Heal.me
Heal.me operates a wellness practitioner marketplace and SaaS platform connecting 4,000+ holistic health providers (massage, acupuncture, reiki, nutrition) with consumers across 100+ modalities, offering website building, booking, reviews, and marketplace visibility via a $79/month subscription.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Heal.me does
Heal.me operates a two-sided marketplace and SaaS platform that connects licensed wellness practitioners with consumers seeking holistic, alternative, and complementary health services including massage therapy, acupuncture, reiki, nutrition, naturopathy, and energy healing. The platform hosts 4,000+ practitioners across 100+ modalities, serving 60,000+ monthly visitors and accumulating 25,000+ client reviews. Heal.me is incorporated as Heal.me Inc. in the United States, headquartered in Austin, TX, and was founded in 2021 by Max Coleman (Founder & CEO). The company employs 11–50 staff and operates a private, bootstrapped business with no disclosed venture funding, M&A activity, or institutional investors.
The platform architecture is a web-based SaaS product with a consumer-facing iOS mobile app. Core products include a professional website builder, online booking system, automated client review collection, practice management tools (calendar, intake forms, client notes, automated reminders, cancellation policies), marketplace listing, and payment processing via Stripe and Square. Add-on modules include a professional photoshoot service and SEO/Google setup. The technology stack is conventional: Filestack for content delivery, Calendly for sales/demo scheduling, Stripe and Square for payments, with no proprietary AI/ML components or disclosed data flywheel beyond the review corpus.
Heal.me generates revenue primarily through a $79/month practitioner subscription that bundles website hosting, booking, reminders, reviews, and marketplace promotion. A one-time $799 Website Launch Service layers custom design, professional photography, SEO setup, and dedicated onboarding on top of the membership. Heal.me does not charge booking fees; payment processing fees flow through Stripe/Square. Go-to-market is product-led and self-serve: practitioners sign up independently, supported by discovery calls and demo walkthroughs. Consumer acquisition is driven via SEO (Wellness A-Z directory), marketplace listings, the iOS app, and Google/AI search visibility.
Heal.me firmographics
Firmographics- Name
- Heal.me
- Legal name
- Heal.me Inc.
- Website
- https://heal.me
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heal.me operates a wellness practitioner marketplace and SaaS platform connecting 4,000+ holistic health providers (massage, acupuncture, reiki, nutrition) with consumers across 100+ modalities, offering website building, booking, reviews, and marketplace visibility via a $79/month subscription.
- Ownership category
- akta.pro rank
Heal.me industry classification
Industry- Product category
- Wellness Practitioner Platform
- NAICS
- Offices of Other Health Practitioners (6213), Offices of All Other Miscellaneous Health Practitioners (621399)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Health, Wellness & Patient Communities (MPACAJAL)
- akta.pro secondary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Heal.me is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Heal.me business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Practitioner Membership Subscription: Monthly subscription at $79/mo providing website hosting, booking, reminders, reviews, and marketplace promotion. This is the primary recurring revenue stream from wellness practitioners on the platform.
- Website Launch Service: One-time setup fee of $799 for custom website design, professional photoshoot, Google & SEO setup, and dedicated onboarding manager.
- Payment Processing: Integration with Stripe and Square for handling client payments; standard payment processing fees apply but Heal.me does not charge additional booking fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly membership at $79/month for full platform access |
| One time/ perpetual license | Pay-as-you-go | One-time website launch at $799 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Heal.me product offering
Product offeringCore offering
Heal.me is an all-in-one SaaS platform and marketplace that enables wellness practitioners to build professional websites, accept online bookings, manage their practice, and gain visibility to prospective clients. It operates a two-sided marketplace connecting 4,000+ licensed wellness practitioners (massage therapists, acupuncturists, nutritionists, reiki practitioners, etc.) with consumers seeking holistic health services across 100+ modalities.
Product overview
Heal.me is an all-in-one wellness practitioner platform offering professional website building, integrated online booking, automated client reviews, practice management tools, and marketplace visibility. The platform architecture consists of a core practitioner management platform with integrated website builder, booking system, and review automation, supplemented by add-on services including professional photoshoots, SEO setup, and done-for-you website launch. Practitioners access features through a monthly membership ($79/mo) or one-time website launch ($799) plus membership. Payment processing is handled through Stripe and Square integrations. The marketplace provides exposure to 60,000+ monthly visitors seeking wellness practitioners.
Differentiator
Problem solved
Functional benefit
Products and services
- Monthly Membership Platform All-in-one ongoing membership platform for wellness practitioners providing website hosting, online booking, automated reminders, automated reviews, and marketplace promotion. Priced at $79/month with no long-term contracts.
- Website Launch Service One-time done-for-you website launch service including custom website design, professional photoshoot, Google and SEO setup, and dedicated onboarding manager. Priced at $799.
- Professional Website Builder Custom-designed website builder for wellness practitioners that includes custom domain, web hosting, mobile-friendly design, and unlimited website updates without requiring coding experience.
- Online Booking System Integrated online booking system allowing clients to book appointments in seconds without texting or back-and-forth communication, including a client mobile app for booking management.
- Practice Management Tools Comprehensive practice management tools including calendar management, intake forms, client notes, automated confirmations, automated reminders, and cancellation policies.
- Marketplace Listing Listing on the Heal.me marketplace with visibility to 60,000+ monthly visitors, helping practitioners be discovered by new clients on Google and AI search.
- Payments & Packages Online payment processing with Stripe and Square integrations, supporting packages, recurring appointments, group events, and retreats.
- Automated Client Reviews Automated review collection system that requests reviews from clients after sessions, helping practitioners collect and showcase reviews to build trust with new clients.
Quantifiable outcome
- Practitioners can go live with professional websites quickly, often the same day or within a few hours
- +1 more outcomes
Companies that use Heal.me
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Heal.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Heal.me partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Heal.me competitors and assessment
Company assessmentDirect peers
- Vagaro: Vagaro is a subscription-based booking and business management platform serving salons, spas, fitness studios, and wellness practitioners. It overlaps directly with Heal.me's practitioner tools and also operates a consumer marketplace, making it a close peer in both SaaS and marketplace dimensions.
- Boulevard: Boulevard provides booking, checkout, and client management software for self-care businesses including spas, salons, and wellness studios. It targets a similar SMB wellness practitioner customer base with similar feature depth, making it a direct comparable in the premium end of the segment.
- Mindbody: Mindbody is the largest SaaS platform for wellness, fitness, and beauty practitioners, offering booking, payments, and marketplace features. It is Heal.me's most direct competitor in the SMB wellness practitioner segment, though Mindbody serves a broader category including fitness studios and salons.
- Booksy: Booksy is an appointment booking and marketplace platform primarily for beauty and wellness professionals, with both SaaS tools and a consumer-facing discovery marketplace. Its dual marketplace-plus-SaaS model mirrors Heal.me's core approach.
- Practice Better: Practice Better is a practice management platform specifically for nutritionists, health coaches, and holistic practitioners. It is a direct comparable for the wellness coaching and nutrition verticals that Heal.me serves.
- WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness studios, yoga, and wellness practitioners, offering booking, payments, and marketing automation. It competes directly with Heal.me for the same holistic and alternative wellness practitioner customer base.
- Jane App: Jane App is a practice management platform for health and wellness practitioners including chiropractors, massage therapists, and holistic practitioners. It overlaps directly with Heal.me in the alternative wellness practitioner segment with comparable features (booking, charting, payments).
Others
- Calendly: Calendly is a widely used scheduling automation platform serving all verticals. It serves as the booking infrastructure layer for many practitioners and is referenced as a scheduling tool within Heal.me's own stack.
Broad incumbents
- Acuity Scheduling: Acuity Scheduling (Square-owned) provides appointment scheduling and client self-service tools across all verticals. It is a direct functional competitor for Heal.me's booking and reminders but is a horizontal tool without wellness-specific marketplace or content assets.
- Square Appointments: Square Appointments is Block's free appointment scheduling add-on integrated with Square payments, targeting SMB service businesses broadly. It overlaps with Heal.me's booking functionality but lacks a wellness-specific marketplace and done-for-you services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Heal.me social profiles
Digital presenceHeal.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heal.me leadership team
Management profileNumber of profiles
Profiles1 record
Heal.me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heal.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heal.me
What does Heal.me do?
Heal.me is an all-in-one SaaS platform and marketplace that enables wellness practitioners to build professional websites, accept online bookings, manage their practice, and gain visibility to prospective clients. It operates a two-sided marketplace connecting 4,000+ licensed wellness practitioners (massage therapists, acupuncturists, nutritionists, reiki practitioners, etc.) with consumers seeking holistic health services across 100+ modalities.
Is Heal.me a public or private company?
Heal.me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heal.me founded?
Heal.me was founded in 2021. It employs 11 to 50 people.
Where is Heal.me based?
Heal.me is headquartered in Austin, United States, in the North America region.
How does Heal.me make money?
Three revenue lines are on record. Practitioner Membership Subscription is the primary driver. The others are website Launch Service and payment Processing.
Who are Heal.me's main competitors?
Direct peers on record are Vagaro, Boulevard, Mindbody, Booksy, Practice Better, WellnessLiving and Jane App. Calendly is listed as an others. Broad incumbents are Acuity Scheduling and Square Appointments.
Does Heal.me have an API?
No public API is recorded for Heal.me.
What industry is Heal.me in?
Heal.me's product category is Wellness Practitioner Platform. Its primary akta.pro industry code is MPACAJAL, Health, Wellness & Patient Communities, with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 6213 and its SIC code is 7372.