What Zweirad Joos does

Zweirad Joos GmbH & Co. KG is a family-owned German bicycle and e-bike retailer headquartered in Radolfzell am Bodensee, founded in 1963 by Adolf and Hannalore Joos and currently led in its second generation by Andreas Joos. The company operates a multi-channel omnichannel model combining six physical branches across the Lake Constance region — including dedicated E-Bike Centers in Radolfzell (opened 2010, Germany's first) and Immenstaad (2016), a Radolfzell megastore, the Konstanz megastore, the Gottmadingen logistics center, and the newer Ravensburg branch opened in 2022 — with the nationwide online shop fahrradlagerverkauf.com and a proprietary Click & Collect bridge that earned the Zukunftspreis Handel (Retail Future Award). Inventory exceeds 15,000 bicycles and e-bikes spanning 100+ brands (Bosch, Brompton, Cube, Riese und Müller, Stromer, etc.), and the company has reached a cumulative milestone of 60,000 e-bikes assembled.

The business generates revenue through several streams: one-time retail sales of bicycles, e-bikes and accessories across channels; recurring certified workshop services (with a 25% labor discount on Joos-purchased bikes); usage-based rental of e-bikes, S-Pedelecs, trekking and cargo bikes through the Radolfzell Event & Rental Center; professional services including over 70 organized tours, corporate team events for up to 300 persons, private guiding, and Joos Akademie courses; transaction-fee-based corporate bike leasing intermediation through 15+ providers (JobRad, Eurorad, BusinessBike, etc.); and facilitation of public subsidies (BAFA cargo-bike programs up to 25%/€3,500 and municipal utility e-bike bonuses). Supporting technology includes integrated appointment booking via Microsoft Outlook, a developed-in-house online ordering platform, laser-based BodyScan/BikeScan bikefitting, and integrations with Upway (e-bike trade-in valuation) and easyresv3 (Wintersteiger) for rental reservations. The company holds EMAS environmental certification and positions itself as a sustainability-led regional specialist serving individual consumers, families, Lake Constance tourists, Swiss cross-border buyers, and corporate leasing clients.

Name

Zweirad Joos

Legal name

Zweirad Joos GmbH & Co. KG

Website

https://zweirad-joos.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Zweirad Joos is a family-owned German multi-channel bicycle and e-bike retailer, operating six physical branches around Lake Constance and the nationwide online shop fahrradlagerverkauf.com, serving individual consumers, tourists, and corporate leasing clients with retail, workshop, rental, and event services.

Ownership category

akta.pro rank

Product category

Bicycle and E-Bike Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Used Merchandise Retailers (459510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Bicycle retail
• E-bike sales
• Bike workshop services
• Bicycle rental
• Cycling accessories

Headquarters

HQ city

Radolfzell Am Bodensee

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle and E-Bike Sales: Retail sale of bicycles and e-bikes across multiple brands through 6 physical stores and online shop. Over 100 brands carried. Online shop operates 24/7 even when physical stores are closed.
2. Workshop and Repair Services: Certified workshop services including repairs, maintenance, inspections, and annual services for both customer-owned bikes and bikes purchased at Joos (25% labor discount for Joos-purchased bikes).
3. Bike and E-Bike Rental: Rental of a wide range of bikes including City, Trekking, Mountain, E-Bikes, Cargo bikes, Kids bikes, and S-Pedelecs from the Radolfzell rental center, with seasonal pricing (April–September and October–March).
4. Events and Private Guiding: Over 70 organized tours and events, team building events for companies (up to 300 persons), private guiding (up to 5 persons, 240 EUR), and E-MTB training courses.
5. Bike Leasing Intermediation: Facilitates leasing through multiple providers (JobRad, Eurorad, BikeLeasing, Beovelo, BusinessBike, etc.) and earns commissions on leases arranged for customers purchasing bikes.
6. Accessories and Apparel: Sale of cycling accessories, clothing, components, and branded merchandise through both physical stores and online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zweirad Joos sells bicycles, e-bikes, accessories, and cycling apparel across 100+ brands through six physical stores and a 24/7 online shop. The company complements retail sales with certified workshop and repair services, a bike rental fleet, professional Bikefitting, organized tours and corporate events, and a bike leasing brokerage through 15+ partner providers.

Product overview

Zweirad Joos operates as a multi-channel bicycle and E-Bike retailer with six physical branches around Lake Constance (Radolfzell, Konstanz, Immenstaad, Gottmadingen, Ravensburg) and a flagship online shop (Fahrradlagerverkauf.com). The core offering centers on retail sales of over 100 bicycle brands including E-Bikes, mountain bikes, trekking bikes, racing bikes, cargo bikes, and children's bikes, complemented by specialized E-Bike Centers (Germany's first opened in 2010). Key services include workshop/repair, bike fitting (using bodyscan and bikescan laser technology), and bike rental (Fahrradverleih). The company has developed proprietary retail innovations including Click & Collect (awarded the Zukunftspreis Handel) and a Digital Bike Passport app. Additional revenue streams include the Joos Akademie (educational courses), Events Bodensee (over 70 tours and team events), Gebrauchtradbörse (used bike exchanges), E-Bike trade-in services, and comprehensive bike leasing through 15+ partner providers. The business positions itself as a sustainable retailer with EMAS environmental certification and green event offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle and E-Bike Retail Sales

Quantifiable outcome

• 60,000 e-bikes assembled and delivered
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• JobRadcoreGTM or Marketing PartnerJobRad is Germany's market leader in bike leasing with 800 employees and headquarters in Freiburg. Zweirad Joos serves as a sales partner facilitating employee bike leasing programs. JobRad offers online-optimized order processing.
• Eurorad / AGLcoreGTM or Marketing PartnerEurorad was named 'Best Bike Leasing Provider' by Velomotion in March 2020. Offers the ZEG-Plus Rundumschutz (comprehensive protection including theft, accident damage, vandalism, battery/electronics defects, wear repairs, and crash damage) through over 2,500 specialist dealers in Germany.
• BikeLeasing.deminorGTM or Marketing PartnerBikeLeasing offers fast response times and best customer service with in-house damage management. Features an employer loss-of-income insurance (Innovationspreis from ERGO in 2018) and fully digital processing.
• Linexo by WERTGARANTIEcoreGTM or Marketing PartnerLinexo offers uncomplicated and fast processing for company bike leasing. Features a digital customer portal for employers and employees to manage contracts online. Includes comprehensive protection against theft, repairs, and total loss.
• Company BikeminorGTM or Marketing PartnerOne of Germany's leading bike and e-bike leasing providers, specializing in large enterprises with 500+ employees since 2012. Offers customized portals and comprehensive services for corporations.
• BusinessBikeminorGTM or Marketing PartnerFast, transparent, and fully digital leasing process. Innovative leasing portal with real-time status updates for employers and employees, eliminating paperwork.
• BeovelominorGTM or Marketing PartnerExclusive leasing provider for the German Red Cross (DRK) and partner for many healthcare sector companies. Named after the joy of cycling. Emphasizes straightforward leasing processing.
• Dein-Jobbike.deminorGTM or Marketing PartnerEach employer is assigned a personal contact and employees are served by selected premium specialist dealers. Tagline: 'einfach losfahren' (simply set off).
• Deutsche DienstradminorGTM or Marketing PartnerOne of the newest leasing providers in Germany, having developed a fully digital order and processing system with efficient processes and innovative solutions involving manufacturers, dealers, employers, and employees.
• Eleasa Leasing & Service AGminorGTM or Marketing PartnerFamily-run company in its second generation with over 30 years of leasing experience. Employees have free choice of brand and model year. Includes Eleasa Rundum-Schutz (comprehensive protection).
• KazenmaierminorGTM or Marketing PartnerSpecializes in mobility consulting, electromobility, subsidy processing, individual leasing services, and company bike leasing since 2014. Features structured web portal for employers, employees, and dealers. Includes free bicycle breakdown assistance with each leased bike.
• Lease a BikeminorGTM or Marketing PartnerAims to meet the needs of companies and all bicycle/e-bike specialist dealers for uncomplicated and automated processes with legally secure German implementation.
• Mein DienstradminorGTM or Marketing PartnerSelf-described premium provider with top service packages, best insurance benefits, and excellent customer service. Offers tailored company bike concepts for all company sizes. Features employer protection 'Protect+' for early contract termination.
• Rad Im Dienst (Ride)minorGTM or Marketing PartnerRide offers a fresh perspective on bike leasing, making sustainable mobility accessible to companies and their employees. Focuses on flexibility and comfort.
• AMS LeasingminorGTM or Marketing PartnerReliable partner for modern bicycle leasing with a well-thought-out concept for employees and employers. Diverse selection from classic bicycles to innovative e-bikes.
• Würth LeasingminorGTM or Marketing PartnerWürth brings many years of experience and solid expertise to bicycle leasing. Targets both companies wanting to offer employees a future-oriented mobility concept and individuals wanting to benefit from tax advantages.
• BoschcoreTechnology or IntegrationOfficial E-Bike Expert partner. Zweirad Joos offers the full range of Bosch e-bike drive systems and comprehensive service for Bosch-powered bikes. Access to Bosch service literature and support.
• ShimanocoreTechnology or IntegrationCertified Shimano Service Center partner. Provides full range of Shimano products and authorized repair services for Shimano components.
• Stadtwerke RadolfzellminorGTM or Marketing PartnerCooperation partner offering e-bike subsidies/bonuses for Radolfzell residents through the Stadtwerke bonus program.
• ThügaminorGTM or Marketing PartnerEnergy company offering e-bike subsidy programs for customers in their service area.
• Stadtwerk am SeeminorGTM or Marketing PartnerLocal utility company offering e-bike funding programs for customers in the Lake Constance area.
• Stadtwerke EngenminorGTM or Marketing PartnerLocal utility offering e-bike subsidy programs for Engen residents.
• TWS (Technische Werke Schussental GmbH)minorGTM or Marketing PartnerTWS offers a one-time subsidy of €50 for the purchase of new e-bikes, e-pedelecs, e-cargo bikes, or e-scooters.
• BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolse)minorGTM or Marketing PartnerFederal Office for Economic Affairs and Export Control. Offers subsidies of 25% of purchase price (max €3,500) for electric cargo bikes and cargo trailers for businesses, freelancers, municipalities, and public institutions.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Bike Discount: Large German online-first cycling retailer offering bikes, e-bikes, components, and apparel with low-pricing positioning. Direct online competitor to fahrradlagerverkauf.com, particularly on price-sensitive nationwide customers.
• B.O.C. (Bike & Outdoor Company): Germany's largest specialty bicycle retail chain with ~30+ stores nationwide, multi-brand bike and e-bike assortment plus workshop service. Most directly comparable as a multi-store German bicycle retailer carrying 100+ brands with workshop and online sales — same category, customer base, and business model as Zweirad Joos, but at significantly greater national scale.
• fahrrad.de (Internetstores): One of Germany's largest online bicycle platforms (part of Internetstores/BSI Group), selling bikes, e-bikes, parts, and accessories with home delivery. Direct omnichannel competitor to Joos's online shop.
• ROSE Bikes: German bike retailer combining a proprietary house brand with online direct-to-consumer sales and a flagship showroom in Cologne. Same category (bicycles, e-bikes, accessories) but with vertically integrated brand strategy — a key competitive reference point for Joos's potential DTC evolution.
• Lucky Bike: Major German multi-store bicycle retailer with stores across northern and central Germany, full-service model including workshop and e-bike specialization. Same multi-brand specialty bike retail model, similar workshop/service ecosystem, regional rather than national overlap with Joos.
• Bike-Components: Germany-based online pure-play cycling retailer and component/accessory specialist headquartered in Koblenz. Competes directly with Joos's online channel (fahrradlagerverkauf.com) for nationwide online bike and accessory buyers.

Emerging players

• Canyon Bicycles: German direct-to-consumer premium bike and e-bike manufacturer with strong online sales and brand-led model. Represents the DTC competitive threat Joos faces as manufacturers bypass the multi-brand retail layer.

Broad incumbents

• Decathlon: Global sporting goods retailer with significant German presence carrying bicycles and e-bikes as part of a much broader product portfolio. Competes with Joos on entry-to-mid price bikes and accessories but lacks the specialist deep-assortment and certified service expertise.

Others

• JobRad: Germany's market-leading bike-leasing provider and a core leasing partner of Joos. Relevant peer from a business-model perspective (B2B bike leasing channel) and as a strategic GTM partner for corporate bike programs.
• Riese & Müller: Premium German e-bike manufacturer whose products Joos sells and services as an authorized dealer. Strategic supplier/customer relationship that also creates a benchmark for premium e-bike retail expertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Zweiradjoos
• Facebookfacebook.com/zweiradjoos
• LinkedInlinkedin.com/company/zweirad-joos-gmbh
• Instagraminstagram.com/zweiradjoos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zweirad Joos