headquarters

HQ city

Soquel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Person Healing Sessions at Well Being Center: Professional service appointments at the physical clinic location providing hands-on healing treatments using multiple modalities including Applied Kinesiology, myofascial therapy, and energy medicine.
2. Self Healers Academy - Online Video Portal: Virtual healing sessions delivered through an online video platform, enabling remote access to Dr. Hyde's healing programs.
3. Concierge Services: Premium services bringing workshops and healing sessions directly to clients, including home visits for those requiring convenience or unable to visit the clinic.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Well Being Center is a chiropractic and mind-body medicine practice that delivers integrative healing services through three channels: in-person sessions at its Soquel, CA clinic, an online video portal (Self Healers Academy) for virtual sessions, and concierge home-visit services. Treatments blend Applied Kinesiology, Energy Medicine, Myofascial Therapy, Zero Balancing, Neuro Emotional Technique, Bio Energetic Synchronization Technique, Acupressure, and Functional Medicine to address chronic pain, chronic stress, and chronic illness in patients who have not responded to conventional care.

Product overview

The Well Being Center is a healthcare practice operated by Dr. Nicholas Hyde offering a three-part service portfolio: the Well Being Center (in-person healing sessions), Self Healers Academy (online video portal and virtual sessions), and Concierge Services (on-location workshops and healing). The practice specializes in mind body medicine techniques including Energy Medicine, Myofascial Therapy, Applied Kinesiology, Zero Balancing, Neuro Emotional Technique, Bio Energetic Synchronization Technique, Acupressure, and Functional Medicine to address chronic pain, stress, and chronic illness.

Differentiator

Problem solved

Functional benefit

Brands

• Self Healers Academy: Online video portal and virtual healing sessions for clients seeking remote mind-body medicine services.
• Concierge Services

Products and services

• Well Being Center (In-Person Healing Sessions) In-person mind-body medicine and chiropractic healing sessions delivered at the Well Being Center clinic in Soquel, California, targeting patients with chronic pain, chronic stress, and chronic illness using Applied Kinesiology, myofascial therapy, energy medicine, and other integrative modalities.
• Self Healers Academy Online video portal and virtual healing sessions providing remote access to Dr. Nicholas Hyde's mind-body healing methodologies and educational content for clients unable to visit the clinic in person.
• Concierge Services Premium concierge service bringing workshops and healing sessions directly to clients at their location, including house-call chiropractic and on-location personalized wellness services for those requiring convenience or unable to visit the clinic.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Calm: Consumer digital wellness brand centered on mindfulness, stress reduction, and emotional well-being. Comparable in the stress-management and emotional well-being consumer segment, though delivered through content rather than 1:1 sessions.
• Headspace Health: Digital mental wellness and mind-body platform offering guided meditation, stress reduction, and therapy. Comparable in targeting stress and emotional health via a digital platform, though focused on mental rather than physical healing modalities.
• Heal.me: Online marketplace and community for holistic healing practitioners and offerings. Comparable as a digital channel for mind-body and alternative healing services, with overlap on the Self Healers Academy online video portal concept.

Direct peers

• WTHN: Holistic wellness brand offering acupuncture and integrative healing services with a retail and digital presence. Comparable in blending Eastern and alternative healing modalities with a wellness brand positioning targeting stressed, health-conscious consumers.
• The Yinova Center: New York-based holistic healing center combining acupuncture, bodywork, and energy medicine. Comparable in offering integrative modalities like acupressure and energy work targeting chronic pain, stress, and emotional issues.
• Parsley Health: Direct-to-consumer functional medicine and integrative care practice combining conventional diagnostics with holistic protocols. Highly comparable in offering a packaged, multi-modality healing experience directly to consumers on a subscription/membership basis.
• The UltraWellness Center: Functional medicine and integrative care clinic founded by Dr. Mark Hyman, focused on chronic disease and whole-body healing. Closely comparable in its founder-led, multi-modality approach to chronic illness and wellness.

Broad incumbents

• Mayo Clinic: Large multi-specialty health system with integrative and complementary medicine offerings. Comparable in addressing chronic illness through a multi-disciplinary, holistic lens, but at vastly larger scale and with mainstream clinical credibility.
• LifeTime Fitness: Large fitness and wellness operator offering chiropractic, recovery, and holistic wellness services at scale. Comparable in offering chiropractic and holistic wellness as part of a broader consumer wellness portfolio, though at significantly larger scale.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Major academic health system's integrative medicine program offering acupuncture, mind-body therapies, and holistic consults. Comparable in offering integrative and mind-body modalities, but as part of a larger hospital system rather than a solo practitioner practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wellbeingcenter
• Instagraminstagram.com/drnicholashyde
• LinkedInlinkedin.com/company/the-well-being-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Well Being Center