What Project Help does

Project Help is a South African private company (Project Help (Pty) Ltd) founded in 2018/2019 and headquartered in Randburg that operates a mobile-based emergency response platform. Its core offering is a GPS-enabled mobile application with a panic button that connects users to a 24/7 control centre, which dispatches the nearest responder from a national network of 5,500 PSIRA-registered armed reaction units. The service extends to armed response, medical response, and roadside assistance, with coverage across all nine South African provinces and tiered response times ranging from 5-10 minutes within 10km to 31-60 minutes beyond 50km. The company also distributes an independent IoT panic button hardware device that operates on its own cellular network with GPS capability, requiring no mobile data plan or handset pairing.

The company monetizes through a hybrid model spanning consumer subscriptions (starting at R59/month for main members with spouse and dependant add-ons at R39/month each), white-label B2B subscriptions (WesBank All Road Premium at R89-R159/month, Auto Pedigree Auto Plus, VW/Audi All Road Premium), IoT hardware sales, and transaction-based fees for ancillary services such as fines settlement (R8 per fine), vehicle license renewal (R199 per vehicle), and out-of-terms usage charges (R350-R450 per excess activation). B2B partnerships are concentrated in automotive finance and OEM channels (WesBank, Auto Pedigree, VW/Audi), where membership fees are embedded in vehicle financing debit orders, and have expanded into healthcare, hospitality, and education verticals through a customizable white-label platform branded with partner logos and colors.

The technology stack combines a proprietary mobile app, an IoT device with independent network connectivity, and a control-centre integration layer that supports white-label customization for partner businesses. Project Help also operates Car Screan, a 120-point vehicle inspection service with 360-degree imagery designed exclusively for WesBank financing approval, and offers supplementary services including RAF accident claim assistance and in-app fines management. The company is privately held with no disclosed funding rounds or institutional investors, and operates within South Africa with explicit geographic restrictions outside the Republic.

Name

Project Help

Legal name

Project Help (Pty) Ltd

Website

https://projecthelp.co.za

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Help is a South African mobile-based emergency response platform operating a GPS-enabled panic button app and IoT hardware that dispatches armed and medical responders from a 5,500-strong national network, serving consumers directly and white-labeling the service for automotive, healthcare, hospitality, and education partners.

Ownership category

akta.pro rank

Product category

Emergency Response Services

NAICS

Security Systems Services (56162), Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD)

akta.pro secondary industries

Emergency Dispatch, Call Center Monitoring & Response Services (HSAHAHAG), Crisis Management & Communications Support (Mass Notification) (BPABANAF)

Keywords

• Emergency response services
• Panic button systems
• Armed response services
• Vehicle inspection services
• White label platform

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Subscription: Monthly subscription fees for armed and medical response services. Main member R59/month, spouse R39/month, dependant R39/month. Covers unlimited panic activations per year under fair usage policy.
2. Automotive White-label Subscriptions: Partnership subscriptions with automotive brands. WesBank All Road Premium: R89 single, R159 family. Auto Pedigree Auto Plus: extended members R89/month (main member free for 2 years). VW/Audi membership embedded in vehicle financing.
3. Panic Button Hardware: IoT panic button device sales. Device comes with 12-month warranty against defects.
4. Vehicle Services: Additional automotive services including roadworthy certification (Project Help manages testing process), fines settlement (R8 per fine), vehicle license renewal (R199 per vehicle), and RAF accident claim assistance.
5. Out-of-Terms Usage: R450 (excl. VAT) charge for excessive non-emergency usage beyond fair use policy. VW/Audi tier charges R350 (excl. VAT).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Project Help provides a mobile-based armed and medical emergency response service built around a GPS-enabled panic button app that dispatches the closest of 5,500 PSIRA-registered armed responders through a 24/7 control centre in 30 seconds. The offering extends to an independent IoT panic button device, a white-label platform licensed to businesses and automotive partners (WesBank, Auto Pedigree, VW/Audi), and add-on services including Car Screan vehicle assessment, RAF accident claim assistance, traffic fines settlement, and vehicle license renewal.

Product overview

Project Help operates a mobile-based emergency response ecosystem combining a core mobile application (with GPS-based panic alerting and 24/7 control centre dispatch), a hardware IoT Panic Button add-on, and several white-labeled sub-brands for financial institutions and vehicle dealers (Car Screan, All Road PREMIUM for VW/Audi, Auto Pedigree 24/7 Assist). Additional add-on modules include RAF Assist (road accident fund claims), Fines Assist, and Car License Renewal services. The company also licenses its white-label emergency response platform to businesses across healthcare, hospitality, and education.

Differentiator

Problem solved

Functional benefit

Brands

• Car Screan: Independent 120-point vehicle inspection and 360-degree walkaround imagery service designed for WesBank vehicle financing assessments

Products and services

• Project Help App (Armed & Medical Response) Mobile application that lets individual and family subscribers alert the nearest armed security and/or medical responder during an emergency via a panic button, with GPS-based responder dispatch and real-time location sharing to the 24/7 control centre. Subscriptions start at R59 per main member per month.
• Project Help Panic Button (IoT Device) Standalone IoT panic button hardware device that determines GPS location and alerts the Project Help responder network directly without requiring pairing to a smartphone or an active mobile data plan. Sold with a 12-month warranty against defects.
• Car Screan (WesBank Vehicle Assessment) Independent 120-point in-depth vehicle inspection service with 360-degree walkaround imagery and advanced diagnostic reporting, designed exclusively for WesBank to support vehicle financing approval, including managed roadworthy certification.
• All Road PREMIUM (VW/Audi) White-labeled emergency and vehicle management membership program for VW and Audi vehicle owners financed through WesBank, providing armed response, medical assistance, RAF assist, fines assist, and car license renewal at R89 per month (single) or R159 per month (family up to 5 members).
• Auto Pedigree 24/7 Assist (Auto Plus Plan) White-labeled emergency response and roadside assistance program for Auto Pedigree vehicle purchasers, with armed response and medical response included free for 2 years for AUTO PLUS PLAN main members, and extended family membership available at R89 per month for up to 4 additional members.
• White-Label Emergency Response Platform Customizable white-label emergency response app platform that businesses and organizations can brand with their own logos, colors, and identity, used across healthcare, hospitality, education, and other industries. Includes real-time location data, responder dispatch, and integration with the Project Help 24/7 control centre.
• Emergency Response Training, Risk Assessment & Planning Services Professional services delivered by emergency services experts to help B2B customers prepare for and respond to emergencies, including emergency response training, risk assessment, and customized emergency planning.
• RAF Assist Road Accident Fund claim assistance service for Project Help members, helping users lodge and manage claims against the RAF following motor vehicle accidents within South Africa; bundled into single and family memberships.
• Fines Assist In-app traffic fines management service that provides monthly reports of all fines linked to a member's South African identity number and enables settlement of fines via the in-app payment gateway at R8 per fine.
• Car License Renewal Vehicle license disc renewal service covering specified South African municipalities (Gauteng, Kwa-Zulu Natal, Eastern Cape, Limpopo, Free State, Northern Cape, Western Cape, Mpumalanga, and North West), with a R199 service charge per renewal processed through the Project Help app.

Quantifiable outcome

• 30-second response time from panic activation to control centre dispatch
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WesBankcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020WesBank partnered with Project Help to offer Car Screan - a 120-point vehicle inspection and assessment service for WesBank financing customers. Includes 360-degree walkaround imagery and diagnostic reports. WesBank All Road Premium membership provides armed response, medical assistance, RAF assist, fines assist, and license renewal services to WesBank customers.
• Auto PedigreecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020Auto Pedigree partnership offers Auto Pedigree 24/7 Assist emergency response service for Auto Pedigree vehicle purchasers. Main member receives free armed response service for 2 years with Auto Plus Plan. Extended family members (up to 4) can subscribe for R89/month.
• VW/AudicoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020VW/Audi partnership provides All Road Premium membership for VW and Audi vehicle owners. Includes armed response, medical assistance, RAF assist, fines assist, and car license renewal. Single membership R89/month, family membership (up to 5 members) R159/month. Payment integrated through WesBank financing.
• Rockmills Financials Ltd.minorOthersParent company whose logo appears on Project Help website footer. Legal entity is Project Help (Pty) Ltd trading under the Rockmills Financials Ltd. umbrella.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Everbridge: Global critical event management and mass-notification platform used by enterprises and governments. Not a direct consumer responder, but adjacent in the crisis-communication and emergency-alerting technology stack.

Broad incumbents

• Tracker South Africa: Established South African vehicle tracking, stolen vehicle recovery, and emergency response provider with a national responder footprint. Overlaps Project Help on automotive-linked emergency response but offers a wider portfolio of telematics services.
• MiWay: South African insurer (Sanlam group) offering roadside and emergency assistance bundled with short-term insurance policies. Comparable distribution model of bundling emergency services into a larger financial product.
• Bay Alarm: US family-owned alarm monitoring and emergency response company with a 24/7 dispatch centre. Functionally analogous in operating a monitoring-and-dispatch platform that coordinates responder dispatch.
• Bidvest Protea Coin: Large South African security services group offering guarding, armed response, and alarm monitoring. Operates a comparable responder dispatch model but with a broader physical-security focus.
• Medical Guardian: US-based Personal Emergency Response System (PERS) provider with subscription-based medical alert monitoring and panic button devices. Direct functional comparable for Project Help's PERS-style subscription offering.
• Life Alert: Established US PERS / medical alert provider offering 24/7 monitoring and panic button hardware. Comparable subscription-based emergency response business model, though operating in a different geography.
• ADT South Africa: Major incumbent security company in South Africa providing alarm monitoring, armed response, and home security. Competes in the same armed-response category with an established brand and large subscriber base.

Direct peers

• AURA: South African mobile-app-based armed and medical response service operating on a subscription model with panic-button functionality. Closest direct competitor in the same product category, geography, and target customer.

Regional players

• Vumacam: South African CCTV and video-management network provider used by security companies and communities. Adjacent infrastructure layer in the same SA security ecosystem but not a direct response-service competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/projecthelp.co.za
• LinkedInlinkedin.com/company/project-help-app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Help