Name

Vejle Turisttrafik

Legal name

Vejle Turisttrafik ApS

Website

https://vejleturisttrafik.dk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Vejle Turisttrafik is a family-owned Danish bus operator (founded 1975) running a ~60-vehicle fleet for tourist charters, FlixBus intercity routes, Sydtrafik local public transport, airport transfers, and school transport across Vejle Kommune, Jutland, and Europe.

Ownership category

akta.pro rank

Product category

Passenger Bus Transportation Services

NAICS

Charter Bus Industry (48551), Interurban and Rural Bus Transportation (48521), Bus and Other Motor Vehicle Transit Systems (485113), School and Employee Bus Transportation (485410), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Intercity Commuter Bus Operators (TLAFAFAG)

akta.pro secondary industries

Public Transit Bus Operators (Municipal/Regional) (TLAFAAAI), Airport/Seaport Shuttle & Landside Connector Services (TLAFAJAE), Transfer & Transportation Services (Port-to-City/Airport) (THAEAFAG)

Keywords

• Passenger bus transport
• Coach charter services
• Local public transport
• Airport transfer services
• Package tour bus travel

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tourist Coach Services: Charter and scheduled tourist coach services for groups, associations, companies, and schools including day trips, multi-day tours, ski trips, and special event transportation throughout Denmark and Europe.
2. Long-Distance Coach (FlixBus): Contracted operations on FlixBus intercity routes including routes 622, 625, 626, 627, 632, 633 connecting various Danish cities. Revenue generated through route contracts with FlixBus.
3. Local Public Transport: Local bus operations under contract with Sydtrafik in Vejle Kommune, operating 25-26 routes for school transport and public transit.
4. Specialized Transport Services: Airport transfers to/from Billund, Copenhagen, Hamburg, Aalborg and Aarhus airports. VIP minibus services, conference bus, and transport for people with disabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vejle Turisttrafik provides passenger bus transport services using a fleet of approximately 60 modern four-star tourist buses, minibuses, double-deckers, VIP minibuses, and electric minibuses. The company offers tourist bus charter, package tours, corporate transport, airport transfers, sports and school trips, disability transport, and operates scheduled local public bus routes under Sydtrafik contract and intercity routes on FlixBus network across Denmark and Europe.

Product overview

Vejle Turisttrafik is a family-owned bus transportation company offering a comprehensive portfolio of passenger transport services centered around their fleet of modern tourist buses and minibusses. The core offering includes tourist bus transportation (turistbusser), organized bus trips and package tours (busrejser og pakkerejser), corporate transportation (firmakørsel), and general bus transport (bustransport) services across Denmark and Europe. The company differentiates through their four-star rated tourist buses and VIP minibusses. Additional specialized services include sports and football travel (fodbold- og sportsrejser), airport transfers (bustransfers), VIP minibus services, disability transportation (handicapkørsel), institution transportation (institutionskørsel), association and senior trips (foreningsrejser og pensionistrejser), local public bus services as Sydtrafik operator, and seasonal ski trips to Zell am See. The company operates a fleet of approximately 60 buses and minibusses and serves FlixBus routes, positioning itself as a full-service passenger transport provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Turistbusser (Tourist Buses) Four-star tourist buses for comfortable group transportation, day trips, excursions, and package tours across Denmark and Europe, operated by experienced drivers.
• Busrejser og pakkerejser (Bus Trips and Package Tours) Organized bus trips and package tours including transport, accommodation, and activities, covered by Rejsegarantifonden for travel protection.
• Firmakørsel (Corporate Transportation) Corporate transportation services for businesses, including employee transport, client visits, and company events in four-star tourist buses.
• Bustransport (Bus Transport) General bus transport services for various occasions including tourist trips, excursions, and day tours throughout Jutland, Denmark, and Northern Germany.
• Fodbold- og sportsrejser (Football and Sports Travel) Transportation for sports teams and fans to football matches and sporting events across Denmark and Europe.
• Bustransfers (Airport Transfers) Airport transfer services to and from Billund, Copenhagen, Hamburg, Aalborg, and Aarhus airports in tourist buses and VIP minibuses.
• VIP-minibus (VIP Minibus Service) Exclusive VIP minibus transportation for comfortable travel experiences on both short and long trips, operated by Mercedes-Benz Sprinter vehicles.
• Handicapkørsel (Disability Transport) Transportation services for people with disabilities, including both children and elderly passengers.
• Institutionskørsel (Institutional Transport) Transportation services for schools, daycare centers, and educational institutions for field trips and excursions.
• Foreningsrejser og pensionistrejser (Association and Senior Trips) Group trips and travel services for associations and senior citizen organizations.
• Lokalbuskørsel (Local Bus Operations) Local public bus transportation as operator for Sydtrafik in Vejle Kommune, servicing 26 routes for school children and students since autumn 2022.
• Skiferie i Zell am See (Ski Trip to Zell am See) Annual ski trip package to Zell am See in Austria during week 4, including transport in first-class tourist bus and half-board accommodation.
• FlixBus Intercity Route Services Contracted long-distance intercity coach services operated on FlixBus routes across Denmark and Europe, including routes 622, 625, 626, 627, 632, and 633, connecting cities such as Thisted, Søndervig, Aarhus, Copenhagen, and Helsingør.
• Vejle Kommune School Transport (Electric Minibus Contract) Visited minibus transport for school children in Vejle Kommune, to be operated with 45 new electric minibuses under a six-year contract starting August 2026.

Quantifiable outcome

• Environmental impact: Tourist buses produce lower CO2 per passenger compared to cars, trains, or planes on routes such as Aarhus to Harz and Aalborg to Copenhagen.

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• SydtrafikcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Sydtrafik is the regional public transport authority for Southern Denmark. Vejle Turisttrafik operates as local bus contractor in Vejle Kommune, managing 25-26 routes for school transport and public transit. Won additional contract in 2026 for visited minibus transport.
• FlixBuscoreChannel Partner/ Reseller/ Distributor · 1 January 2018Long-term partnership where Vejle Turisttrafik operates FlixBus intercity coach routes across Denmark and Europe. Provides buses and drivers for scheduled long-distance services including routes 622, 625, 626, 627, 632, and 633 connecting major Danish cities.
• Riis RejsercoreChannel Partner/ Reseller/ DistributorPartnership with Riis Rejser, one of Denmark's largest tour operators, for bus tours across Europe. Vejle Turisttrafik provides fleet capacity for Riis Rejser's package tour customers, including dedicated buses for the 2026 season.
• Vejle BoldklubflagshipGTM or Marketing PartnerLong-standing partnership since 2004 as official bus supplier and gold sponsor. Provides transport for team players, staff, and fans. Also sponsors the club's Kong Hans Eg CSR initiative supporting youth football.
• VT BuscoreStrategic or Co-development PartnerRelated company within the Vejle Turisttrafik group operating local bus services. Sister company providing complementary transport services in the region.
• Triangle RazorbacksminorGTM or Marketing PartnerSponsor and bus supplier for the American football team (8-time Danish champions) since the club's founding. Partnership renewed through 2024.
• Jelling MusikfestivalminorGTM or Marketing PartnerProvides shuttle bus services for festival attendees and transport for musicians and festival partners during the annual music festival in Jelling.
• Hessel Bus A/SminorOthersDanish bus dealer and supplier delivering Mercedes-Benz Tourismo and Setra buses to Vejle Turisttrafik fleet.
• Man Truck & Bus DanmarkminorOthersDanish truck and bus dealer supplying MAN Lions Coach, Neoplan Skyliner, and Neoplan Cityliner buses to the fleet.
• Dansk Bus RenoveringminorOthersBus renovation company in Tørring that supplied 19 Volvo 8900 buses for local bus operations.
• VisitVejleminorGTM or Marketing PartnerPartners with VisitVejle and Vejle Municipality to operate free summer shuttle bus service connecting tourist attractions in the Vejle/Billund area.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• City-Trafik A/S: Danish bus operator providing scheduled and contract public transport services in eastern Denmark, including school and municipal routes. Comparable to Vejle Turisttrafik on the public contract route-bus side of the business.
• Umove: Danish bus operator (DSB-owned) running regional and local bus services on contract with Danish transit authorities including Sydtrafik. Directly competes for municipal tenders similar to Vejle Turisttrafik's Sydtrafik and school transport contracts.
• Kongeaa Turistfart: Danish charter and tour bus operator offering tourist coach services for groups, associations, and schools. Direct competitor in Jutland tourist charter segment where Vejle Turisttrafik is active.
• De Blaa Busser: Long-standing Danish charter and tour bus company serving school, association, and corporate travel. Competes in the same tourist coach and group transport segment as Vejle Turisttrafik across Denmark.
• Combus A/S: Dedicated Danish public bus operator running scheduled services on municipal and regional contracts. Comparable on the contracted public-transit side of Vejle Turisttrafik's operations.
• Vikingbus Aps: Danish tourist coach and charter bus operator providing group travel and tour packages across Denmark. Directly comparable in the charter/tourist coach segment Vejle Turisttrafik serves.

Broad incumbents

• Keolis Danmark: Danish arm of international public transport operator Keolis, running contracted bus services across Danish regions. Competes with Vejle Turisttrafik for the same municipal tenders and represents a larger multinational incumbent.
• Arriva Denmark: Major Danish public transport operator providing bus and train services across multiple regions under contract with Danish transit authorities. Competes for tenders that Vejle Turisttrafik bids on and is a larger incumbent with broader geographic reach.

Others

• FlixBus: European intercity coach platform that contracts Vejle Turisttrafik as one of its operating partners in Denmark. Connected via partner relationship rather than direct competition; platform exposes VT to volume on contracted routes.
• VT Bus: Sister company within the Vejle Turisttrafik group operating local bus services in the same region. Treated as an adjacent/related entity rather than a direct competitor, illustrating the company's internal segmentation of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vejlett
• LinkedInlinkedin.com/company/vejle-turisttrafik
• Instagraminstagram.com/vtbusdk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vejle Turisttrafik