Panishop

What Panishop does

Panishop, legally operating as HORNO DECADADIA S.L. and part of Grupo Panishop controlled by NOVAPAN S.L., is a Spanish artisan bakery company founded in 1902 and headquartered in Zaragoza, Spain. The company produces and sells bread, pastries, cakes, chocolates, and piscolabis (snack) products through a network of over 40 company-owned retail stores across Zaragoza, Madrid, Huesca, Tarragona, Reus, and Cambrils, supplemented by online ordering, catering, and franchise channels. Its core technical differentiator is the Masa Madre de Cultivo Rébola, a sourdough culture maintained since 1902 and deposited in the World Library of Sourdough at The Center for Bread Flavour in Saint Vith, Belgium—the first Spanish sourdough to receive this recognition. Panishop operates a Slow Baking process using long fermentation and natural preservation methods, holds CNTA certification as the first Spanish brand with European certification for additive- and preservative-free bread, and produces at a Cogullada production facility powered by 100% renewable electricity with solar thermal augmentation since 2013.

The company employs between 101 and 250 staff and generates revenue through five primary streams: in-store retail bakery sales, online ordering with pickup/delivery, event catering (starting at €1.65/item), bakery courses and workshops at the Escuela Artesana Jorge Rébola artisan school, and franchise licensing for new operators. Target customer segments are health-conscious general consumers in Spain seeking additive-free, traditional artisan bread, with secondary exposure to specialty dietary needs (low-sugar, gluten-sensitive). Leadership includes CEO Antonio Rébola Moreno, R&D Director Jorge Pastor, and Commercial Director José Rébola, suggesting family-influenced continuity. Distribution is concentrated in Aragón (HQ region) with measured expansion into Madrid and Catalonia; the company also engages in content marketing via its blog, social channels, and the Club Panishop loyalty program, and pursues co-branded experiential events such as the 2026 D.O. Campo de Borja wine pairing.

Name

Panishop

Legal name

HORNO DECADADIA S.L.

Website

https://panishop.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

101–250 employees

Short description

Panishop is a Spanish artisan bakery founded in 1902 in Zaragoza, producing additive-free sourdough bread, pastries, and chocolates through over 40 retail stores across Spain, plus catering, e-commerce, franchise, and bakery-school channels targeting health-conscious consumers.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Retail-Eating Places (5812), Food And Kindred Products (2000)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Artisan Baking (EDAOAKAC), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisanal bakery
• Sourdough bread
• Additive-free bread
• Bakery pastries
• Bakery catering

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Sales: Sale of fresh bread, pastries, cakes, and specialty products through company-owned retail stores. Primary revenue stream from in-store purchases of sourdough breads, pastries, and celebration cakes.
2. Online Ordering: E-commerce platform for ordering products online with customer pickup or delivery service.
3. Catering Services: Customized catering for events and occasions with sweet and savory options starting from €1.65 per item. Pre-order required with fresh preparation before pickup.
4. Bakery Courses and Workshops: Educational workshops at the Escuela Artesana Jorge Rébola teaching bread-making, healthy eating, and traditional techniques to both professionals and general public.
5. Franchise Operations: Franchise model available for entrepreneurs to open Panishop bakery stores under the company's brand and processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Panishop is an artisanal bakery producing and selling sourdough breads (Pan de Cinta, Pan Celta, Pan de Espelta, Rye Bread, specialty cereals), pastries, cakes, chocolates, and 0% added-sugar products through more than 40 retail stores across Spain, online ordering, catering services, and a franchise network. It also operates the Escuela Artesana Jorge Rébola, an artisan bakery school offering bread-making workshops to the public and professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Sourdough Breads (Slow Baking line) Artisan sourdough breads produced with proprietary Masa Madre de Cultivo Rébola and Slow Baking process; certified additive-free by CNTA. Includes Pan de Cinta (240g, wheat), Pan Celta (380g, wheat and rye with seeds), Pan de Espelta (340g, 100% spelt), and specialty varieties such as rye and tritordeum. Sold in retail stores and online for health-conscious consumers and families seeking low glycemic index, additive-free bread.
• Tartitas de Queso (Creamy homemade cheese tartlets) New product launched in August 2024: individual creamy homemade cheese tartlets with blue cheese and a crispy toasted topping. Sold through Panishop retail stores and online channels to consumers seeking innovative savory pastry options.
• Pan Centeno (Rye Bread 30%) Rye bread launched February 2023 containing 30% self-produced wholemeal rye flour. Combines rye's slight acidity and fiber with wheat for medium alveolation and fluffiness; crispy crust and extended shelf life. Targeted at consumers seeking whole grain and specialty grain breads.
• Tartikas (mini-cakes) Mini-cake format introduced in September 2020, designed as a celebration treat that does not require a special occasion. Sold through Panishop retail stores and online for individual and household consumers.
• Tartas y Pasteles (Cakes and Pastries) Celebration cakes and pastries sold through retail stores and online for birthdays, weddings, and family events. Targets households and event organizers across Spain.
• Pastas y Chocolates (Cookies and Chocolates) Artisan cookies and chocolates product line sold alongside breads and pastries. Targets individual consumers and gift purchasers at retail stores and online channels.
• Productos 0% Azúcares Añadidos (0% Added Sugar products) Range of breads and pastries with no added sugar, including rosquillas priced at €24.90/kg in four varieties (tontas, listas, Santa Clara, del santo). Targeted at health-conscious consumers and people managing sugar intake.
• Catering Service (Panishop Catering) Customized catering service for events and celebrations, offering sweet and savory options. Pre-order required with fresh preparation before pickup. Pricing starts from €1.65 per item. Targeted at event organizers, SMBs, and families hosting celebrations.
• Online Ordering and Delivery Service Website-based ordering platform allowing customers to order breads, pastries, and specialty products online for pickup or delivery. Targeted at individual consumers across Spain seeking convenience.
• Escuela Artesana Jorge Rébola (Bakery School and Workshops) Artisan bakery school offering theoretical and hands-on workshops with industry-specific equipment at C/ Lacarra de Miguel, 24, Zaragoza. Teaches bread-making, healthy eating, and traditional sourdough techniques to professionals and general public. Targets bakery professionals, culinary students, and home bakers.
• Panishop Bakery Franchise Franchise program enabling entrepreneurs to open and operate Panishop-branded bakery stores under license. Provides brand, processes, and proprietary recipes (including Masa Madre Rébola sourdough culture). Targeted at entrepreneurs and small-business investors.

Quantifiable outcome

• 100% renewable energy in all factories since 2013, with 50.26% average annual energy savings from gas at Cogullada facility through solar installation
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• D.O. Campo de Borja (Denominación de Origen)minorStrategic or Co-development Partner · 1 April 2026Collaboration between Panishop and D.O. Campo de Borja wine denomination for a tasting event pairing sourdough breads with Garnacha wines from the region. Event held at Escuela Artesana Jorge Rébola in Zaragoza.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Maison Kayser: French artisan bakery chain founded by Éric Kayser with a global footprint, known for sourdough breads and traditional slow fermentation. Comparable to Panishop in its artisan positioning, multi-city retail model, bakery school (École de Boulangerie), and franchise/scaling ambitions.
• Pastelería Mallorca: Heritage Spanish pastry and bakery chain founded in 1931 with multiple retail locations across Spain. Comparable as a Spanish regional multi-store bakery brand with strong tradition, retail storefronts, and a broad product range of breads and pastries.
• La Mère Poulard: Historic French bakery and pastry brand with international recognition, focused on traditional artisan methods and specialty products. Comparable to Panishop in heritage positioning, artisan production, and brand-as-experience retail model.
• Poilâne: Iconic Parisian artisan bakery renowned for its sourdough levain and slow fermentation methods, operating retail stores and global shipping. Highly comparable to Panishop as a heritage, tradition-driven artisan sourdough bakery with proprietary cultures and global brand recognition in the artisan category.
• Panadería Gómez: Multi-location Spanish artisan bakery specializing in traditional breads and pastries. Comparable as a Spanish regional bakery chain with similar artisan positioning and product portfolio to Panishop.

Others

• Eroski (in-store bakery): Major Spanish supermarket cooperative with extensive in-store artisan bakery programs. Relevant as a competitive channel that brings affordable artisan-style bread directly to consumers, potentially constraining Panishop's customer acquisition in regions where it operates.

Emerging players

• Turris (Turrones y Dulces): Spanish confectionery and pastry producer with retail and wholesale channels. Partially comparable to Panishop in the pastry/confectionery side of its product portfolio (pastas y chocolates, celebration cakes).

Regional players

• Horno San Bartolomé: Traditional artisan Spanish bakery with multiple locations concentrated in southern Spain. Comparable to Panishop as a heritage artisan bakery with retail stores and traditional baking methods, though serving a different regional geography.

Broad incumbents

• Europastry: Spain's largest frozen and fresh bakery manufacturer supplying breads, pastries, and donuts to retail and foodservice across 60+ countries. Comparable as a Spanish-headquartered bakery industry peer operating at industrial scale, contrasting with Panishop's artisan positioning but competing in overlapping product and channel categories.
• Grupo Bimbo: Global baked goods giant with extensive operations in Spain (Bimbo, Martínez, Donuts). Relevant as the dominant industrial bakery competitor in Spain whose premium-tier offerings (artisan, clean-label) increasingly overlap with Panishop's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/panishop
• Facebookfacebook.com/PANISHOP

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panishop