Horno San Bartolomé

What Horno San Bartolomé does

Horno San Bartolomé is a family-owned artisan bakery business founded in 1986 by master baker Jesús Machí and legally registered as a sole proprietorship under Ana Sáez Serafino in Valencia, Spain. The company produces over 30 varieties of artisan bread using natural sourdough (masa madre) fermentation and stone oven baking techniques, alongside a range of pastries and sweets prepared daily in its workshops. Its underlying craft technology — natural sourdough cultures, stone ovens, and traditional recipes refined over four generations of family bakers — is entirely hand-driven with no digital or AI components, and the supply chain emphasizes seasonal ingredients sourced directly from producers (pumpkin, walnuts, chestnuts).

The business operates four physical points of sale in Valencia: two company-owned bakeries (Ruzafa, opened 1985; El Carmen, a historic 1795-era bakery acquired and renovated in 2018) and two in-store counters at El Corte Inglés department stores (Pintor Sorolla opened 2018, Avda. de Francia opened 2019). Revenue is generated entirely through direct retail sales of bread, pastries, and sweets — there is no e-commerce, no wholesale beyond El Corte Inglés, and no other distribution channels. The customer base is overwhelmingly individual consumers in Valencia, with El Corte Inglés functioning as a key channel partner. Marketing is conducted through physical presence, word-of-mouth, Facebook/Instagram, a company blog written by Jesús Machí, and participation in food routes such as 'Ruta del buen pan.' Pricing is not publicly disclosed and the planned online store ('PRÓXIMAMENTE') has not launched.

Name

Horno San Bartolomé

Legal name

Ana Sáez Serafino

Website

https://hornosanbartolome.es

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Horno San Bartolomé is a family-owned artisan bakery in Valencia, Spain, founded in 1986 by Jesús Machí. It produces over 30 varieties of sourdough bread and pastries using stone ovens, sold through four physical locations including two El Corte Inglés counters.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Artisan bakery products
• Sourdough bread
• Stone oven baking
• Traditional pastries
• Handcrafted bread varieties

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct sales of bread, pastries, and sweet goods at company-owned bakery locations (Ruzafa, El Carmen) and in-store counters at El Corte Inglés department stores.
2. Wholesale to El Corte Inglés: Supply of artisanal bread and pastries to El Corte Inglés department store locations including Avda. de Francia and Pintor Sorolla branches.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Horno San Bartolomé is a traditional artisan bakery that produces and sells over 30 varieties of sourdough bread, pastries, and sweet goods baked in stone ovens using natural masa madre (sourdough) fermentation. The company operates four physical retail points in Valencia, Spain—two company-owned bakeries (Ruzafa and El Carmen) and two in-store counters at El Corte Inglés department stores—offering direct consumer sales and wholesale supply of artisanal pan de verdad (real bread).

Product overview

Horno San Bartolomé is a traditional artisan bakery company with multiple retail locations in Valencia, Spain. Founded by Jesús Machí and family, the company operates four physical locations: the original Horno San Bartolomé in Ruzafa (opened 1985), Horno del Carmen (a centenary bakery established 1795, acquired 2018), and two in-store counters at El Corte Inglés department stores. The core products include over 30 varieties of artisan bread made with natural sourdough, along with pastries and sweets. All products are crafted using traditional methods with stone ovens, featuring a philosophy centered on sourdough fermentation and quality ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisanal Sourdough Bread (30+ Varieties) Over 30 varieties of artisan bread made with natural sourdough (masa madre), including seasonal offerings with pumpkin, walnuts, and chestnuts, baked in stone ovens. Sold daily at the bakery locations and El Corte Inglés counters for individual consumers and department store shoppers.
• Bollería y Pastelería (Pastries and Sweets) Wide range of pastries and sweet goods prepared daily at the workshop, featuring fine jams, refined chocolates, and homemade creams and mousses. Offered to retail customers at Horno San Bartolomé locations and El Corte Inglés counters.
• Pan de Calabaza (Pumpkin Bread) Seasonal specialty bread crafted from natural sourdough starter and selected pumpkins in a pumpkin-shaped form, reviving a traditional recipe from decades past. Sold at retail during the pumpkin season.
• Ruzafa Bakery Retail Service Direct retail counter service at the original Horno San Bartolomé location in Ruzafa, Valencia, offering artisan bread, pastries, and sweets with personalized service to local consumers.
• Horno del Carmen Retail Service Direct retail counter service at the historic Horno del Carmen in Valencia's Carmen neighborhood, offering bread and pastries with a visible stone oven and baking observation window.

Quantifiable outcome

• 30+ varieties of bread produced daily
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Club RichemontminorStrategic or Co-development Partner · 1 January 2014Professional association of artisan bakers that shares knowledge and experiences. Horno San Bartolomé is a member since 2014 and Jesús Machí serves as Vice President since 2017.
• El Corte IngléscoreChannel Partner/ Reseller/ DistributorEl Corte Inglés provides dedicated in-store counters at two locations (Avda. de Francia and Pintor Sorolla) for distribution of Horno San Bartolomé artisanal bread and pastries. The partnership began after El Corte Inglés expressed interest not only in the products but also in the philosophy surrounding the business.
• PEPA (Colectivo de Pequeños Panaderos)minorStrategic or Co-development PartnerCollective of small bakers that shares knowledge, experiences, and provides mutual support to consolidate the artisan bakery profession.
• Pan de VerdadminorStrategic or Co-development PartnerInitiative that aims to highlight the importance of the artisanal process of bread making.
• Gastrónoma (Feria)minorStrategic or Co-development PartnerJesús Machí is an initiator of the dedicated space for bakery and oven world at the Gastronoma Fair, held annually for 6 years, where bakers from around the world showcase innovations.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Horno de San Onofre: Historic Madrid-based artisan bakery founded in 1972, specializing in traditional sourdough breads and pastries from a stone oven. Direct Spanish peer in the same artisanal-bread-and-pastry category with a similar heritage-driven positioning.
• Poilâne: Paris-based artisanal bakery renowned for its sourdough miche and stone-oven breads since 1932. International reference peer for heritage stone-oven sourdough bakeries with a single-product-quality focus similar to Horno San Bartolomé's philosophy.
• Tartine Bakery: San Francisco-based artisan bakery famous for its country loaf and naturally leavened breads. Comparable as a craft bakery whose brand is built around a master baker and natural fermentation techniques.
• Pastelería Mallorca: Traditional Spanish bakery/pastry operation with multiple locations focused on artisan bread, pastries, and celebration cakes. Comparable product mix (bread + pastry + sweets) and multi-store retail model in Spain.
• Panadería La Mallorquina: Iconic Spanish bakery chain (founded 1894) with multiple retail locations offering traditional breads, pastries, and sweets. Comparable as a Spanish artisan bakery with multiple storefronts and a strong heritage brand.

Broad incumbents

• Maison Kayser: French-founded artisanal boulangerie with international locations emphasizing traditional sourdough and stone-oven baking. Comparable in craft philosophy but operates at much larger scale across multiple countries.
• La Brioche Dorée: French-origin bakery-café chain operating internationally with traditional bread and viennoiserie offerings. Comparable category (bakery-café retail) but competes on volume and accessibility rather than artisanal exclusivity.

Others

• El Corte Inglés Hipercor bakery counters: El Corte Inglés operates in-house and partner bakery counters across Spain, including the two locations where Horno San Bartolomé is hosted. Relevant as the host retail channel and as a potential internal competitive substitute.
• Club Richemont España: International guild of artisan bakers of which Jesús Machí is Vice President. Comparable as an industry body rather than a competitor; relevant as ecosystem/peer network for craft baking knowledge sharing.

Regional players

• Panadería Goa: Spanish artisan bakery focused on natural sourdough and organic ingredients, with retail locations across Spain. Comparable product positioning (natural sourdough, organic) though operating as a broader regional chain rather than a single-city heritage brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/342283619276152
• Instagraminstagram.com/explore/locations/568877412/spain/valencia/horno-san-bartolome/?hl=es
• LinkedInlinkedin.com/company/horno-san-bartolom%C3%A9

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horno San Bartolomé