Roanoke Redevelopment And Housing Authority
The Roanoke Redevelopment and Housing Authority is a HUD-designated public housing authority operating 1,285 public housing units and administering 2,067 Section 8 vouchers across the Roanoke Valley. It serves low-income families, seniors, and disabled individuals through affordable housing and wraparound resident services via its EnVision Center.
- Company typePrivate
- Founded1949
- HeadquartersRoanoke, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Roanoke Redevelopment And Housing Authority does
The Roanoke Redevelopment and Housing Authority (RRHA) is a public housing authority and independent political subdivision of the Commonwealth of Virginia, established in 1949 under the Housing Act of 1949. RRHA owns and operates 1,285 public housing units and administers approximately 2,067 Section 8 Housing Choice Vouchers across the City of Roanoke, City of Salem, Town of Vinton, and surrounding counties in Southwest Virginia. Its core housing programs target low- to moderate-income families, seniors, and disabled individuals at or below 80% of Area Median Income, with rent typically set at 30% of adjusted gross income. RRHA supplements housing with homeownership pathways including Lease/Purchase and Section 32 programs.
The organization's operational backbone consists of HUD-mandated public housing management systems supporting public housing units, Section 8 voucher administration, and resident services programs. Revenue is derived from three primary streams: HUD Public Housing Operating Subsidy, HUD Housing Choice Voucher (Section 8) funding, and rental income from public housing residents, supplemented by competitive federal and state grants. Since November 2019, RRHA has operated an EnVision Center at its Salem Turnpike headquarters, functioning as a centralized service hub across four pillars — Economic Empowerment, Educational Advancement, Health and Wellness, and Character and Leadership.
Beyond housing, RRHA has built a service portfolio through programs such as Jobs Plus ($2.3M HUD grant), Family Self-Sufficiency (FSS), ROSS, and the It Takes a Village gun violence prevention program. The agency coordinates 53+ community partnerships spanning workforce development, healthcare, education, and social services, with demonstrated outcomes including a 90% credential attainment rate in the CMAA certification partnership with Virginia Western Community College — recognized with the 2025 NAHRO Award of Merit. Strategic positioning is anchored by a 2025-2029 Strategic Plan focusing on housing portfolio expansion and staff development.
Roanoke Redevelopment And Housing Authority firmographics
Firmographics- Name
- Roanoke Redevelopment And Housing Authority
- Legal name
- City of Roanoke Redevelopment and Housing Authority
- Website
- https://rkehousing.org
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Roanoke Redevelopment and Housing Authority is a HUD-designated public housing authority operating 1,285 public housing units and administering 2,067 Section 8 vouchers across the Roanoke Valley. It serves low-income families, seniors, and disabled individuals through affordable housing and wraparound resident services via its EnVision Center.
- Ownership category
- akta.pro rank
Roanoke Redevelopment And Housing Authority industry classification
Industry- Product category
- Public Housing Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Social Services (8300)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Housing Voucher & Rental Assistance Programs (Tenant-Based/Project-Based) (FSALAKAI), Community Centers & Neighborhood Support Services (BPAGAEAL)
Keywords
Where Roanoke Redevelopment And Housing Authority is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roanoke Redevelopment And Housing Authority business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- HUD Public Housing Operating Subsidy: Federal funding from the U.S. Department of Housing and Urban Development (HUD) to operate public housing units, covering operational costs and capital improvements.
- HUD Housing Choice Voucher (Section 8) Funding: Federal rental assistance payments administered by RRHA on behalf of HUD for housing choice voucher participants.
- Public Housing Rental Income: Rental income collected from public housing residents based on income-adjusted rent schedules.
- HUD Jobs Plus Grant: Federal grant funding ($2,300,000 awarded) for workforce development programs at Jamestown Place and Indian Rock Village.
- Firearm Violence Intervention and Prevention Grant: State grant funding ($299,916) from Virginia Department of Criminal Justice Services for the It Takes a Village gun violence prevention program.
- HUD Choice Neighborhoods Planning Grant: Federal planning grant received in 2012 for Lansdowne and Melrose Towers redevelopment planning.
Distribution channels3 records
Marketing channels5 records
Roanoke Redevelopment And Housing Authority product offering
Product offeringCore offering
RRHA owns and operates 1,285 public housing units and administers approximately 2,067 Section 8 Housing Choice Vouchers to provide affordable rental housing for low-income families, seniors, and persons with disabilities in the Roanoke Valley. It complements housing with resident services programs (EnVision Center, Family Self-Sufficiency, Jobs Plus, ROSS, It Takes a Village) and homeownership pathways to advance self-sufficiency.
Product overview
The City of Roanoke Redevelopment and Housing Authority (RRHA) is a public housing authority providing affordable housing and resident services. The core portfolio consists of 1,285 public housing units and approximately 2,067 Section 8 Housing Choice Vouchers. RRHA operates through several interconnected programs: the EnVision Center serves as the central hub delivering services across four pillars (Economic Empowerment, Educational Advancement, Health and Wellness, and Character and Leadership), supported by programs including the Family Self-Sufficiency (FSS) Program and Jobs Plus. Workforce development offerings include the CMAA certification training in partnership with Virginia Western Community College. Specialized initiatives include the It Takes a Village gun violence prevention program and homeownership programs. RRHA also partners with LIHTC developments and utilizes Language Line and Volatia interpretation services to serve its diverse multilingual population.
Differentiator
Problem solved
Functional benefit
Brands
- EnVision Center: A one-stop hub for people to access multiple services, support, and resources while on the path to self-sufficiency, operating under four pillars: Economic Empowerment, Educational Advancement, Health and Wellness, and Character and Leadership.
- Jobs Plus Program
- Family Self-Sufficiency (FSS) Program
Products and services
- Public Housing
- Housing Choice Voucher (Section 8) Program
Quantifiable outcome
- 90% credential attainment rate for Certified Medical Administrative Assistant (CMAA) program
- +2 more outcomes
Companies that use Roanoke Redevelopment And Housing Authority
Customer profileSegments5 records
Ideal customer profiles4 records
Roanoke Redevelopment And Housing Authority technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roanoke Redevelopment And Housing Authority partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and important.
- Aetna Better Health of VirginiacoreAetna Better Health of Virginia, a CVS Health company, opened a Community Resource Center (CRC) at the Roanoke EnVision Center. The CRC provides health and wellness services, helps individuals navigate healthcare benefits, connects families to local resources, and supports maternal health and chronic conditions like diabetes. Equipped with computers, teleconferencing, and private space for medical conversations. AWoW mobile unit provides free screenings.
- Virginia Western Community College (VWCC)coreStrategic partnership delivering workforce development programs at the EnVision Center. VWCC provides Certified Medical Administrative Assistant (CMAA) certification courses on-site, achieving 90% credential attainment rate. Partnership expanded to include Trades & Manufacturing Expo and plans for satellite campus for trades programs in 2026. Includes wrap-around services such as mental health counseling, disability support, tutoring, job placement, and financial literacy education.
- Lingo StaffingcoreLingo Staffing provides employment services at the EnVision Center, connecting residents with job opportunities and workforce support.
- Virginia Department of Social ServicescoreDepartment of Social Services provides on-site services at the EnVision Center, helping residents access government assistance programs and support services.
- House of BreadimportantHouse of Bread partners with RRHA's ROSS Program to provide job skills training to women residents. Program offers ServSafe certification, customer service training, mock interviews, and $300 stipends. Six RRHA residents enrolled in the six-week program with graduation ceremony.
- HumanKind Economic Resource CenterimportantHumanKind provides the Ways to Work Program at the EnVision Center, offering low-interest car loans to help residents obtain reliable transportation for work. Helps residents like Shaunell Payne achieve transportation independence.
- The Harvest CollectivecoreThe Harvest Collective collaborates with RRHA on the 'It Takes a Village' gun violence prevention program. Provides agricultural education, cooking classes, and family nights. Works with residents to build organic gardens and engage in compost collection at Villages at Lincoln and Melrose Towers.
- One World ArtsimportantDelivers weekly youth art classes at Villages at Lincoln promoting peace and nonviolence through creative expression and community engagement as part of the It Takes a Village program.
- Taylor's TutoringimportantProvides after-school tutoring groups for elementary and junior high/high school students at Villages at Lincoln computer lab as part of It Takes a Village program.
- Family Services of Roanoke ValleyimportantFacilitates Positive Actions Group and Teen Outreach Program (TOP) at Villages at Lincoln to help adolescents develop healthy peer relationships and mental wellness through structured discussions, activities, and mentorship.
- Western Virginia Area Labor FederationimportantLaunches summer pilot program offering weekly workshops and camps introducing teens to career pathways in skilled trades. Participants receive $200 stipends upon completion.
- Virginia Career Works-Blue Ridge RegioncoreCommunity partner at the EnVision Center providing career counseling, job placement services, and workforce development resources.
- Commonwealth Catholic CharitiescoreCommunity partner at the EnVision Center providing social services and support to residents.
- Carilion Clinic Community Health WorkerscoreCommunity partner at the EnVision Center providing health services and community health worker support.
- Western VA Workforce BoardcoreKey partner in Jobs Plus grant program providing workforce development and employment services.
- Roanoke City Department of Social ServicescoreKey partner in Jobs Plus grant program providing social services coordination.
- Blue Ridge LiteracyimportantKey partner in Jobs Plus grant program providing literacy education services.
- United Way of Roanoke ValleyimportantKey partner in Jobs Plus grant program providing community resources and support.
- Total Action for Progress (TAP)importantKey partner in Jobs Plus grant program providing employment and training services.
- Bank On Roanoke ValleyimportantPartners with RRHA for financial literacy events including community cookouts and Roanoke Valley Saves Week initiative. Mayor Joseph L. Cobb issued official proclamation for financial empowerment campaign.
- Feeding Southwest VirginiaimportantPartners with RRHA for Summer 2025 Children's Feeding Sites Program providing free meals to children ages 18 and under at RRHA communities.
- Roanoke City Public SchoolsimportantPartners with RRHA to host preschool application events at public housing sites including EnVision Center, Indian Rock Village, and Jamestown Place.
- Smart2StartimportantPartners with RRHA for Little Learners, Big Beginnings: Preschool Applications Open House bringing early childhood education opportunities to RRHA communities.
- City of RoanokecoreCity leaders working with RRHA on affordable housing initiatives including 12-acre land acquisition for new housing development. City Council appointed RRHA Board of Commissioners.
- U.S. Department of Housing and Urban Development (HUD)corePrimary federal funding agency providing operating subsidies, capital funds, and Section 8 voucher funding. Designated RRHA as EnVision Center demonstration site in November 2019. HUD designated Roanoke as an EnVision Center site.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Roanoke Redevelopment And Housing Authority competitors and assessment
Company assessmentDirect peers
- Richmond Redevelopment and Housing Authority: Virginia's capital-city PHA operating a comparable mix of public housing and Housing Choice Vouchers with workforce and resident services programs. Most directly comparable state-level peer to RRHA in scale and mission.
- Lynchburg Redevelopment and Housing Authority: Smaller Central Virginia PHA with comparable mission and program mix. Closest geographic peer to RRHA in size and Southwest/Central Virginia operating context.
- Norfolk Redevelopment and Housing Authority: Hampton Roads PHA with similar housing-portfolio composition, HCV administration, and EnVision Center-adjacent resident services. Operates a same-state, same-mission model to RRHA.
- Danville Redevelopment and Housing Authority: Southside Virginia PHA with a portfolio and HUD program mix that mirrors RRHA's. Comparable in HUD funding exposure and small-to-mid-market operations.
- Charlottesville Redevelopment and Housing Authority: Virginia PHA operating public housing, vouchers, and self-sufficiency programming on a similar mid-sized scale. Useful comparative benchmark for programmatic service intensity.
- Hampton Redevelopment and Housing Authority: Virginia-based PHA running public housing, HCV, and homeownership programs for a mid-sized locality. Stronger regional comparison than large urban PHAs given similar scale and geography.
Broad incumbents
- Housing Authority of the City of Austin: Mid-to-large PHA known for aggressive workforce and self-sufficiency programming (similar to Jobs Plus/CMAA). Comparable mission and innovation pathway, with substantially greater geographic and demographic scale.
- Cuyahoga Metropolitan Housing Authority: Large, well-resourced metropolitan PHA frequently cited in HUD EnVision Center programming and resident-services best practices. Useful as a scaled, established peer against which to benchmark RRHA's service model.
- Alexandria Redevelopment and Housing Authority: Larger Virginia PHA operating in a higher-cost, more urban market. Comparable programmatically (public housing + HCV + workforce initiatives) and useful as a broader-incumbent benchmark.
Regional players
- Harrisonburg-Rockingham Community Services Board (Community Housing): Shenandoah Valley provider of subsidized and supportive housing adjacent to RRHA's Southwest Virginia service area. Comparable in regulatory framework but with a behavioral-health overlay.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roanoke Redevelopment And Housing Authority social profiles
Digital presenceRoanoke Redevelopment And Housing Authority financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roanoke Redevelopment And Housing Authority leadership team
Management profileNumber of profiles
Profiles17 records
Roanoke Redevelopment And Housing Authority subsidiaries and ownership
Company hierarchySubsidiaries3 records
Roanoke Redevelopment And Housing Authority funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roanoke Redevelopment And Housing Authority M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roanoke Redevelopment And Housing Authority
What does Roanoke Redevelopment And Housing Authority do?
RRHA owns and operates 1,285 public housing units and administers approximately 2,067 Section 8 Housing Choice Vouchers to provide affordable rental housing for low-income families, seniors, and persons with disabilities in the Roanoke Valley. It complements housing with resident services programs (EnVision Center, Family Self-Sufficiency, Jobs Plus, ROSS, It Takes a Village) and homeownership pathways to advance self-sufficiency.
Is Roanoke Redevelopment And Housing Authority a public or private company?
Roanoke Redevelopment And Housing Authority is a private company. It is classified as state government owned and is currently operating.
When was Roanoke Redevelopment And Housing Authority founded?
Roanoke Redevelopment And Housing Authority was founded in 1949. It employs 51 to 100 people.
Where is Roanoke Redevelopment And Housing Authority based?
Roanoke Redevelopment And Housing Authority is headquartered in Roanoke, United States, in the North America region.
How does Roanoke Redevelopment And Housing Authority make money?
Six revenue lines are on record. HUD Public Housing Operating Subsidy is the primary driver. The others are HUD Housing Choice Voucher (Section 8) Funding, public Housing Rental Income, HUD Jobs Plus Grant, firearm Violence Intervention and Prevention Grant and HUD Choice Neighborhoods Planning Grant.
Who are Roanoke Redevelopment And Housing Authority's main competitors?
Direct peers on record are Richmond Redevelopment and Housing Authority, Lynchburg Redevelopment and Housing Authority, Norfolk Redevelopment and Housing Authority, Danville Redevelopment and Housing Authority, Charlottesville Redevelopment and Housing Authority and Hampton Redevelopment and Housing Authority. Broad incumbents are Housing Authority of the City of Austin, Cuyahoga Metropolitan Housing Authority and Alexandria Redevelopment and Housing Authority. Harrisonburg-Rockingham Community Services Board (Community Housing) is listed as a regional player.
Does Roanoke Redevelopment And Housing Authority have an API?
No public API is recorded for Roanoke Redevelopment And Housing Authority.
What industry is Roanoke Redevelopment And Housing Authority in?
Roanoke Redevelopment And Housing Authority's product category is Public Housing Services. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of BPAIANAA, Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing). Its NAICS code is 53111 and its SIC code is 7340.